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← THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

Form 990 for tax year 2024

Filed by THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION.

Totals

Total revenue
$24,711,778
Total expenses
$19,053,130
Contributions and grants received
$1,883
Grants paid
$28,447
Program service revenue
$22,970,997
Investment income
$1,368,603
Other revenue
$370,295
Total assets, end of year
$40,115,780
Total liabilities, end of year
$4,810,238
Net assets or fund balances, end of year
$35,305,542
Program services expenses (Part IX)
$16,668,338
Management and general expenses
$2,384,792
Fundraising expenses
$0
Program service expenses (Part III)
$16,668,338

Program services were 87.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $1,883

  • 2a · Program service revenue: REGISTRATION REVENUE

    total $13,905,861 · related or exempt $13,905,861

  • 2b · Program service revenue: EXHIBIT HALL

    total $5,637,429 · related or exempt $5,637,429

  • 2c · Program service revenue: SPONSORSHIP INCOME

    total $2,759,104 · related or exempt $2,759,104

  • 2d · Program service revenue: CONVENTION COMMISSIONS

    total $642,039 · related or exempt $642,039

  • 2e · Program service revenue: CHARITY AUCTION

    total $26,564 · related or exempt $26,564

  • 3 · Investment income

    total $1,372,626 · excluded $1,372,626

  • 6a · Gross rents

    real property $24,823

  • 6b · Less rental expenses

    real property $0

  • 6c · Rental income or loss

    real property $24,823

  • 6d · Net rental income or loss

    total $24,823 · excluded $24,823

  • 7b · Less cost or other basis and sales expenses

    other assets $4,023

  • 7c · Gain or loss

    other assets -$4,023

  • 7d · Net gain or loss

    total -$4,023 · excluded -$4,023

  • 10a · Gross sales of inventory

    $493,969

  • 10b · Cost of goods sold

    $155,906

  • 10c · Net income from sales of inventory

    total $338,063 · related or exempt $338,063

  • 11a · Other revenue: CREDIT CARD REWARDS

    total $7,409 · excluded $7,409

  • 11e · Other revenue, total

    $7,409

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $28,447 · program services $28,447

  • 5 · Compensation of officers, directors and key employees

    total $641,158 · program services $518,634 · management and general $122,524

  • 7 · Other salaries and wages

    total $2,328,709 · program services $1,979,403 · management and general $349,306

  • 8 · Pension plan contributions

    total $69,245 · program services $58,858 · management and general $10,387

  • 9 · Other employee benefits

    total $169,875 · program services $144,394 · management and general $25,481

  • 10 · Payroll taxes

    total $191,315 · program services $162,618 · management and general $28,697

  • 11b · Fees: legal

    total $531,211 · program services $134,987 · management and general $396,224

  • 11c · Fees: accounting

    total $56,612 · program services $4,750 · management and general $51,862

  • 11g · Fees: other

    total $1,499,343 · program services $1,317,305 · management and general $182,038

  • 12 · Advertising and promotion

    total $548,482 · program services $545,367 · management and general $3,115

  • 13 · Office expenses

    total $1,123,684 · program services $865,434 · management and general $258,250

  • 14 · Information technology

    total $129,928 · program services $19,800 · management and general $110,128

  • 16 · Occupancy

    total $6,362,263 · program services $5,900,588 · management and general $461,675

  • 17 · Travel

    total $853,209 · program services $796,550 · management and general $56,659

  • 19 · Conferences, conventions and meetings

    total $4,090,900 · program services $4,090,900

  • 22 · Depreciation, depletion and amortization

    total $392,740 · program services $68,228 · management and general $324,512

  • 24a · Other expenses: VOLUNTEER EXPENSES

    total $27,511 · program services $27,511

  • 24b · Other expenses: TRAINING

    total $8,498 · program services $4,564 · management and general $3,934

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $99,011 · end of year $71,552

  • 2 · Savings and temporary cash investments

    beginning of year $17,023,015 · end of year $6,521,668

  • 4 · Accounts receivable

    beginning of year $238,165 · end of year $472,927

  • 8 · Inventories for sale or use

    beginning of year $63,997 · end of year $21,717

  • 9 · Prepaid expenses and deferred charges

    beginning of year $563,369 · end of year $561,277

  • 10a · Land, buildings and equipment: cost or other basis

    $13,452,566

  • 10b · Land, buildings and equipment: accumulated depreciation

    $764,055

  • 10c · Land, buildings and equipment, net

    beginning of year $8,030,201 · end of year $12,688,511

  • 11 · Investments: publicly traded securities

    beginning of year $5,030,000 · end of year $19,774,712

  • 14 · Intangible assets

    beginning of year $3,916 · end of year $3,416

  • 17 · Accounts payable and accrued expenses

    beginning of year $686,021 · end of year $1,028,341

  • 19 · Deferred revenue

    beginning of year $444,593 · end of year $3,781,897

  • 25 · Other liabilities

    beginning of year $274,166 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $29,646,894 · end of year $35,305,542

Mission and programs · 2024

Mission

THE MISSION OF THE ORGANIZATION IS TO INSPIRE THE WORLD THROUGH JAPANESE ANIMATION AND CULTURE BY PROMOTING PUBLIC AWARENESS AND APPRECIATION OF AND EDUCATING THE PUBLIC ABOUT JAPANESE ANIMATION, MANGA, AND RELATED CULTURAL AND ARTISTIC FORMS.

Activities or mission (Part I)

TO INSPIRE THE WORLD THROUGH JAPANESE ANIMATION AND CULTURE.

  • THE ORGANIZATION RECEIVES ITS REVENUES FROM REGISTRATION FEES COLLECTED TO ENTER THE EVENTS, FEES PAID BY EXHIBITORS FOR BOOTH RENTALS AT THE EVENTS, ARTISTS' ALLEY WHERE ASPIRING ANIME ARTISTS CAN EXHIBIT THEIR WORK, SPONSORSHIPS FROM ANIME INDUSTRY AND OTHER BUSINESSES THAT BENEFIT FROM THE OPPORTUNITY TO CONNECT DIRECTLY WITH ANIME FANS FROM AROUND THE WORLD, LICENSING, AND FROM OTHER CONCERTS AND PROGRAMS. WITH EACH UNIQUE EVENT THE ORGANIZATION PRODUCES, THE PURPOSE NEVER STRAYS - IT AIMS TO PROMOTE, CELEBRATE, AND EDUCATE THE PUBLIC ABOUT JAPANESE ANIMATION, MANGA, VIDEO GAMES, AND POP CULTURE.IN EVERY YEAR SINCE 1992, WITH THE EXCEPTION OF 2020 AND 2021 RESULTING FROM COVID-19 GLOBAL PANDEMIC, THE ORGANIZATION HAS COMMITTED THE MAJORITY OF ITS TIME AND RESOURCES, INCLUDING, IN RECENT YEARS, TENS OF THOUSANDS OF HOURS FROM APPROXIMATELY 800 VOLUNTEERS, TO PLANNING, PREPARING FOR, AND HOSTING ANIME EXPO ("AX"). THIS FOUR-DAY CONVENTION IS HELD ANNUALLY IN SOUTHERN CALIFORNIA AND INCLUDES HUNDREDS OF HOURS OF EDUCATIONAL, ARTISTIC, CULTURAL, AND COMMUNITY EVENTS DESIGNED TO ALLOW MEMBERS OF THE GENERAL PUBLIC, FANS OF ANIME, AND MEMBERS OF THE ANIME INDUSTRY TO CELEBRATE AND LEARN ABOUT JAPANESE ANIMATION AND POPULAR CULTURE. SINCE 2004, AX HAS BEEN THE LARGEST ANIME CONVENTION IN NORTH AMERICA, WITH MORE THAN 100,000 ATTENDEES OVER THE FOUR DAYS OF EVENTS.STARTING 2022, THE ORGANIZATION PRODUCED ANIME EXPO CHIBI ("AXC") IN ONTARIO, CALIFORNIA. THIS TWO-DAY CONVENTION IS A SMALLER-SCALE CONVENTION THAT WILL AFFORD FANS AN ADDITIONAL OPPORTUNITY TO SHARE IN THE AWARENESS AND APPRECIATION OF JAPANESE ANIMATION AND POPULAR CULTURE. THE EVENT SERVES AS A MARKETPLACE SHOWCASING THE EXHIBIT HALL AND ARTIST ALLEY.

    Expenses $16,668,338 · Grants $28,447 · Revenue $23,309,060

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Lawrence Lein

    TREASURER AND DIRECTOR

    Total calculated
    $11,500
    From this org
    $11,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • Stanley Huang

    DIRECTOR

    Total calculated
    $5,500
    From this org
    $5,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • Marvin Aquino

    CHAIRMAN AND DIRECTOR

    Total calculated
    $5,000
    From this org
    $5,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • Eric Phan

    VICE CHAIRMAN AND DIRECTOR

    Total calculated
    $4,500
    From this org
    $4,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • Mark Manansala

    DIRECTOR

    Total calculated
    $4,500
    From this org
    $4,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    2

  • Jiin Kuo

    SECRETARY AND DIRECTOR

    Total calculated
    $0
    Hours/week
    2

  • Raymond Chiang

    CEO

    Total calculated
    $610,158
    From this org
    $592,945
    From related orgs
    $0
    Other
    $17,213
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $425,095
    Bonus
    $175,000
    Other
    -$7,150
    Deferred
    $12,075
    Nontaxable benefits
    $5,138
    Filer's total
    $610,158

  • Corinna Wong

    SENIOR VP OF ACCOUNTING &

    Total calculated
    $281,290
    From this org
    $270,933
    From related orgs
    $0
    Other
    $10,357
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $215,952
    Bonus
    $60,000
    Other
    -$5,019
    Deferred
    $9,658
    Nontaxable benefits
    $699
    Filer's total
    $281,290

  • Azusa Matsuda

    VP OF BUSINESS DEVELOPMENT

    Total calculated
    $238,198
    From this org
    $224,287
    From related orgs
    $0
    Other
    $13,911
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $174,640
    Bonus
    $55,000
    Other
    -$5,353
    Deferred
    $8,037
    Nontaxable benefits
    $5,874
    Filer's total
    $238,198

  • Matthew Thomas

    VP OF OPERATIONS

    Total calculated
    $236,414
    From this org
    $222,269
    From related orgs
    $0
    Other
    $14,145
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $187,072
    Bonus
    $50,000
    Other
    -$14,803
    Deferred
    $8,298
    Nontaxable benefits
    $5,847
    Filer's total
    $236,414

  • Amanda Chung

    ACCOUNTING MANAGER

    Total calculated
    $167,723
    From this org
    $161,992
    From related orgs
    $0
    Other
    $5,731
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $135,892
    Bonus
    $26,100
    Other
    $0
    Deferred
    $5,670
    Nontaxable benefits
    $61
    Filer's total
    $167,723

  • Alida Ta

    MANAGER, ADMINISTRATION

    Total calculated
    $158,441
    From this org
    $147,408
    From related orgs
    $0
    Other
    $11,033
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $117,408
    Bonus
    $30,000
    Other
    $0
    Deferred
    $5,159
    Nontaxable benefits
    $5,874
    Filer's total
    $158,441

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
SOME COMPENSATED INDIVIDUALS LISTED ON PART VII WERE PAID A DISCRETIONARY BONUS UP TO A CERTAIN PERCENTAGE. THE BONUSES WERE PAID FOR RETENTION OR PERFORMANCE, AND ARE ALL SPECIFIED IN THEIR CONTRACTS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • KIZUNA LITTLE TOKYO

    $28,447

    FOR JAPANESE CULTURAL AND INTERGENERATIONAL PROGRAMS AVAILABLE TO THE COMMUNITY

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • 408 N MAIN ST LLC

    REAL ESTATE HOLDINGS · CA · assets $6,173,439

    Directly controlled by THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

  • 337 N SACRAMENTO AVE LLC

    REAL ESTATE HOLDINGS · CA · income $24,823 · assets $2,611,814

    Directly controlled by THE SOCIETY FOR THE PROMOTION OF JAPANESE ANIMATION

Provenance

Return type
form_990
Tax year
2024
Filed
7 November 2025
IRS schema version
2024v5.2
Source object
202503119349303425

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