Form 990 for tax year 2025
Filed by VALLEY FORGE CONVENTION & VISITORS BUREAU LTD.
Totals
- Total revenue
- $11,516,980
- Total expenses
- $10,970,655
- Contributions and grants received
- $88,800
- Grants paid
- $0
- Program service revenue
- $11,243,191
- Investment income
- $158,383
- Other revenue
- $26,606
- Total assets, end of year
- $8,918,207
- Total liabilities, end of year
- $1,930,669
- Net assets or fund balances, end of year
- $6,987,538
- Program services expenses (Part IX)
- $10,395,832
- Management and general expenses
- $574,823
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $10,395,832
Program services were 94.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1c · Fundraising events
$83,800
-
1e · Government grants (contributions)
$5,000
-
2a · Program service revenue: MONTGOMERY COUNTY ROOMS TAX
total $10,776,433 · related or exempt $10,776,433
-
2b · Program service revenue: CO-OP PROJECTS
total $354,132 · related or exempt $354,132
-
2c · Program service revenue: MEMBERSHIP DUES
total $112,626 · related or exempt $112,626
-
3 · Investment income
total $158,383 · excluded $158,383
-
8a · Fundraising events: gross income
$74,847
-
8a · Fundraising events: contributions included on line 1c
$83,800
-
8b · Fundraising events: direct expenses
$51,218
-
8c · Net income from fundraising events
total $23,629 · excluded $23,629
-
11a · Other revenue: MISCELLANEOUS
total $2,977 · related or exempt $2,977
-
11e · Other revenue, total
$2,977
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $867,546 · program services $726,876 · management and general $140,670
-
7 · Other salaries and wages
total $1,805,728 · program services $1,512,934 · management and general $292,794
-
8 · Pension plan contributions
total $103,709 · program services $82,649 · management and general $21,060
-
9 · Other employee benefits
total $259,242 · program services $221,616 · management and general $37,626
-
10 · Payroll taxes
total $188,610 · program services $149,768 · management and general $38,842
-
11b · Fees: legal
total $9,865 · program services $9,865
-
11c · Fees: accounting
total $118,778 · program services $118,778
-
11g · Fees: other
total $109,114 · program services $109,114
-
12 · Advertising and promotion
total $6,676,732 · program services $6,676,732
-
13 · Office expenses
total $40,974 · program services $40,974
-
14 · Information technology
total $193,229 · program services $193,229
-
16 · Occupancy
total $305,416 · program services $288,063 · management and general $17,353
-
17 · Travel
total $34,538 · program services $34,538
-
20 · Interest
total $13,045 · program services $13,045
-
22 · Depreciation, depletion and amortization
total $80,798 · program services $76,207 · management and general $4,591
-
23 · Insurance
total $44,428 · program services $44,428
-
24a · Other expenses: DUES AND SUBSCRIPTIONS
total $34,164 · program services $34,164
-
24b · Other expenses: AUTO EXPENSE
total $31,595 · program services $31,595
-
24c · Other expenses: OFFICE OPERATIONS
total $21,887 · program services $0 · management and general $21,887
-
24d · Other expenses: EMPLOYEE RELATIONS
total $16,422 · program services $16,422
-
24e · All other expenses
total $14,835 · program services $14,835
Balance sheet
Part X, book values.
-
2 · Savings and temporary cash investments
beginning of year $4,841,670 · end of year $5,729,423
-
4 · Accounts receivable
beginning of year $2,057,546 · end of year $1,570,690
-
9 · Prepaid expenses and deferred charges
beginning of year $246,895 · end of year $398,973
-
10a · Land, buildings and equipment: cost or other basis
$1,026,515
-
10b · Land, buildings and equipment: accumulated depreciation
$865,719
-
10c · Land, buildings and equipment, net
beginning of year $136,952 · end of year $160,796
-
15 · Other assets
beginning of year $1,293,962 · end of year $1,058,325
-
17 · Accounts payable and accrued expenses
beginning of year $1,125,080 · end of year $908,361
-
25 · Other liabilities
beginning of year $1,011,195 · end of year $1,022,308
-
27 · Net assets without donor restrictions
beginning of year $6,218,602 · end of year $6,987,538
-
28 · Net assets with donor restrictions
beginning of year $222,148 · end of year $0
Mission and programs · 2025
Mission
TO STRENGTHEN ECOMONIC PROSPERITY WITHIN MONTGOMERY COUNTY, PENNSYLVANIA, BY RAISING ITS VISIBILITY AS A TOURISM DESTINATION FOR LEISURE AND CONVENTION MARKETS. THE PEOPLE OF THE VALLEY FORGE TOURISM AND COVENTION BOARD WORK EACH DAY TO INSPIRE VISITORS TO DISCOVER AND EXPLORE OUR NATURAL, CULTURAL AND HISTORIC ASSETS. ULTIMATELY INCREASING ROOM NIGHTS FOR OUR WORLD-CLASS HOTELS AND DRIVING REVENUE IN OUR MEMBER AND PARTNER BUSINESSES.
-
THE ORGANIZATION FUNCTIONS AS A NON-PROFIT MEMBERSHIP SALES AND MARKETING ORGANIZATION WHICH PROMOTES MONTGOMERY COUNTY, PA AND VALLEY FORGE AREAS AS A CONVENTION SITE AND LEISURE VISITOR DESTINATION. THE BUREAU REPRESENTED MORE THAN 500 MEMBER BUSINESSES AND PROMOTES PATRONAGE OF AREA HOTELS, RESTAURANTS, ATTRACTIONS AND SERVICES. THE BUREAU IS GOVERNED BY A 12 MEMBER TOURIST ADVISORY BOARD OF COUNTY HOSPITALITY INDUSTRY, BUSINESS AND CIVIC LEADERS WHO SERVE WITHOUT PAY AND ARE APPOINTED BY MONTGOMERY COUNTY GOVERNMENT. FUNDING FOR THE BUREAU ACTIVITIES IS PROVIDED BY A 4% COUNTY HOTEL ROOM TAX AND MEMBERSHIP DUES.
Expenses $10,395,832 · Revenue $11,243,191
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Al ZoneAL ZONE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Christopher MolineauxCHRISTOPHER MOLINEAUX
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Dedren BaileyDEDREN BAILEY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Robert C HartROBERT C HART
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tom ShiresTOM SHIRES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Howard BrownHOWARD BROWN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jenna M MeehanJENNA M MEEHAN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Eric C DaviesERIC C DAVIES
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Richard OdorisioRICHARD ODORISIO
DIRECTOR - CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Elizabeth MoyELIZABETH MOY
DIRECTOR - SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Kristofer J FairKRISTOFER J FAIR
DIRECTOR - TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Tim BriggsTIM BRIGGS
DIRECTOR - VICE CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1
-
Rosalyn FennellROSALYN FENNELL
EX-OFFICIO
- Total calculated
- $0
- Hours/week
- 1
-
Michael BowmanMICHAEL BOWMAN
CEO
- Total calculated
- $499,724
- From this org
- $455,625
- From related orgs
- $0
- Other
- $44,099
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $326,125
- Bonus
- $129,500
- Other
- $0
- Deferred
- $10,052
- Nontaxable benefits
- $34,047
- Filer's total
- $499,724
-
Jonathan MarkezinJONATHAN MARKEZIN
EXECUTIVE DIRECTOR OF OPER
- Total calculated
- $197,646
- From this org
- $190,138
- From related orgs
- $0
- Other
- $7,508
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $152,638
- Bonus
- $37,500
- Other
- $0
- Deferred
- $7,508
- Nontaxable benefits
- $0
- Filer's total
- $197,646
-
Lisa KarlLISA KARL
VICE PRESIDENT OF SALES
- Total calculated
- $230,340
- From this org
- $221,783
- From related orgs
- $0
- Other
- $8,557
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $184,683
- Bonus
- $37,100
- Other
- $0
- Deferred
- $8,557
- Nontaxable benefits
- $0
- Filer's total
- $230,340
-
Jonathan ScheurenJONATHAN SCHEUREN
EMPLOYEE
- Total calculated
- $143,676
- From this org
- $138,001
- From related orgs
- $0
- Other
- $5,675
- Hours/week
- 50
-
Rachel RileyRACHEL RILEY
EMPLOYEE
- Total calculated
- $177,773
- From this org
- $171,235
- From related orgs
- $0
- Other
- $6,538
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $141,235
- Bonus
- $30,000
- Other
- $0
- Deferred
- $6,538
- Nontaxable benefits
- $0
- Filer's total
- $177,773
-
Rachel DaileyRACHEL DAILEY
EMPLOYEE
- Total calculated
- $117,904
- From this org
- $113,029
- From related orgs
- $0
- Other
- $4,875
- Hours/week
- 50
-
Scott HigginsSCOTT HIGGINS
EMPLOYEE
- Total calculated
- $120,081
- From this org
- $114,941
- From related orgs
- $0
- Other
- $5,140
- Hours/week
- 50
-
Megan TomlinsonMEGAN TOMLINSON
EMPLOYEE
- Total calculated
- $120,626
- From this org
- $115,166
- From related orgs
- $0
- Other
- $5,460
- Hours/week
- 50
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Form 990 of other organizations
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
MONTGOMERY COUNTY GOVERNMENT NORRISTOWN PA 19401
501(C)(1) · COUNTY GOVERNMENT · PA
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 18 September 2026
- IRS schema version
- 2025v4.2
- Source object
- 202642649349300614
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