Skip to content
Nonprofiteer
← GREATER MIAMI CONVENTION AND VISITORS BUREAU INC

Form 990 for tax year 2024

Filed by GREATER MIAMI CONVENTION AND VISITORS BUREAU INC.

Totals

Total revenue
$54,669,867
Total expenses
$55,637,425
Contributions and grants received
$47,042,352
Grants paid
$0
Program service revenue
$4,367,916
Investment income
$3,259,599
Other revenue
$0
Total assets, end of year
$59,728,281
Total liabilities, end of year
$18,538,570
Net assets or fund balances, end of year
$41,189,711
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
$0

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $47,042,352

  • 2a · Program service revenue: MEMBER PROGRAMS

    total $2,735,194 · related or exempt $2,735,194

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $1,632,722 · related or exempt $1,632,722

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $1,045,876 · excluded $1,045,876

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $35,388,951

  • 7b · Less cost or other basis and sales expenses

    securities $33,175,228

  • 7c · Gain or loss

    securities $2,213,723 · other assets $0

  • 7d · Net gain or loss

    total $2,213,723 · excluded $2,213,723

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $2,878,290

  • 7 · Other salaries and wages

    total $7,878,520

  • 8 · Pension plan contributions

    total $759,991

  • 9 · Other employee benefits

    total $1,658,899

  • 10 · Payroll taxes

    total $596,849

  • 11b · Fees: legal

    total $114,780

  • 11c · Fees: accounting

    total $80,129

  • 11f · Fees: investment management

    total $106,690

  • 11g · Fees: other

    total $70,439

  • 12 · Advertising and promotion

    total $37,583,391

  • 13 · Office expenses

    total $124,897

  • 16 · Occupancy

    total $1,155,456

  • 22 · Depreciation, depletion and amortization

    total $307,166

  • 23 · Insurance

    total $165,969

  • 24a · Other expenses: OFFICE EQUIPMENT MAINTENANCE

    total $1,061,604

  • 24b · Other expenses: INTERLOCAL COMMITTMENTS

    total $800,000

  • 24c · Other expenses: OTHER EXPENSES

    total $129,814

  • 24d · Other expenses: DUES & SUBSCRIPTIONS

    total $101,143

  • 24e · All other expenses

    total $63,398

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $12,351,459 · end of year $14,173,160

  • 4 · Accounts receivable

    beginning of year $4,845,260 · end of year $4,740,045

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $4,018,384 · end of year $1,282,728

  • 10a · Land, buildings and equipment: cost or other basis

    $2,377,538

  • 10b · Land, buildings and equipment: accumulated depreciation

    $611,289

  • 10c · Land, buildings and equipment, net

    beginning of year $2,017,999 · end of year $1,766,249

  • 11 · Investments: publicly traded securities

    beginning of year $22,889,220 · end of year $25,263,545

  • 12 · Investments: other securities

    beginning of year $1,219,058 · end of year $1,252,051

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $12,326,345 · end of year $11,250,503

  • 17 · Accounts payable and accrued expenses

    beginning of year $3,038,680 · end of year $4,429,904

  • 19 · Deferred revenue

    beginning of year $1,088,815 · end of year $1,178,047

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $13,030,632 · end of year $12,930,619

  • 27 · Net assets without donor restrictions

    beginning of year $39,703,040 · end of year $38,943,144

  • 28 · Net assets with donor restrictions

    beginning of year $2,806,558 · end of year $2,246,567

Mission and programs · 2024

Mission

THE GREATER MIAMI CONVENTION AND VISITORS BUREAU'S MISSION IS TO GENERATE TRAVEL DEMAND TO GREATER MIAMI AND MIAMI BEACH, TO MAXIMIZE ECONOMIC IMPACT TO OUR COMMUNITY, ENSURE INDUSTRY RESILIENCY, AND ELEVATE THE RESIDENT QUALITY OF LIFE.

Activities or mission (Part I)

TO PROMOTE GREATER MIAMI AND MIAMI BEACH AS A VISITORS DESTINATION FOR BUSINESS OR LEISURE.

  • IN ORDER TO ATTRACT VISITORS TO GREATER MIAMI AND MIAMI BEACH, GMCVB SUPPORTS ALL COMMUNITY ACTIVITIES THAT ENHANCE THE AREA AS AN ATTRACTIVE AND DESIRABLE PLACE FOR MEETINGS, BUSINESS AND LEISURE.

As filed on the 2024 return.

Listed in Part VII

  • Alfred Sanchez

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Amir Blattner

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Anthony Brunson

    EXECUTIVE COMMITTEE - FINANCE & AUDIT COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Austin Bagwell

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Bruce Orosz

    EXECUTIVE COMMITTEE - IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Caroline O'Connor

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Chris Rollins

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Christine King

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Christine Valls

    EXECUTIVE COMMITTEE - NOMINATING COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Clavel Jacques-Louis

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Eduardo Jose Garcia Jr

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Eric Carpenter

    EXECUTIVE COMMITTEE - AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Eric Knowles

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Eric Poms

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Francesca Covey

    EXECUTIVE COMMITTEE - AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Freddie Peterson

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Gene Prescott

    EXECUTIVE COMMITTEE - CHAIR EMERITUS

    Total calculated
    $0
    Hours/week
    1
  • Grisette Roque-Marcos

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Hydi Webb

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Ibis Romero

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • John Sullivan

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Jonathan Plutzik

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Jorge Gonzalez

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Juan Carlos Liscano

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Julissa Kepner

    EXECUTIVE COMMITTEE - CHAIRWOMAN OF THE BOARD

    Total calculated
    $0
    Hours/week
    1
  • Keon Hardemon

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Laura Dominguez

    EXECUTIVE COMMITTEE - AT LARGE

    Total calculated
    $0
    Hours/week
    1
  • Lee Schrager

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Liliam Lopez

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Madeline Pumariega

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Marlon Hill

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Michael Cheng PhD Che

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Mutluhan Kucuk

    EXECUTIVE COMMITTEE - CONVENTION SALES COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Myles Pistorius

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Navin Mahtani

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Olga Ramudo

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Patrick Goddard

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Paul Lowenthal

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Ralph Cutie

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Raul Leal

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Richard Sasso

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Rick Beasley

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Rodney Barreto

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Rodrick Miller

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Sean Fletcher

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Silvia Camarota

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Steve Adkins

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Suzette Espinsoa Fuentes

    EXECUTIVE COMMITTEE - MARKETING & TOURISM COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Teresa Foxx

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Wayne Brackin

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Wendy Kallergis

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Yamila Garayzar

    BOARD OF DIRECTORS

    Total calculated
    $0
    Hours/week
    1
  • Yvette Harris

    EXECUTIVE COMMITTEE - MULTICULTURAL TOURISM & DEVELOPMENT COMMITTEE CHAIR

    Total calculated
    $0
    Hours/week
    1
  • David Whitaker

    PRESIDENT/CHIEF EXECUTIVE OFFICER

    Total calculated
    $756,744
    From this org
    $667,608
    From related orgs
    $0
    Other
    $89,136
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $516,363
    Bonus
    $127,339
    Other
    $23,906
    Deferred
    $45,543
    Nontaxable benefits
    $43,593
    Filer's total
    $756,744
  • Joseph Yarzabal

    CHIEF FINANCIAL OFFICER

    Total calculated
    $481,576
    From this org
    $378,905
    From related orgs
    $0
    Other
    $102,671
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $289,285
    Bonus
    $72,188
    Other
    $17,432
    Deferred
    $45,543
    Nontaxable benefits
    $57,128
    Filer's total
    $481,576
  • Rolando Aedo

    CHIEF OPERATING OFFICER

    Total calculated
    $562,999
    From this org
    $457,251
    From related orgs
    $0
    Other
    $105,748
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $356,449
    Bonus
    $88,360
    Other
    $12,442
    Deferred
    $45,543
    Nontaxable benefits
    $60,205
    Filer's total
    $562,999
  • Carol Motley

    SVP CONVENTION SALES

    Total calculated
    $403,912
    From this org
    $341,273
    From related orgs
    $0
    Other
    $62,639
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $262,028
    Bonus
    $64,772
    Other
    $14,473
    Deferred
    $44,969
    Nontaxable benefits
    $17,670
    Filer's total
    $403,912
  • Connie Kinnard

    SVP MULTICULTURAL TOURISM

    Total calculated
    $334,402
    From this org
    $281,574
    From related orgs
    $0
    Other
    $52,828
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $226,358
    Bonus
    $45,026
    Other
    $10,190
    Deferred
    $35,980
    Nontaxable benefits
    $16,848
    Filer's total
    $334,402
  • Gisela Marti

    SVP MARKETING & TOURISM

    Total calculated
    $338,655
    From this org
    $276,204
    From related orgs
    $0
    Other
    $62,451
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $221,536
    Bonus
    $43,810
    Other
    $10,858
    Deferred
    $34,948
    Nontaxable benefits
    $27,503
    Filer's total
    $338,655
  • Alejandro Batista

    VP CONVENTION SALES

    Total calculated
    $338,336
    From this org
    $272,173
    From related orgs
    $0
    Other
    $66,163
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $214,768
    Bonus
    $56,757
    Other
    $648
    Deferred
    $35,252
    Nontaxable benefits
    $30,911
    Filer's total
    $338,336
  • Donna Del Gallo

    SR. REGIONAL DIRECTOR

    Total calculated
    $254,119
    From this org
    $205,243
    From related orgs
    $0
    Other
    $48,876
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $164,766
    Bonus
    $34,991
    Other
    $5,486
    Deferred
    $24,388
    Nontaxable benefits
    $24,488
    Filer's total
    $254,119
  • Geraldo Guillen

    DIRECTOR OF FINANCE

    Total calculated
    $185,847
    From this org
    $152,581
    From related orgs
    $0
    Other
    $33,266
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $138,149
    Bonus
    $14,000
    Other
    $432
    Deferred
    $16,462
    Nontaxable benefits
    $16,804
    Filer's total
    $185,847
  • Graylyn Swilley

    EXECUTIVE DIRECTOR BHI

    Total calculated
    $210,097
    From this org
    $176,631
    From related orgs
    $0
    Other
    $33,466
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $157,049
    Bonus
    $15,750
    Other
    $3,832
    Deferred
    $19,959
    Nontaxable benefits
    $13,507
    Filer's total
    $210,097
  • Jennifer Diaz-Alzuri

    VP MARKETING COMMUNICATION

    Total calculated
    $233,270
    From this org
    $181,326
    From related orgs
    $0
    Other
    $51,944
    Hours/week
    37.5

    Schedule J breakdown matched by us

    Base
    $156,738
    Bonus
    $23,940
    Other
    $648
    Deferred
    $21,208
    Nontaxable benefits
    $30,736
    Filer's total
    $233,270

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
13 August 2026
IRS schema version
2024v5.1
Source object
202632259349302698

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.