Totals
- Total revenue
- $16,055,573
- Total expenses
- $11,452,185
- Contributions and grants received
- $0
- Grants paid
- $1,774,764
- Program service revenue
- $14,545,367
- Investment income
- $1,510,206
- Other revenue
- $0
- Total assets, end of year
- $27,110,948
- Total liabilities, end of year
- $5,038,501
- Net assets or fund balances, end of year
- $22,072,447
- Program services expenses (Part IX)
- $10,330,934
- Management and general expenses
- $1,121,251
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $10,330,934
Program services were 90.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: Grooming Education Prog
total -$126,754 · related or exempt -$126,754
-
2b · Program service revenue: Membership Dues
total $311,600 · excluded $311,600
-
2c · Program service revenue: Misc & Education Programs
total $67,368 · excluded $67,368
-
2d · Program service revenue: Trade Show
total $14,293,153 · excluded $14,293,153
-
3 · Investment income
total $871,869 · excluded $871,869
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7a · Gross sales of assets other than inventory
securities $1,939,458 · other assets $258,894
-
7b · Less cost or other basis and sales expenses
securities $1,560,015
-
7c · Gain or loss
securities $379,443 · other assets $258,894
-
7d · Net gain or loss
total $638,337 · related or exempt $638,337
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $1,724,764 · program services $1,724,764
-
2 · Grants to domestic individuals
total $50,000 · program services $50,000
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $411,300 · management and general $411,300
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $1,967,336 · program services $1,664,366 · management and general $302,970
-
8 · Pension plan contributions
total $91,962 · program services $77,800 · management and general $14,162
-
9 · Other employee benefits
total $136,137 · program services $115,172 · management and general $20,965
-
10 · Payroll taxes
total $164,115 · program services $138,841 · management and general $25,274
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $83,009 · program services $70,226 · management and general $12,783
-
11c · Fees: accounting
total $28,847 · program services $24,405 · management and general $4,442
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $56,344 · program services $47,667 · management and general $8,677
-
11g · Fees: other
total $471,855 · program services $399,190 · management and general $72,665
-
12 · Advertising and promotion
total $357,715 · program services $302,627 · management and general $55,088
-
13 · Office expenses
total $11,218 · program services $9,490 · management and general $1,728
-
14 · Information technology
total $620,754 · program services $525,158 · management and general $95,596
-
15 · Royalties
total $0
-
16 · Occupancy
total $49,932 · program services $42,242 · management and general $7,690
-
17 · Travel
total $96,042 · program services $81,252 · management and general $14,790
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $186,736 · program services $157,979 · management and general $28,757
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $11,966 · program services $10,123 · management and general $1,843
-
23 · Insurance
total $34,391 · program services $29,095 · management and general $5,296
-
24a · Other expenses: Superzoo Trade Show
total $4,290,277 · program services $4,290,277
-
24b · Other expenses: Groom D
total $520,040 · program services $520,040
-
24c · Other expenses: Telephone
total $33,646 · program services $28,465 · management and general $5,181
-
24d · Other expenses: Loss on Summit
total $25,000 · program services $21,150 · management and general $3,850
-
24e · All other expenses
total $28,799 · program services $605 · management and general $28,194
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $282,453 · end of year $119,563
-
2 · Savings and temporary cash investments
beginning of year $8,918,526 · end of year $12,628,433
-
3 · Pledges and grants receivable
end of year $0
-
4 · Accounts receivable
end of year $500
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $21,632
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $1,176,261 · end of year $866,785
-
10a · Land, buildings and equipment: cost or other basis
$258,088
-
10b · Land, buildings and equipment: accumulated depreciation
$232,497
-
10c · Land, buildings and equipment, net
beginning of year $33,277 · end of year $25,591
-
11 · Investments: publicly traded securities
beginning of year $11,475,264 · end of year $12,904,493
-
12 · Investments: other securities
end of year $0
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
beginning of year $13,304 · end of year $11,973
-
15 · Other assets
end of year $531,978
-
17 · Accounts payable and accrued expenses
beginning of year $225,664 · end of year $370,552
-
19 · Deferred revenue
beginning of year $4,591,917 · end of year $4,545,852
-
24 · Unsecured notes and loans payable
end of year $70,572
-
25 · Other liabilities
beginning of year $60,149 · end of year $51,525
-
27 · Net assets without donor restrictions
beginning of year $17,021,355 · end of year $22,072,447
Mission and programs · 2024
Mission
Pet Industry Trade Association
-
Trade shows are organized for the purpose of information exchange, product display, education, and communications in the pet industry. These events include educational programs to help inform the industry, related industries, and the public about pet related issues.
Expenses $10,234,181 · Grants $1,774,764 · Revenue $14,293,153
-
Dues paid by member organizations, businesses and individuals to gain access to the organizatons educational programs, trade shows and participation in other pet industry related activities.
Expenses $79,553 · Revenue $311,600
-
Educational Programs conducted for the benefit of members, related to the betterment of the conditions and environment in the pet industry.
Expenses $17,200 · Revenue $67,368
-
Educational Program Income derived from grooming education programs, conducted by the Associations majority owned LLC, as reported on Schedule R.
Revenue -$126,754
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Victor Mason
President
- Total calculated
- $443,015
- From this org
- $411,300
- From related orgs
- $0
- Other
- $31,715
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $340,560
- Bonus
- $65,340
- Other
- $5,400
- Deferred
- $17,109
- Nontaxable benefits
- $14,606
- Filer's total
- $443,015
-
Mike Karsting
Senior VP
- Total calculated
- $292,864
- From this org
- $269,200
- From related orgs
- $0
- Other
- $23,664
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $219,385
- Bonus
- $45,615
- Other
- $4,200
- Deferred
- $11,500
- Nontaxable benefits
- $12,164
- Filer's total
- $292,864
-
Elizabeth Spivak
VP Sales
- Total calculated
- $187,316
- From this org
- $179,252
- From related orgs
- $0
- Other
- $8,064
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $131,652
- Bonus
- $47,600
- Other
- not reported
- Deferred
- $7,176
- Nontaxable benefits
- $888
- Filer's total
- $187,316
-
Jessica Guzman
VP Marketing
- Total calculated
- $181,085
- From this org
- $171,750
- From related orgs
- $0
- Other
- $9,335
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $140,246
- Bonus
- $31,504
- Other
- not reported
- Deferred
- $7,613
- Nontaxable benefits
- $1,722
- Filer's total
- $181,085
-
James R Keyston
Sales & Exhibitor
- Total calculated
- $139,145
- From this org
- $122,890
- From related orgs
- $0
- Other
- $16,255
- Hours/week
- 40
-
Mary Kate Martin
VP of Operations
- Total calculated
- $136,418
- From this org
- $122,000
- From related orgs
- $0
- Other
- $14,418
- Hours/week
- 40
-
Micah Kohles
Secretary
- Total calculated
- $7,000
- From this org
- $7,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 2
-
Michael Johnson
Director
- Total calculated
- $1,000
- From this org
- $1,000
- From related orgs
- $0
- Other
- $0
- Hours/week
- 0
Schedule J breakdown matched by us
- Base
- $1,000
- Bonus
- not reported
- Other
- not reported
- Deferred
- not reported
- Nontaxable benefits
- not reported
- Filer's total
- $1,000
-
Chris Clevers
Director
- Total calculated
- $0
- Hours/week
- 2
-
Mark Dunn
Director
- Total calculated
- $0
- Hours/week
- 2
-
Michael Lou
Chairman
- Total calculated
- $0
- Hours/week
- 2
-
Jennifer Larsen
Director
- Total calculated
- $0
- Hours/week
- 2
-
David Dieter
2nd Vice Chair
- Total calculated
- $0
- Hours/week
- 2
-
Sarah Goldberger
Director
- Total calculated
- $0
- Hours/week
- 2
-
Sandy Moore
Director
- Total calculated
- $0
- Hours/week
- 2
-
Heather Coots
CFO
- Total calculated
- $0
- Hours/week
- 2
-
Jeff San Souci
Director
- Total calculated
- $0
- Hours/week
- 2
-
Lorin Grow
Director
- Total calculated
- $0
- Hours/week
- 2
-
Keryn Rod
Director
- Total calculated
- $0
- Hours/week
- 2
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
- 4b · Supplemental nonqualified retirement plan
Answered no
- 4a · Severance or change-of-control payment
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$829,514
Animal Well Being
-
$260,250
Animal Well Being
-
$150,000
Pet Companions-Humanitarian
-
Berman and Consumer Freedom
$100,000
Animal Well Being
-
$100,000
Animal Research Project
-
$100,000
Animal Well Being
-
$50,000
Animal Well-Being Educ & Research
-
$50,000
Trade Aquarium Fish
-
$40,000
Promoting/ Protecting Animal
-
$25,000
Support Sustainability
The 10 largest by cash amount. The API serves every itemized grant.
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Related partnerships
Part III: related organizations taxable as a partnership, with the filer's share.
-
Groom LLC
Related · Pet Grooming Education · IA · 0.85% owned · share of income $3,145 · share of assets $266,315 · general or managing partner
Directly controlled by World Pet Asso Inc
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 14 November 2025
- IRS schema version
- 2024v5.2
- Source object
- 202543189349314679
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.