Form 990 for tax year 2023
Filed by MARGARET WOODBURY STRONG MUSEUM.
Totals
- Total revenue
- $41,516,891
- Total expenses
- $23,074,022
- Contributions and grants received
- $32,202,003
- Grants paid
- $0
- Program service revenue
- $8,357,424
- Investment income
- $828,836
- Other revenue
- $128,628
- Total assets, end of year
- $251,281,672
- Total liabilities, end of year
- $69,709,508
- Net assets or fund balances, end of year
- $181,572,164
- Program services expenses (Part IX)
- $19,659,090
- Management and general expenses
- $2,126,650
- Fundraising expenses
- $1,288,282
- Program service expenses (Part III)
- $19,659,090
Program services were 85.2% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$2,310,475
-
1c · Fundraising events
$450,308
-
1e · Government grants (contributions)
$21,119,051
-
1f · All other contributions, gifts and grants
$8,322,169
-
1g · Noncash contributions included above
$133,507
-
2a · Program service revenue: ADMISSIONS
total $6,146,287 · related or exempt $6,146,287
-
2b · Program service revenue: PARKING
total $653,420 · related or exempt $486,875 · unrelated business $166,545
-
2c · Program service revenue: EDUCATIONAL
total $313,594 · related or exempt $313,594
-
2f · All other program service revenue
total $1,244,123 · related or exempt $1,244,123
-
3 · Investment income
total $669,186 · excluded $669,186
-
7a · Gross sales of assets other than inventory
securities $2,776,522
-
7b · Less cost or other basis and sales expenses
securities $2,616,872
-
7c · Gain or loss
securities $159,650
-
7d · Net gain or loss
total $159,650 · excluded $159,650
-
8a · Fundraising events: gross income
$4,670
-
8a · Fundraising events: contributions included on line 1c
$450,308
-
8b · Fundraising events: direct expenses
$190,130
-
8c · Net income from fundraising events
total -$185,460 · excluded -$185,460
-
11a · Other revenue: RETAIL OPERATIONS
total $257,860 · related or exempt $257,860
-
11b · Other revenue: DEACCESSION OF COLLECTION ITEMS
total $56,228 · related or exempt $56,228
-
11e · Other revenue, total
$314,088
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $620,883 · management and general $620,883
-
7 · Other salaries and wages
total $7,417,315 · program services $6,127,169 · management and general $644,927 · fundraising $645,219
-
8 · Pension plan contributions
total $452,902 · program services $358,109 · management and general $57,929 · fundraising $36,864
-
9 · Other employee benefits
total $732,672 · program services $579,322 · management and general $93,714 · fundraising $59,636
-
10 · Payroll taxes
total $628,712 · program services $497,121 · management and general $80,417 · fundraising $51,174
-
11b · Fees: legal
total $27,387 · management and general $27,387
-
11c · Fees: accounting
total $66,210 · management and general $66,210
-
11e · Fees: professional fundraising services
total $110,000 · fundraising $110,000
-
11g · Fees: other
total $310,076 · program services $136,578 · management and general $101,987 · fundraising $71,511
-
12 · Advertising and promotion
total $2,289,595 · program services $2,289,595
-
13 · Office expenses
total $604,607 · program services $485,057 · management and general $26,600 · fundraising $92,950
-
14 · Information technology
total $246,144 · program services $204,614 · management and general $24,057 · fundraising $17,473
-
16 · Occupancy
total $1,362,227 · program services $1,336,075 · management and general $15,406 · fundraising $10,746
-
17 · Travel
total $70,915 · program services $36,205 · management and general $17,260 · fundraising $17,450
-
20 · Interest
total $2,470,841 · program services $2,150,867 · management and general $270,169 · fundraising $49,805
-
22 · Depreciation, depletion and amortization
total $4,472,991 · program services $4,394,989 · management and general $45,740 · fundraising $32,262
-
23 · Insurance
total $195,771 · program services $191,331 · management and general $3,036 · fundraising $1,404
-
24a · Other expenses: EXHIBITS
total $641,699 · program services $641,699 · management and general $0 · fundraising $0
-
24b · Other expenses: COLLECTION ACQUISITIONS
total $185,137 · program services $185,137 · management and general $0 · fundraising $0
-
24c · Other expenses: MISCELLANEOUS
total $167,938 · program services $45,222 · management and general $30,928 · fundraising $91,788
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $3,680,575 · end of year $277,153
-
2 · Savings and temporary cash investments
beginning of year $3,688,009 · end of year $1,860,931
-
3 · Pledges and grants receivable
beginning of year $9,158,979 · end of year $15,305,003
-
10a · Land, buildings and equipment: cost or other basis
$157,933,559
-
10b · Land, buildings and equipment: accumulated depreciation
$49,161,374
-
10c · Land, buildings and equipment, net
beginning of year $91,384,193 · end of year $108,772,185
-
12 · Investments: other securities
beginning of year $112,351,818 · end of year $119,807,349
-
15 · Other assets
beginning of year $4,845,118 · end of year $5,259,051
-
17 · Accounts payable and accrued expenses
beginning of year $5,786,691 · end of year $2,208,862
-
19 · Deferred revenue
beginning of year $1,953,868 · end of year $3,040,263
-
20 · Tax-exempt bond liabilities
beginning of year $57,321,326 · end of year $51,413,328
-
24 · Unsecured notes and loans payable
beginning of year $4,366,297 · end of year $8,913,699
-
25 · Other liabilities
beginning of year $2,228,244 · end of year $4,133,356
-
27 · Net assets without donor restrictions
beginning of year $54,870,320 · end of year $76,340,114
-
28 · Net assets with donor restrictions
beginning of year $98,581,946 · end of year $105,232,050
Mission and programs · 2023
Mission
AS AN EDUCATIONAL INSTITUTION FOCUSED ON AMERICAN CULTURAL HISTORY, THE STRONG EXPLORES PLAY IN ORDER TO ENCOURAGE LEARNING, CREATIVITY, AND DISCOVERY. THE MUSEUM ACCOMPLISHES THIS THROUGH EXHIBITIONS, PROGRAMS, PUBLICATIONS, AND OTHER ACTVITIES THAT ENGAGE, ENTERTAIN AND ENLIGHTEN DIVERSE AUDIENCES, ESPECIALLY FAMILIES, CHILDREN, AND EDUCATORS.
Activities or mission (Part I)
AS AN EDUCATIONAL INSTITUTION FOCUSED ON AMERICAN CULTURAL HISTORY, STRONG MUSEUM EXPLORES PLAY IN ORDER TO ENCOURAGE LEARNING, CREATIVITY, AND DISCOVERY. THE MUSEUM ACCOMPLISHES THIS THROUGH EXHIBITIONS, PROGRAMS, PUBLICATIONS, AND OTHER ACTVITIES THAT ENGAGE, ENTERTAIN AND ENLIGHTEN DIVERSE AUDIENCES, ESPECIALLY FAMILIES, CHILDREN, AND EDUCATORS.
-
EXHIBITS AND EDUCATION - AS AN EDUCATIONAL INSTITUTION FOCUSED ON AMERICAN CULTURAL HISTORY, THE STRONG EXPLORES PLAY IN ORDER TO ENCOURAGE LEARNING, CREATIVITY, AND DISCOVERY. THE MUSEUM ACCOMPLISHES THIS THROUGH EXHIBITIONS, PROGRAMS, AND OTHER ACTIVITIES THAT ENGAGE, ENTERTAIN, AND ENLIGHTEN DIVERSE AUDIENCES, ESPECIALLY FAMILIES, CHILDREN, AND EDUCATORS. (647,095 SERVED)
Expenses $11,494,515 · Revenue $7,704,004
-
CURATORIAL AND COLLECTIONS- TO SUPPORT THE MISSION, THE MUSEUM COLLECTS, PRESERVES, AND RESEARCHES OBJECTS, MANUSCRIPTS, AND OTHER MATERIALS THAT REFLECT AND DOCUMENT THE IMPORTANCE OF PLAY, PARTICULARLY AS IT REFLECTS AND ILLUMINATES THE AMERICAN EXPERIENCE AND WITH SPECIAL EMPHASIS ON TOYS AND OTHER ARTIFACTS RELATED TO PLAY. (647,095 SERVED)
Expenses $3,486,817 · Revenue $56,228
-
GUEST AND MEMBERSHIP SERVICES- TO SUPPORT THE MISSION, THE MUSEUM PLACES GREAT EMPHASIS ON GUEST SERVICES AND THE WAY IN WHICH GUESTS ARE HOSTED AND GUIDED DURING THEIR VISIT. THE MUSEUM CONSIDERS GUEST SERVICES TO BE A CRITICAL COMPONENT OF THE VISITORS' EXPERIENCE WHICH ENHANCES THEIR ABILITY TO LEARN, CREATE AND DISCOVER. (647,095 SERVED)
Expenses $4,677,758 · Revenue $744,735
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Karthik BalaKARTHIK BALA
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Kenneth GlazerKENNETH GLAZER
VICE CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Nan HildebrandtNAN HILDEBRANDT
SECRETARY
- Total calculated
- $0
- Hours/week
- 1
-
Reena MehtaREENA MEHTA
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Hilda Rosario EscherHILDA ROSARIO ESCHER
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Stan PurdieSTAN PURDIE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Dawn Williams-FullerDAWN WILLIAMS-FULLER
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Bonnie EricksonBONNIE ERICKSON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Wayde HarrisonWAYDE HARRISON
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Tom KalinskeTOM KALINSKE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Benjamin MudrickBENJAMIN MUDRICK
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Rachel DeguzmanRACHEL DEGUZMAN
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Michael J CiceroMICHAEL J CICERO
ASSISTANT TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Carla Engelbrecht EdDCARLA ENGELBRECHT EDD
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
David J BurnsDAVID J BURNS
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Bernard BirnbaumBERNARD BIRNBAUM
CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Cecilia Griffin GoldenCECILIA GRIFFIN GOLDEN
IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 1
-
Aaron C NewmanAARON C NEWMAN
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Laura Saxby LynchLAURA SAXBY LYNCH
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Alex DelmonteALEX DELMONTE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Joy Ryen Plotnik EsqJOY RYEN PLOTNIK ESQ
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Donald J RileyDONALD J RILEY
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Fred W Smith PhDFRED W SMITH PHD
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Toni SprouseTONI SPROUSE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Erika J DuthiersERIKA J DUTHIERS
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Mee F WingMEE F WING
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Martin JarzebowskiMARTIN JARZEBOWSKI
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Deborah StendardiDEBORAH STENDARDI
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Joel FraterJOEL FRATER
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Zeke DudaZEKE DUDA
TREASURER
- Total calculated
- $0
- Hours/week
- 1
-
Steve M DubnikSTEVE M DUBNIK
PRESIDENT/CEO
- Total calculated
- $424,675
- From this org
- $382,520
- From related orgs
- $0
- Other
- $42,155
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $336,520
- Bonus
- $46,000
- Other
- $0
- Deferred
- $26,400
- Nontaxable benefits
- $15,755
- Filer's total
- $424,675
-
Peter BriggsPETER BRIGGS
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Irina TsukernikIRINA TSUKERNIK
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Deborah BrundageDEBORAH BRUNDAGE
TRUSTEE
- Total calculated
- $0
- Hours/week
- 1
-
Trudy QuartleyTRUDY QUARTLEY
VP FOR FIN. & FACILITIES
- Total calculated
- $212,208
- From this org
- $197,233
- From related orgs
- $0
- Other
- $14,975
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $185,733
- Bonus
- $11,500
- Other
- $0
- Deferred
- $14,730
- Nontaxable benefits
- $245
- Filer's total
- $212,208
-
Lisa FeinsteinLISA FEINSTEIN
VP INSTITUTIONAL ADVANCEME
- Total calculated
- $188,902
- From this org
- $170,089
- From related orgs
- $0
- Other
- $18,813
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $158,589
- Bonus
- $11,500
- Other
- $0
- Deferred
- $12,655
- Nontaxable benefits
- $6,158
- Filer's total
- $188,902
-
Laurie PhelpsLAURIE PHELPS
VP OF GUEST SERVICES
- Total calculated
- $155,292
- From this org
- $129,531
- From related orgs
- $0
- Other
- $25,761
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $118,031
- Bonus
- $11,500
- Other
- $0
- Deferred
- $10,006
- Nontaxable benefits
- $15,755
- Filer's total
- $155,292
-
Sara PoeSARA POE
VP OF MARKETING
- Total calculated
- $151,331
- From this org
- $140,746
- From related orgs
- $0
- Other
- $10,585
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $129,246
- Bonus
- $11,500
- Other
- $0
- Deferred
- $10,340
- Nontaxable benefits
- $245
- Filer's total
- $151,331
-
Chris BenschCHRIS BENSCH
VP OF COLLECTIONS
- Total calculated
- $144,790
- From this org
- $123,002
- From related orgs
- $0
- Other
- $21,788
- Hours/week
- 37.5
-
Jon-Paul DysonJON-PAUL DYSON
VP OF EXHIBITS
- Total calculated
- $157,603
- From this org
- $131,634
- From related orgs
- $0
- Other
- $25,969
- Hours/week
- 37.5
Schedule J breakdown matched by us
- Base
- $120,134
- Bonus
- $11,500
- Other
- $0
- Deferred
- $10,214
- Nontaxable benefits
- $15,755
- Filer's total
- $157,603
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · Health or social club dues or initiation fees
- 1b · Written policy on the line-1a expenses
- 3 · Form 990 of other organizations
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 2 · Substantiation required before reimbursing expenses
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 1A
- THE MUSEUM PROVIDES A MEMBERSHIP TO THE GENESEE VALLEY CLUB FOR THE PRESIDENT/CEO. THE PRESIDENT/CEO DOCUMENTS BUSINESS USE OF THIS MEMBERSHIP TO THE MUSEUM.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Related partnerships
Part III: related organizations taxable as a partnership, with the filer's share.
-
ADVENTURE PLACE DEVELOPMENT LLC
RELATED · REAL ESTATE DEVELOPMENT · NY · 33.33% owned
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 10 October 2024
- IRS schema version
- 2023v5.1
- Source object
- 202402929349300930
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