Form 990 for tax year 2024
Filed by TAMPA BAY CONVENTION & VISITORS BUREAU INC.
Totals
- Total revenue
- $41,605,732
- Total expenses
- $37,157,731
- Contributions and grants received
- $693,473
- Grants paid
- $129,312
- Program service revenue
- $40,328,319
- Investment income
- $356,890
- Other revenue
- $227,050
- Total assets, end of year
- $14,776,905
- Total liabilities, end of year
- $4,664,211
- Net assets or fund balances, end of year
- $10,112,694
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$523,552
-
1e · Government grants (contributions)
$169,921
-
2a · Program service revenue: Service Contracts
total $36,529,916 · related or exempt $36,529,916
-
2b · Program service revenue: Promotional Activites
total $2,014,713 · related or exempt $2,014,713
-
2c · Program service revenue: Member Events
total $986,787 · related or exempt $986,787
-
2d · Program service revenue: Meeting Services
total $685,000 · related or exempt $685,000
-
2e · Program service revenue: PEO Fee Income
total $111,903 · related or exempt $111,903
-
3 · Investment income
total $356,890 · excluded $356,890
-
10a · Gross sales of inventory
$447,433
-
10b · Cost of goods sold
$260,119
-
10c · Net income from sales of inventory
total $187,314 · related or exempt $187,314
-
11a · Other revenue: Other Income
total $39,736 · related or exempt $39,736
-
11e · Other revenue, total
$39,736
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $129,312
-
5 · Compensation of officers, directors and key employees
total $700,815
-
7 · Other salaries and wages
total $4,687,979
-
8 · Pension plan contributions
total $195,320
-
9 · Other employee benefits
total $536,687
-
10 · Payroll taxes
total $354,808
-
11b · Fees: legal
total $50,663
-
11c · Fees: accounting
total $32,498
-
11d · Fees: lobbying
total $54,000
-
11g · Fees: other
total $1,344,718
-
12 · Advertising and promotion
total $19,293,756
-
13 · Office expenses
total $255,806
-
14 · Information technology
total $546,020
-
16 · Occupancy
total $1,045,466
-
17 · Travel
total $1,357,087
-
19 · Conferences, conventions and meetings
total $5,726,479
-
22 · Depreciation, depletion and amortization
total $584,217
-
23 · Insurance
total $12,168
-
24a · Other expenses: Industry Memberships
total $247,535
-
24e · All other expenses
total $2,397
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $5,963,451 · end of year $9,343,172
-
4 · Accounts receivable
beginning of year $533,349 · end of year $901,354
-
8 · Inventories for sale or use
beginning of year $206,842 · end of year $274,883
-
9 · Prepaid expenses and deferred charges
beginning of year $762,967 · end of year $992,370
-
10a · Land, buildings and equipment: cost or other basis
$5,133,829
-
10b · Land, buildings and equipment: accumulated depreciation
$3,826,326
-
10c · Land, buildings and equipment, net
beginning of year $1,723,401 · end of year $1,307,503
-
15 · Other assets
beginning of year $2,795,908 · end of year $1,957,623
-
17 · Accounts payable and accrued expenses
beginning of year $1,910,412 · end of year $1,321,435
-
19 · Deferred revenue
beginning of year $329,104 · end of year $507,165
-
25 · Other liabilities
beginning of year $4,081,709 · end of year $2,835,611
-
27 · Net assets without donor restrictions
beginning of year $5,664,693 · end of year $10,112,694
Mission and programs · 2024
Mission
To market and promote the Hillsborough County destination to tourists nationally and internationally.
Activities or mission (Part I)
Promote the Hillsborough County destination to tourists nationally and internationally.
-
Visit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create economic impact by increasing visitation and visitor spending throughout the destination. For FY25, Visit Tampa Bay continued implementing strategic sales initiatives, along with integrated marketing and public relations campaigns that directly contributed to the local community's economic development, business climate, and quality of life.(continued on Schedule O)
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Evette Torres
Board Chair
- Total calculated
- $0
- Hours/week
- 1
-
Pam Barber
Chair Elect
- Total calculated
- $0
- Hours/week
- 1
-
Patrick Sorge
Secretary/Treasurer
- Total calculated
- $0
- Hours/week
- 1
-
Ray Matthews
Immediate Past Chair
- Total calculated
- $0
- Hours/week
- 1
-
Brian Butler
Director
- Total calculated
- $0
- Hours/week
- 1
-
John Bennett
Director
- Total calculated
- $0
- Hours/week
- 1
-
Joe Collier
Director
- Total calculated
- $0
- Hours/week
- 1
-
Raul Alfonso
Director
- Total calculated
- $0
- Hours/week
- 1
-
Steve Griggs
Director
- Total calculated
- $0
- Hours/week
- 1
-
Greg Holland
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bemetra Simmons
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jeff Antonaccio
Director
- Total calculated
- $0
- Hours/week
- 1
-
Cheryl Flood
Director
- Total calculated
- $0
- Hours/week
- 1
-
Jill Manthey
Director
- Total calculated
- $0
- Hours/week
- 1
-
Thomas Huggins
Director
- Total calculated
- $0
- Hours/week
- 1
-
Peter Wright
Director
- Total calculated
- $0
- Hours/week
- 1
-
Ron McAnaugh
Director
- Total calculated
- $0
- Hours/week
- 1
-
Les Miller
Director
- Total calculated
- $0
- Hours/week
- 1
-
Joseph Couceiro
Director
- Total calculated
- $0
- Hours/week
- 1
-
Scott Ward
Director
- Total calculated
- $0
- Hours/week
- 1
-
Greg Horwedel
Director
- Total calculated
- $0
- Hours/week
- 1
-
Bob Morrison
Director
- Total calculated
- $0
- Hours/week
- 1
-
Chris Plasencia
Director
- Total calculated
- $0
- Hours/week
- 1
-
Chad Lobner
Director
- Total calculated
- $0
- Hours/week
- 1
-
Santiago Corrada
President/CEO
- Total calculated
- $700,815
- From this org
- $632,771
- From related orgs
- $0
- Other
- $68,044
- Hours/week
- 40 + 5 related
Schedule J breakdown matched by us
- Base
- $473,733
- Bonus
- $147,038
- Other
- $12,000
- Deferred
- $0
- Nontaxable benefits
- $68,044
- Filer's total
- $700,815
-
JoLynn Lokey
Chief Operating Officer
- Total calculated
- $370,924
- From this org
- $322,815
- From related orgs
- $0
- Other
- $48,109
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $267,677
- Bonus
- $55,138
- Other
- $0
- Deferred
- $16,783
- Nontaxable benefits
- $31,326
- Filer's total
- $370,924
-
Patrick Harrison
Chief Marketing Officer
- Total calculated
- $351,864
- From this org
- $290,979
- From related orgs
- $0
- Other
- $60,885
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $250,868
- Bonus
- $40,111
- Other
- $0
- Deferred
- $12,159
- Nontaxable benefits
- $48,726
- Filer's total
- $351,864
-
Adam Depiro
VP of Convention Sales
- Total calculated
- $275,809
- From this org
- $208,669
- From related orgs
- $0
- Other
- $67,140
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $174,978
- Bonus
- $33,691
- Other
- $0
- Deferred
- $10,233
- Nontaxable benefits
- $56,907
- Filer's total
- $275,809
-
Keith Bukovan
VP of Information Technolo
- Total calculated
- $178,551
- From this org
- $149,325
- From related orgs
- $0
- Other
- $29,226
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $128,885
- Bonus
- $20,440
- Other
- $0
- Deferred
- $4,054
- Nontaxable benefits
- $25,172
- Filer's total
- $178,551
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 1a · Health or social club dues or initiation fees
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 1b · Written policy on the line-1a expenses
- 2 · Substantiation required before reimbursing expenses
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
The filer's explanations (Part III)
- Part I, Line 1a
- Social club dues are paid to the University/Tampa Clubs for the CEO for the purpose of client and stakeholder business lunches.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
Tampa Hillsborough Film and Digital Media Commission Inc
501(c)(6) · Promote film industry in Hillsborough County · FL · controlled entity
Directly controlled by Tampa Bay Convention & Visitors Bureau Inc
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 13 August 2026
- IRS schema version
- 2024v5.5
- Source object
- 202612269349301706
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