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Nonprofiteer
← URBAN ALTERNATIVE

Form 990 for tax year 2024

Filed by URBAN ALTERNATIVE.

Totals

Total revenue
$17,763,243
Total expenses
$15,766,963
Contributions and grants received
$16,922,697
Grants paid
$0
Program service revenue
$271,944
Investment income
$255,117
Other revenue
$313,485
Total assets, end of year
$44,176,477
Total liabilities, end of year
$2,014,651
Net assets or fund balances, end of year
$42,161,826
Program services expenses (Part IX)
$11,809,974
Management and general expenses
$2,138,213
Fundraising expenses
$1,818,776
Program service expenses (Part III)
$11,809,974

Program services were 74.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $251,750

  • 1f · All other contributions, gifts and grants

    $16,670,947

  • 1g · Noncash contributions included above

    $86,504

  • 2a · Program service revenue: Online Ministry

    total $201,667 · related or exempt $201,667

  • 2b · Program service revenue: Conference Ministry

    total $70,277 · related or exempt $70,277

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $19,489 · excluded $19,489

  • 5 · Royalties

    total $18,182 · excluded $18,182

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7a · Gross sales of assets other than inventory

    securities $700,006

  • 7b · Less cost or other basis and sales expenses

    securities $464,378

  • 7c · Gain or loss

    securities $235,628 · other assets $0

  • 7d · Net gain or loss

    total $235,628 · excluded $235,628

  • 8a · Fundraising events: gross income

    $0

  • 8a · Fundraising events: contributions included on line 1c

    $251,750

  • 8b · Fundraising events: direct expenses

    $281,629

  • 8c · Net income from fundraising events

    total -$281,629 · excluded -$281,629

  • 10a · Gross sales of inventory

    $771,009

  • 10b · Cost of goods sold

    $194,077

  • 10c · Net income from sales of inventory

    total $576,932 · related or exempt $576,932

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $628,726 · program services $394,995 · management and general $143,241 · fundraising $90,490

  • 6 · Compensation of disqualified persons

    total $276,042 · program services $254,817 · management and general $14,025 · fundraising $7,200

  • 7 · Other salaries and wages

    total $2,172,242 · program services $1,282,826 · management and general $572,292 · fundraising $317,124

  • 8 · Pension plan contributions

    total $51,526 · program services $31,094 · management and general $13,061 · fundraising $7,371

  • 9 · Other employee benefits

    total $132,048 · program services $79,477 · management and general $33,531 · fundraising $19,040

  • 10 · Payroll taxes

    total $192,040 · program services $115,877 · management and general $48,682 · fundraising $27,481

  • 11b · Fees: legal

    total $37,792 · management and general $37,792

  • 11c · Fees: accounting

    total $105,123 · management and general $105,123

  • 11e · Fees: professional fundraising services

    total $121,901 · fundraising $121,901

  • 11g · Fees: other

    total $1,044,463 · program services $910,402 · management and general $134,061 · fundraising $0

  • 12 · Advertising and promotion

    total $782,196 · program services $511,503 · management and general $138,095 · fundraising $132,598

  • 13 · Office expenses

    total $751,635 · program services $271,454 · management and general $464,795 · fundraising $15,386

  • 14 · Information technology

    total $575,225 · program services $428,711 · management and general $90,137 · fundraising $56,377

  • 16 · Occupancy

    total $107,983 · program services $65,157 · management and general $27,374 · fundraising $15,452

  • 17 · Travel

    total $721,378 · program services $470,282 · management and general $120,072 · fundraising $131,024

  • 19 · Conferences, conventions and meetings

    total $627,128 · program services $575,582 · management and general $51,546

  • 20 · Interest

    total $3,449 · management and general $3,449

  • 22 · Depreciation, depletion and amortization

    total $229,931 · program services $138,740 · management and general $58,288 · fundraising $32,903

  • 23 · Insurance

    total $94,388 · program services $58,322 · management and general $24,084 · fundraising $11,982

  • 24a · Other expenses: Radio & TV Airtime

    total $4,390,711 · program services $4,390,711

  • 24b · Other expenses: Printing

    total $1,029,859 · program services $1,029,859

  • 24c · Other expenses: Postage & Shipping

    total $551,651 · program services $405,002 · management and general $51,265 · fundraising $95,384

  • 24d · Other expenses: Premiums

    total $539,973 · program services $326,794 · fundraising $213,179

  • 24e · All other expenses

    total $599,553 · program services $68,369 · management and general $7,300 · fundraising $523,884

  • 26 · Joint costs (an allocation of the lines above)

    total $1,828,007 · program services $853,488 · management and general $145,649 · fundraising $828,870

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $7,865,091 · end of year $7,049,219

  • 2 · Savings and temporary cash investments

    beginning of year $1,365,377 · end of year $1,491,427

  • 4 · Accounts receivable

    beginning of year $170,717

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 8 · Inventories for sale or use

    beginning of year $634,136 · end of year $547,087

  • 9 · Prepaid expenses and deferred charges

    beginning of year $558,086 · end of year $182,310

  • 10a · Land, buildings and equipment: cost or other basis

    $6,865,963

  • 10b · Land, buildings and equipment: accumulated depreciation

    $1,998,501

  • 10c · Land, buildings and equipment, net

    beginning of year $5,012,894 · end of year $4,867,462

  • 11 · Investments: publicly traded securities

    beginning of year $16,295,587 · end of year $18,846,965

  • 12 · Investments: other securities

    beginning of year $8,183,550 · end of year $8,768,156

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $1,291,991 · end of year $2,423,851

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,623,096 · end of year $1,013,619

  • 19 · Deferred revenue

    beginning of year $1,046,175 · end of year $959,434

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $8,748 · end of year $41,598

  • 27 · Net assets without donor restrictions

    beginning of year $38,637,481 · end of year $40,290,916

  • 28 · Net assets with donor restrictions

    beginning of year $61,929 · end of year $1,870,910

Mission and programs · 2024

Mission

The Urban Alternative is a Christian Ministry that seeks to equip, empower, and unite Christians to impact individuals, families, churches, and communities for the rebuilding of lives from the inside out.

Activities or mission (Part I)

Christian ministry that seeks to equip, empower, and unite Christians to impact our society.

  • National Media Outreach - The expositional presentation of God's Word is the first and highest priority of our ministry. We are dedicated to restoring hope and transforming lives in individuals, families, churches and communities through the proclamation and application of the Word of God. Radio - The Urban Alternative is able to reach over 2 million people each week in the United States as we air on over 1,500+ radio outlets, as well as impact lives in 130+ countries. Television - The Urban Alternative's national network of TV stations provides the potential to reach more than 2 million households each week. In addition, this network allows us to reach around the globe. Internet - Each month, The Urban Alternative's website receives 150,000+ unique visitors, many of whom download spiritual and biblical resources. Over the past five years, there have been more than 53,000,000 sermon downloads and 12,000,000 digital views of sermons online. Additionally, there have been more than 16,000,000 launches of the Tony Evans app. Speaking Engagements & Conferences - The Urban Alternative partners with our radio networks and stations around the country to set up strategic events to further the teaching of God's Word through radio rallies, listener events, and pastor appreciation events. Through this proclamation of God's Word, we are seeing the equipping and transformational work of the Holy Spirit in countless lives. As those lives are transformed, families, churches, communities and ultimately our nation will be transformed.

    Expenses $8,268,202 · Revenue $271,944

  • Withheld by Nonprofiteer: this text may name a private individual.

    Expenses $3,541,772 · Revenue $576,932

As filed on the 2024 return. A text marked withheld matched a screen for wording that may name a private individual, such as an honorific or "in memory of". Most of what it withholds names no one; it is withheld so that what does is never shown.

Listed in Part VII

  • Dr Anthony T Evans

    President

    Total calculated
    $321,953
    From this org
    $321,953
    From related orgs
    $0
    Other
    $0
    Hours/week
    30

    Schedule J breakdown matched by us

    Base
    $216,284
    Bonus
    $669
    Other
    $105,000
    Deferred
    $0
    Nontaxable benefits
    $0
    Filer's total
    $321,953

  • Dr Martin Hawkins

    Secretary

    Total calculated
    $0
    Hours/week
    2

  • Mr William E Collins

    Vice President

    Total calculated
    $102,512
    From this org
    $88,978
    From related orgs
    $0
    Other
    $13,534
    Hours/week
    32

  • Jonathan Evans

    Director

    Total calculated
    $79,262
    From this org
    $79,262
    From related orgs
    $0
    Other
    $0
    Hours/week
    15

  • Mr JD McCaslin

    Director

    Total calculated
    $0
    Hours/week
    2

  • Mr Lee Jenkins

    Director

    Total calculated
    $0
    Hours/week
    2

  • Mr Norm Sonju

    Director

    Total calculated
    $0
    Hours/week
    2

  • Mr J Daryl Lee

    Chief Financial Officer

    Total calculated
    $124,998
    From this org
    $116,085
    From related orgs
    $0
    Other
    $8,913
    Hours/week
    40

  • Mr John Fortner

    Director of TETC

    Total calculated
    $121,026
    From this org
    $103,585
    From related orgs
    $0
    Other
    $17,441
    Hours/week
    40

  • Mrs Heather Hair

    Director of Marketing

    Total calculated
    $142,948
    From this org
    $127,741
    From related orgs
    $0
    Other
    $15,207
    Hours/week
    40

  • Mrs Joy Glover

    Director of Ministry Services

    Total calculated
    $145,098
    From this org
    $128,804
    From related orgs
    $0
    Other
    $16,294
    Hours/week
    40

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · First-class or charter travel
  • 1a · Travel for companions
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Schedule J, Part I, Line 1a First-class or charter travel
President received first class or charter travel as a benefit. This was not treated as taxable compensation.
Schedule J, Part I, Line 1a Travel for companions
Family members of the President, including wife, sister-in-law, son-in-law, and family member (spouse) of Vice President all received travel benefits but all were for bona fide business purposes of the organization. This was not treated as taxable compensation.
Schedule J, Part I, Line 7 Non-fixed payments
The organization provided non-fixed bonuses to staff, including compensated board members and officers, based on overall accomplishments of the organization.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2024
Filed
15 November 2025
IRS schema version
2024v5.1
Source object
202533199349302413

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