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← VITAE FOUNDATION

Form 990 for tax year 2024

Filed by VITAE FOUNDATION.

Totals

Total revenue
$3,815,786
Total expenses
$4,448,941
Contributions and grants received
$4,034,024
Grants paid
$40,685
Program service revenue
$0
Investment income
$60,225
Other revenue
-$278,463
Total assets, end of year
$2,333,954
Total liabilities, end of year
$306,424
Net assets or fund balances, end of year
$2,027,530
Program services expenses (Part IX)
$3,867,626
Management and general expenses
$347,011
Fundraising expenses
$234,304
Program service expenses (Part III)
$3,867,626

Program services were 86.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $1,562,665

  • 1f · All other contributions, gifts and grants

    $2,471,359

  • 3 · Investment income

    total $67,797 · excluded $67,797

  • 7a · Gross sales of assets other than inventory

    securities $316,186

  • 7b · Less cost or other basis and sales expenses

    securities $321,564 · other assets $2,194

  • 7c · Gain or loss

    securities -$5,378 · other assets -$2,194

  • 7d · Net gain or loss

    total -$7,572 · excluded -$7,572

  • 8a · Fundraising events: gross income

    $129,571

  • 8a · Fundraising events: contributions included on line 1c

    $1,562,665

  • 8b · Fundraising events: direct expenses

    $417,629

  • 8c · Net income from fundraising events

    total -$288,058 · excluded -$288,058

  • 11a · Other revenue: MISCELLANEOUS

    total $9,595 · excluded $9,595

  • 11e · Other revenue, total

    $9,595

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $40,585 · program services $40,585

  • 2 · Grants to domestic individuals

    total $100 · program services $100

  • 5 · Compensation of officers, directors and key employees

    total $229,726 · program services $189,806 · management and general $26,739 · fundraising $13,181

  • 7 · Other salaries and wages

    total $1,725,432 · program services $1,316,760 · management and general $223,382 · fundraising $185,290

  • 11b · Fees: legal

    total $2,899 · program services $2,690 · management and general $119 · fundraising $90

  • 11c · Fees: accounting

    total $37,103 · program services $28,312 · management and general $5,045 · fundraising $3,746

  • 11f · Fees: investment management

    total $9,010 · management and general $9,010

  • 11g · Fees: other

    total $99,465 · program services $88,983 · management and general $6,020 · fundraising $4,462

  • 12 · Advertising and promotion

    total $50 · program services $38 · management and general $7 · fundraising $5

  • 13 · Office expenses

    total $92,447 · program services $74,194 · management and general $10,378 · fundraising $7,875

  • 14 · Information technology

    total $158,588 · program services $120,935 · management and general $21,473 · fundraising $16,180

  • 16 · Occupancy

    total $72,582 · program services $53,916 · management and general $10,403 · fundraising $8,263

  • 17 · Travel

    total $125,649 · program services $114,672 · management and general $6,298 · fundraising $4,679

  • 19 · Conferences, conventions and meetings

    total $380,060 · program services $318,812 · management and general $34,328 · fundraising $26,920

  • 22 · Depreciation, depletion and amortization

    total $20,931 · program services $13,618 · management and general $6,647 · fundraising $666

  • 23 · Insurance

    total $10,377 · program services $7,823 · management and general $1,445 · fundraising $1,109

  • 24a · Other expenses: MEDIA EXPENSE

    total $1,381,012 · program services $1,380,777 · management and general $135 · fundraising $100

  • 24b · Other expenses: DIGITAL MARKETING

    total $404,068 · program services $404,068

  • 24c · Other expenses: DONATED GOODS AND SERVI

    total $49,018 · program services $49,018

  • 24d · Other expenses: EQUIPMENT RENTAL

    total $31,937 · program services $24,108 · management and general $4,445 · fundraising $3,384

  • 24e · All other expenses

    total -$422,098 · program services -$361,589 · management and general -$18,863 · fundraising -$41,646

  • 26 · Joint costs (an allocation of the lines above)

    total $2,616,051 · program services $1,979,257 · management and general $359,110 · fundraising $277,684

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $1,407,667 · end of year $698,671

  • 3 · Pledges and grants receivable

    beginning of year $185,221 · end of year $119,795

  • 9 · Prepaid expenses and deferred charges

    beginning of year $6,797 · end of year $93,644

  • 10a · Land, buildings and equipment: cost or other basis

    $255,612

  • 10b · Land, buildings and equipment: accumulated depreciation

    $210,400

  • 10c · Land, buildings and equipment, net

    beginning of year $21,081 · end of year $45,212

  • 12 · Investments: other securities

    beginning of year $1,116,507 · end of year $1,235,042

  • 15 · Other assets

    beginning of year $109,396 · end of year $141,590

  • 17 · Accounts payable and accrued expenses

    beginning of year $192,412 · end of year $243,145

  • 25 · Other liabilities

    beginning of year $69,020 · end of year $63,279

  • 27 · Net assets without donor restrictions

    beginning of year $1,770,389 · end of year $1,386,726

  • 28 · Net assets with donor restrictions

    beginning of year $814,848 · end of year $640,804

Mission and programs · 2024

Mission

WE ENCOURAGE A CULTURE OF LIFE THROUGH RESEARCH BASED MESSAGING AND MASS MEDIA.

  • VITAE BUILDS A CULTURE OF LIFE THROUGH ITS COOPERATIVE EFFORTS WITH OTHER PRO-LIFE ORGANIZATIONS AND STAFF INTERACTION WITH INDIVIDUALS, COMPANIES, AND INSTITUTIONS. COOPERATIVE EFFORTS INCLUDE SHARING RESEARCH FINDINGS WITH PRO-LIFE PEERS AND SUBSIDIZING DIGITAL OUTREACH AND PROGRAM MATERIALS FOR PREGNANCY HELP CENTERS. ADDITIONAL EFFORTS TAKE PLACE THROUGH NATIONAL TRAINING INITIATIVES AND ONLINE COLLECTION OF RESOURCES. VITAE'S EDUCATIONAL PROGRAM ACTIVITIES REACH A BROAD SPECTRUM AS THEY TOUCH PREGNANCY CENTER STAFF; WOMEN AND COMMUNITIES SERVED BY THE CENTERS; AND THE PRO-LIFE PEER GROUPS IMPACTED BY VITAE'S RESEARCH. THESE EFFORTS HELP EXPAND THE PRO-LIFE KNOWLEDGE BASE OF A WORLDWIDE POPULATION.

    Expenses $2,051,394 · Grants $40,335

  • THE VITAE FOUNDATION CONDUCTS RESEARCH INTO THE EMOTIONAL DYNAMICS SURROUNDING WOMEN FACING AN ABORTION DECISION, THEN PRODUCES AND DELIVERS LIFE-AFFIRMING MESSAGES TO MOTIVATE THOSE WOMEN TO CHOOSE LIFE FOR THEIR UNBORN CHILDREN. WORKING WITH A SELECT GROUP OF 29 PREGNANCY HELP CENTERS WITH 33 LOCATIONS ACROSS THE U.S., VITAE USES ITS RESEARCH TO CREATE AND MAINTAIN THEIR CUSTOMIZED MARKETING PROJECTS. SUCCESS IS MEASURED BY A CAMPAIGN'S EFFECTIVENESS IN CONNECTING WOMEN WITH LOCAL PREGNANCY HELP CENTERS FOR INFORMATION AND ASSISTANCE. IN ADDITION, VITAE SHARES RESEARCH FINDINGS AND SUCCESSFUL MESSAGING STRATEGIES TO PRO-LIFE PEERS THROUGH ITS NATIONAL TRAINING INITIATIVE.

    Expenses $1,483,192

  • VITAE USES COMMUNITY EDUCATIONAL EVENTS TO INTRODUCE ATTENDEES TO ITS MISSION; SHARE INFORMATION ABOUT ITS PROGRAMS AND SUCCESSES; AND MOTIVATE THEM TO GET INVOLVED. DRAWING ON THE EXPERTISE OF WELL-KNOWN PRO-LIFE SPEAKERS AND PERSONAL TESTIMONIES, THESE EVENTS ENCOURAGE SUPPORT THROUGH TIME, TALENT, AND FINANCIAL RESOURCES, AS WELL AS TO ADVOCATE FOR VITAE WITHIN THE COMMUNITY. AS A 501(C)(3), VITAE RELIES ON DONATIONS TO PROVIDE THE NECESSARY FUNDING FOR ITS WORK. IN MODERN COMMUNICATION, DOMINATED BY THE INTERNET, EFFECTIVE MESSAGES MUST BE RESEARCH BASED, PROFESSIONALLY DESIGNED, AND CONNECT THE SPECIFIC MEDIUM WITH THE INTENDED AUDIENCE.

    Expenses $333,040 · Grants $350

As filed on the 2024 return.

Listed in Part VII

  • Craig Husting

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Larry Rohrbach

    VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    0.5

  • Jason Imlay

    SECRETARY

    Total calculated
    $0
    Hours/week
    0.5

  • Kyle Menges

    TREASURER

    Total calculated
    $0
    Hours/week
    0.5

  • Dr John Bruchalski

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Melissa Ohden

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • John Sinclair

    DIRECTOR

    Total calculated
    $0
    Hours/week
    0.5

  • Doug Bax

    CHARIMAN

    Total calculated
    $0
    Hours/week
    0.5

  • Carl Landwehr

    FOUNDER/STRATEGIC ADVISOR

    Total calculated
    $81,468
    From this org
    $81,468
    From related orgs
    $0
    Other
    $0
    Hours/week
    24

  • Deborah Stokes

    SR STRATEGIC ADVISOR

    Total calculated
    $94,151
    From this org
    $92,601
    From related orgs
    $0
    Other
    $1,550
    Hours/week
    32

  • Brandy Meeks

    PRESIDENT

    Total calculated
    $135,574
    From this org
    $126,875
    From related orgs
    $0
    Other
    $8,699
    Hours/week
    51.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
24 July 2025
IRS schema version
2024v5.2
Source object
202512169349301201

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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