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← NORTH AMERICAN CAR OF THE YEAR CORPORATION

Form 990 for tax year 2024

Filed by NORTH AMERICAN CAR OF THE YEAR CORPORATION.

Totals

Total revenue
$192,900
Total expenses
$156,079
Contributions and grants received
$7,500
Grants paid
$0
Program service revenue
$180,000
Investment income
$0
Other revenue
$5,400
Total assets, end of year
$232,533
Total liabilities, end of year
$0
Net assets or fund balances, end of year
$232,533
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $7,500

  • 2a · Program service revenue: LICENSING AGREEMENTS

    total $180,000 · related or exempt $180,000

  • 10a · Gross sales of inventory

    $6,000

  • 10b · Cost of goods sold

    $600

  • 10c · Net income from sales of inventory

    total $5,400 · unrelated business $5,400

Functional expenses

Part IX, the statement of functional expenses.

  • 11b · Fees: legal

    total $17,574

  • 11c · Fees: accounting

    total $2,900

  • 11g · Fees: other

    total $11,393

  • 12 · Advertising and promotion

    total $68,068

  • 13 · Office expenses

    total $300

  • 17 · Travel

    total $3,699

  • 19 · Conferences, conventions and meetings

    total $40,592

  • 23 · Insurance

    total $11,536

  • 24a · Other expenses: FEDERAL 990-T TAX

    total $17

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $193,512 · end of year $230,350

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,200 · end of year $2,183

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $195,712 · end of year $232,533

Mission and programs · 2024

Mission

THE PURPOSE OF THE ORGANIZATION IS TO PROVIDE THE BUYING PUBLIC WITH AN INFORMED CONSENSUS OPINION, CONGREGATED FROM 50 OR MORE JOURNALISTS FROM THE TOP AUTOMOTIVE PUBLICATIONS IN THE U.S. AND CANADA, TO HELP CONSUMERS MAKE WISE BUYING DECISIONS FOR THE NEWEST CAR, TRUCK, AND SPORT UTILITY VEHICLE RELEASED EACH YEAR.

Activities or mission (Part I)

THE PURPOSE IS TO PROVIDE THE BUYING PUBLIC WITH AN INFORMED CONSENSUS OPINION, CONGREGATED FROM 50 OR MORE JOURNALISTS FROM THE TOP AUTOMOTIVE PUBLICATIONS IN THE U.S. AND CANADA, TO HELP CONSUMERS MAKE WISE BUYING DECISIONS FOR THE NEWEST CAR, TRUCK, AND UTILITY VEHICLE RELEASED EACH YEAR.

  • THE OBJECTIVE IS TO HELP BUYERS DETERMINE WHICH ARE THE BEST NEW CAR, TRUCK AND SPORT UTILITY VEHICLE OF EACH YEAR.

  • GROW THE REACH OF OUR AWARDS SO MORE BUYERS WILL KNOW TO TRUST THE RESULTS AND MAKE BUYING DECISIONS BASED ON THEM. THIS IS DONE THROUGH SOCIAL MEDIA, PRESS RELEASES, AND THE AWARDS CEREMONY FOR THE ANNUAL NORTH AMERICAN CAR OF THE YEAR, TRUCK OF THE YEAR AND SPORT UTILITY VEHICLE OF THE YEAR. A PRESS RELEASE FOR THE AWARDS CEREMONY IS PICKED UP BY MORE THAN 100 MEDIA OUTLETS, AND THEY RUN STORIES REACHING POTENTIALLY MILLIONS OF PEOPLE.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • JEFF GILBERT

    PRESIDENT

    Total calculated
    $0
    Hours/week
    0

  • NICOLE WAKELIN

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    0

  • JOHN VINCENT

    TREASURER

    Total calculated
    $0
    Hours/week
    0

  • JILL CIMINILLO

    SECRETARY

    Total calculated
    $0
    Hours/week
    0

  • MARK PHELAN

    MEMBERSHIP DIRECTOR

    Total calculated
    $0
    Hours/week
    0

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
17 February 2025
IRS schema version
2024v5.0
Source object
202530599349300923

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