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Nonprofiteer
← SAN ANTONIO TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION

Form 990 for tax year 2024

Filed by SAN ANTONIO TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATION.

Totals

Total revenue
$11,108,577
Total expenses
$11,466,499
Contributions and grants received
$0
Grants paid
$782,919
Program service revenue
$10,866,955
Investment income
$241,622
Other revenue
$0
Total assets, end of year
$13,471,925
Total liabilities, end of year
$2,190,642
Net assets or fund balances, end of year
$11,281,283
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: SPECIAL ASSESSMENT REVENUE

    total $10,866,955 · related or exempt $10,866,955

  • 3 · Investment income

    total $241,622 · excluded $241,622

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $782,919

  • 7 · Other salaries and wages

    total $501,738

  • 11c · Fees: accounting

    total $27,300

  • 11g · Fees: other

    total $2,501,391

  • 12 · Advertising and promotion

    total $6,412,588

  • 13 · Office expenses

    total $13,983

  • 14 · Information technology

    total $140,574

  • 16 · Occupancy

    total $191,300

  • 17 · Travel

    total $665,626

  • 19 · Conferences, conventions and meetings

    total $81,980

  • 20 · Interest

    total $2,393

  • 22 · Depreciation, depletion and amortization

    total $25,805

  • 23 · Insurance

    total $2,432

  • 24a · Other expenses: OTHER EXPENSES

    total $46,157

  • 24b · Other expenses: DUES & SUBSCRIPTIONS

    total $45,851

  • 24c · Other expenses: RESEARCH

    total $24,294

  • 24d · Other expenses: CREDIT CARD FEES

    total $168

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $11,248,282 · end of year $11,728,574

  • 4 · Accounts receivable

    beginning of year $1,473,225 · end of year $1,509,673

  • 9 · Prepaid expenses and deferred charges

    beginning of year $182,588 · end of year $206,757

  • 10a · Land, buildings and equipment: cost or other basis

    $135,583

  • 10b · Land, buildings and equipment: accumulated depreciation

    $108,662

  • 10c · Land, buildings and equipment, net

    beginning of year $47,116 · end of year $26,921

  • 17 · Accounts payable and accrued expenses

    beginning of year $888,273 · end of year $1,688,230

  • 25 · Other liabilities

    beginning of year $1,298,299 · end of year $502,412

  • 27 · Net assets without donor restrictions

    beginning of year $10,764,639 · end of year $11,281,283

Mission and programs · 2024

Mission

ENSURING THE EFFECTIVE AND JUDICIOUS ALLOCATION OF DISTRICT ASSESSMENT REVENUES TO INCREASE DEMAND FOR TRANSIENT, BUSINESS, CONVENTION, GROUP, AND OTHER HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF SAN ANTONIO.

Activities or mission (Part I)

TO LEVERAGE DISTRICT ASSESSMENT REVENUES TO INCREASE DEMAND FOR TRANSIENT, BUSINESS, CONVENTION, GROUP AND OTHER HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF SAN ANTONIO (THE CITY).

  • SALES & EXPERIENCE - TO DRIVE GROUPS TO HOLD MEETINGS, CONVENTIONS AND TRADE SHOWS IN SAN ANTONIO WHILE STRATEGICALLY MANAGING AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS AND PARTNERS. TO ENHANCE AND STREAMLINE THE PLANNING PROCESS FOR OUR MEETING PLANNERS AND PARTNERS WHILE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE. INITITATED GROUP BUSINESS DEVELOPMENT PROGRAM. INITIATED IN-MARKET CUSTOMER EVENTS.

  • MARKETING & COMMUNICATIONS - TO POSITION SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS. TO POSITION SAN ANTONIO AS A PREMIER DESTINATION TO THE REGIONAL DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND OR PROGRAMS. TO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT RIGHT NOW. TO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO AND TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING AND PROMOTING RETURN VISITATION.

  • INDUSTRY PARTNERSHIPS - SUPPORTED MEMBERSHIPS TO SAN ANTONIO HOTEL & LODGING ASSOCIATION, TEXAS HOTEL & LODGING ASSOCIATION AND VISIT SAN ANTONIO SILVER LEVEL MEMBERSHIP.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Andy Hearon

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Charles Stallcup

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Henry Feldman

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Ryan Fender

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Steve Smith

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Matthew Hosak

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Loris Menfi

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Avinash Bhakta

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Rusty Wallace

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Chryssaldo Thomas

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    1

  • Maria Martinez

    BOARD MEMBER - CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Benito Villareal

    BOARD MEMBER - VICE-CHAIR

    Total calculated
    $0
    Hours/week
    1

  • Chaitan Mugili

    BOARD MEMBER - SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • Natalie Balderrama

    CHIEF FINANCIAL OFFICER

    Total calculated
    $0
    Hours/week
    0

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

  • CITY OF SAN ANTONIO

    $526,169

    CONVENTION CENTER RENT ASSISTANCE FOR VISITING CLIENT

  • SAN ANTONIO LOCAL ORGANIZING COMMITTEE

    $250,000

    SUPPORT OF THE MEN'S FINAL FOUR

  • MARZANO RESOURCES LLC

    $6,750

    CONVENTION CENTER RENT ASSISTANCE FOR VISITING CLIENT

Provenance

Return type
form_990
Tax year
2024
Filed
11 August 2026
IRS schema version
2024v5.5
Source object
202602269349302065

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