Form 990-EZ for tax year 2022

Totals

Total revenue

$72,432

Total expenses

$194,197

Contributions and grants received

$69,265

Grants paid

— not reported

Program service revenue

$3,167

Membership dues (line 3)

— not reported

Investment income (line 4)

— not reported

Gain or loss on sale of assets (line 5c)

— not reported

Gaming and fundraising events, net (line 6d)

— not reported

Gross profit on inventory sales (line 7c)

— not reported

Other revenue (line 8)

— not reported

Total assets, end of year

$167,454

Total liabilities, end of year

$89,866

Net assets or fund balances, end of year

$77,588

Program service expenses (Part III)

$125,578

Program services were 64.7% of total expenses calculated — Part III's total program service expenses over total expenses, both as filed.

Mission and programs · 2022

• Arts Crawl is an evening of strolling arts entertainment in Downtown Pontiac to reactivate unused spaces and increase foot traffic. Entertainment both on-street, sidewalks, and in buildings. Main Street Pontiac helped promote, Arts Commission coordinated. In 2021, 3,000 people attended Arts Crawl.

  Expenses $850

• Annual arts program that used to be coordinated by the Pontiac Downtown Business Association and transferred to Main Street Pontiac. Competitive program where artists from around the world submit their pieces. The Top 25 that are selected by a jury panel are printed onto large 8x10-ft canvases and mounted throughout downtown for display for an entire year and helping beautify older buildings and add visual interest in a downtown full of concrete. Also includes an annual awards show with monetary prizes for the Top 3 pieces and promoting local performing artists. In 2022, there were more than 200 submissions.

  Expenses $49,511

• Hauntiac is a month-plus long branding of Downtown Pontiac and surrounding areas. Includes Halloween decorations throughout Downtown Pontiac, entertainment, arts and culture programming, and promotions. Essentially the conversion of Pontiac into "Halloween Town" to generate foot-traffic and interest. Also includes a Hauntiac Masquerade which is a Halloween Party fundraiser exclusive to Main Street Pontiac. Overall, Hauntiac draws approximately 30,000 individuals into downtown Pontiac.

  Expenses $301

• Phoenix Derby Races promotes downtown Pontiac's technology-based businesses and have students enjoy a day in downtown Pontiac while learning about STEAM (science, technology, engineering, arts, and math) careers. Day-long event where students built skateboards under the mentorship of local engineers, decorate the cars with the Pontiac Arts Commission, and then race them. Senior high school participants are awarded scholarships. The races provided an afternoon of entertainment and an attraction into the downtown area for surrounding residents and employees.

  Expenses $200

• Flagstar Bank's Pontiac's Big Idea Grant Program is a program provided by Flagstar Bank where Main Street Pontiac acts as the fiduciary for this program with Flagstar Bank retaining control of how the funds are used. Main Street Pontiac receives $20,000 from this program for their own use at their own discretion. Main Street Pontiac provided 18 small businesses with grants from $10,000 to $100,000. To help in the management of these funds and avoid comingling, we maintain an entirely separate bank account for these funds. The incoming funds and related expenses for the year are shown as a liability.

• Faade Grant Program is a 50/50 match program in downtown Pontiac to renovate building facades. Eligible to be reimbursed up to $10,000 (e.g., $20,000 project). Examples of projects include new signs, lighting, paint, windows, brickwork, front porch renovations, front doors, semi to permanent bistro areas, etc. In 2022, Main Street Pontiac paid for a mural in downton Pontiac.

  Expenses $5,000

• Social District - The Circuit program helps promote and coordinate Pontiac's social district The Circuit. We purchase labels for restaurants, promotional materials, signs, advertising, etc.

  Expenses $5,451

• Main Street Pontiac coordinates all of the Christmas decor in downtown Pontiac and hosts the annual tree lighting ceremony.In 2022, 4,000 attended the parade and an additional 150 attended the christmas tree lighting.

  Expenses $32,009

• Main Street Pontiac oversees promotions for downtown Pontiac. The Organization contracts out to a local social media marketing company. In 2022, their social media account grew with an additional 2,500 followers.

  Expenses $32,256

As filed on the 2022 return.

Listed in Part IV

Compensation is as filed in Part IV of the Form 990-EZ: compensation, contributions to benefit plans, expense account, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990_ez

Tax year

2022

Filed

8 November 2023

IRS schema version

2022v5.0

Source object

202323139349202682

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

The source document this was parsed from is served over the API, which is where bulk and document access live.