Form 990 for tax year 2024
Filed by GRACELAND COLLEGE CENTER FOR PROF DEV & LIFELONG LEARNING INC.
Totals
- Total revenue
- $17,339,019
- Total expenses
- $19,646,495
- Contributions and grants received
- $0
- Grants paid
- $500,000
- Program service revenue
- $17,208,865
- Investment income
- $21,364
- Other revenue
- $108,790
- Total assets, end of year
- $12,060,801
- Total liabilities, end of year
- $5,536,562
- Net assets or fund balances, end of year
- $6,524,239
- Program services expenses (Part IX)
- $10,223,606
- Management and general expenses
- $9,422,889
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $10,223,606
Program services were 52.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
2a · Program service revenue: PROFESSIONAL DEVELOPMENT AND CONT
total $17,208,865 · related or exempt $17,208,865
-
3 · Investment income
total $21,364 · excluded $21,364
-
6a · Gross rents
real property $499,339
-
6b · Less rental expenses
real property $433,849
-
6c · Rental income or loss
real property $65,490
-
6d · Net rental income or loss
total $65,490 · excluded $65,490
-
10a · Gross sales of inventory
$137,862
-
10b · Cost of goods sold
$94,562
-
10c · Net income from sales of inventory
total $43,300 · related or exempt $43,300
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $500,000 · program services $500,000
-
5 · Compensation of officers, directors and key employees
total $2,193,854 · program services $1,177,088 · management and general $1,016,766
-
7 · Other salaries and wages
total $6,793,446 · program services $3,644,945 · management and general $3,148,501
-
9 · Other employee benefits
total $1,906,135 · program services $1,022,715 · management and general $883,420
-
10 · Payroll taxes
total $676,238 · program services $362,828 · management and general $313,410
-
11b · Fees: legal
total $88,310 · management and general $88,310
-
11c · Fees: accounting
total $96,947 · management and general $96,947
-
11g · Fees: other
total $291,680 · program services $28,007 · management and general $263,673
-
12 · Advertising and promotion
total $857,345 · program services $66,991 · management and general $790,354
-
13 · Office expenses
total $13,204 · program services $875 · management and general $12,329
-
14 · Information technology
total $1,590,621 · program services $1,039 · management and general $1,589,582
-
16 · Occupancy
total $154,551 · program services $23,928 · management and general $130,623
-
17 · Travel
total $45,524 · program services $24,425 · management and general $21,099
-
19 · Conferences, conventions and meetings
total $2,943,633 · program services $2,943,633
-
20 · Interest
total $39,750 · management and general $39,750
-
22 · Depreciation, depletion and amortization
total $856,344 · program services $54,955 · management and general $801,389
-
23 · Insurance
total $153,967 · program services $11,590 · management and general $142,377
-
24a · Other expenses: CREDIT CARD & BANK FEES
total $319,185 · program services $298,758 · management and general $20,427
-
24b · Other expenses: LICENSES AND MEMBERSHIP
total $55,724 · program services $31,099 · management and general $24,625
-
24c · Other expenses: TEMPORARY LABOR
total $53,048 · program services $29,605 · management and general $23,443
-
24d · Other expenses: MISCELLANEOUS EXPENSES
total $16,989 · program services $1,125 · management and general $15,864
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $1,555,766 · end of year $526,217
-
4 · Accounts receivable
beginning of year $1,489,782 · end of year $1,291,386
-
8 · Inventories for sale or use
beginning of year $143,387 · end of year $87,207
-
9 · Prepaid expenses and deferred charges
beginning of year $776,991 · end of year $599,205
-
10a · Land, buildings and equipment: cost or other basis
$19,359,533
-
10b · Land, buildings and equipment: accumulated depreciation
$10,236,866
-
10c · Land, buildings and equipment, net
beginning of year $9,649,492 · end of year $9,122,667
-
14 · Intangible assets
beginning of year $587,232 · end of year $434,119
-
17 · Accounts payable and accrued expenses
beginning of year $1,530,712 · end of year $1,857,873
-
19 · Deferred revenue
beginning of year $3,340,223 · end of year $3,178,689
-
23 · Secured mortgages and notes payable
beginning of year $500,000 · end of year $500,000
-
27 · Net assets without donor restrictions
beginning of year $8,831,715 · end of year $6,524,239
Mission and programs · 2024
Mission
LIFELONG PROFESSIONAL DEVELOPMENT AND CONTINUING EDUCATION FOR ADULTS
-
THE ORGANIZATION PRESENTED APPROXIMATELY 6,587 SEMINARS TO PARTICIPANTS FOR CONTINUING EDUCATION AND PROFESSIONAL AND PERSONAL DEVELOPMENT.
Expenses $10,223,606 · Grants $500,000 · Revenue $17,252,165
As filed on the 2024 return.
Listed in Part VII
-
Joel ShrockJOEL SHROCK
BOARD MEMBER - AS OF 6/24
- Total calculated
- $267,121
- From this org
- $0
- From related orgs
- $226,653
- Other
- $40,468
- Hours/week
- 12 + 50 related
Schedule J breakdown matched by us
- Base
- $0 + $196,153 related
- Bonus
- $0
- Other
- $0 + $30,500 related
- Deferred
- $0 + $10,110 related
- Nontaxable benefits
- $0 + $30,358 related
- Filer's total
- $0 + $267,121 related
-
Jennifer MatneyJENNIFER MATNEY
BOARD MEMBER - THRU 2/25
- Total calculated
- $126,135
- From this org
- $0
- From related orgs
- $121,086
- Other
- $5,049
- Hours/week
- 3.5 + 50 related
-
David SiddallDAVID SIDDALL
CHAIR - AS OF 3/25
- Total calculated
- $0
- Hours/week
- 5
-
Bob AckerleyBOB ACKERLEY
CHAIR - THRU 2/25
- Total calculated
- $0
- Hours/week
- 10
-
Jay CookJAY COOK
BOARD MEMBER - AS OF 7/24
- Total calculated
- $0
- Hours/week
- 2 + 2 related
-
Aleksander MemcaALEKSANDER MEMCA
BOARD MEMBER - THRU 2/25
- Total calculated
- $0
- Hours/week
- 2 + 5 related
-
Louann Muir-HutchinsonLOUANN MUIR-HUTCHINSON
BOARD MEMBER - THRU 2/25
- Total calculated
- $0
- Hours/week
- 2 + 18 related
-
Mike WileyMIKE WILEY
BOARD MEMBER - THRU 2/25
- Total calculated
- $0
- Hours/week
- 2 + 12 related
-
Michele MarkeyMICHELE MARKEY
CEO
- Total calculated
- $344,678
- From this org
- $324,054
- From related orgs
- $0
- Other
- $20,624
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $314,373
- Bonus
- $0
- Other
- $9,681
- Deferred
- $9,290
- Nontaxable benefits
- $11,334
- Filer's total
- $344,678
-
Abby Marie SitzmannABBY MARIE SITZMANN
CFO
- Total calculated
- $232,143
- From this org
- $212,056
- From related orgs
- $0
- Other
- $20,087
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $209,810
- Bonus
- $0
- Other
- $2,246
- Deferred
- $6,687
- Nontaxable benefits
- $13,400
- Filer's total
- $232,143
-
Micah RiglerMICAH RIGLER
VP - SALES
- Total calculated
- $216,889
- From this org
- $201,702
- From related orgs
- $0
- Other
- $15,187
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $146,805
- Bonus
- $54,063
- Other
- $834
- Deferred
- $1,787
- Nontaxable benefits
- $13,400
- Filer's total
- $216,889
-
Kenneth BaltzellKENNETH BALTZELL
COO
- Total calculated
- $209,491
- From this org
- $191,978
- From related orgs
- $0
- Other
- $17,513
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $188,355
- Bonus
- $0
- Other
- $3,623
- Deferred
- $5,058
- Nontaxable benefits
- $12,455
- Filer's total
- $209,491
-
Beau James FailsBEAU JAMES FAILS
VP - INFORMATION TECHNOLOGY
- Total calculated
- $201,815
- From this org
- $189,432
- From related orgs
- $0
- Other
- $12,383
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $173,989
- Bonus
- $15,000
- Other
- $443
- Deferred
- $0
- Nontaxable benefits
- $12,383
- Filer's total
- $201,815
-
Jennifer Ann BarringtonJENNIFER ANN BARRINGTON
VP - DIGITAL MARKETING
- Total calculated
- $183,271
- From this org
- $165,304
- From related orgs
- $0
- Other
- $17,967
- Hours/week
- 50
Schedule J breakdown matched by us
- Base
- $163,209
- Bonus
- $0
- Other
- $2,095
- Deferred
- $5,172
- Nontaxable benefits
- $12,795
- Filer's total
- $183,271
-
Katie ParrishKATIE PARRISH
VP - CONTENT
- Total calculated
- $160,894
- From this org
- $150,065
- From related orgs
- $0
- Other
- $10,829
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $148,719
- Bonus
- $0
- Other
- $1,346
- Deferred
- $4,558
- Nontaxable benefits
- $6,271
- Filer's total
- $160,894
-
Shelley Andrea FergusonSHELLEY ANDREA FERGUSON
VP - HR
- Total calculated
- $135,079
- From this org
- $118,891
- From related orgs
- $0
- Other
- $16,188
- Hours/week
- 50
-
Peter Joseph SirnaPETER JOSEPH SIRNA
VP - SALES
- Total calculated
- $99,136
- From this org
- $93,408
- From related orgs
- $0
- Other
- $5,728
- Hours/week
- 45
-
Laura Lee FallbachLAURA LEE FALLBACH
VP - SALES
- Total calculated
- $80,073
- From this org
- $80,073
- From related orgs
- $0
- Other
- $0
- Hours/week
- 45
-
Ken BrameKEN BRAME
VP - SALES
- Total calculated
- $36,961
- From this org
- $35,817
- From related orgs
- $0
- Other
- $1,144
- Hours/week
- 45
-
Teri Michele BeckmanTERI MICHELE BECKMAN
DIRECTOR - ELEARNING
- Total calculated
- $175,754
- From this org
- $164,240
- From related orgs
- $0
- Other
- $11,514
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $162,941
- Bonus
- $0
- Other
- $1,299
- Deferred
- $4,976
- Nontaxable benefits
- $6,538
- Filer's total
- $175,754
-
Stephanie D MotsingerSTEPHANIE D MOTSINGER
LEARNING & DEVELOPMENT CONSULTANT
- Total calculated
- $197,634
- From this org
- $195,834
- From related orgs
- $0
- Other
- $1,800
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $83,099
- Bonus
- $112,239
- Other
- $496
- Deferred
- $1,300
- Nontaxable benefits
- $500
- Filer's total
- $197,634
-
Vito James CentonzeVITO JAMES CENTONZE
DIRECTOR - AS400
- Total calculated
- $171,076
- From this org
- $155,936
- From related orgs
- $0
- Other
- $15,140
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $151,502
- Bonus
- $0
- Other
- $4,434
- Deferred
- $4,840
- Nontaxable benefits
- $10,300
- Filer's total
- $171,076
-
Diana EdgecombDIANA EDGECOMB
CONTROLLER
- Total calculated
- $162,510
- From this org
- $144,433
- From related orgs
- $0
- Other
- $18,077
- Hours/week
- 45
Schedule J breakdown matched by us
- Base
- $142,627
- Bonus
- $0
- Other
- $1,806
- Deferred
- $4,677
- Nontaxable benefits
- $13,400
- Filer's total
- $162,510
-
Travis TynesTRAVIS TYNES
SOFTWARE ENGINEER
- Total calculated
- $149,590
- From this org
- $139,941
- From related orgs
- $0
- Other
- $9,649
- Hours/week
- 45
-
Maria E DudaMARIA E DUDA
LEARNING & DEVELOPMENT CONSULTANT
- Total calculated
- $143,027
- From this org
- $135,264
- From related orgs
- $0
- Other
- $7,763
- Hours/week
- 45
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 5a · Pay contingent on this organization's revenues
- 6a · Pay contingent on this organization's net earnings
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5b · Pay contingent on a related organization's revenues
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART I, LINE 5
- CERTAIN OFFICERS AND CERTAIN KEY EMPLOYEES PARTICIPATE IN AN INCENTIVE PLAN THAT IS BASED ON MULTIPLE METRICS INCLUDING THE MANAGEMENT OF CONTROLLABLE EXPENSES RELATIVE TO REVENUE. THERE IS A CAP ON THE INCENTIVE AMOUNT AS WELL AS A THRESHOLD PERFORMANCE STANDARD THAT MUST BE MET BEFORE ANY INCENTIVE IS EARNED. CERTAIN EMPLOYEES PARTICIPATE IN AN INCENTIVE/COMMISSION PLAN THAT IS BASED ON THE ACHIEVEMENT OF GOALS RELATED TO THE SALES OF GROUP TRAINING.
- PART I, LINE 6
- CERTAIN OFFICERS AND CERTAIN KEY EMPLOYEES PARTICIPATE IN AN INCENTIVE PLAN THAT IS BASED ON MULTIPLE METRICS INCLUDING THE MANAGEMENT OF CONTROLLABLE EXPENSES RELATIVE TO REVENUE. THERE IS A CAP ON THE INCENTIVE AMOUNT AS WELL AS A THRESHOLD PERFORMANCE STANDARD THAT MUST BE MET BEFORE ANY INCENTIVE IS EARNED. CERTAIN EMPLOYEES PARTICIPATE IN AN INCENTIVE/COMMISSION PLAN THAT IS BASED ON THE ACHIEVEMENT OF GOALS RELATED TO THE SALES OF GROUP TRAINING.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$500,000
GRANTS MADE TO GRACELAND UNIVERSITY, LAMONI, IOWA, A FULLY ACCREDITED 501(C)(3) EDUCATIONAL INSTITUTION. FUNDS ARE USED TO FURTHER THE EDUCATIONAL MISSION OF THE UNIVERSITY. RELATIONSHIP BETWEEN THE ENTITIES MAKES IT POSSIBLE TO ASSURE THAT FUNDS ARE USED IN FURTHERANCE OF THE MISSIONS.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
501(C)(3) · ACCREDITED UNIVERSITY · IA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 31 March 2026
- IRS schema version
- 2024v5.5
- Source object
- 202631059349302563
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