Form 990 for tax year 2022

Totals

Total revenue

$15,205,201

Total expenses

$13,705,832

Contributions and grants received

$9,100,574

Grants paid

$407,456

Program service revenue

$6,102,023

Investment income

$2,604

Other revenue

$0

Total assets, end of year

$7,681,296

Total liabilities, end of year

$2,309,252

Net assets or fund balances, end of year

$5,372,044

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2022

• CONVENTION SALES, SERVICES AND SPORTS:PRIMARY DIRECTIVE IS TO SELL AND MARKET ALBUQUERQUE AS A DESTINATION BY BRINGING CONVENTIONS, MEETINGS AND SPORTS EVENTS TO ALBUQUERQUE. INCLUDES SERVICING OF THOSE CONVENTIONS AND SPORTS EVENTS.

• TOURISM, COMMUNICATIONS AND VISITOR SERVICES:PRIMARY DIRECTIVE IS TO INCREASE TOURISM AND VISITATION TO ALBUQUERQUE. CONDUCTS ADVERTISING, MARKETING, PUBLIC RELATIONS, MEDIA RELATIONS, AND SOCIAL MEDIA CAMPAIGNS TO PROMOTE ALBUQUERQUE AS A DESTINATION. INCLUDES SUPPORTING VISITOR QUESTIONS/INQUIRIES, OPERATING VISITOR INFORMATION CENTERS AND FULFILLMENT OF VISITOR GUIDES.

• MEMBERSHIP AND DEVELOPMENT DIVISION:SELLS MEMBERSHIPS (PARTNERSHIPS) AND PROVIDES BENEFITS TO PARTNERS (ALBUQUERQUE BUSINESSES) TOWARD GROWTH/MARKETING OF ALBUQUERQUE AND THE SERVICES/GOODS THE CITY OFFERS. VISIT ABQ PROMOTES THESE BUSINESSES IN OUR VISITOR GUIDE AND ONLINE, AS WELL AS IN OTHER MEDIA.

• THE ATMD IS A BUSINESS IMPROVEMENT DISTRICT TO PROMOTE THE ECONOMIC VITALITY OF THE DISTRICT AND THE GENERAL WELFARE OF THE CITY OF ALBUQUERQUE BY PROVIDING SPECIFIC BENEFITS TO PAYORS, EXCLUSIVELY FUNDING SALES, MARKETING, COMMUNICATIONS, VISITOR SERVICES ENHANCEMENTS, AND DESTINATION PRODUCT DEVELOPMENT/PARTNER GRANTS PROGRAMS FOR ASSESSED LODGING BUSINESSES.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

• BIG JIM FARMS

  $50,000

  EXPANSION PROJECTS AND NEW HOLIDAY PROGRAMMING 'WINTER OF ENCHANTMENT' ON THE WESTSIDE OF ALBUQUERQUE ALONG THE RIVER HELD FROM NOVEMBER 24 - DECEMBER 31, 2023.

• ADELANTE DEVELOPMENT CENTER

  $50,000

  DURABLE MEDICAL EQUIPMENT RENTAL SERVICES TO PROMOTE ACCESSIBLE TOURISM IN ALBUQUERQUE.

• ELECTRIC PLAYHOUSE

  $50,000

  AN IMMERSIVE, DIGITAL EXPERIENCE INTRODUCING VISITORS TO QUINTESSENTIAL ALBUQUERQUE ACTIVITIES AND EXPERIENCES.

• HERITAGE HOTELS

  $31,000

  ADDING SIGNAGE TO THE SAWMILL DISTRICT AS AN HISTORIC DISTRICT.

• NATIONAL INSTITUTE OF FLAMENCO

  $25,000

  EXPANSION OF THEIR SIGNATURE EVENT, ALBUQUERQUE: EXPERIENCE THE ENERGY OF FLAMENCO FEATURING THE 36TH ANNUAL FESTIVAL FLAMENCO ALBURQUERQUE (JUNE 2023)

• MARIACHI SPECTACULAR

  $25,000

  ENHANCEMENTS TO SIGNATURE EVENT MARIACHI SPECTACULAR DE ALBUQUERQUE THE PREMIER MARIACHI CONFERENCE AND CONCERT EVENT IN THE COUNTRY.

• GUJRATI SAMAJ OF NEW MEXICO

  $25,000

  EXPANSION OF EXISTING EVENTS BY GUJRATI SAMAJ, WHICH INTRODUCES AND CELEBRATES EASTERN CULTURES AND EXPERIENCES SUCH IS THE CELEBRATION, DIWALI A FESTIVAL OF LIGHT IN INDIA.

• FRIENDS OF THE ORPHAN SIGNS

  $25,000

  HISTORIC SIGN PRESERVATION, REFURBISING, AND ARTIST OPPORTUNITIES ACROSS ALBUQUERQUE.

• GATHERING OF NATIONS

  $25,000

  ENHANCEMENTS TO THE EXISTING SIGNATURE EVENT - GATHERING OF NATIONS POWWOW.

• NATIONAL INSTITUTE OF FLAMENCO

  $19,000

  EXPANSION OF YEAR-ROUND FLAMENCO PERFORMANCE THE TABLAO FLAMENCO ALBUQUERQUE SERIES (JUNE 2023 - MARCH 2024)

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type

form_990

Tax year

2022

Filed

1 May 2024

IRS schema version

2022v5.0

Source object

202431239349301233

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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