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Nonprofiteer
← LOCAL MEDIA ASSOCIATION

Form 990 for tax year 2024

Filed by LOCAL MEDIA ASSOCIATION.

Totals

Total revenue
$1,302,843
Total expenses
$1,615,598
Contributions and grants received
$158,305
Grants paid
$226,386
Program service revenue
$1,016,341
Investment income
$91,697
Other revenue
$36,500
Total assets, end of year
$2,096,512
Total liabilities, end of year
$126,961
Net assets or fund balances, end of year
$1,969,551
Program services expenses (Part IX)
$981,807
Management and general expenses
$633,791
Fundraising expenses
$0
Program service expenses (Part III)
$981,807

Program services were 60.8% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $158,305

  • 2a · Program service revenue: FIMS LAB

    total $417,791 · related or exempt $417,791

  • 2b · Program service revenue: WORD IN BLACK

    total $281,812 · related or exempt $281,812

  • 2c · Program service revenue: LMA FEST

    total $129,341 · related or exempt $129,341

  • 2d · Program service revenue: DIGITAL CLUB

    total $44,864 · related or exempt $44,864

  • 2e · Program service revenue: WINTER SUMMIT

    total $40,000 · related or exempt $40,000

  • 2f · All other program service revenue

    total $102,533 · related or exempt $102,533

  • 3 · Investment income

    total $91,697 · excluded $91,697

  • 11a · Other revenue: MEDIA CONSULTING

    total $26,250 · related or exempt $26,250

  • 11b · Other revenue: FINANCIAL OUTSOURCING

    total $10,250 · related or exempt $10,250

  • 11e · Other revenue, total

    $36,500

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $226,386 · program services $226,386

  • 5 · Compensation of officers, directors and key employees

    total $368,698 · program services $49,780 · management and general $318,918

  • 7 · Other salaries and wages

    total $557,123 · program services $450,060 · management and general $107,063

  • 8 · Pension plan contributions

    total $34,558 · program services $12,786 · management and general $21,772

  • 9 · Other employee benefits

    total $53,423 · program services $19,824 · management and general $33,599

  • 10 · Payroll taxes

    total $61,786 · program services $36,065 · management and general $25,721

  • 11b · Fees: legal

    total $1,632 · management and general $1,632

  • 11c · Fees: accounting

    total $9,414 · management and general $9,414

  • 11g · Fees: other

    total $12,743 · program services $8,855 · management and general $3,888

  • 12 · Advertising and promotion

    total $6,245 · program services $6,245

  • 13 · Office expenses

    total $18,567 · program services $6,925 · management and general $11,642

  • 14 · Information technology

    total $78,503 · program services $15,969 · management and general $62,534

  • 17 · Travel

    total $66,315 · program services $60,848 · management and general $5,467

  • 19 · Conferences, conventions and meetings

    total $11,142 · program services $11,142

  • 22 · Depreciation, depletion and amortization

    total $1,215 · management and general $1,215

  • 23 · Insurance

    total $18,860 · management and general $18,860

  • 24a · Other expenses: MEALS AND RECEPTIONS

    total $45,353 · program services $45,353

  • 24b · Other expenses: CONTRACTED SERVICES

    total $23,907 · program services $23,632 · management and general $275

  • 24c · Other expenses: BANK/CREDIT CARD FEES

    total $13,717 · program services $6,724 · management and general $6,993

  • 24d · Other expenses: MISCELLANEOUS

    total $5,517 · program services $1,213 · management and general $4,304

  • 24e · All other expenses

    total $494 · management and general $494

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $174,972 · end of year $157,473

  • 2 · Savings and temporary cash investments

    beginning of year $1,327,477 · end of year $1,034,073

  • 4 · Accounts receivable

    beginning of year $19,694 · end of year $7,458

  • 9 · Prepaid expenses and deferred charges

    beginning of year $28,875 · end of year $23,107

  • 10a · Land, buildings and equipment: cost or other basis

    $24,632

  • 10b · Land, buildings and equipment: accumulated depreciation

    $24,632

  • 10c · Land, buildings and equipment, net

    beginning of year $1,215 · end of year $0

  • 11 · Investments: publicly traded securities

    beginning of year $850,765 · end of year $769,823

  • 12 · Investments: other securities

    beginning of year $104,500 · end of year $104,500

  • 15 · Other assets

    beginning of year $159,752 · end of year $78

  • 17 · Accounts payable and accrued expenses

    beginning of year $81,655 · end of year $30,766

  • 19 · Deferred revenue

    beginning of year $328,969 · end of year $76,440

  • 25 · Other liabilities

    beginning of year $1,050 · end of year $19,755

  • 29 · Capital stock, trust principal or current funds

    beginning of year $0 · end of year $0

  • 30 · Paid-in or capital surplus, or land, building or equipment fund

    beginning of year $0 · end of year $0

  • 31 · Retained earnings, endowment or other funds

    beginning of year $2,255,576 · end of year $1,969,551

Mission and programs · 2024

Mission

LOCAL MEDIA ASSOCIATION IS INTENSELY FOCUSED ON HELPING MEDIA COMPANIES DISCOVER NEW AND SUSTAINABLE BUSINESS MODELS. THE FUTURE OF LOCAL JOURNALISM DEPENDS ON THIS.

Activities or mission (Part I)

HELPING LOCAL MEDIA COMPANIES DISCOVER NEW AND SUSTAINABLE BUSINESS MODELS.

  • THE FAMILY AND INDEPENDENT MEDIA SUSTAINABILITY (FIMS) LAB IS AIMED AT FINDING PATHS TO SUSTAINABILITY FOR FAMILY-OWNED AND INDEPENDENT LOCAL MEDIA ORGANIZATIONS THROUGH FUNDING FROM GOOGLE NEWS INITIATIVE. DIRECTORS OF LMA WORK WITH KEY LEADERS OF 12 FAMILY-OWNED AND INDEPENDENT LOCAL MEDIA COMPANIES, IMMERSING IN STRATEGIC BUSINESS TRANSFORMATION WORK INTENDED TO ADVANCE THEM TOWARDS LONG-RUN SUSTAINABILITY AND FINANCIAL INDEPENDENCE.

    Expenses $417,791 · Revenue $417,791

  • WORD IN BLACK - WORD IN BLACK IS A COLLABORATION WITH TEN OF THE NATION'S LEADING BLACK PUBLISHERS. THIS IS PART OF LMA'S CORE PILLAR FOCUSED ON INDUSTRY COLLABORATION, PROVING OUT BUSINESS MODELS THAT WORK WHEN LOCAL MEDIA COMPANIES COME TOGETHER AND SHARE SERVICES, NETWORK, AND LEARN FROM EACH OTHER.

    Expenses $253,981 · Grants $219,886 · Revenue $281,812

  • THE BRANDED CONTENT PROJECT, A PARTNERSHIP BETWEEN LOCAL MEDIA ASSOCIATION AND THE LOCAL MEDIA CONSORTIUM WAS FUNDED BY MULTIPLE INVESTMENTS FROM THE META JOURNALISM PROJECT AND COMMENCED IN MARCH 2019. IT HAS SINCE LED MULTIPLE COHORTS OF ADVERTISING LEADERS FROM LARGE AND SMALL LOCAL MEDIA OUTLETS TO LEARN TOOLS AND METHODS FOR BRANDED/SPONSORED CONTENT DEVELOPMENT AND REVENUE SUCCESS. THE PROJECT NOW OFFERS PRE-BUILT, TOPIC-BASED BRANDED CONTENT MODULES THAT MEDIA OUTLETS CAN USE AS STARTER KITS FOR LOCAL CLIENTS.

    Expenses $231,844 · Revenue $37,715

  • ACCELERATE LOCAL, DIGITAL CLUB, DIGITAL INNOVATION CONTEST, LMA FEST, LMIA, NEWS IS OUT, NEWSLETTER/WEBSITE, WINTER SUMMIT

    Expenses $78,191 · Grants $6,500 · Revenue $315,523

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Tracy Brown

    SECRETARY

    Total calculated
    $0
    Hours/week
    3

  • Stephanie Slagle

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Todd Handy

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Toby Collodora

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Sonny Messiah Jiles

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Sonali Verma

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Rich Hoover

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Liz White

    SECOND VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    3

  • Judi Terzotis

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kevin Lloyd

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Amber Aldrich

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Ken Doctor

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jodelle Bailey

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Deanna Fox

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Jeff Moriarty

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Chris Weatherly

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Cynthia Dubose

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Catherine Badalamente

    IMMEDIATE PAST CHAIRMAN

    Total calculated
    $0
    Hours/week
    3

  • Eric Barnes

    TREASURER

    Total calculated
    $0
    Hours/week
    3

  • J Tom Shaw

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    3

  • Janis Ware

    FIRST VICE CHAIRMAN

    Total calculated
    $0
    Hours/week
    3

  • Nancy Cawley Lane

    CO-CEO

    Total calculated
    $292,024
    From this org
    $280,777
    From related orgs
    $0
    Other
    $11,247
    Hours/week
    18 + 12 related

    Schedule J breakdown matched by us

    Base
    $280,777
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $11,247
    Filer's total
    $292,024

  • Janice Norman

    DIRECTOR OF ACCOUNTING AND

    Total calculated
    $113,199
    From this org
    $90,708
    From related orgs
    $0
    Other
    $22,491
    Hours/week
    20 + 20 related

  • John Small

    CO-CEO

    Total calculated
    $252,442
    From this org
    $224,041
    From related orgs
    $0
    Other
    $28,401
    Hours/week
    31 + 9 related

    Schedule J breakdown matched by us

    Base
    $224,041
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $28,401
    Filer's total
    $252,442

  • Julia Campbell

    EMPLOYEE

    Total calculated
    $187,993
    From this org
    $165,401
    From related orgs
    $0
    Other
    $22,592
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $165,401
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $22,592
    Filer's total
    $187,993

  • John Celestand

    EMPLOYEE

    Total calculated
    $143,169
    From this org
    $137,639
    From related orgs
    $0
    Other
    $5,530
    Hours/week
    0 + 40 related

  • Penny Riordan

    EMPLOYEE

    Total calculated
    $163,642
    From this org
    $157,325
    From related orgs
    $0
    Other
    $6,317
    Hours/week
    33 + 7 related

    Schedule J breakdown matched by us

    Base
    $157,325
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $6,317
    Filer's total
    $163,642

  • Frank Mungeam

    CHIEF INNOVATION OFFICER

    Total calculated
    $216,439
    From this org
    $196,240
    From related orgs
    $0
    Other
    $20,199
    Hours/week
    7 + 33 related

    Schedule J breakdown matched by us

    Base
    $196,240
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $20,199
    Filer's total
    $216,439

  • Apryl Pilolli

    EMPLOYEE

    Total calculated
    $149,831
    From this org
    $132,182
    From related orgs
    $0
    Other
    $17,649
    Hours/week
    17 + 23 related

  • Lindsey Leisher Estes

    EMPLOYEE

    Total calculated
    $115,308
    From this org
    $110,731
    From related orgs
    $0
    Other
    $4,577
    Hours/week
    25 + 15 related

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

The filer's explanations (Part III)

SCHEDULE J, PART II
KEY EMPLOYEES ARE ABLE TO EARN INCENTIVES IN NUMEROUS WAYS INCLUDING: FUNDRAISING, SUCCESSFUL PROJECT MANAGEMENT AND MEETING/EXCEEDING BUDGET GOALS.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

  • HOUSTON DEFENDER NEWSPAPER INC

    $39,334

    STIPENDS

  • THE ATLANTA VOICE NEWSPAPER

    $27,668

    STIPENDS

  • THE SEATTLE MEDIUM

    $27,668

    STIPENDS

  • NEW YORK AMSTERDAM NEWS

    $27,668

    STIPENDS

  • AFRO AMERICAN COMPANY OF BALTIMORE CITY

    $27,668

    STIPENDS

  • MICHIGAN CHRONICLE

    $18,000

    STIPENDS

  • WORD IN BLACK PBC

    $9,880

    STIPENDS

  • MASCO COMMUNICATIONS

    $6,500

    STIPENDS

  • LEE PUBLISHING INC THE OBSERVER NEWSPAPER

    $6,000

    STIPENDS

  • THE WASHINGTON INFORMER

    $6,000

    STIPENDS

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

  • LOCAL MEDIA FOUNDATION

    501(C)(3) · TO ENSURE A HEALTHY FUTURE FOR LOCAL JOURNALISM · IL

    Directly controlled by LOCAL MEDIA ASSOCIATION

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • SUBURBAN NETWORK INC

    OPERATE NORTH AMERICA-WIDE CLASSIFIED ADVERTISING NETWORK, NOW DISCONTINUED · VA · income -$77 · assets -$848

Related corporations and trusts

Part IV: related organizations taxable as a corporation or trust.

  • SUBURBAN NETWORK INC

    C · OPERATE NORTH AMERICA-WIDE CLASSIFIED ADVERTISING NETWORK, NOW DISCONTINUED · VA · share of income -$77 · share of assets -$848

Provenance

Return type
form_990
Tax year
2024
Filed
13 November 2025
IRS schema version
2024v5.2
Source object
202503189349304965

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