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Nonprofiteer
← EVERY MOTHER COUNTS

Form 990 for tax year 2025

Filed by EVERY MOTHER COUNTS.

Totals

Total revenue
$8,610,482
Total expenses
$7,809,616
Contributions and grants received
$8,429,935
Grants paid
$3,695,000
Program service revenue
$0
Investment income
$474,068
Other revenue
-$293,521
Total assets, end of year
$11,331,283
Total liabilities, end of year
$473,632
Net assets or fund balances, end of year
$10,857,651
Program services expenses (Part IX)
$5,660,152
Management and general expenses
$918,318
Fundraising expenses
$1,231,146
Program service expenses (Part III)
$5,660,152

Program services were 72.5% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $2,315,483

  • 1f · All other contributions, gifts and grants

    $6,114,452

  • 1g · Noncash contributions included above

    $119,418

  • 3 · Investment income

    total $438,365 · excluded $438,365

  • 7a · Gross sales of assets other than inventory

    securities $3,355,037

  • 7b · Less cost or other basis and sales expenses

    securities $3,319,334

  • 7c · Gain or loss

    securities $35,703

  • 7d · Net gain or loss

    total $35,703 · excluded $35,703

  • 8a · Fundraising events: gross income

    $225,000

  • 8a · Fundraising events: contributions included on line 1c

    $2,315,483

  • 8b · Fundraising events: direct expenses

    $534,537

  • 8c · Net income from fundraising events

    total -$309,537 · excluded -$309,537

  • 11a · Other revenue: OTHER REVENUE

    total $16,016 · excluded $16,016

  • 11e · Other revenue, total

    $16,016

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $3,373,000 · program services $3,373,000

  • 3 · Grants to foreign organizations and individuals

    total $322,000 · program services $322,000

  • 5 · Compensation of officers, directors and key employees

    total $449,012 · program services $130,889 · management and general $162,667 · fundraising $155,456

  • 7 · Other salaries and wages

    total $1,676,884 · program services $1,024,504 · management and general $39,943 · fundraising $612,437

  • 8 · Pension plan contributions

    total $43,029 · program services $27,026 · management and general $1,657 · fundraising $14,346

  • 9 · Other employee benefits

    total $226,756 · program services $118,331 · management and general $46,734 · fundraising $61,691

  • 10 · Payroll taxes

    total $153,310 · program services $83,456 · management and general $22,032 · fundraising $47,822

  • 11a · Fees: management

    total $223,857 · program services $81,406 · management and general $90,745 · fundraising $51,706

  • 11b · Fees: legal

    total $62,618 · program services $9,005 · management and general $51,945 · fundraising $1,668

  • 11c · Fees: accounting

    total $235,770 · management and general $235,770

  • 11f · Fees: investment management

    total $11,143 · management and general $11,143

  • 11g · Fees: other

    total $71,615 · program services $33,982 · management and general $18,062 · fundraising $19,571

  • 12 · Advertising and promotion

    total $58,934 · program services $58,934

  • 13 · Office expenses

    total $37,257 · program services $5,887 · management and general $7,247 · fundraising $24,123

  • 14 · Information technology

    total $90,155 · program services $59,315 · management and general $12,421 · fundraising $18,419

  • 16 · Occupancy

    total $185,829 · program services $93,934 · management and general $40,611 · fundraising $51,284

  • 17 · Travel

    total $122,887 · program services $72,012 · management and general $38,124 · fundraising $12,751

  • 19 · Conferences, conventions and meetings

    total $132,327 · program services $86,286 · fundraising $46,041

  • 20 · Interest

    total $1,822 · management and general $1,822

  • 22 · Depreciation, depletion and amortization

    total $61,324 · program services $42,389 · management and general $18,935

  • 23 · Insurance

    total $5,723 · management and general $5,723

  • 24a · Other expenses: MERCHANT FEES

    total $92,605 · program services $50 · management and general $3,132 · fundraising $89,423

  • 24b · Other expenses: DUES AND SUBSCRIPTIONS

    total $57,669 · program services $32,066 · management and general $16,787 · fundraising $8,816

  • 24c · Other expenses: BAD DEBT

    total $36,840 · management and general $32,000 · fundraising $4,840

  • 24d · Other expenses: STAFF DEVELOPMENT

    total $32,735 · program services $1,188 · management and general $28,349 · fundraising $3,198

  • 24e · All other expenses

    total $44,515 · program services $4,492 · management and general $32,469 · fundraising $7,554

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $116,781 · end of year $638,329

  • 2 · Savings and temporary cash investments

    beginning of year $163,225

  • 3 · Pledges and grants receivable

    beginning of year $1,066,673 · end of year $769,543

  • 9 · Prepaid expenses and deferred charges

    beginning of year $164,719 · end of year $121,343

  • 10a · Land, buildings and equipment: cost or other basis

    $349,598

  • 10b · Land, buildings and equipment: accumulated depreciation

    $160,339

  • 10c · Land, buildings and equipment, net

    beginning of year $161,725 · end of year $189,259

  • 11 · Investments: publicly traded securities

    beginning of year $8,978,179 · end of year $9,559,858

  • 15 · Other assets

    beginning of year $164,497 · end of year $52,951

  • 17 · Accounts payable and accrued expenses

    beginning of year $336,321 · end of year $143,632

  • 18 · Grants payable

    beginning of year $325,000 · end of year $330,000

  • 25 · Other liabilities

    beginning of year $119,901 · end of year $0

  • 27 · Net assets without donor restrictions

    beginning of year $9,315,029 · end of year $9,795,940

  • 28 · Net assets with donor restrictions

    beginning of year $719,548 · end of year $1,061,711

Mission and programs · 2025

Mission

EVERY MOTHER COUNTS IS A NONPROFIT ORGANIZATION DEDICATED TO MAKING PREGNANCY AND CHILDBIRTH SAFE, RESPECTFUL, AND EQUITABLE FOR EVERYONE, EVERYWHERE. MOTIVATED BY THE BELIEF THAT MATERNAL HEALTH IS A HUMAN RIGHT, WE ADVANCE EVIDENCE-BASED STRATEGIES TO ADDRESS THE GLOBAL MATERNAL HEALTH CRISIS AND IMPROVE MATERNAL HEALTH OUTCOMES AND THE EXPERIENCE OF CARE FOR ALL, FOCUSING SPECIFICALLY ON SUPPORTING COMMUNITY-CENTERED CARE AND WORKFORCE DEVELOPMENT. WE DO THIS BY RAISING AWARENESS ABOUT THE MATERNAL HEALTH CRISIS, INVESTING IN COMMUNITY-LED SOLUTIONS, AND ADVOCATING FOR CRITICAL SYSTEMS CHANGE.

  • GRANTMAKING IN 2025, EVERY MOTHER COUNTS COMMITTED GRANTS TO COMMUNITY-BASED ORGANIZATIONS WORKING TO IMPROVE ACCESS TO SAFE, RESPECTFUL, AND EQUITABLE MATERNITY CARE IN EIGHT CORE COUNTRIES (BANGLADESH, GUATEMALA, HAITI, INDONESIA, KENYA, NEPAL, TANZANIA, AND THE UNITED STATES). THROUGH GENERAL OPERATING SUPPORT GRANTS, EMC INVESTS IN COMMUNITY-LED SOLUTIONS THAT EXPAND, STRENGTHEN, AND DIVERSIFY THE MATERNITY CARE WORKFORCE AND ADVANCE PROVEN, EVIDENCE-BASED MODELS OF CARE AND SUPPORT THROUGH DIRECT SERVICE PROVISION. IN ADDITION TO GENERAL OPERATING SUPPORT GRANTS, EMC ISSUED EMERGENCY GRANTS TO SUPPORT MATERNAL HEALTH-RELATED SERVICES IN CONNECTION WITH AN ONGOING EMERGENCY OR IN THE IMMEDIATE AFTERMATH OF A DISASTER, DISCRETIONARY GRANTS, OR ONE-TIME SUPPORT, FOR MATERNAL HEALTH INITIATIVES, AND IMPACT SCALER GRANTS FOR MATERNAL HEALTH PROJECT-SPECIFIC WORK.

    Expenses $4,424,454 · Grants $3,695,000

  • RAISING AWARENESS & EDUCATION IN 2025, EVERY MOTHER COUNTS RAISED AWARENESS BY ENGAGING 352,182 PEOPLE THROUGH EVENTS, CAMPAIGNS, RACES, AND FILMS THAT HELPED SHINE A SPOTLIGHT ON MATERNAL HEALTH. BY AMPLIFYING THE VOICES AND STORIES OF MOTHERS, PROVIDERS, AND ADVOCATES, WE EDUCATE THE PUBLIC ABOUT MATERNAL HEALTH CHALLENGES AND SOLUTIONS AROUND THE WORLD. THROUGH COMPELLING STORYTELLING AND ENGAGING ACTIVITIES SUCH AS OUR RUNNING AND FITNESS EVENTS AND DIGITAL CAMPAIGNS, WE HAVE GROWN A COMMUNITY OF INFORMED SUPPORTERS AND INSPIRED THESE INDIVIDUALS TO BECOME ADVOCATES FOR THEMSELVES AND OTHERS.

    Expenses $941,227

  • POLICY & ADVOCACY - TO MOVE THE NEEDLE ON MATERNAL HEALTH OUTCOMES, THE ORGANIZATION ADVOCATES FOR SYSTEMS CHANGE. IN 2025, THE ORGANIZATION SUPPORTED 23 PIECES OF LEGISLATION AT THE U.S. FEDERAL LEVEL TO ADVANCE MATERNAL HEALTH (INCLUDING APPROPRIATIONS) AND MOBILIZED OVER 300 ADVOCATES THROUGH EMC'S TAKE ACTION CAMPAIGNS.

    Expenses $294,471

As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Christy Turlington Burns

    PRESIDENT AND FOUNDER

    Total calculated
    $0
    Hours/week
    40
  • Autumn Hunter

    CHAIR (AS OF 12/2025)

    Total calculated
    $0
    Hours/week
    2
  • Mariam Naficy

    CHAIR (UNTIL 12/2025); DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Elizabeth Liz Robinson

    TREASURER

    Total calculated
    $0
    Hours/week
    2
  • Cristina Gamboa

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Hilani Kerr

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Elizabeth Liz Howell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Anjali Kumar

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Dr Sharmila Makhija

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Kim Thu-Posnett

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Aviva Romm

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Andrea Smith

    DIRECTOR

    Total calculated
    $0
    Hours/week
    2
  • Courtney Y Saldana

    CHIEF OF STAFF

    Total calculated
    $196,799
    From this org
    $182,680
    From related orgs
    $0
    Other
    $14,119
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $182,680
    Bonus
    $0
    Other
    $0
    Deferred
    $7,378
    Nontaxable benefits
    $6,741
    Filer's total
    $196,799
  • James Boyd

    DIRECTOR OF FINANCE

    Total calculated
    $146,015
    From this org
    $103,279
    From related orgs
    $0
    Other
    $42,736
    Hours/week
    40
  • Nina R Blecker

    VP. COMMUNICATIONS & MARKETING

    Total calculated
    $186,007
    From this org
    $178,845
    From related orgs
    $0
    Other
    $7,162
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $178,845
    Bonus
    $0
    Other
    $0
    Deferred
    $7,162
    Nontaxable benefits
    $0
    Filer's total
    $186,007
  • Grace Kellum

    DIR. OF BRAND PARTNERSHIPS

    Total calculated
    $145,648
    From this org
    $140,248
    From related orgs
    $0
    Other
    $5,400
    Hours/week
    40
  • Yalda Nikoomanesh

    VICE PRESIDENT, PHILANTHROPY

    Total calculated
    $233,408
    From this org
    $203,615
    From related orgs
    $0
    Other
    $29,793
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $203,615
    Bonus
    $0
    Other
    $0
    Deferred
    $6,080
    Nontaxable benefits
    $23,713
    Filer's total
    $233,408
  • Melissa Gradilla

    DIRECTOR, GRANTMAKING

    Total calculated
    $156,222
    From this org
    $135,119
    From related orgs
    $0
    Other
    $21,103
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $135,119
    Bonus
    $0
    Other
    $0
    Deferred
    $5,325
    Nontaxable benefits
    $15,778
    Filer's total
    $156,222
  • Divya Sooryakumar

    VICE PRESIDENT, PROGRAMS & IMPACT

    Total calculated
    $219,854
    From this org
    $182,874
    From related orgs
    $0
    Other
    $36,980
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $182,874
    Bonus
    $0
    Other
    $0
    Deferred
    $4,080
    Nontaxable benefits
    $32,900
    Filer's total
    $219,854

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 7
JAMES BOYD RECEIVED A BONUS FOR RECOGNITION OF EXTRA WORK DURING THE CHIEF OF STAFF LEAVE OF ABSENCE.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2025
Filed
31 August 2026
IRS schema version
2025v4.2
Source object
202642459349300314

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.