Skip to content
Nonprofiteer
← FINGER LAKES ASSOCIATION INC

Form 990 for tax year 2022

Filed by FINGER LAKES ASSOCIATION INC.

Totals

Total revenue
$507,905
Total expenses
$521,795
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$494,982
Investment income
$33
Other revenue
$12,890
Total assets, end of year
$481,292
Total liabilities, end of year
$406,626
Net assets or fund balances, end of year
$74,666
Program services expenses (Part IX)
$414,795
Management and general expenses
$107,000
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 79.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: PARTNERSHIP RENEWALS

    total $170,007 · related or exempt $170,007

  • 2b · Program service revenue: PUBLICATIONS INCOME

    total $183,137 · related or exempt $183,137

  • 2c · Program service revenue: TOURISM AND PROMOTION

    total $141,838 · related or exempt $141,838

  • 3 · Investment income

    total $33 · related or exempt $33

  • 4 · Income from investment of tax-exempt bond proceeds

    total $0

  • 5 · Royalties

    total $0

  • 6d · Net rental income or loss

    total $0

  • 7d · Net gain or loss

    total $0

  • 8c · Net income from fundraising events

    total $0

  • 9c · Net income from gaming

    total $0

  • 10c · Net income from sales of inventory

    total $0

  • 11a · Other revenue: OTHER INCOME

    total $12,890 · related or exempt $12,890

  • 11e · Other revenue, total

    $12,890

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $0

  • 2 · Grants to domestic individuals

    total $0

  • 3 · Grants to foreign organizations and individuals

    total $0

  • 4 · Benefits paid to or for members

    total $0

  • 5 · Compensation of officers, directors and key employees

    total $0

  • 6 · Compensation of disqualified persons

    total $0

  • 7 · Other salaries and wages

    total $210,203 · program services $181,498 · management and general $28,705

  • 8 · Pension plan contributions

    total $3,313 · program services $2,674 · management and general $639

  • 9 · Other employee benefits

    total $20,169 · program services $15,325 · management and general $4,844

  • 10 · Payroll taxes

    total $13,859 · program services $12,461 · management and general $1,398

  • 11a · Fees: management

    total $0

  • 11b · Fees: legal

    total $25 · management and general $25

  • 11c · Fees: accounting

    total $6,810 · management and general $6,810

  • 11d · Fees: lobbying

    total $0

  • 11e · Fees: professional fundraising services

    total $0

  • 11f · Fees: investment management

    total $0

  • 11g · Fees: other

    total $0

  • 12 · Advertising and promotion

    total $48,945 · program services $48,945

  • 13 · Office expenses

    total $3,126 · management and general $3,126

  • 14 · Information technology

    total $9,323 · management and general $9,323

  • 15 · Royalties

    total $0

  • 16 · Occupancy

    total $14,140 · management and general $14,140

  • 17 · Travel

    total $1,588 · management and general $1,588

  • 18 · Travel or entertainment for public officials

    total $0

  • 19 · Conferences, conventions and meetings

    total $344 · management and general $344

  • 20 · Interest

    total $0

  • 21 · Payments to affiliates

    total $0

  • 22 · Depreciation, depletion and amortization

    total $6,942 · management and general $6,942

  • 23 · Insurance

    total $9,913 · management and general $9,913

  • 24a · Other expenses: PUBLICATIONS

    total $121,761 · program services $121,761

  • 24b · Other expenses: POSTAGE

    total $24,795 · program services $24,295 · management and general $500

  • 24c · Other expenses: MISCELLANEOUS

    total $9,425 · management and general $9,425

  • 24d · Other expenses: trade shows

    total $3,040 · program services $3,040

  • 24e · All other expenses

    total $14,074 · program services $4,796 · management and general $9,278

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $277,616 · end of year $276,511

  • 2 · Savings and temporary cash investments

    beginning of year $9,458 · end of year $8,485

  • 3 · Pledges and grants receivable

    beginning of year $113,840 · end of year $118,637

  • 4 · Accounts receivable

    end of year $0

  • 5 · Loans and receivables from officers and key people

    end of year $0

  • 6 · Loans and receivables from disqualified persons

    end of year $0

  • 7 · Other notes and loans receivable

    end of year $0

  • 8 · Inventories for sale or use

    end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $52,454 · end of year $68,171

  • 10a · Land, buildings and equipment: cost or other basis

    $185,308

  • 10b · Land, buildings and equipment: accumulated depreciation

    $175,820

  • 10c · Land, buildings and equipment, net

    beginning of year $14,235 · end of year $9,488

  • 11 · Investments: publicly traded securities

    end of year $0

  • 12 · Investments: other securities

    end of year $0

  • 13 · Investments: program-related

    end of year $0

  • 14 · Intangible assets

    end of year $0

  • 15 · Other assets

    end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $21,319 · end of year $26,313

  • 19 · Deferred revenue

    beginning of year $357,728 · end of year $380,313

  • 27 · Net assets without donor restrictions

    beginning of year $88,556 · end of year $74,666

Mission and programs · 2022

Mission

LEAD TOURSIM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION.

Activities or mission (Part I)

LEAD TOURISM ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS DESTINATION.

  • PUBLICATIONS - A TOTAL OF 100,000 FINGER LAKES TRAVEL GUIDES AND 75,000 MAP AND MINI GUIDES WERE PRODUCED.

  • DIGITAL MEDIA - ADWORKSHOPS MARKETED THE REGION WITH VARIOUS MEDIA TACTICS, WITH IMPRESSIONS DIRECTLY ATTRIBUTED TO CAMPAIGN ADS AND WAS INSTRUMENTAL WITH THE WEBSITE RE-LAUNCH. FLTA'S WEBSITE, FINGERLAKES.ORG, IS THE INTERNET'S PREMIER SOURCE FOR FINGER LAKES TRAVEL INFORMATION. IN 2022, THERE WERE 593,000 VISITS TO FINGERLAKES.ORG AND 1,430,000 PAGE VIEWS. TOTAL IMPRESSIONS FOR 2022 WERE EQUAL TO 2,023,000.

  • MARKETING CAMPAIGN - MARKETING EFFORTS WERE TARGETED IN STATE DUE TO COVID-19 TRAVEL RESTRICTIONS. POTENTIAL VISITORS WERE TARGETED USING TRADITIONAL AND STREAMING RADIO ADVERTISING, DIGITAL BANNER ADS, SOCIAL MEDIA ADS AND SEARCH ENGINE MARKETING.

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Jon Spaulding

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Coleen Fabrizi

    Secretary

    Total calculated
    $0
    Hours/week
    4
  • Matt Hufnagel

    Treasurer

    Total calculated
    $0
    Hours/week
    3
  • janine bond

    Member

    Total calculated
    $0
    Hours/week
    3
  • Meg Fuller

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Jim Mead

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Danielle Neuser

    PAST CHAIR

    Total calculated
    $0
    Hours/week
    3
  • Don Bennett

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Greg Laduca

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Sue Poelvoorde

    Chairman

    Total calculated
    $0
    Hours/week
    3
  • Inez Vermaas

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Brittany Gibson

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    3
  • Paul Curcillo

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Fred Bonn

    Ex-Officio

    Total calculated
    $0
    Hours/week
    1
  • Joe Gober

    MEMBER

    Total calculated
    $0
    Hours/week
    3
  • Bonnie Hays

    Member

    Total calculated
    $0
    Hours/week
    3
  • Laury Ward

    EX-OFFICIO

    Total calculated
    $0
    Hours/week
    1
  • Cynthia Kimble

    President

    Total calculated
    $0
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2022
Filed
26 July 2023
IRS schema version
2022v5.0
Source object
202312079349300011

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.