Form 990 for tax year 2023

Totals

Total revenue

$439,223

Total expenses

$396,919

Contributions and grants received

$0

Grants paid

$0

Program service revenue

$439,210

Investment income

$13

Other revenue

$0

Total assets, end of year

$150,725

Total liabilities, end of year

$0

Net assets or fund balances, end of year

$150,725

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• ADVERTISING AND CREATIVE CREATION: BLOG POSTS, GRAPHIC DESIGN, VIDEO PRODUCTION, CONTEST CREATION (SOFTWARE), AND PRIZES WERE CREATED THROUGHOUT THE YEAR FOR POSTING ON TPWC SOCIAL MEDIA CHANNELS. CREATED NEW FOOD AND RECIPE VIDEOS SHOWCASING TOMATO PRODUCTS. NEW MATERIALS INCLUDED: TOMATO SAUCE COMPARISON; PROCESSED TOMATOES SUSTAINABILITY INFORMATION; BPA REPORT ON PROCESSED TOMATOES, REGULAR BLOGS ON HEALTH, COOKING, AND OTHER TOPICS WERE DEVELOPED AND PROMOTED OVER SOCIAL MEDIA; INCLUDING NOVEMBER PROSTATE CANCER AND MEN'S HEALTH TOPICS.

• CONDUCTED AN ENTIRE AUDIT OF THE NUTRITION CARE MANUAL NCM TO FIND ALL OUTDATED REFERENCES, AND REVISED THREE PARTS OF THE NCM TO REFLECT THE "ALL FORMS COUNT" MESSAGE ON VEGETABLES, INCLUDING TOMATOES. THIS MANUAL IS THE PRIMARY REFERENCE FOR HOSPITALS THAT HAVE CONSEQUENTLY BEEN ADVISING PATIENTS TO AVOID PROCESSED TOMATO PRODUCTS WHEN THEY WERE CHECKING OUT OF HOSPITALS.

• MONITORED INDUSTRY AND NUTRITION NEWS. DEVELOPED AND IMPLEMENTED COMMUNICATIONS STRATEGIES INCLUDING NEWS RELEASES, NEWSLETTERS, STATEMENTS AND PRESENTATIONS. ADDRESSED PUBLIC MISINFORMATION ABOUT THE NEED TO LIMIT PROCESSED TOMATO CONSUMPTION, SUCH AS THE HOSPITAL DIETARY GUIDELINES. A NOTEWORTHY EXAMPLE WAS THE BPA ARTICLE IN CONSUMER REPORTS THAT NAMED CANNED TOMATOES THE #1 FOOD TO AVOID. WITHIN A FEW DAYS WE HAD WORKED WITH THE AUTHOR AND THE EDITOR TO UPDATE THE ARTICLE TO ADMIT THAT BPA HAS ALREADY BEEN REMOVED FROM 95% OF THE RETAIL CANNED TOMATOES AND THAT CONSUMERS COULD SIMPLY SEARCH FOR BPA FREE LABELS IF THIS WAS A CONCERN. ANY TIME THESE ARTICLES APPEAR TPWC RESPONDS IMMEDIATELY CALLING THEM INACCURATE AND IRRESPONSIBLE, RESULTING IN A STEEP DECLINE IN THESE TYPES OF ARTICLES.

• RECEIVED BLOCK GRANT FROM CDFA TO HELP PROMOTE CALIFORNIA PROCESSED TOMATOES BY UTILIZING SOCIAL MEDIA AND WORKING WITH INFLUENCERS TO CREATE CONTENT, MESSAGING AND TELLING FARMER STORIES TO ULTIMATELY HELP INCREASE CONSUMPTION OF TOMATO PRODUCTS.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

12 May 2024

IRS schema version

2023v5.0

Source object

202401359349312320

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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