Form 990 for tax year 2024

Totals

Total revenue

$19,159

Total expenses

$204,488

Contributions and grants received

$19,159

Grants paid

$0

Program service revenue

$0

Investment income

$0

Other revenue

$0

Total assets, end of year

$691,275

Total liabilities, end of year

$54,500

Net assets or fund balances, end of year

$636,775

Program services expenses (Part IX)

$153,046

Management and general expenses

$48,811

Fundraising expenses

$2,631

Program service expenses (Part III)

$153,046

Program services were 74.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• RESEARCH AND NARRATIVE CHANGE:NEW AMERICAN LEADERS ACTION FUND ("NALAF") AIMS TO BE A NATIONAL THOUGHT LEADER PRODUCING GROUNDBREAKING, ORIGINAL RESEARCH ON THE NEW AMERICAN EXPERIENCE AS CANDIDATES, OFFICEHOLDERS, AND VOTERS. OUR WORK STARTS WITH DATA AND RESEARCH. AS WE UNCOVER THE TRENDS, BARRIERS, AND BREAKTHROUGHS SHAPING NEW AMERICAN CIVIC LEADERSHIP, WE USE STRATEGIC STORYTELLING TO SHIFT PUBLIC UNDERSTANDING AND RESHAPE NARRATIVES ABOUT WHO LEADS AND WHY IT MATTERS. THROUGH TOOLS LIKE THE NEW AMERICAN CANDIDATE DATABASE (NACD) AND OUR STATE OF PAY REPORT, WE DON'T JUST TRACK WHO'S RUNNING WE INFORM HOW THE PEOPLE UNDERSTAND REPRESENTATIVE DEMOCRACY AND ARE WORKING TO CHANGE.THIS RESEARCH IS NOT JUST INFORMATIVE - IT IS FOUNDATIONAL. IT DIRECTLY SHAPES THE GEOGRAPHIES AND CANDIDATES WE PRIORITIZE FOR ENDORSEMENT, THE NARRATIVES WE CHALLENGE OR AMPLIFY, AND THE COMMUNITY AND VOTER ENGAGEMENT STRATEGIES WE DESIGN. IN SHORT, IT MAKES OUR STRATEGY INTENTIONAL, DATA-DRIVEN, AND ALIGNED WITH THE COMMUNITIES WE SERVE.

  Expenses $55,422

• ENDORSEMENTS AND CANDIDATE SUPPORT:AGAINST THE BACKDROP OF INCREASINGLY COMPETITIVE RACES, NALAF STEPS IN TO ENDORSE AND AMPLIFY NEW AMERICAN CANDIDATES PROVIDING MEANINGFUL ELECTORAL ENDORSEMENTS, COACHING, AND STRATEGIC CONNECTIONS THAT EQUIP THEM WITH THE TOOLS AND NETWORKS NEEDED TO WIN. WE AIM TO ENDORSE EARLY IN THE CYCLE, PROVIDING CANDIDATES WITH CRITICAL VISIBILITY, STRATEGIC GUIDANCE, AND A NATIONAL ORGANIZATION TO LEND LEGITIMACY TO THEIR CANDIDACIES THAT THEY MAY LACK IN TRADITIONAL POLITICAL SPACES. WE ENDORSE CANDIDATES WITH A DEMONSTRATED DEDICATION TO BEING PRO-DEMOCRACY AND PRO-IMMIGRANT. CANDIDATES MUST BE COMMITTED TO FURTHERING INCLUSIVE POLICIES AND TURNING OUT A DIVERSE COALITION OF VOTERS.BEYOND ENDORSEMENTS, WE PROVIDE CAMPAIGN SKILLS WEBINARS, REFERRALS TO TRUSTED CONSULTANTS, AND INTRODUCTIONS TO ALLIED ORGANIZATIONS. OVER SIX YEARS OF ENDORSEMENTS WORK, WE'VE SEEN THAT VALUES-ALIGNED SUPPORT ESPECIALLY WHEN PAIRED WITH STRATEGIC AMPLIFICATION CAN SIGNIFICANTLY IMPROVE OUTCOMES FOR FIRST-TIME CANDIDATES. IN 2024, NALAF-ENDORSED CANDIDATES EARNED A 61% WIN RATE, DEMONSTRATING THE POWER OF TARGETED SUPPORT IN HELPING NEW AMERICAN LEADERS WIN TOUGH RACES AND BUILD LASTING POLITICAL POWER.THESE CHAMPIONS NOT ONLY SHAKE UP POLITICS AS USUAL; THEY SERVE ON THE FRONTLINES FOR OUR COMMUNITIES, BRINGING RESOURCES TO UNDERSERVED NEIGHBORHOODS AND CALLING OUT SYSTEMIC INJUSTICES. WE ARE PROUD TO SUPPORT THESE TRAILBLAZING LEADERS ON THE CAMPAIGN TRAIL AND BEYOND.

  Expenses $51,926

• COMMUNITY AND VOTER ENGAGEMENT:OUR WORK IS STRENGTHENED BY OUR DIRECT ENGAGEMENT WITH NEW AMERICAN COMMUNITIES. WE ARE DEEPLY COMMITTED TO ENSURING THAT IMMIGRANT COMMUNITIES ARE HEARD, EMPOWERED, AND MOBILIZED. WE DESIGN AND IMPLEMENT TARGETED COMMUNITY AND VOTER ENGAGEMENT STRATEGIES THAT STRENGTHEN OUR DEMOCRACY. THESE PROGRAMS REFLECT OUR COMMITMENT TO EXPANDING THE ELECTORATE AND ENSURING IMMIGRANT VOICES SHAPE POLICY OUTCOMES AT EVERY LEVEL OF GOVERNMENT.

  Expenses $45,698

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2024

Filed

12 August 2026

IRS schema version

2024v5.5

Source object

202632249349301918

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