Totals
- Total revenue
- $600,000
- Total expenses
- $469,744
- Contributions and grants received
- $0
- Grants paid
- $0
- Program service revenue
- $600,000
- Investment income
- $0
- Other revenue
- $0
- Total assets, end of year
- $805,021
- Total liabilities, end of year
- $0
- Net assets or fund balances, end of year
- $805,021
- Program services expenses (Part IX)
- $0
- Management and general expenses
- $0
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $0
Program services were 0.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: Marketing program sponsorships
total $600,000 · related or exempt $600,000 · unrelated business $0 · excluded $0
-
2f · All other program service revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
6c · Rental income or loss
real property $0 · personal property $0
-
7c · Gain or loss
securities $0 · other assets $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
11a · Fees: management
total $36,000
-
12 · Advertising and promotion
total $327,158
-
13 · Office expenses
total $120
-
17 · Travel
total $4,046
-
19 · Conferences, conventions and meetings
total $62,250
-
24a · Other expenses: Industry research
total $40,170
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $674,765 · end of year $805,021
-
27 · Net assets without donor restrictions
beginning of year $674,765 · end of year $805,021
-
28 · Net assets with donor restrictions
beginning of year $0 · end of year $0
Mission and programs · 2024
Mission
International tourism travel promotion for the southeastern U. S., with a specific focus on Atlanta GA, Nashville TN, and New Orleans LA.
Activities or mission (Part I)
International tourism travel promotion for the southeastern United States
-
Representatives of the organization attended international tourism trade shows hosted by Travel South and the International IPW annual conference to promote the region to international travel clients.
-
Participated with Brand USA in a major international marketing campaign to promote foreign travel to the USA
-
Maintained an updated website designed to provide information and encouragement for travelers to visit Atlanta, Nashville and New Orleans.
As filed on the 2024 return.
Listed in Part VII
-
Deana Ivey
President
- Total calculated
- $0
- Hours/week
- 2
-
Walter Leger III
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
William Pate
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Kim Priez
Board Secretary
- Total calculated
- $0
- Hours/week
- 2
-
Laurel Bennett
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Brandon Barnes
Board Member
- Total calculated
- $0
- Hours/week
- 2
-
Jeff Mefford
Accounting Director
- Total calculated
- $0
- Hours/week
- 0
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 10 June 2026
- IRS schema version
- 2024v5.0
- Source object
- 202621629349300602
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