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Nonprofiteer
← SANDY HOOK PROMISE FOUNDATION

Form 990 for tax year 2024

Filed by SANDY HOOK PROMISE FOUNDATION.

Totals

Total revenue
$30,517,817
Total expenses
$31,273,368
Contributions and grants received
$29,514,343
Grants paid
$556,819
Program service revenue
$200,187
Investment income
$967,140
Other revenue
-$163,853
Total assets, end of year
$36,377,659
Total liabilities, end of year
$1,732,263
Net assets or fund balances, end of year
$34,645,396
Program services expenses (Part IX)
$23,304,867
Management and general expenses
$3,803,466
Fundraising expenses
$4,165,035
Program service expenses (Part III)
$23,304,867

Program services were 74.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $835,272

  • 1e · Government grants (contributions)

    $1,672,723

  • 1f · All other contributions, gifts and grants

    $27,006,348

  • 1g · Noncash contributions included above

    $244,126

  • 2a · Program service revenue: PROGRAM SERVICE FEES

    total $200,187 · related or exempt $200,187

  • 3 · Investment income

    total $1,110,292 · excluded $1,110,292

  • 7a · Gross sales of assets other than inventory

    securities $10,607,636

  • 7b · Less cost or other basis and sales expenses

    securities $10,750,788

  • 7c · Gain or loss

    securities -$143,152

  • 7d · Net gain or loss

    total -$143,152 · excluded -$143,152

  • 8a · Fundraising events: gross income

    $105,065

  • 8a · Fundraising events: contributions included on line 1c

    $835,272

  • 8b · Fundraising events: direct expenses

    $296,542

  • 8c · Net income from fundraising events

    total -$191,477 · excluded -$191,477

  • 10a · Gross sales of inventory

    $160,461

  • 10b · Cost of goods sold

    $132,837

  • 10c · Net income from sales of inventory

    total $27,624 · related or exempt $27,624

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $556,819 · program services $556,819

  • 5 · Compensation of officers, directors and key employees

    total $1,082,646 · program services $695,585 · management and general $317,723 · fundraising $69,338

  • 7 · Other salaries and wages

    total $10,576,268 · program services $7,984,885 · management and general $1,422,481 · fundraising $1,168,902

  • 8 · Pension plan contributions

    total $277,349 · program services $197,648 · management and general $56,399 · fundraising $23,302

  • 9 · Other employee benefits

    total $1,974,975 · program services $1,550,332 · management and general $274,853 · fundraising $149,790

  • 10 · Payroll taxes

    total $875,474 · program services $635,406 · management and general $146,103 · fundraising $93,965

  • 11b · Fees: legal

    total $85,065 · program services $49,605 · management and general $29,265 · fundraising $6,195

  • 11c · Fees: accounting

    total $101,945 · program services $48,208 · management and general $45,143 · fundraising $8,594

  • 11e · Fees: professional fundraising services

    total $1,286,062 · fundraising $1,286,062

  • 11f · Fees: investment management

    total $158,831 · program services $8,990 · management and general $142,269 · fundraising $7,572

  • 11g · Fees: other

    total $5,340,966 · program services $4,993,352 · management and general $224,821 · fundraising $122,793

  • 12 · Advertising and promotion

    total $4,127,999 · program services $3,150,702 · fundraising $977,297

  • 13 · Office expenses

    total $952,504 · program services $243,587 · management and general $657,976 · fundraising $50,941

  • 14 · Information technology

    total $1,331,282 · program services $1,026,532 · management and general $199,645 · fundraising $105,105

  • 16 · Occupancy

    total $109,453 · program services $103,271 · management and general $3,968 · fundraising $2,214

  • 17 · Travel

    total $1,374,886 · program services $1,048,833 · management and general $254,223 · fundraising $71,830

  • 19 · Conferences, conventions and meetings

    total $71,754 · program services $60,898 · management and general $4,222 · fundraising $6,634

  • 22 · Depreciation, depletion and amortization

    total $49,782 · program services $37,085 · management and general $7,961 · fundraising $4,736

  • 23 · Insurance

    total $102,641 · program services $76,462 · management and general $16,414 · fundraising $9,765

  • 24a · Other expenses: PROGRAM DEVELOPMENT

    total $469,817 · program services $469,817

  • 24b · Other expenses: PROGRAM MATERIALS

    total $366,850 · program services $366,850

  • 26 · Joint costs (an allocation of the lines above)

    total $5,453,212 · program services $3,742,879 · management and general $0 · fundraising $1,710,333

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $50,000 · end of year $50,000

  • 2 · Savings and temporary cash investments

    beginning of year $16,502,965 · end of year $12,706,537

  • 3 · Pledges and grants receivable

    beginning of year $129,500 · end of year $67,142

  • 4 · Accounts receivable

    beginning of year $450,193 · end of year $472,212

  • 8 · Inventories for sale or use

    beginning of year $155,491 · end of year $219,909

  • 9 · Prepaid expenses and deferred charges

    beginning of year $1,301,309 · end of year $1,799,407

  • 10a · Land, buildings and equipment: cost or other basis

    $979,807

  • 10b · Land, buildings and equipment: accumulated depreciation

    $258,866

  • 10c · Land, buildings and equipment, net

    beginning of year $726,278 · end of year $720,941

  • 11 · Investments: publicly traded securities

    beginning of year $15,783,063 · end of year $19,287,799

  • 12 · Investments: other securities

    beginning of year $807,061 · end of year $879,329

  • 14 · Intangible assets

    beginning of year $24,780 · end of year $41,300

  • 15 · Other assets

    beginning of year $394,132 · end of year $133,083

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,608,206 · end of year $1,271,265

  • 19 · Deferred revenue

    beginning of year $89,332 · end of year $360,105

  • 25 · Other liabilities

    beginning of year $179,898 · end of year $100,893

  • 27 · Net assets without donor restrictions

    beginning of year $31,138,350 · end of year $31,568,930

  • 28 · Net assets with donor restrictions

    beginning of year $3,308,986 · end of year $3,076,466

Mission and programs · 2024

Mission

SEE SCHEDULE O

Activities or mission (Part I)

TO EDUCATE AND EMPOWER YOUTH AND ADULTS TO PREVENT VIOLENCE IN SCHOOLS, HOMES, AND COMMUNITIES.

  • SANDY HOOK PROMISE FOUNDATION'S (FOUNDATION) EVIDENCE-INFORMED KNOW THE SIGNS PREVENTION PROGRAMS TEACH YOUTH AND ADULTS TO RECOGNIZE THE WARNING SIGNS OF SOMEONE WHO MAY BE IN CRISIS, SOCIALLY ISOLATED, OR AT-RISK OF HURTING THEMSELVES OR OTHERS AND HOW TO GET HELP. FOUNDATION'S PROGRAMS DO THIS BY STRENGTHENING RELATIONSHIPS BETWEEN YOUTH AND ADULTS, EQUIPPING EDUCATORS WITH FLEXIBLE TRAINING OPTIONS, MATERIALS, AND RESOURCES; AND EMPOWERING YOUTH TO CO-CREATE, LEAD, AND ADVOCATE FOR SAFER SCHOOLS, HOMES, AND COMMUNITIES. FOUNDATION'S PROGRAMS ALSO ALIGN WITH INSTRUCTIONAL STANDARDS FOR STRENGTHENING RELATIONSHIP SKILLS, SOCIAL AWARENESS, RESPONSIBLE DECISION-MAKING, AND SELF-AWARENESS. FOUNDATION'S PROGRAMS INCLUDE:- START WITH HELLO TEACHES YOUTH HOW TO MINIMIZE SOCIAL ISOLATION, EMPATHIZE WITH OTHERS, AND CREATE A MORE POSITIVE SCHOOL CULTURE. - SAY SOMETHING TRAINS STUDENTS TO RECOGNIZE WARNING SIGNS AND THREATS OF SOMEONE WHO MAY BE IN CRISIS AND AT-RISK OF HARMING THEMSELVES OR OTHERS AND WHEN AND HOW TO TELL A TRUSTED ADULT.- SAY SOMETHING ANONYMOUS REPORTING SYSTEM SUPPLEMENTS THE SAY SOMETHING PROGRAM BY PROVIDING ACCESS TO A TRUSTED ADULT 24/7/365 FOR SCHOOL COMMUNITIES VIA A DOWNLOADABLE APP, TELEPHONE HOTLINE, TEXT MESSAGE, AND WEBSITE TO REPORT CONCERNING BEHAVIORS. FOUNDATION'S NATIONAL CRISIS CENTER THEN REVIEWS THESE TIPS, GATHERS ADDITIONAL INFORMATION AND, IF/WHEN DEEMED TO BE A CREDIBLE THREAT OF IMMINENT DANGER, FORWARDS SUBMISSIONS TO LAW ENFORCEMENT, SCHOOL ADMINISTRATION, AND OTHER EMERGENCY SERVICES TO INTERVENE AND PROVIDE HELP.- SAVE PROMISE CLUBS ARE STUDENT-LED ORGANIZATIONS THAT ENCOURAGE YOUTH TO TAKE CHARGE OF KEEPING SCHOOLS SAFE BY TEACHING, MODELING, AND CONTINUALLY REINFORCING THE KEY MESSAGES OF START WITH HELLO AND SAY SOMETHING. EACH SAVE PROMISE CLUB RECEIVES TOOLS AND RESOURCES TO PLAN EVENTS, ACTIVITIES, AND PROJECTS THAT PROMOTE KINDNESS, SOCIAL CONNECTION, AND THE VALUE OF LOOKING OUT FOR ONE ANOTHER.- BEYOND DIFFERENCES SUITE OF PROGRAMS INCLUDING KNOW YOUR CLASSMATES, NO ONE EATS ALONE AND BE KIND ONLINE, EMPOWER MIDDLE SCHOOL STUDENTS TO BUILD MEANINGFUL PEER-TO-PEER CONNECTIONS BASED ON RESPECT AND KINDNESS TO HELP CREATE A POSITIVE SCHOOL CLIMATE.MORE THAN 12 MILLION YOUTH AND ADULTS PARTICIPATED IN FOUNDATION'S PROGRAMS FOR THE YEAR ENDED JUNE 30, 2025. FOUNDATION HAS EFFECTIVELY AVERTED AT LEAST 18 CREDIBLE PLANNED SCHOOL SHOOTING ATTACKS, SAVED HUNDREDS OF YOUNG LIVES FROM SUICIDE, AND PREVENTED COUNTLESS OTHER ACTS OF VIOLENCE. FOUNDATION CONTINUES TO INVEST SUBSTANTIAL EFFORT AND RESOURCES IN IMPROVING THE FUNCTIONALITY AND EFFICACY OF FOUNDATION'S FLEXIBLE TRAINING OPTIONS AND TOOLS, INCLUDING SUBSTANTIAL EMPHASIS ON RESPECT, CONNECTION, AND KINDNESS. THESE INVESTMENTS HAVE WELL POSITIONED FOUNDATION FOR WIDER PROGRAM DELIVERY THROUGH IN-PERSON TRAINING, VIRTUAL-LIVE TRAININGS USING VIDEO CONFERENCING, OR SELF-LED DIGITAL TRAININGS AND SUSTAINABILITY FOR ALL LEARNING ENVIRONMENTS.

    Expenses $12,866,285 · Grants $556,819 · Revenue $227,811

  • MAKE THE PROMISE NETWORK AND PROMISE LEADER VOLUNTEERS.- FOUNDATION'S MAKE THE PROMISE INITIATIVE UNITES AND AMPLIFIES THE VOICES OF MILLIONS TO PROTECT CHILDREN IN ADVANCING PROVEN SOLUTIONS TO END SCHOOL SHOOTINGS AND VIOLENCE. FOUNDATION ACHIEVES THIS VIA TARGETED MESSAGING AND EDUCATION THROUGH ADVERTISING, PUBLIC RELATIONS, DIGITAL PROMOTIONS, SOCIAL MEDIA, EVENTS, AND SPEAKING ENGAGEMENTS. FOUNDATION ALSO BUILDS AND MAINTAINS A NATIONAL GRASSROOTS NETWORK OF VOLUNTEER "PROMISE LEADERS" WHO ARE EMPOWERED WITH THE SKILLS, TOOLS, AND MATERIALS TO RAISE AWARENESS OF THE KNOW THE SIGNS MESSAGE AND ENGAGE WITH FOUNDATION'S WORK, ADVOCATE FOR STRUCTURAL CHANGE, AND FUNDRAISE TO SUPPORT MORE PREVENTION PROGRAMS FOR SCHOOL COMMUNITIES.

    Expenses $10,438,582

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • NICOLE HOCKLEY

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $297,820
    From this org
    $230,575
    From related orgs
    $24,296
    Other
    $42,949
    Hours/week
    36 + 4 related

    Schedule J breakdown matched by us

    Base
    $230,575 + $24,296 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $38,855 + $4,094 related
    Filer's total
    $269,430 + $28,390 related

  • MARK BARDEN

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $264,201
    From this org
    $50,765
    From related orgs
    $202,876
    Other
    $10,560
    Hours/week
    8 + 32 related

    Schedule J breakdown matched by us

    Base
    $50,765 + $202,876 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $2,114 + $8,446 related
    Filer's total
    $52,879 + $211,322 related

  • CRYSTAL GARRANT

    CHIEF PROGRAM OFFICER

    Total calculated
    $243,258
    From this org
    $204,277
    From related orgs
    $0
    Other
    $38,981
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $204,277
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $38,981
    Filer's total
    $243,258

  • DAWN LYONS

    CHIEF OPERATING OFFICER

    Total calculated
    $239,434
    From this org
    $168,212
    From related orgs
    $28,585
    Other
    $42,637
    Hours/week
    34 + 6 related

    Schedule J breakdown matched by us

    Base
    $168,212 + $28,585 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $36,444 + $6,193 related
    Filer's total
    $204,656 + $34,778 related

  • DAVID CONRAD

    CHIEF FINANCIAL OFFICER

    Total calculated
    $240,975
    From this org
    $173,682
    From related orgs
    $20,246
    Other
    $47,047
    Hours/week
    36 + 4 related

    Schedule J breakdown matched by us

    Base
    $173,682 + $20,246 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $42,135 + $4,912 related
    Filer's total
    $215,817 + $25,158 related

  • SONDRA CLOUD

    VP, BUSINESS DEVELOPMENT & RELATIONSHIPS

    Total calculated
    $175,074
    From this org
    $167,239
    From related orgs
    $0
    Other
    $7,835
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $167,239
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $7,835
    Filer's total
    $175,074

  • LINDSEY LIESE

    SR. VP, PEOPLE

    Total calculated
    $193,407
    From this org
    $153,716
    From related orgs
    $11,858
    Other
    $27,833
    Hours/week
    37 + 3 related

    Schedule J breakdown matched by us

    Base
    $153,716 + $11,858 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $25,840 + $1,993 related
    Filer's total
    $179,556 + $13,851 related

  • DONALD TORRES

    VP, STRATEGIC PROGRAMS & DELIVERY

    Total calculated
    $181,694
    From this org
    $164,822
    From related orgs
    $0
    Other
    $16,872
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $164,822
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $16,872
    Filer's total
    $181,694

  • ROBERT JACOBS

    VP, TECHNOLOGY

    Total calculated
    $176,575
    From this org
    $141,272
    From related orgs
    $9,017
    Other
    $26,286
    Hours/week
    37 + 3 related

    Schedule J breakdown matched by us

    Base
    $141,272 + $9,017 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $24,709 + $1,577 related
    Filer's total
    $165,981 + $10,594 related

  • JOHN GREBLICK

    CONTROLLER

    Total calculated
    $163,975
    From this org
    $126,049
    From related orgs
    $16,723
    Other
    $21,203
    Hours/week
    35 + 5 related

    Schedule J breakdown matched by us

    Base
    $126,049 + $16,723 related
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $18,719 + $2,484 related
    Filer's total
    $144,768 + $19,207 related

  • MATTHEW BENNETT

    BOARD - CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • COLLEEN BARRY

    BOARD - VICE CHAIR

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • JOSEPH CASSIDY

    BOARD - TREASURER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • SONYA ANDERSON

    BOARD - SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • WILLIAM SHERLACH

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • BRADLEY MILES

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • MICHAEL NUTTER

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • KAREN FREEMAN-WILSON

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • ALEXANDER P HECKLER

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • EDWARD LEHRMAN

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • CHETHAN SATHYA

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • JACKIE BARDEN

    BOARD MEMBER (UNTIL 10/07/24)

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • JILLIAN PETERSON

    BOARD MEMBER (UNTIL 02/15/25)

    Total calculated
    $0
    Hours/week
    1 + 1 related

  • PETER WILLNER

    BOARD MEMBER (UNTIL 06/03/25)

    Total calculated
    $0
    Hours/week
    1 + 1 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.2
Source object
202523229349302077

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