Totals
- Total revenue
- $120,372
- Total expenses
- $229,580
- Contributions and grants received
- $0
- Grants paid
- $0
- Program service revenue
- $119,864
- Investment income
- $0
- Other revenue
- $508
- Total assets, end of year
- $413,879
- Total liabilities, end of year
- $4
- Net assets or fund balances, end of year
- $413,875
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: EVENT TICKET SALES
total $103,864 · related or exempt $103,864
-
2b · Program service revenue: SPONSORSHIPS
total $10,000 · related or exempt $10,000
-
2c · Program service revenue: MEMBERSHIP DUES
total $6,000 · related or exempt $6,000
-
10a · Gross sales of inventory
$522
-
10b · Cost of goods sold
$14
-
10c · Net income from sales of inventory
total $508 · unrelated business $508
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $60,324
-
7 · Other salaries and wages
total $65,828
-
9 · Other employee benefits
total $5,578
-
10 · Payroll taxes
total $9,132
-
11c · Fees: accounting
total $6,794
-
11g · Fees: other
total $636
-
12 · Advertising and promotion
total $20,961
-
13 · Office expenses
total $8,647
-
16 · Occupancy
total $14,379
-
17 · Travel
total $5,256
-
22 · Depreciation, depletion and amortization
total $2,810
-
23 · Insurance
total $3,836
-
24a · Other expenses: WEBSITE UPDATES
total $9,725
-
24b · Other expenses: BOOKING SOFTWARE SERVIC
total $6,003
-
24c · Other expenses: SPONSORSHIPS
total $5,000
-
24d · Other expenses: PRINT COLLATERAL/MATERI
total $3,769
-
24e · All other expenses
total $902
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $506,038 · end of year $378,431
-
10a · Land, buildings and equipment: cost or other basis
$12,256
-
10b · Land, buildings and equipment: accumulated depreciation
$12,111
-
10c · Land, buildings and equipment, net
beginning of year $533 · end of year $145
-
14 · Intangible assets
beginning of year $37,725 · end of year $35,303
-
25 · Other liabilities
beginning of year $21,213 · end of year $4
-
29 · Capital stock, trust principal or current funds
beginning of year $0 · end of year $0
-
30 · Paid-in or capital surplus, or land, building or equipment fund
beginning of year $0 · end of year $0
-
31 · Retained earnings, endowment or other funds
beginning of year $523,083 · end of year $413,875
Mission and programs · 2024
Mission
HORSE COUNTRY, INC. IS A COORDINATED EQUINE INDUSTRY INITIATIVE TO CONNECT GUESTS TO THE HORSE, LAND, AND PEOPLE OF KENTUCKY'S SIGNATURE EQUINE INDUSTRY THROUGH IMMERSERIVE EXPERIENCES AT UNIQUE MEMBER LOCATIONS. HORSE COUNTRY, INC. STRIVES TO INSPIRE LIFE-LONG OF THE HORSE, PASSION FOR EQUESTRIAN SPORT, AND A DESIRE TO VISIT KENTUCKY'S HORSE COUNTRY TO EXPERIENCE THE BEST OF BOTH.
Activities or mission (Part I)
TO CONNECT GUESTS TO THE HORSE, LAND, AND PEOPLE OF KENTUCKY'S SIGNATURE EQUINE INDUSTRY THROUGH IMMERSIVE EXPERIENCES AT UNIQUE MEMBER LOCATIONS.
-
HORSE COUNTRY, INC. PROVIDES KEY SERVICES TO ITS MEMBERSHIP THROUGH OWNED, EARNED, AND PAID MARKETING EFFORTS; BOOKING PLATFORM MANAGEMENT; CUSTOMER SERVICE MANAGEMENT; PARTNER TRAINING; AND MORE. THESE SERVICES ARE RENDERED TO COLLECTIVELY SHARE THE STORY OF THE HORSES, LAND, AND PEOPLE OF KENTUCKY'S HORSE COUNTRY, AND TO DEVELOP FANS OF FARMS AND CLINICS BY PROVIDING ACCESS TO THESE FACILITIES AND TO EQUESTRIAN SPORT.
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Luke FallonLUKE FALLON
PAST PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Kara HeissenbuttelKARA HEISSENBUTTEL
PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Lizy RobertsonLIZY ROBERTSON
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Nick NicholsonNICK NICHOLSON
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Leslie MillerLESLIE MILLER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Brianne SharpBRIANNE SHARP
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Duncan TaylorDUNCAN TAYLOR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Harold PalmerHAROLD PALMER
VICE PRESIDENT
- Total calculated
- $0
- Hours/week
- 1
-
Heather HigginsHEATHER HIGGINS
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Ande DayANDE DAY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mandy RyanMANDY RYAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Hallie HardyHALLIE HARDY
EXECUTIVE DIRECTOR
- Total calculated
- $128,919
- From this org
- $113,320
- From related orgs
- $0
- Other
- $15,599
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 17 March 2025
- IRS schema version
- 2024v5.0
- Source object
- 202530769349300523
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