Skip to content
Nonprofiteer
← WHITNEYSTRONG INC

Form 990 for tax year 2024

Filed by WHITNEYSTRONG INC.

Totals

Total revenue
$709,057
Total expenses
$601,638
Contributions and grants received
$714,246
Grants paid
$0
Program service revenue
$0
Investment income
$0
Other revenue
-$5,189
Total assets, end of year
$179,586
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$179,586
Program services expenses (Part IX)
$465,474
Management and general expenses
$22,379
Fundraising expenses
$113,785
Program service expenses (Part III)
$465,474

Program services were 77.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $70,042

  • 1e · Government grants (contributions)

    $323,500

  • 1f · All other contributions, gifts and grants

    $320,704

  • 8a · Fundraising events: gross income

    $60,477

  • 8a · Fundraising events: contributions included on line 1c

    $70,042

  • 8b · Fundraising events: direct expenses

    $86,396

  • 8c · Net income from fundraising events

    total -$25,919 · excluded -$25,919

  • 9a · Gaming: gross income

    $19,405

  • 9b · Gaming: direct expenses

    $206

  • 9c · Net income from gaming

    total $19,199 · excluded $19,199

  • 11a · Other revenue: SPEAKING EVENT

    total $1,500 · related or exempt $1,500

  • 11b · Other revenue: MERCHANDISE

    total $31 · related or exempt $31

  • 11e · Other revenue, total

    $1,531

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $93,000 · program services $79,050 · management and general $930 · fundraising $13,020

  • 7 · Other salaries and wages

    total $173,804 · program services $147,733 · management and general $1,738 · fundraising $24,333

  • 10 · Payroll taxes

    total $21,950 · program services $18,657 · management and general $220 · fundraising $3,073

  • 11b · Fees: legal

    total $1,514 · program services $757 · management and general $379 · fundraising $378

  • 11c · Fees: accounting

    total $2,100 · management and general $2,100

  • 11g · Fees: other

    total $120,642 · program services $93,797 · management and general $9,905 · fundraising $16,940

  • 12 · Advertising and promotion

    total $94,075 · program services $58,445 · fundraising $35,630

  • 13 · Office expenses

    total $13,624 · program services $11,150 · management and general $931 · fundraising $1,543

  • 14 · Information technology

    total $19,789 · program services $7,745 · management and general $5,151 · fundraising $6,893

  • 17 · Travel

    total $20,216 · program services $15,571 · management and general $500 · fundraising $4,145

  • 23 · Insurance

    total $3,126 · program services $2,657 · management and general $31 · fundraising $438

  • 24a · Other expenses: MARKET RESEARCH

    total $34,000 · program services $34,000

  • 24b · Other expenses: SUPPLIES

    total $23,706 · program services $23,706

  • 24c · Other expenses: GUN LOCKS

    total $10,770 · program services $10,770

  • 24d · Other expenses: MISSION

    total $8,794 · program services $3,775 · fundraising $5,019

  • 24e · All other expenses

    total -$39,472 · program services -$42,339 · management and general $494 · fundraising $2,373

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $72,167 · end of year $179,586

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $72,167 · end of year $179,586

Mission and programs · 2024

Mission

FINDING COMMON GROUND TO END GUN VIOLENCE THROUGH DATA-DRIVEN, RESPONSIBLE GUN OWNERSHIP SOLUTIONS.

  • SAVE A LIFE EDUCATIONAL PROGRAMING. TRAINING INDIVIDUALS IN NEIGHBORHOODS HIGHLY IMPACTED BY GUN VIOLENCE TO REDUCE GUN DEATH AND INJURY. LAUNCHING OF RURAL PILOT PROGRAMS IN BULLITT AND SHELBY COUNTIES (KENTUCKY), AS WELL AS GUN LOCK DISTRIBUTION SITES IN BULLITT, SHELBY AND HARDIN COUNTIES (KENTUCKY).

    Expenses $413,598

  • EXPANDING ADVOCACY EFFORTS FOR COMMON GROUND POLICIES TO REDUCE GUN VIOLENCE IN OHIO AND KENTUCKY.

    Expenses $51,876 · Revenue $1,531

As filed on the 2024 return.

Listed in Part VII

  • Brooke Edge

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    3
  • Dana Vetter Berg

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Lindsey Burba

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Kevin Whitman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • London Roth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Mark Hoeck

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Megan Gardner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Nate Woods

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Nora Fitzgerald Meldrum

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Quinones Corniel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    4
  • Sara Hayden

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1
  • Terrell Williams

    DIRECTOR

    Total calculated
    $0
    Hours/week
    3
  • Whitney Austin

    EXECUTOR DIRECTOR

    Total calculated
    $93,000
    From this org
    $93,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
30 October 2025
IRS schema version
2024v5.2
Source object
202533079349300413

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.