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← CROCKER ART MUSEUM ASSOCIATION

Form 990 for tax year 2024

Filed by CROCKER ART MUSEUM ASSOCIATION.

Totals

Total revenue
$11,314,943
Total expenses
$13,029,591
Contributions and grants received
$8,497,367
Grants paid
$2,767,800
Program service revenue
$1,510,028
Investment income
$856,012
Other revenue
$451,536
Total assets, end of year
$37,913,742
Total liabilities, end of year
$1,696,875
Net assets or fund balances, end of year
$36,216,867
Program services expenses (Part IX)
$10,153,313
Management and general expenses
$1,484,953
Fundraising expenses
$1,391,325
Program service expenses (Part III)
$10,153,313

Program services were 77.9% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1b · Membership dues

    $1,999,454

  • 1c · Fundraising events

    $1,273,366

  • 1d · Related organizations

    $1,953,895

  • 1e · Government grants (contributions)

    $836,870

  • 1f · All other contributions, gifts and grants

    $2,433,782

  • 1g · Noncash contributions included above

    $306,633

  • 2a · Program service revenue: PROGRAM FEES

    total $840,568 · related or exempt $827,943 · unrelated business $12,625

  • 2b · Program service revenue: ADMISSIONS

    total $669,460 · related or exempt $669,460

  • 3 · Investment income

    total $668,618 · excluded $668,618

  • 7a · Gross sales of assets other than inventory

    securities $7,737,974

  • 7b · Less cost or other basis and sales expenses

    securities $7,550,580

  • 7c · Gain or loss

    securities $187,394

  • 7d · Net gain or loss

    total $187,394 · excluded $187,394

  • 8a · Fundraising events: gross income

    $595,727

  • 8a · Fundraising events: contributions included on line 1c

    $1,273,366

  • 8b · Fundraising events: direct expenses

    $643,783

  • 8c · Net income from fundraising events

    total -$48,056 · excluded -$48,056

  • 10a · Gross sales of inventory

    $560,522

  • 10b · Cost of goods sold

    $229,641

  • 10c · Net income from sales of inventory

    total $330,881 · related or exempt $208,978 · unrelated business $121,903

  • 11a · Other revenue: CAFE REVENUE

    total $123,145 · related or exempt $123,145

  • 11b · Other revenue: PARKING LOT REVENUE

    total $45,566 · excluded $45,566

  • 11e · Other revenue, total

    $168,711

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $2,742,800 · program services $2,742,800

  • 2 · Grants to domestic individuals

    total $25,000 · program services $25,000

  • 5 · Compensation of officers, directors and key employees

    total $1,176,480 · program services $712,725 · management and general $355,150 · fundraising $108,605

  • 7 · Other salaries and wages

    total $3,613,513 · program services $2,306,733 · management and general $595,476 · fundraising $711,304

  • 8 · Pension plan contributions

    total $95,508 · program services $55,381 · management and general $17,744 · fundraising $22,383

  • 9 · Other employee benefits

    total $247,431 · program services $163,865 · management and general $38,002 · fundraising $45,564

  • 10 · Payroll taxes

    total $345,182 · program services $221,660 · management and general $65,243 · fundraising $58,279

  • 11b · Fees: legal

    total $9,195 · management and general $9,195

  • 11c · Fees: accounting

    total $70,793 · management and general $70,793

  • 11f · Fees: investment management

    total $16,202 · management and general $16,202

  • 11g · Fees: other

    total $581,049 · program services $559,573 · management and general $20,758 · fundraising $718

  • 12 · Advertising and promotion

    total $163,128 · program services $163,128

  • 13 · Office expenses

    total $1,369,532 · program services $1,109,398 · management and general $50,570 · fundraising $209,564

  • 14 · Information technology

    total $78,935 · program services $77,774 · management and general $1,161

  • 16 · Occupancy

    total $113,771 · program services $105,376 · management and general $1,110 · fundraising $7,285

  • 17 · Travel

    total $164,601 · program services $25,964 · management and general $4,075 · fundraising $134,562

  • 19 · Conferences, conventions and meetings

    total $93,400 · program services $23,859 · management and general $6,306 · fundraising $63,235

  • 22 · Depreciation, depletion and amortization

    total $46,221 · program services $46,221

  • 23 · Insurance

    total $112,116 · program services $35,064 · management and general $68,692 · fundraising $8,360

  • 24a · Other expenses: ART ACQUISITION

    total $1,603,230 · program services $1,603,230

  • 24b · Other expenses: EXHIBITION FEES

    total $73,997 · program services $73,997

  • 24c · Other expenses: HOSPITALITY

    total $36,297 · program services $18,952 · management and general $13,055 · fundraising $4,290

  • 24d · Other expenses: CONSERVATION EXPENSE

    total $13,743 · program services $13,743

  • 24e · All other expenses

    total $237,467 · program services $68,870 · management and general $151,421 · fundraising $17,176

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $4,881,621 · end of year $4,992,123

  • 2 · Savings and temporary cash investments

    beginning of year $5,362,173 · end of year $3,862,882

  • 3 · Pledges and grants receivable

    beginning of year $12,966,973 · end of year $10,242,864

  • 4 · Accounts receivable

    beginning of year $170,443 · end of year $138,814

  • 8 · Inventories for sale or use

    beginning of year $126,900 · end of year $166,641

  • 9 · Prepaid expenses and deferred charges

    beginning of year $342,081 · end of year $362,397

  • 10a · Land, buildings and equipment: cost or other basis

    $791,105

  • 10b · Land, buildings and equipment: accumulated depreciation

    $59,392

  • 10c · Land, buildings and equipment, net

    beginning of year $777,934 · end of year $731,713

  • 11 · Investments: publicly traded securities

    beginning of year $14,494,808 · end of year $17,416,308

  • 15 · Other assets

    beginning of year $92,098 · end of year $0

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,090,525 · end of year $1,177,863

  • 19 · Deferred revenue

    beginning of year $540,683 · end of year $468,807

  • 25 · Other liabilities

    beginning of year $50,487 · end of year $50,205

  • 27 · Net assets without donor restrictions

    beginning of year $13,173,030 · end of year $14,305,650

  • 28 · Net assets with donor restrictions

    beginning of year $24,360,306 · end of year $21,911,217

Mission and programs · 2024

Mission

THE CROCKER ART MUSEUM IS DEDICATED TO PROMOTING AN AWARENESS AND ENTHUSIASM FOR HUMAN EXPERIENCE THROUGH ART. WE MEASURE OUR SUCCESS BY OUR ABILITY TO ENRICH THE INTELLECTUAL AND CULTURAL LIFE OF THE COMMUNITIES WE SERVE.

Activities or mission (Part I)

MAINTAIN ART MUSEUM FOR PUBLIC BENEFIT

  • THE MUSEUM SERVED 207,702 PEOPLE THROUGH ONSITE VISITATION AND OTHER PROGRAMS.

    Expenses $4,260,536 · Grants $2,767,800 · Revenue $793,334

  • 11 SPECIAL EXHIBITIONS WERE HELD. $1,603,230.04 WAS SPENT TO ADD 1,034 WORKS OF ART TO THE PERMANENT COLLECTION, ENABLING THE MUSEUM TO PRESERVE A LASTING LEGACY FOR THE FUTURE.

    Expenses $3,425,812 · Revenue $5,489

  • FACILITY IMPROVEMENTS, MAINTENANCE, AND RENTAL OF 1868 PURPOSE BUILT MUSEUM DESIGNATED AS A LANDMARK BUILDING BY THE AMERICAN INSTITUTE OF ARCHITECTS AND LATER ADDITIONS.PAID DESIGN REFINEMENT COSTS ON A 125,000 SQUARE FOOT ADDITION TO THE CROCKER ART MUSEUM, THE ADDITION TO THE MUSEUM OPENED TO THE PUBLIC IN 2010.THE EXPANDED FACILITY GREATLY IMPROVES MUSEUM OPERATIONS AND THE VISITOR EXPERIENCE.CONTINUED PROGRESS ON CAPITAL CAMPAIGN.

    Expenses $1,023,126 · Revenue $258,949

  • THE MUSEUM OFFERED AUDIENCES, OF ALL BACKGROUNDS AND AGES, THE OPPORTUNITY TO LOOK AT, RESPOND TO, AND THINK ABOUT ART THROUGH EDUCATIONAL PROGRAMS INSPIRED BY THE MUSEUM'S COLLECTIONS, SPECIAL EXHIBITIONS, AND CONTEMPORARY ISSUES. THE MUSEUM CREATES PROGRAMS FOR ADULT, YOUTH, FAMILY, AND SCHOOL-BASED AUDIENCES, INCLUDING BUT NOT LIMITED TO STUDIO ART CLASSES, FILM AND LECTURE SERIES, FESTIVALS, FAMILY PROGRAMS, TEACHER TRAINING, SCHOOL TOURS AND OUTREACH. THE MUSEUM'S EDUCATIONAL SERVICES ALSO INCLUDE THE OPERATION OF THE ART ARK (A MOBILE ART CENTER FOR SCHOOL-AGED YOUTH) AND TOT LAND (A SPECIAL CREATIVE SPACE FOR FAMILIES WITH CHILDREN FIVE AND UNDER).SOLD ART CATALOGUES AND OTHER EDUCATIONAL MATERIALS TO FOSTER AN INTEREST IN ART.

    Expenses $1,443,839 · Revenue $771,754

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Garry Maisel

    PRESIDENT

    Total calculated
    $0
    Hours/week
    10

  • Michael Genovese

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Dan Brunner

    TREASURER

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Monica Hernandez

    SECRETARY

    Total calculated
    $0
    Hours/week
    10

  • Gloria Naify

    PAST PRESIDENT

    Total calculated
    $0
    Hours/week
    10

  • Janine Bera MD Thru 052025

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Jose Bodipo-Memba

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Vinny Catalano

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Simon Chiu

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Lynne Cunningham

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Terilynn Tl Perez Diepenbrock

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Marcy Friedman

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Laura Fergerson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Kimberly Garza

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • David Gibson

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Lori Gualco

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Ryan Heater

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Christopher Holben

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Kristine Kelley

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Jennifer Lee

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Wm Jahmal Miller

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Mitchell S Ostwald

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Simone Miller Rathe

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Theresa Riviera

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Patricia Trish Rodriguez

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Denise Timmons

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10 + 10 related

  • Frank Wheeler

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • R Parker White

    DIRECTOR

    Total calculated
    $0
    Hours/week
    10

  • Lial Jones

    EXECUTIVE DIRECTOR

    Total calculated
    $496,304
    From this org
    $469,791
    From related orgs
    $0
    Other
    $26,513
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $446,791
    Bonus
    $0
    Other
    $23,000
    Deferred
    $13,800
    Nontaxable benefits
    $12,713
    Filer's total
    $496,304

  • David Separovich

    DIRECTOR OF FINANCE

    Total calculated
    $183,634
    From this org
    $168,653
    From related orgs
    $0
    Other
    $14,981
    Hours/week
    45 + 5 related

    Schedule J breakdown matched by us

    Base
    $168,078
    Bonus
    $0
    Other
    $575
    Deferred
    $6,704
    Nontaxable benefits
    $8,277
    Filer's total
    $183,634

  • Scott Shields

    CHIEF CURATOR/ASSOCIATE DIRECTOR

    Total calculated
    $225,369
    From this org
    $207,407
    From related orgs
    $0
    Other
    $17,962
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $206,832
    Bonus
    $0
    Other
    $575
    Deferred
    $8,231
    Nontaxable benefits
    $9,731
    Filer's total
    $225,369

  • Chelsea Larson

    DIRECTOR OF INSTITUTIONAL ADVANCEMENT

    Total calculated
    $179,231
    From this org
    $167,506
    From related orgs
    $0
    Other
    $11,725
    Hours/week
    45

    Schedule J breakdown matched by us

    Base
    $166,931
    Bonus
    $0
    Other
    $575
    Deferred
    $6,118
    Nontaxable benefits
    $5,607
    Filer's total
    $179,231

  • Kristen Haro

    DIRECTOR OF MARKETING & COMMUNICATIONS

    Total calculated
    $129,589
    From this org
    $119,111
    From related orgs
    $0
    Other
    $10,478
    Hours/week
    45

  • Cheryl Danna Thru 052025

    DIRECTOR OF HUMAN RESOURCES

    Total calculated
    $135,512
    From this org
    $126,900
    From related orgs
    $0
    Other
    $8,612
    Hours/week
    45

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • CROCKER MUSEUM HOLDINGS LLC

    HOLDING TITLE FOR CROCKER ART MUSEUM ASSOCIATION · CA · income $0 · assets $560,000

    Directly controlled by CROCKER ART MUSEUM ASSOCIATION

Provenance

Return type
form_990
Tax year
2024
Filed
13 May 2026
IRS schema version
2024v5.5
Source object
202601349349306840

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