Skip to content
Nonprofiteer
← GREATER ROCHESTER ENTERPRISE INC

Form 990 for tax year 2025

Filed by GREATER ROCHESTER ENTERPRISE INC.

Totals

Total revenue
$2,375,160
Total expenses
$2,286,830
Contributions and grants received
$2,371,808
Grants paid
$0
Program service revenue
$0
Investment income
$3,352
Other revenue
$0
Total assets, end of year
$868,290
Total liabilities, end of year
$307,703
Net assets or fund balances, end of year
$560,587
Program services expenses (Part IX)
$1,808,817
Management and general expenses
$337,518
Fundraising expenses
$140,495
Program service expenses (Part III)
$1,808,817

Program services were 79.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $110,000

  • 1d · Related organizations

    $1,471,498

  • 1f · All other contributions, gifts and grants

    $790,310

  • 3 · Investment income

    total $3,352 · excluded $3,352

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $206,464 · program services $123,878 · management and general $41,293 · fundraising $41,293

  • 7 · Other salaries and wages

    total $1,077,407 · program services $906,775 · management and general $108,891 · fundraising $61,741

  • 9 · Other employee benefits

    total $211,335 · program services $167,906 · management and general $28,023 · fundraising $15,406

  • 10 · Payroll taxes

    total $94,259 · program services $74,889 · management and general $12,499 · fundraising $6,871

  • 11g · Fees: other

    total $44,524 · management and general $44,524

  • 12 · Advertising and promotion

    total $337,321 · program services $337,321

  • 13 · Office expenses

    total $6,371 · program services $2,239 · management and general $2,357 · fundraising $1,775

  • 16 · Occupancy

    total $33,252 · program services $14,251 · management and general $17,457 · fundraising $1,544

  • 17 · Travel

    total $41,006 · program services $15,504 · management and general $16,078 · fundraising $9,424

  • 22 · Depreciation, depletion and amortization

    total $19,225 · management and general $19,225

  • 23 · Insurance

    total $10,398 · program services $4,456 · management and general $5,459 · fundraising $483

  • 24a · Other expenses: BUSINESS GROWTH SERVICE

    total $142,622 · program services $142,622

  • 24b · Other expenses: MEMBERSHIP DUES

    total $32,176 · management and general $32,176

  • 24c · Other expenses: REPAIRS AND MAINTENANCE

    total $20,720 · program services $16,501 · management and general $2,529 · fundraising $1,690

  • 24d · Other expenses: UTILITIES AND TELEPHONE

    total $5,775 · program services $2,475 · management and general $3,032 · fundraising $268

  • 24e · All other expenses

    total $3,975 · management and general $3,975

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $52,035 · end of year $118,863

  • 3 · Pledges and grants receivable

    beginning of year $177,049 · end of year $215,606

  • 9 · Prepaid expenses and deferred charges

    beginning of year $18,897 · end of year $45,536

  • 10a · Land, buildings and equipment: cost or other basis

    $267,480

  • 10b · Land, buildings and equipment: accumulated depreciation

    $147,138

  • 10c · Land, buildings and equipment, net

    beginning of year $134,747 · end of year $120,342

  • 15 · Other assets

    beginning of year $389,749 · end of year $367,943

  • 17 · Accounts payable and accrued expenses

    beginning of year $44,446 · end of year $73,735

  • 25 · Other liabilities

    beginning of year $185,272 · end of year $233,968

  • 27 · Net assets without donor restrictions

    beginning of year $338,282 · end of year $426,612

  • 28 · Net assets with donor restrictions

    beginning of year $204,477 · end of year $133,975

Mission and programs · 2025

Mission

GRE PROMOTES REGIONAL ASSETS AND EXPERTISE TO ATTRACT NEW BUSINESS INVESTMENTS AND FOSTER BUSINESS GROWTH AND RETENTION IN THE REGION. AS A TRUSTED ADVISOR, GRE CONNECTS BUSINESS EXECUTIVES WITH THE RIGHT PEOPLE AND THE RIGHT RESOURCES TO SPUR BUSINESS ATTRACTION AND EXPANSION IN THE GREATER ROCHESTER, NY REGION. GRE PROVIDES REAL-TIME INFORMATION, GUIDANCE, AND PROJECT COORDINATION TO DRIVE BUSINESS GROWTH. BY SERVING AS A MARKETING RESOURCE FOR THE GREATER ROCHESTER AREA, GRE WORKS TO ENCOURAGE THE EXPANSION OF EXISTING BUSINESS AND INDUSTRY, AS WELL AS ATTRACTING NEW BUSINESS AND INDUSTRY TO THE AREA. GRE ALSO WORKS TO EXPAND CAPITAL INVESTMENT IN THE REGION. IT IS GRE'S INTENT THAT BY ENCOURAGING ECONOMIC DEVELOPMENT, UNEMPLOYMENT AND UNDER-EMPLOYMENT IN THE REGION WILL BE RELIEVED AND REDUCED.

Activities or mission (Part I)

GREATER ROCHESTER ENTERPRISE, INC. (GRE) WAS FORMED TO FOSTER ECONOMIC DEVELOPMENT IN THE NINE-COUNTY GREATER ROCHESTER, NEW YORK REGION THROUGH A COLLABORATIVE AND PROFESSIONAL MARKETING EFFORT OF THE PUBLIC AND PRIVATE SECTORS. GRE IS A LEAGUE OF ORGANIZATIONS AND INDIVIDUALS HAVING A COMMON INTEREST IN ECONOMIC DEVELOPMENT IN THE REGION. GRE DEVOTES ITS RESOURCES AND EXPERTISE TO PROMOTE THIS INTEREST.

  • SUPPORT OF ECONOMIC DEVELOPMENT IN THE NINE-COUNTY ROCHESTER, NY REGION THROUGH A COLLABORATIVE AND PROFESSIONAL MARKETING EFFORT OF THE PUBLIC AND PRIVATE SECTORS. GRE SERVES AS A MARKETING RESOURCE TO ENCOURAGE THE EXPANSION OF EXISTING BUSINESS AND INDUSTRY, AS WELL AS ATTRACTING NEW BUSINESS AND INDUSTRY TO THE ROCHESTER, NY REGION. GRE ALSO WORKS TO EXPAND CAPITAL INVESTMENT IN THE REGION. IT IS GRE'S INTENT THAT BY ENCOURAGING ECONOMIC DEVELOPMENT, UNEMPLOYMENT AND UNDER-EMPLOYMENT IN THE REGION WILL BE RELIEVED AND REDUCED.

    Expenses $1,808,817

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Adam Bello

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Ana Liss

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Bobbie Goheen

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Brian Pincelli

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Dana Miller

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Deana Percassi

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Michael Parkes

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • David Dworkin

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Dr Deanna Burt-Nanna

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Garth Hankinson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Gavin Brownlie

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Howard Konar

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jennifer Eslinger

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Joe Morelle Jr

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Karl Schuler

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Kim Gaylord

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Laurie Marino

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Lori Green

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Matthew Hurlbutt

    PRESIDENT & CEO

    Total calculated
    $477,679
    From this org
    $412,925
    From related orgs
    $0
    Other
    $64,754
    Hours/week
    24 + 16 related

    Schedule J breakdown matched by us

    Base
    $362,925
    Bonus
    $50,000
    Other
    $0
    Deferred
    $33,500
    Nontaxable benefits
    $31,254
    Filer's total
    $477,679
  • Peter Robinson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Robert Moore

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Rufus Judson

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Scott Nasca

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Theresa Mazzullo

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Steve Epping

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Todd Liebert

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Todd Muscatello

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Vincent Lecce

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Wendy Bello

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • William Boulter

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Adrienne Green

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Mark Masse

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jim Moran

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Patricia Nilsen

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Charlie Vita

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Bill Goodrich

    VICE-CHAIR

    Total calculated
    $0
    Hours/week
    1
  • William Sanders

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • David M Grome

    SR. MANAGING DIRECTOR, BUS

    Total calculated
    $155,189
    From this org
    $146,316
    From related orgs
    $0
    Other
    $8,873
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $128,316
    Bonus
    $18,000
    Other
    $0
    Deferred
    $4,351
    Nontaxable benefits
    $4,522
    Filer's total
    $155,189
  • Katie Bresnan

    MANAGING DIRECTOR, BUSINES

    Total calculated
    $136,988
    From this org
    $128,154
    From related orgs
    $0
    Other
    $8,834
    Hours/week
    39 + 1 related
  • Leah George Vanscott

    EVP, BUSINESS DEV & STRATE

    Total calculated
    $213,550
    From this org
    $188,944
    From related orgs
    $0
    Other
    $24,606
    Hours/week
    39 + 1 related

    Schedule J breakdown matched by us

    Base
    $166,444
    Bonus
    $22,500
    Other
    $0
    Deferred
    $5,891
    Nontaxable benefits
    $18,715
    Filer's total
    $213,550
  • Staci Henning

    EVP, CHIEF MARKETING OFFIC

    Total calculated
    $224,886
    From this org
    $199,858
    From related orgs
    $0
    Other
    $25,028
    Hours/week
    28 + 12 related

    Schedule J breakdown matched by us

    Base
    $187,858
    Bonus
    $12,000
    Other
    $0
    Deferred
    $6,131
    Nontaxable benefits
    $18,897
    Filer's total
    $224,886

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 1A
SOCIAL CLUB DUES ARE PROVIDED IN LIMITED INSTANCES WHEN THE BOARD OF DIRECTORS HAS DETERMINED THAT THE VENUE PROVIDES THE ABILITY TO ENTERTAIN OUT OF TOWN GUESTS IN FURTHERANCE OF THE ORGANIZATION'S MISSION OF FOSTERING ECONOMIC GROWTH IN THE NINE-COUNTY GREATER ROCHESTER REGION. ALL SOCIAL CLUB DUES AND/OR INITIATION FEES ARE APPROVED BY THE ORGANIZATION'S BOARD OF DIRECTORS. ALL PERSONAL EXPENSES ASSOCIATED WITH SOCIAL CLUB MEMBERSHIPS ARE PAID FOR BY THE EMPLOYEE PERSONALLY.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2025
Filed
26 March 2026
IRS schema version
2025v4.0
Source object
202610899349301311

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.