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← MEDIA ALLIANCE

Form 990 for tax year 2024

Filed by MEDIA ALLIANCE.

Totals

Total revenue
$1,487,622
Total expenses
$1,472,758
Contributions and grants received
$1,185,400
Grants paid
$227,952
Program service revenue
$277,890
Investment income
$24,332
Other revenue
$0
Total assets, end of year
$1,536,101
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$1,536,101
Program services expenses (Part IX)
$1,061,193
Management and general expenses
$312,581
Fundraising expenses
$98,984
Program service expenses (Part III)
$1,061,193

Program services were 72.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $0

  • 1b · Membership dues

    $108,450

  • 1c · Fundraising events

    $0

  • 1d · Related organizations

    $0

  • 1e · Government grants (contributions)

    $198,798

  • 1f · All other contributions, gifts and grants

    $878,152

  • 1g · Noncash contributions included above

    $0

  • 2a · Program service revenue: Training Services

    total $64,045 · related or exempt $64,045 · unrelated business $0 · excluded $0

  • 2b · Program service revenue: Media Relations

    total $96,065 · related or exempt $96,065 · unrelated business $0 · excluded $0

  • 2c · Program service revenue: Fiscal Sponsorship Administration

    total $117,780 · related or exempt $117,780 · unrelated business $0 · excluded $0

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $24,332 · related or exempt $24,332 · unrelated business $0 · excluded $0

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 5 · Royalties

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 6a · Gross rents

    real property $0 · personal property $0

  • 6b · Less rental expenses

    real property $0 · personal property $0

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 6d · Net rental income or loss

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 7a · Gross sales of assets other than inventory

    securities $0 · other assets $0

  • 7b · Less cost or other basis and sales expenses

    securities $0 · other assets $0

  • 7c · Gain or loss

    securities $0 · other assets $0

  • 7d · Net gain or loss

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $0

  • 8b · Fundraising events: direct expenses

    $0

  • 8c · Net income from fundraising events

    total $0 · unrelated business $0 · excluded $0

  • 9a · Gaming: gross income

    $0

  • 9b · Gaming: direct expenses

    $0

  • 9c · Net income from gaming

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 10a · Gross sales of inventory

    $0

  • 10b · Cost of goods sold

    $0

  • 10c · Net income from sales of inventory

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $2,600 · program services $2,600

  • 2 · Grants to domestic individuals

    total $0 · program services $0

  • 3 · Grants to foreign organizations and individuals

    total $225,352 · program services $225,352

  • 4 · Benefits paid to or for members

    total $8,324 · program services $8,324

  • 5 · Compensation of officers, directors and key employees

    total $49,320 · program services $32,058 · management and general $9,864 · fundraising $7,398

  • 6 · Compensation of disqualified persons

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 7 · Other salaries and wages

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 8 · Pension plan contributions

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 9 · Other employee benefits

    total $4,500 · program services $1,500 · management and general $1,500 · fundraising $1,500

  • 10 · Payroll taxes

    total $13,251 · program services $8,613 · management and general $2,650 · fundraising $1,988

  • 11a · Fees: management

    total $164,801 · program services $107,251 · management and general $41,250 · fundraising $16,300

  • 11b · Fees: legal

    total $6,000 · program services $0 · management and general $6,000 · fundraising $0

  • 11c · Fees: accounting

    total $85,500 · program services $0 · management and general $71,695 · fundraising $13,805

  • 11d · Fees: lobbying

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 11e · Fees: professional fundraising services

    total $0 · fundraising $0

  • 11f · Fees: investment management

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 11g · Fees: other

    total $310,503 · program services $248,403 · management and general $46,575 · fundraising $15,525

  • 12 · Advertising and promotion

    total $46,833 · program services $30,515 · management and general $9,312 · fundraising $7,006

  • 13 · Office expenses

    total $73,338 · program services $46,825 · management and general $16,785 · fundraising $9,728

  • 14 · Information technology

    total $195,032 · program services $151,220 · management and general $29,015 · fundraising $14,797

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $34,600 · program services $23,450 · management and general $7,200 · fundraising $3,950

  • 17 · Travel

    total $37,745 · program services $29,950 · management and general $5,920 · fundraising $1,875

  • 18 · Travel or entertainment for public officials

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 19 · Conferences, conventions and meetings

    total $19,775 · program services $14,210 · management and general $4,815 · fundraising $750

  • 20 · Interest

    total $0 · program services $0 · management and general $0 · fundraising $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $3,750 · program services $2,700 · management and general $800 · fundraising $250

  • 23 · Insurance

    total $49,600 · program services $24,800 · management and general $24,800 · fundraising $0

  • 24e · All other expenses

    total $141,934 · program services $103,422 · management and general $34,400 · fundraising $4,112

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $750,224 · end of year $712,995

  • 2 · Savings and temporary cash investments

    beginning of year $833,854 · end of year $820,958

  • 3 · Pledges and grants receivable

    beginning of year $46,750

  • 4 · Accounts receivable

    beginning of year $1,400 · end of year $853

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 7 · Other notes and loans receivable

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $1,387 · end of year $1,295

  • 9 · Prepaid expenses and deferred charges

    beginning of year $0 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $0 · end of year $0

  • 12 · Investments: other securities

    beginning of year $0 · end of year $0

  • 13 · Investments: program-related

    beginning of year $0 · end of year $0

  • 14 · Intangible assets

    beginning of year $0 · end of year $0

  • 15 · Other assets

    beginning of year $0 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $37,378 · end of year $0

  • 18 · Grants payable

    beginning of year $75,000 · end of year $0

  • 19 · Deferred revenue

    beginning of year $0 · end of year $0

  • 20 · Tax-exempt bond liabilities

    beginning of year $0 · end of year $0

  • 21 · Escrow or custodial account liability

    beginning of year $0 · end of year $0

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 23 · Secured mortgages and notes payable

    beginning of year $0 · end of year $0

  • 24 · Unsecured notes and loans payable

    beginning of year $0 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $219,910 · end of year $245,619

  • 28 · Net assets with donor restrictions

    beginning of year $1,301,327 · end of year $1,290,482

Mission and programs · 2024

Mission

MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.

Activities or mission (Part I)

Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists. We focus on communications policy for legacy broadcast media and digital platforms that works in the interest of peace, justice and social responsibility.

  • Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts and public speaking.

    Expenses $809,650 · Revenue $996,500

  • Provide media skills training and publicity assistance for grassroots and community organizations

    Expenses $145,743 · Revenue $160,111

  • Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: The Book of Vaughn (documentary film), The Frisc (hyper-local news site), Obscured (podcast), WhistleBlower Network News (informational website), Tikun Olam (informational website), Golden Hills Inclusive Education Foundation (public education), Bloc by Block (hyper-local news site), Out in the Bay (podcast), Elevate Media (media services), ACorrection (podcast), Thy Neighbor (documentary film), Oakland Workers Fund (public education), RepCo (public education), Mutiny Radio (podcast), Underwater Transformational Photography Project (photography), Apparel for Activism (public education), Searching for Kapwa (documentary film), Climate Money Watchdog (informational website), OpenArchive (software), Our Town, Reno (hyer-local news site), Trans Bloom (cultural support), On Spec (podcast), New Energy Times (public education), Late Bloom (documentary film), Bay Area Action History Project (public education), Greetings from St Helena (short film), Carmel Mission (documentary film), You Approached With Such Ambivalence (short film),Social Justice Writing Club at George Washington High School (education), Don't Call The Police (public education), Krupskaya Press (publishing), Bay Swan (cultural support), Blues in Motion (cultural support), Dillonwood Productions (cultural support), (Saint Anthony Initiative (cultural support), Gratitude Community Development (cultural support).

    Expenses $105,800 · Revenue $117,780

As filed on the 2024 return.

Listed in Part VII

  • Tracy Rosenberg

    ED

    Total calculated
    $49,320
    From this org
    $49,320
    From related orgs
    $0
    Other
    $0
    Hours/week
    30
  • Samantha Calamari

    Director

    Total calculated
    $0
    Hours/week
    2
  • Al Kielwasser

    Chair of the Board

    Total calculated
    $0
    Hours/week
    4
  • Phavia Kujichagulia

    Secretary

    Total calculated
    $0
    Hours/week
    2
  • Oriana Saportas

    Treasurer

    Total calculated
    $0
    Hours/week
    3

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
16 November 2025
IRS schema version
2024v5.0
Source object
202533209349301993

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