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← VISION COUNCIL OF AMERICA

Form 990 for tax year 2023

Filed by VISION COUNCIL OF AMERICA.

Totals

Total revenue
$10,465,243
Total expenses
$9,951,660
Contributions and grants received
$0
Grants paid
$81,891
Program service revenue
$9,500,308
Investment income
$711,692
Other revenue
$253,243
Total assets, end of year
$17,761,639
Total liabilities, end of year
$4,446,830
Net assets or fund balances, end of year
$13,314,809
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: EXPOSITIONS

    total $6,957,998 · related or exempt $6,957,998

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $1,344,182 · related or exempt $1,344,182

  • 2c · Program service revenue: OPTICAL PRODUCT CODE FEES

    total $954,971 · related or exempt $954,971

  • 2d · Program service revenue: VISION WATCH RESEARCH PUBLICATION

    total $183,551 · related or exempt $183,551

  • 2e · Program service revenue: FDA FEES

    total $59,606 · related or exempt $59,606

  • 3 · Investment income

    total $711,692 · excluded $711,692

  • 5 · Royalties

    total $51,665 · excluded $51,665

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $201,578 · related or exempt $201,578

  • 11e · Other revenue, total

    $201,578

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $37,891

  • 3 · Grants to foreign organizations and individuals

    total $44,000

  • 5 · Compensation of officers, directors and key employees

    total $1,993,650

  • 7 · Other salaries and wages

    total $1,448,362

  • 8 · Pension plan contributions

    total $179,336

  • 9 · Other employee benefits

    total $62,373

  • 10 · Payroll taxes

    total $201,020

  • 11b · Fees: legal

    total $526,207

  • 11c · Fees: accounting

    total $61,940

  • 11g · Fees: other

    total $2,298,842

  • 12 · Advertising and promotion

    total $529,054

  • 13 · Office expenses

    total $95,208

  • 14 · Information technology

    total $211,965

  • 16 · Occupancy

    total $384,507

  • 17 · Travel

    total $225,239

  • 19 · Conferences, conventions and meetings

    total $1,406,103

  • 22 · Depreciation, depletion and amortization

    total $138,859

  • 23 · Insurance

    total $45,547

  • 24a · Other expenses: CREDIT LOSS

    total $28,919

  • 24b · Other expenses: EQUIP RENTAL AND MAINT

    total $18,834

  • 24c · Other expenses: UTILITIES

    total $10,110

  • 24d · Other expenses: TAXES

    total $3,694

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $14,263 · end of year $13,908

  • 2 · Savings and temporary cash investments

    beginning of year $526,998 · end of year $625,879

  • 4 · Accounts receivable

    beginning of year $553,224 · end of year $420,668

  • 9 · Prepaid expenses and deferred charges

    beginning of year $731,583 · end of year $426,363

  • 10a · Land, buildings and equipment: cost or other basis

    $1,303,353

  • 10b · Land, buildings and equipment: accumulated depreciation

    $662,342

  • 10c · Land, buildings and equipment, net

    beginning of year $623,930 · end of year $641,011

  • 11 · Investments: publicly traded securities

    beginning of year $7,283,542 · end of year $9,532,027

  • 12 · Investments: other securities

    beginning of year $4,414,915 · end of year $3,548,989

  • 15 · Other assets

    beginning of year $2,881,120 · end of year $2,552,794

  • 17 · Accounts payable and accrued expenses

    beginning of year $697,914 · end of year $693,823

  • 19 · Deferred revenue

    beginning of year $713,906 · end of year $848,292

  • 25 · Other liabilities

    beginning of year $3,237,596 · end of year $2,904,715

  • 27 · Net assets without donor restrictions

    beginning of year $12,283,055 · end of year $13,218,245

  • 28 · Net assets with donor restrictions

    beginning of year $97,104 · end of year $96,564

Mission and programs · 2023

Mission

THE VISION COUNCIL'S MISSION IS TO POSITION MEMBERS FOR SUCCESS BY PROMOTING GROWTH IN THE VISION CARE INDUSTRY THROUGH EDUCATION, ADVOCACY, RESEARCH, CONSUMER OUTREACH, STRATEGIC RELATIONSHIP BUILDING AND INDUSTRY FORUMS.

Activities or mission (Part I)

ADVOCATE FOR THE ECONOMIC GROWTH OF THE VISION INDUSTRY AND THE SUCCESS OF OUR MEMBERS.

  • MEMBER SERVICES: PROVIDE ACCESS TO INFORMATION, PRODUCTS, SERVICES AND BEST PRACTICE ADVICE TO HELP MEMBERS MAKE WELL-INFORMED BUSINESS DECISIONS.

  • MEETINGS AND EVENTS: SPONSORED TWO TRADE SHOWS, VEE IN NYC AND VEW IN LAS VEGAS, TO ENCOURAGE THE VISION COMMUNITY TO CONNECT AND CONDUCT BUSINESS. TVC ALSO FACILIATES AND PARTICIPATES IN NUMEROUS OTHER EVENTS AND MEETINGS, PROFESSIONAL FORUMS AND A YEARLY EXECUTIVE SUMMIT.

  • RESEARCH: FROM CONSUMER TRENDS TO INDUSTRY PERSPECTIVES, TVC'S INSIGHTS RESEARCH PROGRAM DELIVERS TIMELY AND USABLE AND IN-DEPTH ANALYSIS TO MEMBERS.

  • ADVOCACY: ACT AS THE LEADING VOICE IN THE VISION INDUSTRY ON CAPITOL HILL, OTHER KEY FEDERAL AND STATE AGENCIES ON ISSUES IMPACTING THE FIELD OF VISION CARE PRODUCTS.

  • TECHNICAL STANDARDS: SERVES AS THE INDUSTRY LEADER AND PROVIDES EXPERTISE IN BOTH NATIONAL AND INTERNATIONAL INDUSTRY STANDARDS.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Karen Roberts

    IMMEDIATE PAST CHAIR

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Scott Shapiro

    CHAIR

    Total calculated
    $0
    Hours/week
    4 + 1 related
  • Ross Brownlee

    SECRETARY-TREASURER

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • James Rosin

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2 + 1 related
  • Kate Doerksen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Earnie Franklin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Ludovic Ladreyt

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • David Milan

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Andrew Wong

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Jennifer Derryberry

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Fredric Grethel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Jerry Warner III

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Darren Horndasch

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Matthew Coon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Michael Daley Jr

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Henry Greene

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Steve Horowitz

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Bidisha Rudra

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Tom Schroeder

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Bruce Scott

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Stephen Shanbaum

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 0.5 related
  • Ashley Mills

    CHIEF EXECUTIVE OFFICER

    Total calculated
    $405,345
    From this org
    $386,629
    From related orgs
    $0
    Other
    $18,716
    Hours/week
    50 + 2 related

    Schedule J breakdown matched by us

    Base
    $315,319
    Bonus
    $63,240
    Other
    $8,070
    Deferred
    $14,992
    Nontaxable benefits
    $3,724
    Filer's total
    $405,345
  • Brian Carroll

    CFO/COO

    Total calculated
    $309,292
    From this org
    $292,085
    From related orgs
    $0
    Other
    $17,207
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $245,084
    Bonus
    $36,915
    Other
    $10,086
    Deferred
    $15,000
    Nontaxable benefits
    $2,207
    Filer's total
    $309,292
  • Chelsea Pillsbury

    VP, MARKETING AND COMMUNICATIONS

    Total calculated
    $236,151
    From this org
    $223,139
    From related orgs
    $0
    Other
    $13,012
    Hours/week
    40 + 5 related

    Schedule J breakdown matched by us

    Base
    $186,989
    Bonus
    $28,350
    Other
    $7,800
    Deferred
    $5,613
    Nontaxable benefits
    $7,399
    Filer's total
    $236,151
  • Mitch Barkley

    VP, SHOWS

    Total calculated
    $294,939
    From this org
    $258,235
    From related orgs
    $0
    Other
    $36,704
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $215,585
    Bonus
    $34,420
    Other
    $8,230
    Deferred
    $10,852
    Nontaxable benefits
    $25,852
    Filer's total
    $294,939
  • Michael Vitale

    VP, MBR & GOV RELATIONS

    Total calculated
    $324,575
    From this org
    $282,900
    From related orgs
    $0
    Other
    $41,675
    Hours/week
    40 + 2 related

    Schedule J breakdown matched by us

    Base
    $236,392
    Bonus
    $37,934
    Other
    $8,574
    Deferred
    $15,000
    Nontaxable benefits
    $26,675
    Filer's total
    $324,575
  • Nathan Troxell

    FORMER DIRECTOR, MEMBER SERVICES

    Total calculated
    $198,244
    From this org
    $184,455
    From related orgs
    $0
    Other
    $13,789
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $172,142
    Bonus
    $12,151
    Other
    $162
    Deferred
    $10,193
    Nontaxable benefits
    $3,596
    Filer's total
    $198,244
  • Manali Patel

    SR DIRECTOR OF FINANCE, CONTROLLER

    Total calculated
    $211,515
    From this org
    $177,665
    From related orgs
    $0
    Other
    $33,850
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $160,232
    Bonus
    $17,296
    Other
    $137
    Deferred
    $11,250
    Nontaxable benefits
    $22,600
    Filer's total
    $211,515
  • Alysse Henkel

    VP, MARKET RESEARCH

    Total calculated
    $212,321
    From this org
    $188,542
    From related orgs
    $0
    Other
    $23,779
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $170,681
    Bonus
    $17,801
    Other
    $60
    Deferred
    $11,250
    Nontaxable benefits
    $12,529
    Filer's total
    $212,321
  • Amy Applegate

    DIR, CREATIVE SRC & SPEC P

    Total calculated
    $158,547
    From this org
    $144,507
    From related orgs
    $0
    Other
    $14,040
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $130,681
    Bonus
    $13,722
    Other
    $104
    Deferred
    $753
    Nontaxable benefits
    $13,287
    Filer's total
    $158,547
  • Omar Elkhatib

    SR MGR, MARKETING/COMM

    Total calculated
    $132,549
    From this org
    $113,762
    From related orgs
    $0
    Other
    $18,787
    Hours/week
    40
  • Victoria Hyndman

    DIRECTOR, COMMUNICATIONS

    Total calculated
    $118,761
    From this org
    $107,762
    From related orgs
    $0
    Other
    $10,999
    Hours/week
    40
  • Kristopher Stevens

    SENIOR DATA SCIENCE MANAGER

    Total calculated
    $131,457
    From this org
    $109,367
    From related orgs
    $0
    Other
    $22,090
    Hours/week
    40
  • Sara Bonizo

    FORMER DIRECTOR, SHOWS

    Total calculated
    $122,394
    From this org
    $109,838
    From related orgs
    $0
    Other
    $12,556
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 2 · Substantiation required before reimbursing expenses
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • BETTER VISION INSTITUTE EDUCATIONAL FOUNDATION INC

    501(C)(3) · TO ADDRESS AMERICA'S VISION HEALTH · DC · controlled entity

    Directly controlled by THE VISION COUNCIL

  • ONE VISION PAC

    527 · TO INCREASE AWARENESS OF THE NEED FOR VISION SERVICES IN THE US · VA

    Directly controlled by THE VISION COUNCIL

  • VISION COUNCIL OF AMERICA PAC

    527 · POLITICAL ACTION · VA

    Directly controlled by THE VISION COUNCIL

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • PARTNERSHIP FOR VISION HEALTH LLC

    TO EDUCATE THE PUBLIC ON THE BENEFITS OF VISION HEALTH · VA · income $1,423 · assets $97,104

    Directly controlled by THE VISION COUNCIL

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

Provenance

Return type
form_990
Tax year
2023
Filed
13 November 2024
IRS schema version
2023v5.1
Source object
202403199349301615

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