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Nonprofiteer
← GREATER CINCINNATI CONVENTION & VISITORS BUREAU INC

Form 990 for tax year 2024

Filed by GREATER CINCINNATI CONVENTION & VISITORS BUREAU INC.

Totals

Total revenue
$10,911,195
Total expenses
$9,322,708
Contributions and grants received
$10,260,115
Grants paid
$1,979,231
Program service revenue
$155,952
Investment income
$495,128
Other revenue
$0
Total assets, end of year
$20,645,649
Total liabilities, end of year
$2,754,930
Net assets or fund balances, end of year
$17,890,719
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $10,260,115

  • 2a · Program service revenue: DUES

    total $99,515 · related or exempt $99,515

  • 2b · Program service revenue: PASSKEY

    total $47,916 · related or exempt $47,916

  • 2c · Program service revenue: CTA CERTIFICATION PROGRAM

    total $8,521 · related or exempt $8,521

  • 3 · Investment income

    total $464,377 · excluded $464,377

  • 7a · Gross sales of assets other than inventory

    securities $13,357,197

  • 7b · Less cost or other basis and sales expenses

    securities $13,326,446

  • 7c · Gain or loss

    securities $30,751

  • 7d · Net gain or loss

    total $30,751 · excluded $30,751

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,979,231

  • 5 · Compensation of officers, directors and key employees

    total $1,111,126

  • 7 · Other salaries and wages

    total $2,076,334

  • 8 · Pension plan contributions

    total $71,942

  • 9 · Other employee benefits

    total $226,854

  • 11f · Fees: investment management

    total $9,835

  • 12 · Advertising and promotion

    total $893,117

  • 13 · Office expenses

    total $185,893

  • 14 · Information technology

    total $156,050

  • 16 · Occupancy

    total $116,963

  • 17 · Travel

    total $43,889

  • 19 · Conferences, conventions and meetings

    total $402,693

  • 22 · Depreciation, depletion and amortization

    total $296,837

  • 24a · Other expenses: BAD DEBT EXPENSE

    total $756,000

  • 24b · Other expenses: COMMUNITY DEVELOPMENT

    total $335,908

  • 24c · Other expenses: UNDERWRITING & RESEARCH

    total $295,409

  • 24d · Other expenses: MEDIA RELATIONS

    total $216,293

  • 24e · All other expenses

    total $148,334

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $7,071,916 · end of year $7,085,367

  • 2 · Savings and temporary cash investments

    end of year $39,365

  • 4 · Accounts receivable

    beginning of year $2,978,056 · end of year $3,056,474

  • 9 · Prepaid expenses and deferred charges

    beginning of year $155,377 · end of year $834,403

  • 10a · Land, buildings and equipment: cost or other basis

    $844,366

  • 10b · Land, buildings and equipment: accumulated depreciation

    $763,005

  • 10c · Land, buildings and equipment, net

    beginning of year $110,403 · end of year $81,361

  • 12 · Investments: other securities

    beginning of year $8,408,936 · end of year $8,699,752

  • 15 · Other assets

    beginning of year $1,101,764 · end of year $848,927

  • 17 · Accounts payable and accrued expenses

    beginning of year $678,026 · end of year $1,787,216

  • 19 · Deferred revenue

    beginning of year $1,134,617 · end of year $92,893

  • 25 · Other liabilities

    beginning of year $1,624,158 · end of year $874,821

  • 27 · Net assets without donor restrictions

    beginning of year $14,253,261 · end of year $17,890,719

  • 28 · Net assets with donor restrictions

    beginning of year $2,136,390 · end of year $0

Mission and programs · 2024

Mission

THE CINCINNATI USA CONVENTION & VISITORS BUREAU IS AN AGGRESSIVE SALES, MARKETING, AND SERVICE ORGANIZATION. OUR PRIMARY RESPONSIBILITY IS TO POSITIVELY IMPACT THE REGION'S AREA ECONOMY THROUGH CONVENTION, TRADESHOW AND VISITOR EXPENDITURES, AND PROVIDE QUALITY SERVICE TO OUR CLIENTS.

Activities or mission (Part I)

TO IMPACT THE CINCINNATI ECONOMY THROUGH CONVENTION, TRADE SHOW, AND VISITOR EXPENDITURES.

  • AMOUNT OF DEFINITE GROUP ROOM NIGHTS INCREASED BY APPROXIMATELY 2% (FROM 128K TO 130K) WHICH MEANS WE HAD MORE GROUP BOOKINGS INTO THE FUTURE. THE AMOUNT OF TENTATIVE GROUP ROOM NIGHTS (AMOUNT OF POTENTAL GROUP BUSINESS) INCREASED 48% (FROM 410K TO 615K). WE RECEIVED OVER 24 COMPLETED SURVEYS WITH A RATING OF OVER 95%.

  • SOCIAL MEDIA CLICK THROUGHS INCREASE 42% FROM PRIOR YEAR WHICH MEANS MORE POTENTIAL VISITORS ARE SEEING CINCINNATI. WEB SITE TRAFFIC WAS UP 62% IN VISITORS (FROM 3.1 MILLION TO 5.2MILLION). STORIES PLACED WITHIN THE MEDIA GENERATED 1.9 BILLION DOMESTIC AND 30.9 MILLION INTERNATIONAL IMPRESSIONS (UP 40% FROM THE PRIOR YEAR).

  • VISIT CINCY HELPED LAUNCH AND SUPPORT THE NEW CINCINNATI SPORTS COMMISSION. WORKING WITH MEET NKY THROUGH THE REGIONAL TOURISM ASSOCIATION, WE WERE ABLE TO INSPIRE TRAVEL AND TRIP PLANNING TO THE CINCY REGION BY INCREASING THE ENGAGEMENT WITH WEB, SOCIAL, AND PRINT MATERIALS (INCREASE OF APPROXIMATELY 20% FROM PRIOR YEAR). INCREASED COMMUNITY INVOLVEMENT IN OUR INTERNATIONAL HOSPITALITY LEADERSHIP PROGRAM.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Julie Calvert

    PRESIDENT & CEO

    Total calculated
    $332,554
    From this org
    $320,411
    From related orgs
    $0
    Other
    $12,143
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $254,800
    Bonus
    $65,611
    Other
    $0
    Deferred
    $10,350
    Nontaxable benefits
    $1,793
    Filer's total
    $332,554

  • Alecia Kintner

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Akiva Freeman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Aaron Eisel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Marc Sirkin

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Britney Miller

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Adam Gelter

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Bobby Spann

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Joe Pinto

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Brendon Cull

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jackie Reau

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Bimal Patel

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Denise Driehaus

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Annette Smith Tarver

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Agnes Godwin Hall

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Galen Gordon

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Melissa Saladonis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Justin Wyborn

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Ric Booth

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Aftab Pureval

    STANDING DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Mario San Marco

    CHAIR EMERITUS

    Total calculated
    $0
    Hours/week
    1

  • Jeff Berding

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Scott Robertson

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Bobbi Dillon

    BOARD VICE CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Paul Silva

    BOARD SECRETARY, TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Steve Mullinger

    BOARD SECRETARY/TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Ronald Polley

    VP, FINANCE & OPERATIONS

    Total calculated
    $82,460
    From this org
    $80,867
    From related orgs
    $0
    Other
    $1,593
    Hours/week
    40

  • Andrew Conklin

    EXECUTIVE VP, SALES & MKTG

    Total calculated
    $337,291
    From this org
    $293,915
    From related orgs
    $0
    Other
    $43,376
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $233,730
    Bonus
    $60,185
    Other
    $0
    Deferred
    $10,350
    Nontaxable benefits
    $33,026
    Filer's total
    $337,291

  • Deana Taylor- Brewer

    VP, HR & EMPLOYEE ENGAGEME

    Total calculated
    $225,648
    From this org
    $205,979
    From related orgs
    $0
    Other
    $19,669
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $163,800
    Bonus
    $42,179
    Other
    $0
    Deferred
    $6,552
    Nontaxable benefits
    $13,117
    Filer's total
    $225,648

  • Randie Adam

    VP,MKTG & VISITOR SERVICE

    Total calculated
    $215,632
    From this org
    $183,945
    From related orgs
    $0
    Other
    $31,687
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $146,278
    Bonus
    $37,667
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $31,687
    Filer's total
    $215,632

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
12 November 2025
IRS schema version
2024v5.2
Source object
202503189349307680

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