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Nonprofiteer
← DAIRY MAX INC

Form 990 for tax year 2024

Filed by DAIRY MAX INC.

Totals

Total revenue
$22,517,453
Total expenses
$27,107,681
Contributions and grants received
$0
Grants paid
$89,001
Program service revenue
$22,384,715
Investment income
$132,738
Other revenue
$0
Total assets, end of year
$6,658,487
Total liabilities, end of year
$1,697,331
Net assets or fund balances, end of year
$4,961,156
Program services expenses (Part IX)
not reported
Management and general expenses
not reported
Fundraising expenses
not reported
Program service expenses (Part III)
$0

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 2a · Program service revenue: PRODUCER ASSESSMENTS

    total $22,384,715 · related or exempt $22,384,715

  • 2f · All other program service revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $132,738 · excluded $132,738

  • 6c · Rental income or loss

    real property $0 · personal property $0

  • 7c · Gain or loss

    securities $0 · other assets $0

  • 11d · All other revenue

    total $0 · related or exempt $0 · unrelated business $0 · excluded $0

  • 11e · Other revenue, total

    $0

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $89,001

  • 5 · Compensation of officers, directors and key employees

    total $200,688

  • 7 · Other salaries and wages

    total $6,097,680

  • 8 · Pension plan contributions

    total $509,626

  • 9 · Other employee benefits

    total $995,323

  • 10 · Payroll taxes

    total $447,190

  • 11b · Fees: legal

    total $38,094

  • 11c · Fees: accounting

    total $193,926

  • 11g · Fees: other

    total $0

  • 13 · Office expenses

    total $154,699

  • 14 · Information technology

    total $201,845

  • 16 · Occupancy

    total $193,653

  • 17 · Travel

    total $387,911

  • 22 · Depreciation, depletion and amortization

    total $191,633

  • 23 · Insurance

    total $87,154

  • 24a · Other expenses: INDUSTRY RELATIONS

    total $9,081,077

  • 24b · Other expenses: MEDIA, ADVERTISING, RETAIL

    total $5,796,179

  • 24c · Other expenses: EXPORT

    total $2,000,000

  • 24d · Other expenses: STAFF RELATIONS

    total $182,048

  • 24e · All other expenses

    total $259,954

Balance sheet

Part X, book values.

  • 2 · Savings and temporary cash investments

    beginning of year $7,287,919 · end of year $2,437,249

  • 4 · Accounts receivable

    beginning of year $2,287,040 · end of year $2,353,301

  • 5 · Loans and receivables from officers and key people

    beginning of year $0 · end of year $0

  • 6 · Loans and receivables from disqualified persons

    beginning of year $0 · end of year $0

  • 9 · Prepaid expenses and deferred charges

    beginning of year $519,722 · end of year $405,455

  • 10a · Land, buildings and equipment: cost or other basis

    $1,986,812

  • 10b · Land, buildings and equipment: accumulated depreciation

    $752,811

  • 10c · Land, buildings and equipment, net

    beginning of year $1,287,745 · end of year $1,234,001

  • 12 · Investments: other securities

    beginning of year $0

  • 13 · Investments: program-related

    beginning of year $0

  • 15 · Other assets

    beginning of year $252,403 · end of year $228,481

  • 17 · Accounts payable and accrued expenses

    beginning of year $1,829,005 · end of year $1,463,717

  • 22 · Loans and payables to officers and key people

    beginning of year $0 · end of year $0

  • 25 · Other liabilities

    beginning of year $254,440 · end of year $233,614

  • 27 · Net assets without donor restrictions

    beginning of year $9,551,384 · end of year $4,961,156

Mission and programs · 2024

Mission

SEE SCHEDULE O

Activities or mission (Part I)

EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE MID-SOUTH, SOUTHWEST, AND MOUNTAN WEST MARKETS OF THE UNITED STATES THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN.

  • NATIONAL UNIFIED MARKETING PLAN DIRECT SUPPORT. DAIRY MAX PROVIDES FUNDING TO HELP SUPPORT THE NATIONAL UNIFIED MARKETING PLAN FOR PROMOTION AND RESEARCH OF GENERIC DAIRY PRODUCTS.

  • IMAGE AND INDUSTRY RELATIONS PROGRAMS TO SUPPORT THE NATIONAL AND REGIONAL GENERIC DAIRY PROMOTION PROGRAM.

  • CHILD NUTRITION AND FITNESS PROGRAMS DEDICATED TO ENHANCE THE HEALTH AND NUTRITION OF CHILDREN IN AND OUT OF SCHOOLS IN THE DAIRY MAX MARKET STATES.

As filed on the 2024 return.

Listed in Part VII

  • Jim Deaton

    Treasurer

    Total calculated
    $20,475
    From this org
    $20,475
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Mary Kraft

    Chair

    Total calculated
    $37,775
    From this org
    $37,775
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Mike Marley

    1st Vice Chair

    Total calculated
    $7,300
    From this org
    $7,300
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Robert Brouwer

    2nd Vice Chair

    Total calculated
    $14,962
    From this org
    $14,962
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Sieto Mellema

    3rd Vice Chair

    Total calculated
    $1,100
    From this org
    $1,100
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Angela Wood

    Director

    Total calculated
    $7,713
    From this org
    $7,713
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Angie Meyer

    Director

    Total calculated
    $5,150
    From this org
    $5,150
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Ashley Edstrom

    Director

    Total calculated
    $4,500
    From this org
    $4,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Britt Dinis

    Director (From 2/1/24)

    Total calculated
    $3,975
    From this org
    $3,975
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Casey Devries

    Director

    Total calculated
    $0
    Hours/week
    1

  • Dale Jones

    Director

    Total calculated
    $0
    Hours/week
    1

  • David Jackson

    Director

    Total calculated
    $6,275
    From this org
    $6,275
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Eddie Schaap

    Director

    Total calculated
    $8,750
    From this org
    $8,750
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Foy Chapin

    Director

    Total calculated
    $0
    Hours/week
    1

  • James Doecheff Jr

    Director

    Total calculated
    $2,750
    From this org
    $2,750
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • John Boer

    Director

    Total calculated
    $6,675
    From this org
    $6,675
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Keith Teichman

    Director

    Total calculated
    $4,950
    From this org
    $4,950
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Kyndra Brown

    Director

    Total calculated
    $4,200
    From this org
    $4,200
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Mark Sustaire

    Director

    Total calculated
    $2,850
    From this org
    $2,850
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Natasha TeVelde

    Director

    Total calculated
    $2,200
    From this org
    $2,200
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Nathan Moroney

    Director

    Total calculated
    $4,250
    From this org
    $4,250
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Neil Hoff

    Director

    Total calculated
    $12,625
    From this org
    $12,625
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Ron Shelton

    Director

    Total calculated
    $7,525
    From this org
    $7,525
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Ryan Schaap

    Director

    Total calculated
    $6,438
    From this org
    $6,438
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Susie Sharkey

    Director

    Total calculated
    $4,450
    From this org
    $4,450
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Tara Vander Dussen

    Director

    Total calculated
    $1,450
    From this org
    $1,450
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Tim Bernhardt

    Director

    Total calculated
    $14,775
    From this org
    $14,775
    From related orgs
    $0
    Other
    $0
    Hours/week
    1

  • Michael Konkle

    CEO (Until 12/31/24)

    Total calculated
    $367,263
    From this org
    $309,505
    From related orgs
    $0
    Other
    $57,758
    Hours/week
    40

  • Quinton Baily

    CFO

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
17 November 2025
IRS schema version
2024v5.1
Source object
202533219349314748

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