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Nonprofiteer
← BAY ORG

Form 990 for tax year 2022

Filed by BAY ORG.

Totals

Total revenue
$9,985,264
Total expenses
$10,641,255
Contributions and grants received
$1,354,288
Grants paid
$0
Program service revenue
$8,030,854
Investment income
-$2,657
Other revenue
$602,779
Total assets, end of year
$4,818,676
Total liabilities, end of year
$8,211,117
Net assets or fund balances, end of year
-$3,392,441
Program services expenses (Part IX)
$8,828,125
Management and general expenses
$1,107,376
Fundraising expenses
$705,754
Program service expenses (Part III)
$8,828,125

Program services were 83.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $58,300

  • 1c · Fundraising events

    $13,501

  • 1e · Government grants (contributions)

    $1,001,589

  • 1f · All other contributions, gifts and grants

    $280,898

  • 2a · Program service revenue: ADMISSION REVENUES

    total $7,664,963 · related or exempt $7,664,963

  • 2b · Program service revenue: CONTRACT REVENUES

    total $199,503 · related or exempt $199,503

  • 2c · Program service revenue: OTHER PROGRAM REVENUE

    total $166,388 · related or exempt $166,388

  • 3 · Investment income

    total $343 · excluded $343

  • 6a · Gross rents

    real property $36,686

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $36,686

  • 6d · Net rental income or loss

    total $36,686 · excluded $36,686

  • 7b · Less cost or other basis and sales expenses

    other assets $3,000

  • 7c · Gain or loss

    other assets -$3,000

  • 7d · Net gain or loss

    total -$3,000 · excluded -$3,000

  • 8a · Fundraising events: gross income

    $57,575

  • 8a · Fundraising events: contributions included on line 1c

    $13,501

  • 8b · Fundraising events: direct expenses

    $114,709

  • 8c · Net income from fundraising events

    total -$57,134 · excluded -$57,134

  • 10a · Gross sales of inventory

    $938,025

  • 10b · Cost of goods sold

    $345,497

  • 10c · Net income from sales of inventory

    total $592,528 · related or exempt $592,528

  • 11a · Other revenue: MISCELLANEOUS INCOME

    total $30,699 · excluded $30,699

  • 11e · Other revenue, total

    $30,699

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $500,243 · program services $451,254 · management and general $32,660 · fundraising $16,329

  • 7 · Other salaries and wages

    total $3,710,459 · program services $2,949,287 · management and general $589,067 · fundraising $172,105

  • 9 · Other employee benefits

    total $430,755 · program services $366,762 · management and general $50,566 · fundraising $13,427

  • 10 · Payroll taxes

    total $317,722 · program services $249,725 · management and general $53,635 · fundraising $14,362

  • 11b · Fees: legal

    total $13,762 · management and general $13,762

  • 11c · Fees: accounting

    total $55,000 · management and general $55,000

  • 11g · Fees: other

    total $261,067 · program services $196,879 · fundraising $64,188

  • 12 · Advertising and promotion

    total $145,170 · program services $124,292 · fundraising $20,878

  • 13 · Office expenses

    total $765,413 · program services $439,010 · management and general $236,666 · fundraising $89,737

  • 14 · Information technology

    total $148,238 · program services $138,582 · fundraising $9,656

  • 16 · Occupancy

    total $1,798,184 · program services $1,777,222 · management and general $20,730 · fundraising $232

  • 17 · Travel

    total $479,043 · program services $226,572 · management and general $7,166 · fundraising $245,305

  • 19 · Conferences, conventions and meetings

    total $27,964 · program services $11,043 · management and general $438 · fundraising $16,483

  • 20 · Interest

    total $300,171 · program services $294,168 · management and general $6,003

  • 22 · Depreciation, depletion and amortization

    total $745,638 · program services $724,338 · management and general $21,300

  • 23 · Insurance

    total $165,813 · program services $159,293 · management and general $3,293 · fundraising $3,227

  • 24a · Other expenses: ANIMAL FOOD, FACILITIES

    total $762,398 · program services $714,275 · management and general $8,331 · fundraising $39,792

  • 24b · Other expenses: TAXES AND LICENSES

    total $14,215 · program services $5,423 · management and general $8,759 · fundraising $33

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $1,167,990 · end of year $217,885

  • 2 · Savings and temporary cash investments

    beginning of year $642,634 · end of year $165,305

  • 3 · Pledges and grants receivable

    beginning of year $45,591 · end of year $29,713

  • 4 · Accounts receivable

    beginning of year $151,983 · end of year $377,099

  • 8 · Inventories for sale or use

    beginning of year $85,662 · end of year $131,084

  • 9 · Prepaid expenses and deferred charges

    beginning of year $165,854 · end of year $339,495

  • 10a · Land, buildings and equipment: cost or other basis

    $13,208,192

  • 10b · Land, buildings and equipment: accumulated depreciation

    $9,699,520

  • 10c · Land, buildings and equipment, net

    beginning of year $4,009,955 · end of year $3,508,672

  • 15 · Other assets

    beginning of year $55,940 · end of year $49,423

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,808,037 · end of year $2,562,554

  • 19 · Deferred revenue

    beginning of year $49,236 · end of year $55,878

  • 23 · Secured mortgages and notes payable

    beginning of year $5,521,963 · end of year $5,442,685

  • 24 · Unsecured notes and loans payable

    beginning of year $149,422 · end of year $150,000

  • 25 · Other liabilities

    beginning of year $1,101,640 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year -$2,304,689 · end of year -$3,392,441

Mission and programs · 2022

Mission

BAY ECOTARIUM IS THE LARGEST NON-PROFIT 501(C)(3) WATERSHED CONSERVATION GROUP IN THE SAN FRANCISCO BAY AREA COMMITTING TO GLOBAL CLIMATE RESILIENCE AND OCEAN CONSERVATION, INSPIRING ACTIONABLE ENVIRONMENTAL STEWARDSHIP LOCALLY, AND PROTECTING AND PRESERVING BIODIVERSITY AND ECOSYSTEMS, FROM SIERRA TO THE SEA.

Activities or mission (Part I)

TO PROTECT, RESTORE, AND INSPIRE CONSERVATION OF THE SAN FRANCISCO BAY AND ITS WATERSHED - FROM THE SIERRA TO THE SEA. SAN FRANCISCO'S LARGEST WATERSHED CONSERVATION GROUP, BAY.ORG IS A 501(C)(3) NOT-FOR-PROFIT THAT SPEAKS NOT JUST FOR THE BAY, LOCAL COASTAL WATERS, DELTA, RIVERS, AND WETLANDS, BUT ALSO FOR THE WILDLIFE AND PEOPLE WHO CALL THIS PLACE - THE LARGEST ESTUARY ON THE WEST COAST - THEIR HOME. BAY.ORG IS CHANGING THE RELATIONSHIP THAT PEOPLE HAVE WITH THE BAY BY UTILIZING TECHNOLOGY AND TAPPING INTO THE LIFESTYLE OF THE BAY AREA. WE ARE CHANGING THE CONVERSATION ABOUT CONSERVATION TO MAKE IT APPROACHABLE, ACHIEVABLE, AND FUN. THROUGH OUR FIVE UNIQUE DIVISIONS (AQUARIUM OF THE BAY, THE BAY INSTITUTE, SEA LION CENTER, ECOCENTER AT HERON'S HEAD PARK, BAY MODEL ALLIANCE), WE MOTIVATE BAY AREA RESIDENTS AND OUT OF TOWN VISITORS TO BECOME AGENTS OF CHANGE FOR A HEALTHY, THRIVING ECOSYSTEM.

  • PROGRAM #1: EXHIBITSBAY.ORG, WHICH OPERATES THE AQUARIUM OF THE BAY, IS ACCREDITED BY THE ASSOCIATION OF ZOOS AND AQUARIUMS. IT IS THE ONLY SMITHSONIAN AFFILIATED AQUARIUM IN THE STATE OF CALIFORNIA. IT PROVIDES APPROXIMATELY 500,000 VISITORS EACH YEAR WITH EXPERIENCES THAT EDUCATE AND INSPIRE CONSERVATION OF THE SAN FRANCISCO BAY AND ITS WATERSHED. IT IS OPEN TO THE PUBLIC 364 DAYS A YEAR. THE AQUARIUM DISPLAYS ABOUT 24,000 LOCAL MARINE AND TERRESTRIAL ANIMALS IN THEMED GALLERIES THAT FOCUS ON THE SAN FRANCISCO BAY AND REGIONAL HABITATS. THE AQUARIUM ADDRESSES RELEVANT ISSUES IN MARINE CONSERVATION AND CLIMATE CHANGE WITH EXHIBITRY IN SEVEN GALLERIES. THE GALLERIES FOCUS ON DISCOVERING THE BAY, HABITATS OF LOCAL FISH, INVERTEBRATES, AND ALGAE, AND INCLUDES INFORMATION ON NATIONAL MARINE SANCTUARIES. THE JELLIES GO WITH THE FLOW GALLERY DISPLAYS SIX SPECIES OF JELLYFISH ALONG WITH INFORMATION ON THEIR BIOLOGY, HABITATS, AND CONSERVATION. THE NEARSHORE TUNNEL GALLERY IS A 300-FOOT WALK-THROUGH TUNNEL FEATURING FISH AND INVERTEBRATES FOUND IN THE SHALLOWER WATERS OF THE SAN FRANCISCO BAY AREA. THE OCTOPUS AND FRIENDS GALLERY EXHIBITS OCTOPUS, CRABS, ROCKFISH, TURBAN SNAILS, AND OTHER INTERESTING INVERTEBRATES. THE SHARKS OF ALCATRAZ IS A 300-FOOT ACRYLIC TUNNEL DISPLAY FOCUSED ON LOCAL SHARKS, SKATES, RAYS, AND STURGEON. THE BAY LAB GALLERY FEATURES FISH, REPTILES, AMPHIBIANS, AND SMALL MAMMALS. IN THIS GALLERY, ALL OF THE ANIMAL DISPLAYS AND INTERACTIVES ARE DESIGNED TO EDUCATE VISITORS ABOUT CLIMATE CHANGE AND THE DEVASTATING EFFECT IT HAS ON ANIMAL POPULATIONS. THE FINAL DISPLAY THAT VISITORS ENCOUNTER ARE THE RIVER OTTERS. WATERSHED AMBASSADORS GALLERY, LIVE RIVER OTTERS, EDUCATIONAL ELECTRONIC GRAPHICS, AND STAFF PRESENTATIONS COMPLETE THE GUEST EXPERIENCE.

    Expenses $7,541,519 · Revenue $7,366,615

  • PROGRAM #2: EDUCATIONBAY.ORG PROVIDES A VARIETY OF EDUCATION PROGRAMS FROM SCHOOL GROUPS, YOUTH GROUPS, FAMILIES, SCOUT TROOPS, AND VISITORS OF ALL AGES. EDUCATION PROGRAMS ARE ON THE AQUARIUM OF THE BAY PREMISES, AT SCHOOLS, AT THE SEA LION CENTER LOCATED AT PIER 39, AND AT THE ECOCENTER AT HERON'S HEAD PARK. THROUGH THE MANY K-12 PROGRAMS OFFERED AT THESE DIFFERENT LOCATIONS, BAY.ORG OFFERS FREE EDUCATION PROGRAMS FOR MORE THAN 20,000 STUDENTS, TEACHERS, AND CHAPERONES ANNUALLY. THESE EDUCATION PROGRAMS ARE OFFERED AT SCHOOLS WITHIN THE NINE BAY AREA COUNTIES (SAN FRANCISCO, SAN MATEO, SANTA CLARA, ALAMEDA, CONTRA COSTA, MARIN, SONOMA, NAPA, AND SOLANO). THESE CLASSES AND TOURS ARE INQUIRY-BASED, HANDS-ON, AND IMMERSIVE LEARNING EXPERIENCES THAT ARE AGE-APPROPRIATE AND LINKED WITH NEXT GENERATION SCIENCE STANDARDS (NGSS) FOR KINDERGARTEN THROUGH 12TH GRADE. THE NUMBER OF PARTICIPANTS TAKING PART IN THE BAY.ORG FREE EDUCATION PROGRAMS HAS INCREASED EACH YEAR SINCE 2001. ADDITIONALLY, BAY.ORG OFFERS TEACHER WORKSHOPS AND EVENTS ENCOURAGING TEACHERS TO ENGAGE THEIR STUDENTS FURTHER ABOUT THE SAN FRANCISCO BAY BEFORE AND AFTER THEIR EDUCATION PROGRAM. BAY.ORG'S EDUCATION DEPARTMENT ALSO OFFERS EVENING AND WEEKEND SLEEPOVER PROGRAMS FOR YOUTH AND SCOUT GROUPS. FOR SCOUT GROUPS, THE SLEEPOVER ACTIVITIES HELP FULFILL BADGE REQUIREMENTS. THE SEA LION CENTER, LOCATED DIRECTLY ABOVE PIER 39'S K-DOCK AND HOME OF THE WORLD-FAMOUS SEA LIONS, OFFERS FREE INTERPRETIVE AND K-12 CLASSROOM PROGRAMS AND EXHIBITS. THESE PROGRAMS AND EXHIBITS FOCUS ON THE CALIFORNIA SEA LIONS, THEIR HISTORY AT PIER 39, AS WELL AS WHAT EVERYONE CAN DO TO HELP THESE CHARISMATIC MAMMALS SURVIVE IN THEIR THREATENED HABITAT. AS PART OF THE BAY.ORG FREE EDUCATION PROGRAMS DESCRIBED ABOVE AT THE SEA LION CENTER, STUDENTS AND TEACHERS CAN PARTICIPATE IN A VARIETY OF AGE-APPROPRIATE HOUR-LONG CLASSROOM PROGRAMS. ADDITIONALLY, THE CENTER IS OPEN TO THE PUBLIC VISIT FOR FREE FROM 10 AM - 5 PM DURING THE SUMMER SEASON, AND 10 AM - 4 PM AT ALL OTHER TIMES OF THE YEAR. VISITORS AT THE SEA LION CENTER CAN VIEW EXHIBITS, TOUCH SEA LION PELTS AND LEARN FROM A NATURALIST WHO PROVIDES PRESENTATIONS HOURLY DURING SUMMER MONTHS. NATURALIST ARE ALSO STATIONED AT K-DOCK WITH AN INTERPRETIVE CART OF ARTIFACTS AND BINOCULARS TO ANSWER GUEST QUESTIONS. BAY.ORG PARTNERED WITH A BAY MODEL VISITOR CENTER, AN EDUCATION CENTER ADMINISTERED BY THE U.S. ARMY CORPS OF ENGINEERS, TO FORM THE BAY MODEL ALLIANCE. THROUGH THIS ALLIANCE, BAY.ORG OFFERS ENHANCED EDUCATION PROGRAMS ABOUT THE SAN FRANCISCO BAY AND THE SACRAMENTO-SAN JOAQUIN RIVER DELTA SYSTEM. THE ECOCENTER OF HERON'S HEAD PARK BECAME A NEW DIVISION OF BAY.ORG IN MARCH 2014. THE ECOCENTER IS AN INCREDIBLE SPACE FOR ENVIRONMENTAL EDUCATION, PUBLIC OUTREACH, AND CONNECTING PEOPLE WITH THE BEAUTY OF SAN FRANCISCO'S WILD LANDSCAPES. IT REPRESENTS SAN FRANCISCO'S BEST EXAMPLE OF SUSTAINABLE SOLUTIONS TO ADVERSE HUMAN IMPACTS ON THE ENVIRONMENT. IT IS A MODEL FOR GREEN BUILDING, SUSTAINABLE RESOURCE CENTER, ENVIRONMENTAL JUSTICE, AND EXPERIENTIAL LEARNING. THE ECOCENTER IS FREE TO VISIT AND OPEN TO THE GENERAL PUBLIC 4 DAYS PER WEEK, WEDNESDAY THROUGH SATURDAY. PROGRAMMING INCLUDES COLLEGE INTERNSHIPS IN COLLABORATION WITH CITY COLLEGE OF SAN FRANCISCO, AS WELL AS WEEKLY SCIENCE SATURDAY PROGRAMS IN COLLABORATION WITH THE SAN FRANCISCO DEPARTMENT OF RECREATION AND PARKS. IT ALSO PROVIDES FREE TOURS AND EDUCATIONAL PROGRAMS IN SCHOOL, YOUTH AND ADULT GROUPS.

    Expenses $836,929 · Revenue $817,518

  • PROGRAM #3: FIELD CONSERVATIONTHE SAN FRANCISCO BAY HAS BEEN ALTERED DRASTICALLY FROM THE PRISTINE ESTUARY THAT EXISTED IN THE 1800S. HUNDREDS OF MILES OF EARTHEN DIKES BUILT AROUND THE BAY'S SALT MARSHES SERVED THEIR CONNECTION TO ITS TIDEWATERS. THE DIKED MARSHES WERE DRAINED AND CONVERTED TO AGRICULTURAL LANDS. THEIR SIZE WAS REDUCED BY ONE THIRD. AS A RESULT OF THIS WETLAND DESTRUCTION, THE BAY'S BIOLOGICAL PRODUCTIVITY PLUMMETED. ONE OF THE MAIN GOALS OF BAY.ORG IS TO EXPAND AND ACCELERATE THE EFFORT TO PROTECT AND RESTORE MANY OF THE WETLANDS THAT WERE DRAINED. FURTHER, BAY.ORG EMPLOYS SCIENTIFIC AND POLICY EXPERTISE TO PROMOTE REFORMS IN THE WAY CALIFORNIA MANAGES ITS WATER SUPPLIES AND PROTECTS THE ECOLOGICAL VALUES OF THE SAN FRANCISCO BAY-DELTA ESTUARY AND ITS WATERSHED. IN ADDITION, TO THE SAN FRANCISCO BAY AND ITS WATERSHED, BAY.ORG IS ENGAGED IN RESTORING THE RELATED COASTAL AND NEAR-SHORE OCEAN AREAS.

    Expenses $449,677 · Revenue $439,249

As filed on the 2022 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Ben Bleiman

    CHAIR

    Total calculated
    $0
    Hours/week
    1
  • Shailesh Shukla

    TREASURER

    Total calculated
    $0
    Hours/week
    1
  • Rosalind Jackson

    SECRETARY

    Total calculated
    $0
    Hours/week
    1
  • Angelique Tompkins

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Edward Ueber

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Kay Carney

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Dean Morehous

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jj Hanley

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Jacqueline Miller

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Steven N Machtinger

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • Harrison Hap C Dunning

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1
  • George Jacob

    PRESIDENT & CEO

    Total calculated
    $371,381
    From this org
    $364,035
    From related orgs
    $0
    Other
    $7,346
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $317,035
    Bonus
    $47,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $7,346
    Filer's total
    $371,381
  • Paul Nakamoto

    VP OF GUEST EXPERIENCE

    Total calculated
    $173,586
    From this org
    $156,439
    From related orgs
    $0
    Other
    $17,147
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $144,439
    Bonus
    $12,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $17,147
    Filer's total
    $173,586
  • Christopher Low

    DIRECTOR OF FACILITIES

    Total calculated
    $165,828
    From this org
    $145,044
    From related orgs
    $0
    Other
    $20,784
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $145,044
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $20,784
    Filer's total
    $165,828
  • Teppei Tokura

    CONTROLLER

    Total calculated
    $150,218
    From this org
    $145,087
    From related orgs
    $0
    Other
    $5,131
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $138,087
    Bonus
    $7,000
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $5,131
    Filer's total
    $150,218
  • Jazmin Cariola

    GENERAL MANAGER

    Total calculated
    $118,335
    From this org
    $110,296
    From related orgs
    $0
    Other
    $8,039
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1A
THERE IS A WRITTEN POLICY REGARDING PAYMENT OR REIMBURSEMENT OR PROVISION FOR THE AUTHORIZED TRAVEL. THE CEO DETERMINES TRAVEL AUTHORIZATION AND TRAVELS AS IT BECOMES NECESSARY WITHIN THE WRITTEN POLICY.
PART I, LINE 7
GEORGE JACOB RECEIVED A BONUS PAYMENT OF $47,000. HIS BONUS IS APPROVED BY THE BOARD PERSONNEL COMMITTEE BASED ON HIS PERFORMANCE REVIEW. PAUL NAKAMOTO AND TEPPEI TOKURA RECEIVED A BONUS PAYMENT DECIDED BY GEORGE JACOB BASED ON THEIR PERFORMANCE REVIEW OF THE LAST 12 MONTHS. THE AMOUNTS ARE REPORTED ON SCHEDULE J, COLUMN B(II).

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2022
Filed
2 November 2023
IRS schema version
2022v5.0
Source object
202303139349306200

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