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Nonprofiteer
← CENTRAL OREGON VISITORS ASSOCIATION

Form 990 for tax year 2023

Filed by CENTRAL OREGON VISITORS ASSOCIATION.

Totals

Total revenue
$4,393,856
Total expenses
$5,199,920
Contributions and grants received
$0
Grants paid
$450,000
Program service revenue
$4,353,897
Investment income
$34,260
Other revenue
$5,699
Total assets, end of year
$2,070,998
Total liabilities, end of year
$404,484
Net assets or fund balances, end of year
$1,666,514
Program services expenses (Part IX)
$4,996,960
Management and general expenses
$202,960
Fundraising expenses
$0
Program service expenses (Part III)
not reported

Program services were 96.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: DESCHUTES COUNTY ROOM TAXES

    total $3,332,994 · related or exempt $3,332,994

  • 2b · Program service revenue: OREGON TOURISM COM CONTRACT

    total $997,260 · related or exempt $997,260

  • 2c · Program service revenue: COOPERATIVE MARKETING

    total $23,643 · related or exempt $23,643

  • 3 · Investment income

    total $34,260 · excluded $34,260

  • 11a · Other revenue: OTHER INCOME

    total $5,699 · related or exempt $5,699

  • 11e · Other revenue, total

    $5,699

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $430,000 · program services $430,000

  • 2 · Grants to domestic individuals

    total $20,000 · program services $20,000

  • 5 · Compensation of officers, directors and key employees

    total $155,296 · program services $124,237 · management and general $31,059

  • 7 · Other salaries and wages

    total $440,518 · program services $352,414 · management and general $88,104

  • 8 · Pension plan contributions

    total $30,415 · program services $24,332 · management and general $6,083

  • 9 · Other employee benefits

    total $51,093 · program services $40,874 · management and general $10,219

  • 10 · Payroll taxes

    total $87,773 · program services $70,218 · management and general $17,555

  • 11b · Fees: legal

    total $9,126 · program services $7,301 · management and general $1,825

  • 11c · Fees: accounting

    total $25,650 · program services $20,520 · management and general $5,130

  • 11g · Fees: other

    total $9,594 · program services $7,675 · management and general $1,919

  • 12 · Advertising and promotion

    total $3,420,112 · program services $3,420,112

  • 13 · Office expenses

    total $28,664 · program services $25,164 · management and general $3,500

  • 16 · Occupancy

    total $76,120 · program services $60,896 · management and general $15,224

  • 22 · Depreciation, depletion and amortization

    total $14,463 · program services $11,570 · management and general $2,893

  • 23 · Insurance

    total $7,506 · program services $6,005 · management and general $1,501

  • 24a · Other expenses: FULFILLMENT

    total $203,138 · program services $203,138

  • 24b · Other expenses: PARTNERSHIPS

    total $100,714 · program services $100,714

  • 24c · Other expenses: STAFF TRAINING

    total $80,030 · program services $64,024 · management and general $16,006

  • 24d · Other expenses: BANK CHARGES

    total $9,708 · program services $7,766 · management and general $1,942

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $809,417 · end of year $67,092

  • 2 · Savings and temporary cash investments

    beginning of year $1,140,109 · end of year $1,174,369

  • 4 · Accounts receivable

    beginning of year $603,858 · end of year $642,203

  • 9 · Prepaid expenses and deferred charges

    beginning of year $55,733 · end of year $44,783

  • 10a · Land, buildings and equipment: cost or other basis

    $113,797

  • 10b · Land, buildings and equipment: accumulated depreciation

    $43,134

  • 10c · Land, buildings and equipment, net

    beginning of year $85,125 · end of year $70,663

  • 15 · Other assets

    beginning of year $115,540 · end of year $71,888

  • 17 · Accounts payable and accrued expenses

    beginning of year $224,019 · end of year $334,643

  • 25 · Other liabilities

    beginning of year $113,185 · end of year $69,841

  • 27 · Net assets without donor restrictions

    beginning of year $2,472,578 · end of year $1,666,514

Mission and programs · 2023

Mission

TO DRIVE OVERNIGHT VISITATION TO CENTRAL OREGON TO SUPPORT AN ENDURING ECONOMY.

  • TO DRIVE OVERNIGHT VISITATION TO SUPPORT AN ENDURING ECONOMY.

As filed on the 2023 return.

Listed in Part VII

  • Julia Theisen

    CEO

    Total calculated
    $215,811
    From this org
    $199,820
    From related orgs
    $0
    Other
    $15,991
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $166,770
    Bonus
    $33,050
    Other
    not reported
    Deferred
    $9,991
    Nontaxable benefits
    $6,000
    Filer's total
    $215,811

  • MacKenzie Ballard

    MARKETING DI

    Total calculated
    $111,909
    From this org
    $100,896
    From related orgs
    $0
    Other
    $11,013
    Hours/week
    40

  • Dana Whitelaw

    CHAIR

    Total calculated
    $0
    Hours/week
    2

  • Krista Miller

    TREASURER

    Total calculated
    $0
    Hours/week
    2

  • Zachary Bass

    SECRETARY

    Total calculated
    $0
    Hours/week
    2

  • Patti Adair

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Robert Bennington

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Kyle Cummings

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Cheri Helt

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Nick Lelack

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Shawn McCance

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • John Merriman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Sherri Murrell

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Nick Orrico

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Eric Sande

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Spencer Schaub

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Judy Trego

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Mike Willock

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Provenance

Return type
form_990
Tax year
2023
Filed
29 April 2025
IRS schema version
2023v6.0
Source object
202541279349302704

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