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Nonprofiteer
← NEWS REVENUE HUB INC

Form 990 for tax year 2024

Filed by NEWS REVENUE HUB INC.

This return was superseded by a later amendment. matched by us It is kept because history is preserved rather than replaced.

What the amendment changed

Compared with the latest return for 2024 , filed 12 February 2026. matched by us Only the return's totals, a 990-PF's accounting method and the names listed in Part VII (Part VIII on a 990-PF) are compared. We relate returns by organization, tax year and form, and order them by each return's own timestamp; the filer's own "amended return" checkbox is a separate fact.

Total revenue
$3,424,562 changed to $3,440,763
Program service revenue
$2,783,533 changed to $2,799,734
Total assets, end of year
$2,900,778 changed to $2,900,779
Total liabilities, end of year
$202,912 changed to $186,712
Net assets or fund balances, end of year
$2,697,866 changed to $2,714,067

Totals

Total revenue
$3,424,562
Total expenses
$5,011,475
Contributions and grants received
$577,485
Grants paid
$0
Program service revenue
$2,783,533
Investment income
$63,544
Other revenue
$0
Total assets, end of year
$2,900,778
Total liabilities, end of year
$202,912
Net assets or fund balances, end of year
$2,697,866
Program services expenses (Part IX)
$3,956,604
Management and general expenses
$712,333
Fundraising expenses
$342,538
Program service expenses (Part III)
$3,956,604

Program services were 79.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $577,485

  • 2a · Program service revenue: CLIENT SERVICE FEES

    total $2,783,533 · related or exempt $2,783,533

  • 3 · Investment income

    total $63,544 · excluded $63,544

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $766,384 · program services $653,306 · management and general $35,676 · fundraising $77,402

  • 7 · Other salaries and wages

    total $1,983,448 · program services $1,690,796 · management and general $92,332 · fundraising $200,320

  • 8 · Pension plan contributions

    total $167,147 · program services $142,484 · management and general $7,781 · fundraising $16,882

  • 9 · Other employee benefits

    total $197,162 · program services $168,071 · management and general $9,178 · fundraising $19,913

  • 10 · Payroll taxes

    total $216,409 · program services $184,478 · management and general $10,074 · fundraising $21,857

  • 11b · Fees: legal

    total $53,561 · program services $52,435 · management and general $1,126

  • 11c · Fees: accounting

    total $105,552 · program services $21,067 · management and general $84,485

  • 11f · Fees: investment management

    total $9,229 · management and general $9,229

  • 11g · Fees: other

    total $657,180 · program services $432,229 · management and general $224,951

  • 12 · Advertising and promotion

    total $52,523 · program services $50,138 · management and general $2,385

  • 13 · Office expenses

    total $15,698 · program services $13,728 · management and general $1,970

  • 14 · Information technology

    total $77,661 · program services $67,916 · management and general $9,745

  • 16 · Occupancy

    total $139,168 · management and general $139,168

  • 17 · Travel

    total $149,498 · program services $144,235 · fundraising $5,263

  • 20 · Interest

    total $1,009 · management and general $1,009

  • 23 · Insurance

    total $7,959 · management and general $7,959

  • 24a · Other expenses: SOFTWARE SUBSCRIPTIONS

    total $182,180 · program services $106,014 · management and general $75,265 · fundraising $901

  • 24b · Other expenses: DATA MANAGEMENT

    total $164,111 · program services $164,111

  • 24c · Other expenses: COPYWRITING

    total $65,596 · program services $65,596

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $741,824 · end of year $1,030,827

  • 2 · Savings and temporary cash investments

    beginning of year $1,085,515 · end of year $318,689

  • 3 · Pledges and grants receivable

    beginning of year $1,160,000 · end of year $100,000

  • 4 · Accounts receivable

    beginning of year $57,783 · end of year $133,724

  • 9 · Prepaid expenses and deferred charges

    beginning of year $9,412 · end of year $10,264

  • 11 · Investments: publicly traded securities

    beginning of year $965,433 · end of year $1,035,459

  • 14 · Intangible assets

    beginning of year $349,478 · end of year $271,815

  • 17 · Accounts payable and accrued expenses

    beginning of year $118,930 · end of year $109,579

  • 19 · Deferred revenue

    beginning of year $14,850 · end of year $93,333

  • 27 · Net assets without donor restrictions

    beginning of year $1,796,529 · end of year $610,461

  • 28 · Net assets with donor restrictions

    beginning of year $2,439,136 · end of year $2,087,405

Mission and programs · 2024

Mission

THE NEWS REVENUE HUB AIMS TO FORTIFY THE PUBLIC'S ACCESS TO QUALITY JOURNALISM BY HELPING NEWS ORGANIZATIONS BUILD SUSTAINABILITY.

  • THE NEWS REVENUE HUB INC HELPS NEWS ORGANIZATIONS LEARN HOW TO DESIGN AND IMPLEMENT SUBSCRIBER RECRUITMENT PROGRAMS, ANALYZE DATA AND DEVELOP COMPANY MESSAGING AND STORY. NEWS ORGANIZATIONS ALSO LEARN HOW TO UTILIZE VARIOUS TECHNOLOGY APPLICATIONS, HOW TO DESIGN CAMPAIGN TEMPLATES, GRAPHICS, AND OTHER CORPORATE MEMBERSHIP PAGES.

    Expenses $3,956,604 · Revenue $2,783,533

As filed on the 2024 return.

Listed in Part VII

  • Eric Poerschke

    PRESIDENT

    Total calculated
    $0
    Hours/week
    5

  • Mary Walter-Brown

    DIRECTOR/CEO

    Total calculated
    $318,893
    From this org
    $273,198
    From related orgs
    $0
    Other
    $45,695
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $273,198
    Bonus
    $0
    Other
    $0
    Deferred
    $17,078
    Nontaxable benefits
    $28,617
    Filer's total
    $318,893

  • Corey Fayman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Sisi Wei

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Nicco Mele

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Steph Yiu

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • John Jakovich

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • Sarah Bishop Woods

    TREASURER/CHIEF STRATEGY OFFICER

    Total calculated
    $188,693
    From this org
    $153,966
    From related orgs
    $0
    Other
    $34,727
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $153,966
    Bonus
    $0
    Other
    $0
    Deferred
    $9,924
    Nontaxable benefits
    $24,803
    Filer's total
    $188,693

  • Anne Marie Grisanti

    SECRETARY & DIRECTOR OF OP

    Total calculated
    $122,835
    From this org
    $92,587
    From related orgs
    $0
    Other
    $30,248
    Hours/week
    40

  • Daniel Craigmile

    CHIEF TECHNOLOGY OFFICER

    Total calculated
    $243,327
    From this org
    $220,748
    From related orgs
    $0
    Other
    $22,579
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $220,748
    Bonus
    $0
    Other
    $0
    Deferred
    $13,451
    Nontaxable benefits
    $9,128
    Filer's total
    $243,327

  • Evan Mackinder

    VP OF BUSINESS DEVELOPMENT

    Total calculated
    $200,624
    From this org
    $179,850
    From related orgs
    $0
    Other
    $20,774
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $179,850
    Bonus
    $0
    Other
    $0
    Deferred
    $10,898
    Nontaxable benefits
    $9,876
    Filer's total
    $200,624

  • Graham Watson-Ringo

    VP OF SUCCESS AND GROWTH

    Total calculated
    $182,875
    From this org
    $162,825
    From related orgs
    $0
    Other
    $20,050
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $162,825
    Bonus
    $0
    Other
    $0
    Deferred
    $9,869
    Nontaxable benefits
    $10,181
    Filer's total
    $182,875

  • Christopher Klimas

    LEAD ENGINEER

    Total calculated
    $167,259
    From this org
    $156,660
    From related orgs
    $0
    Other
    $10,599
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $156,660
    Bonus
    $0
    Other
    $0
    Deferred
    $9,399
    Nontaxable benefits
    $1,200
    Filer's total
    $167,259

  • Abbey Gingras

    SENIOR DIRECTOR OF CONSULT

    Total calculated
    $164,254
    From this org
    $145,575
    From related orgs
    $0
    Other
    $18,679
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,575
    Bonus
    $0
    Other
    $0
    Deferred
    $8,803
    Nontaxable benefits
    $9,876
    Filer's total
    $164,254

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 3
COMPENSATION FOR THE EXECUTIVE TEAM AND STAFF IS APPROVED DURING THE BUDGET PROCESS. THE ORGANIZATION CONSIDERS COMPETITIVE SALARY TRENDS BY UTILIZING SURVEYS AND MARKETPLACE DATA. RECRUITING EXPERIENCE ALSO HELPS PROVIDE INSIGHT INTO SALARY REQUIREMENTS. THE BOARD OF DIRECTORS APPROVES THE ANNUAL BUDGET WHICH INCLUDES APPROVAL OF COMPENSATION FOR THE CEO AND KEY EXECUTIVES.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202543219349320189

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