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Nonprofiteer
← WATERING HOLE MEDIA ACTION

Form 990 for tax year 2024

Filed by WATERING HOLE MEDIA ACTION.

Totals

Total revenue
$1,707,945
Total expenses
$1,687,868
Contributions and grants received
$1,707,945
Grants paid
$0
Program service revenue
$0
Investment income
$0
Other revenue
$0
Total assets, end of year
$20,077
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$20,077
Program services expenses (Part IX)
$1,505,705
Management and general expenses
$182,163
Fundraising expenses
$0
Program service expenses (Part III)
$1,505,705

Program services were 89.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,707,945

Functional expenses

Part IX, the statement of functional expenses.

  • 11a · Fees: management

    total $147,731 · program services $72,750 · management and general $74,981

  • 11b · Fees: legal

    total $29,728 · program services $562 · management and general $29,166

  • 11c · Fees: accounting

    total $22,634 · management and general $22,634

  • 11g · Fees: other

    total $796,350 · program services $772,520 · management and general $23,830

  • 12 · Advertising and promotion

    total $402,912 · program services $402,912

  • 13 · Office expenses

    total $5,446 · program services $5,208 · management and general $238

  • 14 · Information technology

    total $16,910 · program services $14,984 · management and general $1,926

  • 16 · Occupancy

    total $1,264 · management and general $1,264

  • 17 · Travel

    total $169,822 · program services $152,961 · management and general $16,861

  • 19 · Conferences, conventions and meetings

    total $93,033 · program services $83,808 · management and general $9,225

  • 23 · Insurance

    total $1,395 · management and general $1,395

  • 24a · Other expenses: BANK FEES

    total $603 · management and general $603

  • 24b · Other expenses: TAXES & FEES

    total $40 · management and general $40

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    end of year $20,077

  • 27 · Net assets without donor restrictions

    end of year $20,077

Mission and programs · 2024

Mission

SEE SCHEDULE O

  • WHMA PRODUCED FOUR WEB SERIES - "TAP IN," "WAIT A MINUTE," "EVERYTHING'S FINE, AND, "PUSH BACK" TO ENGAGE AND RESPOND RAPIDLY TO EMERGING INFORMATION NEEDS IN COMMUNITIES ABOUT CIVIC ENGAGEMENT AND COMMUNITY ISSUES.

    Expenses $1,090,072

  • THE WRITER'S ROOM PROGRAM RECRUITED TWO COHORTS WITH 55 UNIQUE CREATORS WITH A FOLLOWERSHIP OF 9 MILLION PEOPLE ACROSS TIKTOK, INSTAGRAM, YOUTUBE, AND X TO ENGAGE DIRECTLY WITH COMMUNITIES ON ISSUES ABOUT CIVIC ENGAGEMENT AND CURRENT EVENTS.

    Expenses $415,633

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • ASHLEY ALLISON

    MEMBER, CEO

    Total calculated
    $0
    Hours/week
    25

  • KENDRA ROSS

    TREASURER, SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • RAY PAULTRE

    MEMBER

    Total calculated
    $0
    Hours/week
    1

  • KENA ALLISON

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
15 December 2025
IRS schema version
2024v5.2
Source object
202513499349301491

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