Form 990 for tax year 2024
Filed by LOS ANGELES TOURISM MARKETING DISTRICT CORPORATION.
Totals
- Total revenue
- $34,333,268
- Total expenses
- $43,280,567
- Contributions and grants received
- $33,779,484
- Grants paid
- $500,000
- Program service revenue
- $128,690
- Investment income
- $425,094
- Other revenue
- $0
- Total assets, end of year
- $30,131,566
- Total liabilities, end of year
- $5,871,507
- Net assets or fund balances, end of year
- $24,260,059
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- $0
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1e · Government grants (contributions)
$33,779,484
-
2a · Program service revenue: COOPERATIVE PROGRAMS
total $128,690 · related or exempt $128,690 · unrelated business $0 · excluded $0
-
2f · All other program service revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
3 · Investment income
total $425,094 · related or exempt $0 · unrelated business $0 · excluded $425,094
-
6c · Rental income or loss
real property $0 · personal property $0
-
7c · Gain or loss
securities $0 · other assets $0
-
8c · Net income from fundraising events
total $0
-
11d · All other revenue
total $0 · related or exempt $0 · unrelated business $0 · excluded $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $500,000
-
11a · Fees: management
total $9,313,217
-
11b · Fees: legal
total $126,271
-
11c · Fees: accounting
total $153,522
-
11g · Fees: other
total $2,025,575
-
12 · Advertising and promotion
total $28,140,970
-
13 · Office expenses
total $357,288
-
14 · Information technology
total $416,309
-
16 · Occupancy
total $830,831
-
23 · Insurance
total $66,662
-
24a · Other expenses: PROFESSIONAL DUES AND MEMBERSHIPS
total $1,013,450
-
24b · Other expenses: CITY ADMINISTRATION
total $336,472
-
24e · All other expenses
total $0
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $23,797,975 · end of year $21,001,672
-
4 · Accounts receivable
beginning of year $4,156,100 · end of year $2,915,834
-
5 · Loans and receivables from officers and key people
beginning of year $0 · end of year $0
-
6 · Loans and receivables from disqualified persons
beginning of year $0 · end of year $0
-
9 · Prepaid expenses and deferred charges
beginning of year $7,945,875 · end of year $6,214,060
-
10a · Land, buildings and equipment: cost or other basis
$0
-
10b · Land, buildings and equipment: accumulated depreciation
$0
-
10c · Land, buildings and equipment, net
end of year $0
-
12 · Investments: other securities
beginning of year $0
-
13 · Investments: program-related
beginning of year $0
-
15 · Other assets
beginning of year $0 · end of year $0
-
17 · Accounts payable and accrued expenses
beginning of year $2,692,592 · end of year $5,871,507
-
22 · Loans and payables to officers and key people
end of year $0
-
25 · Other liabilities
beginning of year $0 · end of year $0
-
27 · Net assets without donor restrictions
beginning of year $33,207,358 · end of year $24,260,059
Mission and programs · 2024
Mission
THROUGH THE DEVELOPMENT AND OPERATION OF A TOURISM MARKETING DISTRICT (TMD), IMPLEMENT SALES & MARKETING PROMOTIONS TO INCREASE TOURISM TO LOS ANGELES AND ROOM NIGHTS TO TMD HOTELS.
-
THE SALES PROGRAMS ARE DESIGNED FOR THE BENEFIT OF LODGING BUSINESSES WITH FIFTY OR MORE ROOMS IN THE CITY OF LOS ANGELES. THESE PROGRAMS INCLUDE: DEVELOPMENT OF NEW BUSINESS FOR SELF-CONTAINED HOTEL MEETINGS AND CITY-WIDE CONVENTIONS, PRE AND POST MEETING SUPPORT TO SELF-CONTAINED GROUPS, STAFFING FOR GROUP MEETINGS AND CONVENTIONS, AND SALES AND SERVICES STAFF DEPLOYMENT TO SELL THE CITY OF LOS ANGELES.
-
THE MARKETING PROGRAMS ARE DESIGNED TO INCREASE OCCUPANCY LEVELS AT LODGING BUSINESSES WITH FIFTY OR MORE ROOMS IN THE CITY OF LOS ANGELES. THESE PROGRAMS INCLUDE: CONSUMER AND TRADE ADVERTISING, REGIONAL MARKETING, GLOBAL BRANDING CAMPAIGNS, INCREASED MEDIA EXPOSURE, AND PROMOTIONAL PROGRAMS.
As filed on the 2024 return.
Listed in Part VII
-
CARL SCHUSTER
TREASURER
- Total calculated
- $0
- Hours/week
- 0.5 + 0.5 related
-
JAVIER CANO
CHAIRMAN
- Total calculated
- $0
- Hours/week
- 1 + 0.3 related
-
SCOTT MILLS
SECRETARY
- Total calculated
- $0
- Hours/week
- 0.3 + 0.3 related
-
ALAN ROTHENBERG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3 + 1 related
-
BONNIE KIRIN-PEREZ
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3 + 0.2 related
-
JEFF RAGONESE
INCOMING DIRECTOR 10/11/2024
- Total calculated
- $0
- Hours/week
- 0.3
-
JEFF RUDOLPH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3 + 0.2 related
-
JEFF ZARRINAMM
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3
-
MARK BECCARRIA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3 + 0.2 related
-
MARK EBERWEIN
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3 + 0.2 related
-
MARK GOLDRUP
DIRECTOR OUTGOING AUGUST 2024
- Total calculated
- $0
- Hours/week
- 0.3
-
MARK SOKOL
INCOMING DIRECTOR 03/26/2024
- Total calculated
- $0
- Hours/week
- 0.3
-
MATT LA VINE
INCOMING DIRECTOR 06/04/2024
- Total calculated
- $0
- Hours/week
- 0.3
-
MICHAEL WILDING
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3
-
PETER KWONG
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3 + 0.2 related
-
ROBERT ROUTH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 0.3
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
-
LOS ANGELES SPORTS & ENTERTAIN
$500,000
SUPPORT THE CHAMPIONLA FUND
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
LOS ANGELES TOURISM AND CONVENTION BOARD
501(c)(6) · LA TOURISM · CA
Directly controlled by NA
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 10 November 2025
- IRS schema version
- 2024v5.1
- Source object
- 202523149349301707
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