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← AMERICAN MAJORITY ACTION

Form 990 for tax year 2024

Filed by AMERICAN MAJORITY ACTION.

Totals

Total revenue
$16,633,231
Total expenses
$16,585,697
Contributions and grants received
$16,577,705
Grants paid
$250,000
Program service revenue
$125
Investment income
$55,401
Other revenue
$0
Total assets, end of year
$1,866,253
Total liabilities, end of year
$465,140
Net assets or fund balances, end of year
$1,401,113
Program services expenses (Part IX)
$16,160,334
Management and general expenses
$349,030
Fundraising expenses
$76,333
Program service expenses (Part III)
$16,160,334

Program services were 97.4% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $16,577,705

  • 2a · Program service revenue: TRAINING FEES

    total $125 · related or exempt $125

  • 3 · Investment income

    total $55,401 · excluded $55,401

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $250,000 · program services $250,000

  • 5 · Compensation of officers, directors and key employees

    total $387,194 · program services $215,346 · management and general $132,054 · fundraising $39,794

  • 7 · Other salaries and wages

    total $115,584 · program services $26,107 · management and general $65,783 · fundraising $23,694

  • 9 · Other employee benefits

    total $7,482 · program services $742 · management and general $6,278 · fundraising $462

  • 10 · Payroll taxes

    total $32,445 · program services $20,113 · management and general $7,602 · fundraising $4,730

  • 11b · Fees: legal

    total $4,716 · program services $2,699 · management and general $2,017

  • 11c · Fees: accounting

    total $20,576 · program services $11,318 · management and general $9,258

  • 11g · Fees: other

    total $7,276,357 · program services $7,236,872 · management and general $39,485

  • 12 · Advertising and promotion

    total $218,799 · program services $207,692 · management and general $11,107

  • 13 · Office expenses

    total $279,200 · program services $266,090 · management and general $13,110

  • 14 · Information technology

    total $4,283,886 · program services $4,260,635 · management and general $23,251

  • 16 · Occupancy

    total $6,105 · management and general $6,105

  • 17 · Travel

    total $41,855 · program services $39,044 · management and general $2,811

  • 19 · Conferences, conventions and meetings

    total $2,244 · fundraising $2,244

  • 23 · Insurance

    total $8,463 · management and general $8,463

  • 24a · Other expenses: MISCELLANEOUS EXPENSE

    total $3,561,836 · program services $3,559,536 · management and general $50 · fundraising $2,250

  • 24b · Other expenses: AMORTIZATION

    total $63,372 · program services $63,372

  • 24c · Other expenses: DUES AND SUBSCRIPTIONS

    total $16,043 · program services $768 · management and general $15,275

  • 24d · Other expenses: OTHER TAXES

    total $6,007 · management and general $6,007

  • 24e · All other expenses

    total $3,533 · management and general $374 · fundraising $3,159

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $42,021 · end of year $335,006

  • 4 · Accounts receivable

    beginning of year $0 · end of year $65,096

  • 9 · Prepaid expenses and deferred charges

    beginning of year $2,925 · end of year $2,698

  • 10a · Land, buildings and equipment: cost or other basis

    $342,118

  • 10b · Land, buildings and equipment: accumulated depreciation

    $184,731

  • 10c · Land, buildings and equipment, net

    beginning of year $179,865 · end of year $157,387

  • 11 · Investments: publicly traded securities

    beginning of year $825,557 · end of year $767,238

  • 15 · Other assets

    beginning of year $484,279 · end of year $538,828

  • 17 · Accounts payable and accrued expenses

    beginning of year $5,468 · end of year $140,204

  • 25 · Other liabilities

    beginning of year $223,433 · end of year $324,936

  • 27 · Net assets without donor restrictions

    beginning of year -$71,618 · end of year -$635,922

  • 28 · Net assets with donor restrictions

    beginning of year $1,377,364 · end of year $2,037,035

Mission and programs · 2024

Mission

PROMOTING SOCIAL WELFARE AND CIVIC BETTERMENT BY UNDERTAKING PROGRAMS THAT PROMOTE CONSERVATIVE PRINCIPLES, PRACTICES, POLICIES AND REFORM OF LAW, ENACTMENT OF LEGISLATION, AND PROMOTION OF CHANGES IN PUBLIC POLICY.

Activities or mission (Part I)

PROMOTING SOCIAL WELFARE AND CIVIC BETTERMENT THROUGH PROMOTION OF CONSERVATIVE PRINCIPLES.

  • IN THIS FISCAL YEAR, AMERICAN MAJORITY ACTION OPERATED OFFICES IN VIRGINIA, MINNESOTA, WISCONSIN, ARIZONA, NORTH CAROLINA, AND NEVADA IN ORDER TO PROMOTE CONSERVATIVE PRINCIPLES AT FEDERAL, STATE AND LOCAL LEVELS THROUGH MOBILIZATION OF PUBLIC OPINION; THE PROMOTION OF CONSERVATIVE PRACTICES AND POLICIES; AND THE REFORM OF LAWS, ENACTMENT OF LEGISLATION, AND THE PROMOTION OF CHANGES IN PUBLIC POLICY. IN WISCONSIN, AMERICAN MAJORITY ACTION HAD OVER 500,000 KNOCKS ON THE DOORS OF TARGETED VOTERS, HAVING OVER 100,000 LIVE DOOR CONVERSATIONS. IN NEVADA, AMERICAN MAJORITY ACTION SURPASSED 600,000 KNOCKS ON DOORS AND OVER 140,000 LIVE DOOR CONVERSATIONS. IN MINNESOTA, AMERICAN MAJORITY ACTION SURPASSED 750,000 VOTER CONTACTS OF TARGETED VOTERS. IN NORTH CAROLINA, COUPLED WITH EFFICIENCY USING CAMPAIGN DOLLARS, AMERICAN MAJORITY ACTION'S NC EXECUTIVE DIRECTOR IS ON THE GROUND RUNNING TO GET CONSERVATIVES TO VOTE EARLY IN HIS BATTLEGROUND STATE AS WELL AS ARIZONA, NEVADA AND WISCONSIN.

    Expenses $16,160,334 · Grants $250,000 · Revenue $125

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Nathaniel Ryun

    CEO CHAIRMAN, SECRETARY, TREASURER

    Total calculated
    $292,631
    From this org
    $122,980
    From related orgs
    $131,040
    Other
    $38,611
    Hours/week
    19 + 21 related

    Schedule J breakdown matched by us

    Base
    $122,980 + $131,040 related
    Bonus
    $0
    Other
    $0
    Deferred
    $4,918 + $5,167 related
    Nontaxable benefits
    $11,410 + $17,116 related
    Filer's total
    $139,308 + $153,323 related

  • Chris Buskirk

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related

  • Paul Bonicelli

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related

  • Peter Samuelson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related

  • Lonny Leitner

    CHIEF OF STAFF

    Total calculated
    $139,326
    From this org
    $65,695
    From related orgs
    $73,631
    Other
    $0
    Hours/week
    19 + 21 related

  • Matthew Batzel

    NATIONAL EXECUTIVE DIRECTOR

    Total calculated
    $196,031
    From this org
    $94,212
    From related orgs
    $65,710
    Other
    $36,109
    Hours/week
    24 + 16 related

    Schedule J breakdown matched by us

    Base
    $94,212 + $65,710 related
    Bonus
    $0
    Other
    $0
    Deferred
    $2,857 + $2,754 related
    Nontaxable benefits
    $6,100 + $24,398 related
    Filer's total
    $103,169 + $92,862 related

  • Kelly Amorin

    CFO

    Total calculated
    $183,783
    From this org
    $71,986
    From related orgs
    $78,214
    Other
    $33,583
    Hours/week
    19 + 21 related

    Schedule J breakdown matched by us

    Base
    $71,986 + $78,214 related
    Bonus
    $0
    Other
    $0
    Deferred
    $2,221 + $5,443 related
    Nontaxable benefits
    $4,814 + $21,105 related
    Filer's total
    $79,021 + $104,762 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • AM ACTION LLC

    HOLDING COMPANY · VA · income -$747 · assets $417,591

    Directly controlled by AMERICAN MAJORITY ACTION

  • LUMINA INSIGHTS LLC

    SINGLE MEMBER LLC · VA · income $26,108 · assets $197,717

    Directly controlled by VOTER GRAVITY

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • VOTER GRAVITY INC

    C · SOFTWARE DEVELOPMENT · VA · 84.35% owned · share of income $19,434 · share of assets $724,931 · controlled entity

    Directly controlled by AMERICAN MAJORITY ACTION INC

  • COMPLIANT ENGAGEMENT SYSTEMS LTD

    C · VOTER DATA MANAGEMENT SOFTWARE · UK · 84.35% owned · controlled entity

    Directly controlled by VOTER GRAVITY INC

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.2
Source object
202533219349326753

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