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Nonprofiteer
← PACIFIC COAST FARMERS MARKET ASSOC

Form 990 for tax year 2024

Filed by PACIFIC COAST FARMERS MARKET ASSOC.

Totals

Total revenue
$5,938,295
Total expenses
$5,951,605
Contributions and grants received
$0
Grants paid
$0
Program service revenue
$5,684,096
Investment income
$42,256
Other revenue
$211,943
Total assets, end of year
$2,869,667
Total liabilities, end of year
$1,417,195
Net assets or fund balances, end of year
$1,452,472
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: STALL FEES

    total $3,361,072 · related or exempt $3,361,072

  • 2b · Program service revenue: GRANTS AND CONTRACTS

    total $2,238,352 · related or exempt $2,238,352

  • 2c · Program service revenue: APPLICATION FEES

    total $75,672 · related or exempt $75,672

  • 2d · Program service revenue: OTHER FEES FOR SERVICE

    total $9,000 · related or exempt $9,000

  • 3 · Investment income

    total $42,256 · related or exempt $42,256

  • 11a · Other revenue: REIMBURSEMENTS AND OTH

    total $211,943 · related or exempt $211,943

  • 11e · Other revenue, total

    $211,943

Functional expenses

Part IX, the statement of functional expenses.

  • 7 · Other salaries and wages

    total $2,144,222

  • 9 · Other employee benefits

    total $365,356

  • 10 · Payroll taxes

    total $170,172

  • 11c · Fees: accounting

    total $12,480

  • 11g · Fees: other

    total $359,149

  • 13 · Office expenses

    total $67,270

  • 16 · Occupancy

    total $239,914

  • 17 · Travel

    total $150,669

  • 19 · Conferences, conventions and meetings

    total $21,568

  • 22 · Depreciation, depletion and amortization

    total $41,683

  • 23 · Insurance

    total $69,663

  • 24a · Other expenses: VOUCHERS

    total $1,500,111

  • 24b · Other expenses: SITE EXPENSES

    total $447,831

  • 24c · Other expenses: MARKETING AND COMMUNICA

    total $251,479

  • 24d · Other expenses: COPY AND PRINTING

    total $50,357

  • 24e · All other expenses

    total $59,681

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $672,624 · end of year $556,776

  • 2 · Savings and temporary cash investments

    beginning of year $764,880 · end of year $901,421

  • 3 · Pledges and grants receivable

    end of year $795,631

  • 4 · Accounts receivable

    beginning of year $614,044 · end of year $16,981

  • 9 · Prepaid expenses and deferred charges

    beginning of year $105,498 · end of year $107,329

  • 10a · Land, buildings and equipment: cost or other basis

    $371,238

  • 10b · Land, buildings and equipment: accumulated depreciation

    $330,799

  • 10c · Land, buildings and equipment, net

    beginning of year $67,404 · end of year $40,439

  • 15 · Other assets

    beginning of year $168,576 · end of year $451,090

  • 17 · Accounts payable and accrued expenses

    beginning of year $280,959 · end of year $493,938

  • 19 · Deferred revenue

    beginning of year $491,204 · end of year $476,017

  • 25 · Other liabilities

    beginning of year $141,765 · end of year $447,240

  • 27 · Net assets without donor restrictions

    beginning of year $1,479,098 · end of year $1,452,472

  • 28 · Net assets with donor restrictions

    beginning of year $0 · end of year $0

Mission and programs · 2024

Mission

OUR MISSION IS TO SUPPORT CALIFORNIA FARMERS AND COMMUNITIES BY PROVIDING FARMERS MARKETS FOR OUR DIVERSE BAY AREA NEIGHBORHOODS. WE DO THIS BY OPERATING CERTIFIED FARMERS MARKETS IN SIX BAY AREA COUNTIES. THESE FARMERS MARKETS PROVIDE ECONOMIC OPPORTUNITIES FOR OVER 200 CALIFORNIA FARMERS AND OVER 180 OTHER CALIFORNIA SMALL BUSINESSES.

  • PACIFIC COAST FARMERS' MARKET ASSOCIATION (PCFMA) OPERATES CERTIFIED FARMERS' MARKETS IN MORE THAN 30 BAY AREA COMMUNITIES. THESE MARKETPLACES ALLOW CALIFORNIA FARMS TO REMAIN VIABLE WHILE PROVIDING HEALTHY, FARM FRESH FOODS TO BAY AREA COMMUNITIES.

  • PCFMA IS A LEADER IN THE STATEWIDE MARKET MATCH PROGRAM THAT PROVIDES FINANCIAL INCENTIVES TO THOSE ENROLLED IN THE CALFRESH FOOD ASSISTANCE PROGRAM, ALLOWING THEM TO INCREASE THEIR PURCHASE OF FRUITS AND VEGETABLES WHEN USING THEIR CALFRESH BENEFITS AT A PCFMA FARMERS' MARKET. IN 2024, PCFMA'S MARKET MATCH PROGRAM SERVED OVER 14,900 CALFRESH CUSTOMERS AND DISTRIBUTED OVER $1,392,000 IN INCENTIVES FOR FRESH FRUITS AND VEGETABLES TO CALFRESH CUSTOMERS, WHO PURCHASED $1,563,000 OF FARMERS' MARKET FOOD WITH THEIR CALFRESH BENEFITS. COMBINED, THIS IS NEARLY $3 MILLION OF FRESH FOOD SOLD TO LOW INCOME CUSTOMERS AT PCFMA'S FARMERS' MARKETS.

  • PCFMA ACCEPTS THE WIC FARMERS' MARKET NUTRITION PROGRAM VOUCHERS AT ALL FARMERS' MARKETS. THESE VOUCHERS HELP LOW INCOME FAMILIES TO AFFORD LOCALLY-GROWN FRESH FRUITS AND VEGETABLES. WITH THE SUPPORT OF THE CALIFORNIA DEPARTMENT OF FOOD AND AGRICULTURE, PCFMA MATCHED THE VALUE OF THESE BENEFITS, HELPING FAMILIES PURCHASE OVER $360,000 OF FRESH FRUITS AND VEGETABLES FROM CALIFORNIA FARMERS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Kathy Topete

    CHAIR

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Vidal Navarro

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Lynnette Miscone

    SECRETARY

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Ying Moua

    TREASURER

    Total calculated
    $0
    Hours/week
    1.5 + 0.5 related

  • Steve Fernandes

    DIRECTOR

    Total calculated
    $75
    From this org
    $75
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Guy Allard

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Mike Billigmeier

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Michelle Livingston

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Patrick Fabian

    DIRECTOR

    Total calculated
    $75
    From this org
    $75
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Cindy Gershen

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Michael Hohenthal

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Devin Kinyon

    DIRECTOR

    Total calculated
    $75
    From this org
    $75
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Shelly McMahon

    DIRECTOR

    Total calculated
    $75
    From this org
    $75
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Allen Moy

    EXECUTIVE DIRECTOR

    Total calculated
    $163,867
    From this org
    $143,878
    From related orgs
    $0
    Other
    $19,989
    Hours/week
    40 + 1 related

    Schedule J breakdown matched by us

    Base
    $143,878
    Bonus
    $0
    Other
    $0
    Deferred
    $19,989
    Nontaxable benefits
    $0
    Filer's total
    $163,867

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
12 November 2025
IRS schema version
2024v5.2
Source object
202533169349307823

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