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Nonprofiteer
← SAN DIEGO CONVENTION AND TOURIST BUREAU

Form 990 for tax year 2024

Filed by SAN DIEGO CONVENTION AND TOURIST BUREAU.

Totals

Total revenue
$54,233,449
Total expenses
$53,237,925
Contributions and grants received
$47,474,390
Grants paid
$0
Program service revenue
$6,561,084
Investment income
$26,551
Other revenue
$171,424
Total assets, end of year
$17,479,910
Total liabilities, end of year
$13,365,111
Net assets or fund balances, end of year
$4,114,799
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1e · Government grants (contributions)

    $334,737

  • 1f · All other contributions, gifts and grants

    $47,139,653

  • 2a · Program service revenue: SERVICE AGREEMENTS

    total $3,239,135 · related or exempt $3,239,135

  • 2b · Program service revenue: MEMBERSHIP DUES

    total $1,409,239 · related or exempt $1,409,239

  • 2c · Program service revenue: ADVERTISING SALES

    total $971,620 · related or exempt $971,620

  • 2d · Program service revenue: MEMBERSHIP EVENTS

    total $768,910 · related or exempt $768,910

  • 2e · Program service revenue: MEMBERSHIP SUPPORT

    total $116,250 · related or exempt $116,250

  • 2f · All other program service revenue

    total $55,930 · related or exempt $55,930

  • 3 · Investment income

    total $26,551 · excluded $26,551

  • 11a · Other revenue: PENSION BENEFIT INC

    total $160,357 · excluded $160,357

  • 11b · Other revenue: MISCELLANEOUS

    total $11,067 · excluded $11,067

  • 11e · Other revenue, total

    $171,424

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $1,881,553

  • 7 · Other salaries and wages

    total $7,512,035

  • 8 · Pension plan contributions

    total $286,178

  • 9 · Other employee benefits

    total $1,127,647

  • 10 · Payroll taxes

    total $641,977

  • 11b · Fees: legal

    total $10,176

  • 11c · Fees: accounting

    total $71,585

  • 11d · Fees: lobbying

    total $5,000

  • 11g · Fees: other

    total $5,166,370

  • 12 · Advertising and promotion

    total $30,660,492

  • 13 · Office expenses

    total $237,310

  • 14 · Information technology

    total $279,414

  • 16 · Occupancy

    total $703,896

  • 17 · Travel

    total $930,889

  • 19 · Conferences, conventions and meetings

    total $2,156,776

  • 20 · Interest

    total $937

  • 22 · Depreciation, depletion and amortization

    total $135,195

  • 23 · Insurance

    total $72,837

  • 24a · Other expenses: MARKET RESEARCH

    total $691,769

  • 24b · Other expenses: DUES & SUBCRIPTIONS

    total $361,767

  • 24c · Other expenses: BANK/CREDIT CARD FEES

    total $113,428

  • 24d · Other expenses: PRINTING & PUBLICATIONS

    total $90,304

  • 24e · All other expenses

    total $100,390

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $816,633 · end of year $2,309,767

  • 2 · Savings and temporary cash investments

    beginning of year $7,715 · end of year $2,433,835

  • 4 · Accounts receivable

    beginning of year $15,766,904 · end of year $10,957,880

  • 9 · Prepaid expenses and deferred charges

    beginning of year $202,014 · end of year $297,943

  • 10a · Land, buildings and equipment: cost or other basis

    $893,480

  • 10b · Land, buildings and equipment: accumulated depreciation

    $769,457

  • 10c · Land, buildings and equipment, net

    beginning of year $251,489 · end of year $124,023

  • 15 · Other assets

    beginning of year $1,969,465 · end of year $1,356,462

  • 17 · Accounts payable and accrued expenses

    beginning of year $13,803,113 · end of year $12,143,400

  • 19 · Deferred revenue

    beginning of year $184,652 · end of year $310,703

  • 23 · Secured mortgages and notes payable

    beginning of year $53,987 · end of year $20,354

  • 25 · Other liabilities

    beginning of year $1,853,193 · end of year $890,654

  • 27 · Net assets without donor restrictions

    beginning of year $3,119,275 · end of year $4,114,799

Mission and programs · 2024

Mission

TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.

  • NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 39.5 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS, AND OVER 2.3 BLLION OVERALL ADVERISING IMPRESSIONS.

  • THE SALES TEAM DEDICATED TO CONVENTION CENTER EVENTS BOOKED FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 811,668 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.

  • THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 491,539 DEFINITE ROOM NIGHT BOOKINGS FROM MEETINGS BOOKED FROM THEIR EFFORTS DIRECTLY INTO SAN DIEGO HOTELS.

As filed on the 2024 return.

Listed in Part VII

  • JULIE COKER

    PRESIDENT & CEO (THRU 11/30/24)

    Total calculated
    $689,764
    From this org
    $653,556
    From related orgs
    $0
    Other
    $36,208
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $499,134
    Bonus
    $144,560
    Other
    $9,862
    Deferred
    $13,800
    Nontaxable benefits
    $22,408
    Filer's total
    $689,764

  • KERRI KAPICH

    CHIEF OPERATING OFFICER

    Total calculated
    $440,806
    From this org
    $410,364
    From related orgs
    $0
    Other
    $30,442
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $339,795
    Bonus
    $67,627
    Other
    $2,942
    Deferred
    $13,800
    Nontaxable benefits
    $16,642
    Filer's total
    $440,806

  • KAVIN SCHIEFERDECKER

    CHIEF SALES OFFICER

    Total calculated
    $422,986
    From this org
    $409,382
    From related orgs
    $0
    Other
    $13,604
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $326,860
    Bonus
    $80,290
    Other
    $2,232
    Deferred
    $13,559
    Nontaxable benefits
    $45
    Filer's total
    $422,986

  • RICHARD MEZA

    VP & CHIEF FINANCIAL OFFICER

    Total calculated
    $327,997
    From this org
    $301,272
    From related orgs
    $0
    Other
    $26,725
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $247,369
    Bonus
    $49,367
    Other
    $4,536
    Deferred
    $12,133
    Nontaxable benefits
    $14,592
    Filer's total
    $327,997

  • ALTHEA SALAS

    VP OF HUMAN RESOURCES (THRU 1/15/25)

    Total calculated
    $302,165
    From this org
    $252,891
    From related orgs
    $0
    Other
    $49,274
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $206,561
    Bonus
    $44,128
    Other
    $2,202
    Deferred
    $10,797
    Nontaxable benefits
    $38,477
    Filer's total
    $302,165

  • BRIAN HILEMON

    SR DIRECTOR PARTNERSHIPS

    Total calculated
    $229,237
    From this org
    $191,559
    From related orgs
    $0
    Other
    $37,678
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $172,261
    Bonus
    $17,826
    Other
    $1,472
    Deferred
    $8,038
    Nontaxable benefits
    $29,640
    Filer's total
    $229,237

  • ANGELA RANALLI

    SR NATIONAL SALES DIRECTOR

    Total calculated
    $293,433
    From this org
    $260,430
    From related orgs
    $0
    Other
    $33,003
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $198,361
    Bonus
    $59,644
    Other
    $2,425
    Deferred
    $10,631
    Nontaxable benefits
    $22,372
    Filer's total
    $293,433

  • KIM BORNEMAN

    NATIONAL SALES DIRECTOR

    Total calculated
    $238,313
    From this org
    $228,054
    From related orgs
    $0
    Other
    $10,259
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $174,466
    Bonus
    $51,739
    Other
    $1,849
    Deferred
    $9,141
    Nontaxable benefits
    $1,118
    Filer's total
    $238,313

  • ANA LETICIA LAW

    VP SALES

    Total calculated
    $271,866
    From this org
    $223,018
    From related orgs
    $0
    Other
    $48,848
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $196,019
    Bonus
    $24,974
    Other
    $2,025
    Deferred
    $8,833
    Nontaxable benefits
    $40,015
    Filer's total
    $271,866

  • DANIEL KUPERSCHMID

    PRESIDENT & CEO (STARTED 3/19/25)

    Total calculated
    $0
    Hours/week
    40

  • SHAWN DIXON

    CHAIR

    Total calculated
    $0
    Hours/week
    4

  • ANNIE FITZGERALD

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    3

  • LYDIA BARTELL

    TREASURER

    Total calculated
    $0
    Hours/week
    3

  • JAMIE LEMON

    SECRETARY

    Total calculated
    $0
    Hours/week
    3

  • SAM ATTISHA

    DIRECTOR (STARTED 7/1/24)

    Total calculated
    $0
    Hours/week
    2

  • JODY BLACKINTON

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • TRACY BORKUM

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ILSA BUTLER

    DIRECTOR (STARTED 9/1/24)

    Total calculated
    $0
    Hours/week
    2

  • BRENDEN CARLIN

    DIRECTOR (THRU 1/31/25)

    Total calculated
    $0
    Hours/week
    2

  • MARTHA GILMER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • MARTY GORSICH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • ERIC JENKINS

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • TODD MCANINCH

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • CECILIA MENEZES

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • MICHELLE METER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • KAZEEM OMIDIJI

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • DENA ROADY

    DIRECTOR (STARTED 3/1/25)

    Total calculated
    $0
    Hours/week
    2

  • SHAUN ROBINSON

    DIRECTOR (STARTED 7/1/24)

    Total calculated
    $0
    Hours/week
    2

  • TOM TABLER

    DIRECTOR (THRU 5/10/25)

    Total calculated
    $0
    Hours/week
    2

  • TONY YOUNG

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • HANNA ZAHRAN

    DIRECTOR (STARTED 7/1/24)

    Total calculated
    $0
    Hours/week
    2

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

PART I, LINE 7
BONUSES ARE EARNED WHEN MEETING ORGANIZATIONAL GOALS AND ARE APPROVED BY MANAGEMENT.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
24 March 2026
IRS schema version
2024v5.5
Source object
202600879349300705

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