Form 990 for tax year 2023

Totals

Total revenue

$3,288,266

Total expenses

$1,015,095

Contributions and grants received

$3,280,587

Grants paid

$0

Program service revenue

$0

Investment income

$7,679

Other revenue

$0

Total assets, end of year

$3,987,530

Total liabilities, end of year

$0

Net assets or fund balances, end of year

$3,987,530

Program services expenses (Part IX)

$737,087

Management and general expenses

$25,144

Fundraising expenses

$252,864

Program service expenses (Part III)

$737,087

Program services were 72.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2023

• We provided brand ambassadors to raise awareness, increase the profile, and help raise resources for the following community nonprofit partners: LifeTown, Buckeye Cruise for Cancer, A Kid Again, After-School All-Stars, Boys and Girls Club, Big Brothers Big Sisters, USO, Nationwide Children's Hospital, and the Columbus Urban League. We had over fifty student-athlete brand ambassadors serving multiple charity partners. Our premiere event was our Summer Gala in August. We partnered with Buckeye Cruise for Cancer to help raise awareness for the James Cancer Hospital. The brand ambassadors spent quality time, signing autographs, throwing the football, and having conversations about leadership. We also had many appearances at Lifetown where our brand ambassadors worked with the kids who would go there to learn life skills. Many of these kids come from under-resourced backgrounds and some are mentally handicapped. Our brand ambassadors volunteered in each simulated store such as a bank, art store, movie theatre, pet shop, doctor's office, and salon. They taught the kids how to budget money, talk to a doctor, and use art in therapeutic ways. The kids love having the brand ambassadors around and they visit multiple times a year. Our Co-founder Cardale Jones had a charity softball game raising money for Ohio State's The James Cancer Center. Our brand ambassadors attended the game, signed autographs, and interacted with cancer patients. It was a meaningful experience for everyone who attended. We have also had the Boys and Grisl Club and USO visit our brand ambassadors during practice. We had a football free kids football camp as well hosted by THE Foundation and our brand ambassadors played football with kids who are underprivileged. Many of our brand ambassadors visit the Nationwide Children's hospital on a frequent basis and they worked with the kids during The Memorial Golf Tournament at a golf clinic with Jack Nicklaus. We also hosted a Summer Big Brothers Big Sisters basketball shootout with our brand ambassadors. During Christmas, we had a gift-wrapping and delivery project by our brand ambassadors to kids who are terminally ill through the A Kid Again charity partner. This was a great way for our brand ambassadors to get out in the community and put a smile on many kids' faces. Our programs have already helped so many kids who, despite their struggles, look up to our brand ambassadors and we give them the opportunity to be together. Our brand ambassadors also love this experience as well. In addition to serving the nonprofit partners, we teach our brand ambassadors business and life skills including branding, marketing, accounting, contracts, taxes, and the importance of giving back to their community. Our ultimate mission is to forge life-long relationships between our brand ambassadors and our charity partners creating a lifetime of impact.

  Expenses $737,087 · Revenue $3,280,587

As filed on the 2023 return.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type

form_990

Tax year

2023

Filed

11 November 2024

IRS schema version

2023v5.0

Source object

202433199349313658

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