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Nonprofiteer
← HELPING MAMAS INC

Form 990 for tax year 2025

Filed by HELPING MAMAS INC.

Totals

Total revenue
$4,079,568
Total expenses
$4,624,981
Contributions and grants received
$4,072,816
Grants paid
$2,939,327
Program service revenue
$0
Investment income
$3,778
Other revenue
$2,974
Total assets, end of year
$1,786,405
Total liabilities, end of year
$440,695
Net assets or fund balances, end of year
$1,345,710
Program services expenses (Part IX)
$3,806,955
Management and general expenses
$468,699
Fundraising expenses
$349,327
Program service expenses (Part III)
$3,806,955

Program services were 82.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $446,751

  • 1f · All other contributions, gifts and grants

    $3,626,065

  • 1g · Noncash contributions included above

    $2,090,683

  • 3 · Investment income

    total $3,778 · excluded $3,778

  • 11a · Other revenue: OTHER

    total $2,974 · related or exempt $2,974

  • 11e · Other revenue, total

    $2,974

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $28,256 · program services $28,256

  • 2 · Grants to domestic individuals

    total $2,911,071 · program services $2,911,071

  • 5 · Compensation of officers, directors and key employees

    total $257,872 · program services $20,263 · management and general $119,118 · fundraising $118,491

  • 7 · Other salaries and wages

    total $772,964 · program services $555,284 · management and general $85,338 · fundraising $132,342

  • 9 · Other employee benefits

    total $35,733 · program services $19,951 · management and general $7,087 · fundraising $8,695

  • 10 · Payroll taxes

    total $80,065 · program services $44,703 · management and general $15,880 · fundraising $19,482

  • 11c · Fees: accounting

    total $11,000 · management and general $11,000

  • 12 · Advertising and promotion

    total $42,236 · program services $8,447 · fundraising $33,789

  • 13 · Office expenses

    total $50,492 · program services $12,623 · management and general $37,869

  • 16 · Occupancy

    total $246,606 · program services $83,846 · management and general $145,497 · fundraising $17,263

  • 17 · Travel

    total $2,188 · program services $219 · management and general $1,969

  • 22 · Depreciation, depletion and amortization

    total $52,117 · program services $52,117

  • 23 · Insurance

    total $55,727 · program services $18,947 · management and general $32,879 · fundraising $3,901

  • 24a · Other expenses: SUPPLIES

    total $41,866 · program services $41,866

  • 24b · Other expenses: FUNDRAISING

    total $15,364 · fundraising $15,364

  • 24c · Other expenses: REPAIRS AND MAINTENANCE

    total $11,579 · management and general $11,579

  • 24d · Other expenses: AUTO

    total $9,362 · program services $9,362

  • 24e · All other expenses

    total $483 · management and general $483

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $488,728 · end of year $517,029

  • 3 · Pledges and grants receivable

    beginning of year $103,100 · end of year $124,415

  • 8 · Inventories for sale or use

    beginning of year $1,208,396 · end of year $598,200

  • 9 · Prepaid expenses and deferred charges

    beginning of year $7,421 · end of year $26,819

  • 10a · Land, buildings and equipment: cost or other basis

    $278,807

  • 10b · Land, buildings and equipment: accumulated depreciation

    $201,793

  • 10c · Land, buildings and equipment, net

    beginning of year $129,130 · end of year $77,014

  • 15 · Other assets

    beginning of year $545,251 · end of year $442,928

  • 17 · Accounts payable and accrued expenses

    beginning of year $49,481 · end of year $49,230

  • 25 · Other liabilities

    beginning of year $541,422 · end of year $391,465

  • 27 · Net assets without donor restrictions

    beginning of year $1,736,089 · end of year $960,266

  • 28 · Net assets with donor restrictions

    beginning of year $155,034 · end of year $385,444

Mission and programs · 2025

Mission

HELPING MAMAS CONNECTS HELPING MAMAS TO MAMAS NEEDING HELP. OUR VISION IS TO BE THE BABY SUPPLY BANK OF METRO ATLANTA AND BEYOND.

Activities or mission (Part I)

HELPING MAMAS CONNECTS HELPING MAMAS TO MAMAS NEEDING HELP. OUR VISION IS TO BE THE BABY SUPPLY BANK OF METRO ATLANTA AND BEYOND. SERVING NEARLY 60,000 CHILDREN A YEAR AND DISTRIBUTING 2 MILLION ESSENTIAL ITEMS TO THE COMMUNITY. HELPING MAMAS HAS GROWN TO FIGHT DIAPER NEED AND PERIOD POVERTY THROUGHOUT THE STATE OF GEORGIA AND IN KNOXVILLE, TN.

  • HELPING MAMAS IS A NONPROFIT BABY SUPPLY AND PERIOD PRODUCT BANK HEADQUARTERED IN DULUTH, GEORGIA. THE ORGANIZATION COLLECTS, PURCHASES, AND DISTRIBUTES ESSENTIAL ITEMS -- INCLUDING DIAPERS, WIPES, CAR SEATS, AND PACK-AND-PLAYS-- FOR CHILDREN FROM BIRTH THROUGH AGE 12. THESE ITESMS ARE NOT COVERED BY PUBLIC ASSISTANCE PROGRAMS BUT ARE NECESSARY FOR CHILD HEALTH, CHILDCARE PARTICIPATION, PARENTAL EMPLOYMENT. WORKING THROUGH A NETWORK OF MORE THAN 150 PARTNER AGENCIES ACROSS GEORGIA AND TENNESSEE-- INCLUDING SCHOOLS, HEALTH DEPARTMENTS, SHELTERS, AND SOCIAL SERVICE ORGANIZATIONS-- HELPING MAMAS ENSURES FAMILIES HAVE ACCESS TO BASIC NECESSITIES. THE ORGANIZATION HAS SERVED OVER 160,000 INDIVIDUALS AND DISTRIBUTES MILLIONS OF ESSENTIAL ITEMS ANNUALLY. HELPING MAMAS ALSO ADDRESSES PERIOD POVERTY BY PROVIDING MENSTRUAL HYGIENE PRODUCTS TO WOMEN AND GIRLS, REDUCING MISSED SCHOOL AND WORK DUE TO LACK OF ACCESS. THE ORGANIZATION EXPANDS ACCESS THROUGH COMMUNITY-BASED DISTRIBUTION, INCLUDING PARTNER-LED AND MOBILE EVENTS IN UNDERSERVED AREAS, HELPING REDUCE TRANSPORTATION AND ACCESS BARRIERS.

    Expenses $3,806,955 · Grants $2,939,327

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jamie Lackey

    CEO

    Total calculated
    $135,088
    From this org
    $135,088
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Nichole Brown

    CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Dwayna Haley

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Kathleen Morris

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Annique Riddle

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Megan Knight

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Tommy D'Alessandro

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Lisa Ford

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Laquanda Brooks

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Terri McGuire

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Provi Fulp

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Jessica O'Sullivan

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Areti Saurine

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Kerry Wenzel

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Shalya Forte

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • Stephanie Ungashick

    CHIEF ADVANCEMENT OFFICER

    Total calculated
    $122,784
    From this org
    $113,493
    From related orgs
    $0
    Other
    $9,291
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

  • ATHENS AREA DIAPER BANK

    $26,148

    TO ASSIST OTHER NONPROFITS IN DISTRIBUTIONS OF ESSENTIAL BABY SUPPLIES, PERIOD PRODUCTS AND OTHER ESSENTIAL BABY SUPPLIES TO INDIVIDUALS IN THE COMMUNITIES OF GEORGIA.

Provenance

Return type
form_990
Tax year
2025
Filed
4 June 2026
IRS schema version
2025v4.1
Source object
202601599349301760

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