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Nonprofiteer
← DOWNTOWN LOUISVILLE MARKETING ASSOCIATION INC

Form 990 for tax year 2025

Filed by DOWNTOWN LOUISVILLE MARKETING ASSOCIATION INC.

Totals

Total revenue
$388,427
Total expenses
$421,657
Contributions and grants received
$24,353
Grants paid
$32,097
Program service revenue
$363,989
Investment income
$85
Other revenue
$0
Total assets, end of year
$18,925
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$18,925
Program services expenses (Part IX)
$339,205
Management and general expenses
$5,582
Fundraising expenses
$76,870
Program service expenses (Part III)
not reported

Program services were 80.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $4,100

  • 1e · Government grants (contributions)

    $19,033

  • 1f · All other contributions, gifts and grants

    $1,220

  • 2f · All other program service revenue

    total $363,989 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $85 · unrelated business $85 · excluded $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $32,097 · program services $32,097

  • 11g · Fees: other

    total $19,493 · program services $15,623 · management and general $968 · fundraising $2,902

  • 12 · Advertising and promotion

    total $3,610 · program services $2,166 · management and general $0 · fundraising $1,444

  • 13 · Office expenses

    total $1,439 · program services $1,151 · management and general $288 · fundraising $0

  • 14 · Information technology

    total $2,400 · program services $2,400 · management and general $0 · fundraising $0

  • 24e · All other expenses

    total $362,618 · program services $285,768 · management and general $4,326 · fundraising $72,524

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $59,625 · end of year $8,915

  • 4 · Accounts receivable

    end of year $10

  • 9 · Prepaid expenses and deferred charges

    beginning of year $20 · end of year $10,000

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,500

  • 19 · Deferred revenue

    beginning of year $5,000

  • 31 · Retained earnings, endowment or other funds

    beginning of year $52,145 · end of year $18,925

Mission and programs · 2025

Mission

To keep and enhance historic Downtown Louisville vibrance by supporting the retail, restaurant and service sectors while promoting good citizenship values.

  • WORKED WITH CITY TO CLOSE MAIN STREET TO TRAFFIC AND USE IT FOR ADDED RESTAURANT SEATING HELD STREET FAIRE DURING SUMMERTIME FRIDAY EVENINGS TO PROVIDE FUN OPPORTUNITIES FOR RESIDENTS AND VISITORS AND SUPPORT LOCAL BUSINESSES. REVENUE FROM STREET FAIRE PROVIDES FUNDING FOR DOWNTOWN HOLIDAY LIGHTS, SUMMER FLOWERS, CARRIAGE RIDES, THE ART DISTRICT AND LOCAL CHARITIES.

As filed on the 2025 return.

Listed in Part VII

  • Jennifer Hlawatsch

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Mark Oberholzer

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Heather Bingamen

    TREASURER

    Total calculated
    $0
    Hours/week
    3

  • Stephanie Schlageter

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Norman Kron

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Eric Reed

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Tom Horst

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2025
Filed
1 May 2026
IRS schema version
2025v4.1
Source object
202611219349301146

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