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Nonprofiteer
← INEQUALITY MEDIA CIVIC ACTION

Form 990 for tax year 2025

Filed by INEQUALITY MEDIA CIVIC ACTION.

Totals

Total revenue
$6,650,990
Total expenses
$4,716,143
Contributions and grants received
$6,071,886
Grants paid
$0
Program service revenue
$457,642
Investment income
$86,437
Other revenue
$35,025
Total assets, end of year
$5,965,132
Total liabilities, end of year
$181,408
Net assets or fund balances, end of year
$5,783,724
Program services expenses (Part IX)
$3,558,149
Management and general expenses
$220,797
Fundraising expenses
$937,197
Program service expenses (Part III)
$3,558,149

Program services were 75.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $6,071,886

  • 2a · Program service revenue: SERVICE CONTRACT REVENUE

    total $60,459 · related or exempt $60,459

  • 2b · Program service revenue: SNAPCHAT REVENUE

    total $92 · related or exempt $92

  • 2c · Program service revenue: FILM REVENUE

    total $20,000 · related or exempt $20,000

  • 2d · Program service revenue: MOVIE RELEASES

    total $377,091 · related or exempt $377,091

  • 3 · Investment income

    total $86,437 · excluded $86,437

  • 10a · Gross sales of inventory

    $64,561

  • 10b · Cost of goods sold

    $31,026

  • 10c · Net income from sales of inventory

    total $33,535

  • 11a · Other revenue: MISCELLANEOUS REVENUE

    total $1,490 · related or exempt $1,490

  • 11e · Other revenue, total

    $1,490

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $126,935 · program services $94,480 · management and general $24,350 · fundraising $8,105

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $373,867 · program services $278,239 · management and general $71,787 · fundraising $23,841

  • 8 · Pension plan contributions

    total $0

  • 9 · Other employee benefits

    total $80,651 · program services $60,097 · management and general $15,345 · fundraising $5,209

  • 10 · Payroll taxes

    total $37,307 · program services $27,800 · management and general $7,098 · fundraising $2,409

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $34,384 · program services $28,646 · management and general $2,226 · fundraising $3,512

  • 11c · Fees: accounting

    total $10,400 · program services $8,665 · management and general $673 · fundraising $1,062

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $98,673 · fundraising $98,673

  • 11f · Fees: investment management

    total $4,406 · management and general $4,406

  • 11g · Fees: other

    total $1,097,731 · program services $996,736 · management and general $77,463 · fundraising $23,532

  • 12 · Advertising and promotion

    total $2,274,792 · program services $1,774,227 · fundraising $500,565

  • 13 · Office expenses

    total $324,075 · program services $57,135 · management and general $1,087 · fundraising $265,853

  • 14 · Information technology

    total $124,220 · program services $117,754 · management and general $6,291 · fundraising $175

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $32,777 · program services $27,369 · management and general $3,765 · fundraising $1,643

  • 17 · Travel

    total $56,519 · program services $56,490 · management and general $7 · fundraising $22

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $775 · program services $775

  • 20 · Interest

    total $308 · program services $50 · management and general $1 · fundraising $257

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $0

  • 23 · Insurance

    total $38,323 · program services $29,686 · management and general $6,298 · fundraising $2,339

  • 24e · All other expenses

    total $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $2,254,589 · end of year $1,920,764

  • 2 · Savings and temporary cash investments

    beginning of year $1,527,771 · end of year $2,666,921

  • 4 · Accounts receivable

    beginning of year $73,335 · end of year $176,920

  • 8 · Inventories for sale or use

    end of year $67,067

  • 9 · Prepaid expenses and deferred charges

    beginning of year $14,514 · end of year $20,772

  • 11 · Investments: publicly traded securities

    end of year $1,109,710

  • 15 · Other assets

    beginning of year $63,323 · end of year $2,978

  • 17 · Accounts payable and accrued expenses

    beginning of year $81,709 · end of year $181,408

  • 27 · Net assets without donor restrictions

    beginning of year $3,784,323 · end of year $5,783,724

  • 28 · Net assets with donor restrictions

    beginning of year $67,500

Mission and programs · 2025

Mission

OUR ULTIMATE VISION IS ONE OF SOCIAL WELFARE REFLECTED IN A UNITED STATES WHERE ACTIVE PARTICIPATION BY INFORMED CITIZENS RESTORES THE BALANCE OF POWER IN OUR DEMOCRACY AND CREATES AN ECONOMY WHERE GAINS ARE WIDELY SHARED.

  • INEQUALITY MEDIA CIVIC ACTION IMCA PRODUCES AND DISTRIBUTES EDUCATIONAL ONLINE VIDEOS, REACHING AUDIENCES ACROSS PLATFORMS WITH CLEAR, COMPELLING CONTENT ABOUT ECONOMIC INEQUALITY, POLITICAL POWER, AND PUBLIC POLICY. IMCA VIDEOS PROVIDE BIG-PICTURE CONTEXT ON CURRENT EVENTS AND POLICY DEBATES, WITH TOPICS SPANNING INCOME AND WEALTH INEQUALITY, HEALTHCARE, CORPORATE CONCENTRATION, CIVICS, AND ECONOMIC HISTORY. IN 2025, IMCA PRODUCED OVER 250 VIDEOS AND VIDEO PODCASTS. IMCA PARTNERS WITH ALIGNED ORGANIZATIONS TO EXTEND REACH ACROSS PLATFORMS AND AUDIENCES. IN 2025, IMCA RELEASED ITS FIRST FEATURE DOCUMENTARY, THE LAST CLASS, WHICH BECAME THE 5TH HIGHEST-GROSSING DOCUMENTARY OF THE YEAR. THE FILM REACHED AUDIENCES ACROSS 48 STATES THROUGH A DISTRIBUTION MODEL DEVELOPED ENTIRELY OUTSIDE TRADITIONAL CHANNELS, WITH THE MAJORITY OF VENUES EXTENDING OR HOLDING OVER THEIR INITIAL RUN. AS OF MAY 2026, THE FILM REMAINS IN THEATRICAL RELEASE, ELEVEN MONTHS AFTER OPENING, INCLUDING A STANDOUT 9-WEEK ENGAGEMENT AT THE QUAD CINEMA IN NEW YORK CITY. CONTINUED IN SCH O

    Expenses $3,558,149 · Revenue $457,642

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Heather Kinlaw Lofthouse

    PRESIDENT

    Total calculated
    $276,237
    From this org
    $113,818
    From related orgs
    $133,874
    Other
    $28,545
    Hours/week
    18 + 22 related

    Schedule J breakdown matched by us

    Base
    $113,818 + $133,874 related
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $13,117 + $15,428 related
    Filer's total
    $126,935 + $149,302 related
  • Dan Davis

    EDITORIAL DIRECTOR

    Total calculated
    $189,545
    From this org
    $74,178
    From related orgs
    $87,250
    Other
    $28,117
    Hours/week
    18 + 22 related

    Schedule J breakdown matched by us

    Base
    $74,178 + $87,250 related
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $12,920 + $15,197 related
    Filer's total
    $87,098 + $102,447 related
  • Emily Paulos

    DEPUTY DIRECTOR

    Total calculated
    $165,444
    From this org
    $66,433
    From related orgs
    $78,140
    Other
    $20,871
    Hours/week
    18 + 22 related

    Schedule J breakdown matched by us

    Base
    $66,433 + $78,140 related
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $9,590 + $11,280 related
    Filer's total
    $76,023 + $89,420 related
  • Michael Lahanas-Calderon

    CHIEF STRATEGIST

    Total calculated
    $140,926
    From this org
    $60,081
    From related orgs
    $70,668
    Other
    $10,177
    Hours/week
    18 + 22 related
  • Kyle Parker

    HEAD OF CREATIVE

    Total calculated
    $132,371
    From this org
    $53,887
    From related orgs
    $63,382
    Other
    $15,102
    Hours/week
    18 + 22 related
  • Zoe Beck

    BOARD CHAIR TREASURER

    Total calculated
    $0
    Hours/week
    2 + 2 related
  • Doug Dworkin

    BOARD SECRETARY

    Total calculated
    $0
    Hours/week
    2
  • Maryanne McCormick

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2025
Filed
19 August 2026
IRS schema version
2025v4.1
Source object
202612319349301506

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