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Nonprofiteer
← WELCOME AMERICA INC

Form 990 for tax year 2023

Filed by WELCOME AMERICA INC.

Totals

Total revenue
$4,378,844
Total expenses
$4,706,272
Contributions and grants received
$4,294,947
Grants paid
$0
Program service revenue
$75,000
Investment income
$1,078
Other revenue
$7,819
Total assets, end of year
$1,051,258
Total liabilities, end of year
$1,527,589
Net assets or fund balances, end of year
-$476,331
Program services expenses (Part IX)
$3,861,138
Management and general expenses
$583,787
Fundraising expenses
$261,347
Program service expenses (Part III)
$3,861,138

Program services were 82.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $1,386,752

  • 1f · All other contributions, gifts and grants

    $2,908,195

  • 2a · Program service revenue: SPONSORSHIP EXCHANGES

    total $75,000 · related or exempt $75,000

  • 3 · Investment income

    total $1,078 · excluded $1,078

  • 11a · Other revenue: OTHER INCOME

    total $7,819 · excluded $7,819

  • 11e · Other revenue, total

    $7,819

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $368,069 · program services $98,573 · management and general $207,099 · fundraising $62,397

  • 7 · Other salaries and wages

    total $411,174 · program services $223,953 · management and general $58,870 · fundraising $128,351

  • 8 · Pension plan contributions

    total $12,996 · program services $5,076 · management and general $5,967 · fundraising $1,953

  • 9 · Other employee benefits

    total $34,335 · program services $17,686 · management and general $6,715 · fundraising $9,934

  • 10 · Payroll taxes

    total $61,428 · program services $26,465 · management and general $19,341 · fundraising $15,622

  • 11b · Fees: legal

    total $3,870 · management and general $3,870

  • 11c · Fees: accounting

    total $18,951 · management and general $18,951

  • 11d · Fees: lobbying

    total $5,000 · fundraising $5,000

  • 11g · Fees: other

    total $98,434 · management and general $98,434

  • 12 · Advertising and promotion

    total $449,342 · program services $449,342

  • 13 · Office expenses

    total $86,574 · management and general $86,574

  • 16 · Occupancy

    total $62,649 · program services $18,795 · management and general $43,854

  • 17 · Travel

    total $4,752 · management and general $4,752

  • 20 · Interest

    total $12,600 · management and general $12,600

  • 23 · Insurance

    total $35,342 · program services $18,582 · management and general $16,760

  • 24a · Other expenses: EVENT PRODUCER FEES

    total $1,050,739 · program services $1,050,739

  • 24b · Other expenses: TALENT FEES

    total $688,000 · program services $688,000

  • 24c · Other expenses: HOLIDAY EVENT

    total $312,824 · program services $312,824

  • 24d · Other expenses: LOCATION AND SET UP

    total $292,385 · program services $292,385

  • 24e · All other expenses

    total $696,808 · program services $658,718 · fundraising $38,090

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $559,027 · end of year $284,415

  • 4 · Accounts receivable

    beginning of year $83,850 · end of year $216,500

  • 9 · Prepaid expenses and deferred charges

    beginning of year $22,253 · end of year $65,965

  • 15 · Other assets

    beginning of year $0 · end of year $484,378

  • 17 · Accounts payable and accrued expenses

    beginning of year $314,033 · end of year $528,821

  • 24 · Unsecured notes and loans payable

    beginning of year $500,000 · end of year $500,000

  • 25 · Other liabilities

    beginning of year $0 · end of year $498,768

  • 27 · Net assets without donor restrictions

    beginning of year -$248,903 · end of year -$831,331

  • 28 · Net assets with donor restrictions

    beginning of year $100,000 · end of year $355,000

Mission and programs · 2023

Mission

WELCOME AMERICA, INC., A 501C3, NON-PROFIT ORGANIZATION IN PUBLIC-PRIVATE PARTNERSHIP WITH THE CITY OF PHILADELPHIA. WELCOME AMERICA, INC.'S MISSION IS TO PROMOTE AMERICAN HISTORY, EDUCATION AND PHILADELPHIA. WELCOME AMERICA, INC. SEEKS TO ENHANCE THE RESIDENT AND VISITOR EXPERIENCE THROUGH CITYWIDE EVENTS THAT PROVIDE AN ECONOMIC BOOST TO THE LOCAL ECONOMY. MOVING FORWARD, WELCOME AMERICA, INC. MAY PRODUCE AND ASSIST IN THE GROWTH OF SELECT CITY EVENTS YEAR-ROUND THAT CAN INCREASE AWARENESS OF PHILADELPHIA AS AN EVENT DESTINATION AND EXECUTE THE ORGANIZATIONAL MISSION.

  • THE LARGEST PROGRAM OF WELCOME AMERICA, INC. IS THE WAWA WELCOME AMERICA FESTIVAL. THE FESTIVAL NORMALLY ATTRACTS HUNDREDS OF THOUSANDS TO FREE EVENTS ACROSS THE CITY AND REACHES MILLIONS THROUGH EVENTS THAT ARE BROADCAST AND LIVE STREAMED. IN 2021, WELCOME AMERICA, INC. EXPANDED THE FESTIVAL TO INCLUDE JUNETEENTH, RESULTING IN A 16-DAY FESTIVAL FILLED WITH DIVERSE AND INCLUSIVE PROGRAMMING. ALL EVENTS ARE FREE TO THE PUBLIC. SERVING AS THE CITY'S OFFICIAL JULY 4TH CELEBRATION AND ONE OF THE LARGEST IN THE COUNTRY, THE FESTIVAL GARNERS MILLIONS OF IMPRESSIONS AND ENGAGEMENTS ACROSS ALL MEDIA PLATFORMS:PRESS - WAWA WELCOME AMERICA 2022 SECURED OVER 1,655 PLACEMENTS GARNERING OVER 6,151,627,038 IMPRESSIONS.SOCIAL MEDIA - USED ALL SOCIAL PLATFORMS TO INFORM AND ENGAGE WITH FOLLOWERS. SOCIAL CHANNELS ALSO SERVED AS CUSTOMER SERVICE OUTLETS FOR THE FESTIVAL. WAWA WELCOME AMERICA 2022 ACCUMULATED OVER 1,551,077 IMPRESSIONS WITH OVER 56,310 ENGAGEMENTS.WEBSITE - SERVED AS THE MAIN INFORMATION HUB OF THE FESTIVAL AND HAD OVER 505,193 PAGE VIEWS AND OVER 242,619 UNIQUE SESSIONS FROM MAY 1 - JULY 5, 2022.EMAIL - ENGAGED WITH FANS OF THE FESTIVAL, DELIVERING AN ABOVE INDUSTRY AVERAGE OPEN RATE OF 33%.

    Expenses $3,861,138 · Revenue $75,000

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • MICHAEL DELBENE

    PRESIDENT & CEO

    Total calculated
    $249,586
    From this org
    $235,383
    From related orgs
    $0
    Other
    $14,203
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $195,383
    Bonus
    $40,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $14,203
    Filer's total
    $249,586

  • HON JAMES KENNEY

    CHAIR

    Total calculated
    $0
    Hours/week
    1

  • MS LEIGH WHITAKER

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • HON JUDGE DAN ANDERS

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • MR MICHAEL BARNES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MS CINDY BASS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MS LORI BRUCE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MR OBRA S KERNODLE IV

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MS JENNIFER RODRIGUEZ

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • MS JENNIFER NAGLE

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MR RIC HARRIS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MR MICHAEL NEWMIUS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • MR JEFF GUARACINO

    DIRECTOR (TO 01/2023)

    Total calculated
    $0
    Hours/week
    1

  • NICOLE ALLEN WHITE

    COO

    Total calculated
    $118,483
    From this org
    $112,803
    From related orgs
    $0
    Other
    $5,680
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
14 November 2024
IRS schema version
2023v5.1
Source object
202423199349309057

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