Form 990 for tax year 2024
Filed by SANTA ROSA CHAMBER OF COMMERCE.
Totals
- Total revenue
- $3,463,938
- Total expenses
- $3,779,706
- Contributions and grants received
- $7,650
- Grants paid
- $0
- Program service revenue
- $3,364,483
- Investment income
- $57,226
- Other revenue
- $34,579
- Total assets, end of year
- $3,216,702
- Total liabilities, end of year
- $989,903
- Net assets or fund balances, end of year
- $2,226,799
- Program services expenses (Part IX)
- not reported
- Management and general expenses
- not reported
- Fundraising expenses
- not reported
- Program service expenses (Part III)
- not reported
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1f · All other contributions, gifts and grants
$7,650
-
2a · Program service revenue: CONTRACT REVENUE
total $2,391,267 · related or exempt $2,391,267
-
2b · Program service revenue: MEMBERSHIP DUES
total $553,837 · related or exempt $553,837
-
2c · Program service revenue: EVENTS
total $265,657 · related or exempt $265,657
-
2d · Program service revenue: PROGRAM REVENUE
total $120,958 · related or exempt $120,958
-
2e · Program service revenue: OTHER REVENUE
total $32,764 · related or exempt $32,764
-
3 · Investment income
total $57,226 · excluded $57,226
-
5 · Royalties
total $8,000 · related or exempt $8,000
-
10a · Gross sales of inventory
$19,130
-
10b · Cost of goods sold
$17,551
-
10c · Net income from sales of inventory
total $1,579 · related or exempt $1,579
-
11a · Other revenue: ADMIN/OVERHEAD
total $25,000 · related or exempt $25,000
-
11e · Other revenue, total
$25,000
Functional expenses
Part IX, the statement of functional expenses.
-
5 · Compensation of officers, directors and key employees
total $506,993
-
7 · Other salaries and wages
total $1,076,733
-
9 · Other employee benefits
total $106,370
-
10 · Payroll taxes
total $113,668
-
11c · Fees: accounting
total $45,100
-
12 · Advertising and promotion
total $620,096
-
16 · Occupancy
total $71,461
-
17 · Travel
total $24,921
-
19 · Conferences, conventions and meetings
total $893
-
20 · Interest
total $44,849
-
22 · Depreciation, depletion and amortization
total $180,245
-
23 · Insurance
total $25,111
-
24a · Other expenses: PROGRAM EXPENSE
total $318,462
-
24b · Other expenses: OUTSIDE SERVICES
total $214,706
-
24c · Other expenses: EVENT EXPENSE
total $162,260
-
24d · Other expenses: COMMUNICATIONS
total $77,556
-
24e · All other expenses
total $190,282
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $2,473,207 · end of year $1,576,949
-
2 · Savings and temporary cash investments
beginning of year $112,186 · end of year $548,094
-
4 · Accounts receivable
beginning of year $1,370,203 · end of year $511,719
-
9 · Prepaid expenses and deferred charges
beginning of year $30,163 · end of year $54,462
-
10a · Land, buildings and equipment: cost or other basis
$219,283
-
10b · Land, buildings and equipment: accumulated depreciation
$135,499
-
10c · Land, buildings and equipment, net
beginning of year $116,395 · end of year $83,784
-
15 · Other assets
beginning of year $558,506 · end of year $441,694
-
17 · Accounts payable and accrued expenses
beginning of year $1,088,281 · end of year $205,600
-
19 · Deferred revenue
beginning of year $389,107 · end of year $291,379
-
25 · Other liabilities
beginning of year $640,705 · end of year $492,924
-
27 · Net assets without donor restrictions
beginning of year $2,542,567 · end of year $2,226,799
Mission and programs · 2024
Mission
THE SANTA ROSA CHAMBER OF COMMERCE'S MISSION IS TO SUPPORT, PROMOTE AND ADVOCATE FOR OUR MEMBERS AND CREATE A VIBRANT, SUSTAINABLE ECONOMY FOR ALL IN OUR REGION.
Activities or mission (Part I)
THE SANTA ROSA CHAMBER OF COMMERCE IS THE BUSINESS ASSOCIATION FOR SANTA ROSA AND WORKS COLLABORATIVELY WITH OTHER LOCAL CHAMBERS, NONPROFITS, AND GOVERNMENT AGENCIES TO AFFECT PROGRESS COUNTYWIDE. THE PROGRAM SERVICES INCLUDE NETWORKING, EDUCATION, MARKETING, ADVOCACY, WORKFORCE DEVELOPMENT, AND GENERAL BUSINESS SUPPORT.
-
THE CHAMBER OF COMMERCE IS THE BUSINESS ASSOCIATION FOR SANTA ROSA AND WORKS COLLABORATIVELY WITH OTHER LOCAL CHAMBERS, NONPROFITS, AND GOVERNMENT AGENCIES TO EFFECT ECONOMIC VITALITY AND PROGRESS COUNTY WIDE. THE PROGRAM SERVICES INCLUDE NETWORKING, MARKETING, EDUCATION, PUBLIC POLICY ADVOCACY AND GENERAL BUSINESS SUPPORT TO THE CHAMBER'S MEMBERS AND BEYOND. MAJOR EDUCATIONAL PROGRAMS INCLUDE LEADERSHIP SANTA ROSA, MIKE HAUSER ACADEMY (STEM), AND OUR PARTNERSHIP WITH FIRST FIVE SONOMA COUNTY PROMOTING FAMILY FRIENDLY WORKPLACE POLICIES AND EMPLOYER SUPPORTED CHILDCARE.
-
BUSINESS IMPROVEMENT AREA (BIA), ALSO KNOWN AS VISIT SANTA ROSA, REPRESENTS A SERVICE BOUND BY A CONTRACTUAL AGREEMENT BETWEEN THE CHAMBER OF COMMERCE AND THE CITY OF SANTA ROSA TO PROVIDE TOURISM MARKETING WITH THE GOAL OF DRAWING VISITORS TO SANTA ROSA, SPECIFICALLY INCLUDING OVERNIGHT STAYS AT LOCAL HOTELS/MOTELS TO INCLUDE GROUP BOOKINGS FOR CONVENTIONS, WEDDINGS, SPORTING EVENTS, ETC. AS PART OF THE TOURISM HOSTING, THE CHAMBER OF COMMERCE RUNS AND MANAGES THE CALIFORNIA WELCOME CENTER IN SANTA ROSA.
-
THE CHAMBER OF COMMERCE HAS BEEN THE HOST OF THE SONOMA COUNTY SMALL BUSINESS DEVELOPMENT CENTER, AKA "SONOMA SBDC", PROVIDING NO-COST ONE-TO-ONE ADVISING AND TRAINING TO SONOMA COUNTY BUSINESSES TO ASSIST IN NEW BUSINESS STARTS AND AID EXISTING BUSINESSES TO THRIVE AND GROW.
As filed on the 2024 return.
Listed in Part VII
-
Gilbert KellinGILBERT KELLIN
TREASURER
- Total calculated
- $0
- Hours/week
- 2
-
Spitzer AllisonSPITZER ALLISON
DIRECTOR, FINANCE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Benson AliciaBENSON ALICIA
DIRECTOR, IMMEDIATE PAST CHAIR
- Total calculated
- $0
- Hours/week
- 2
-
Edwards Heery MichelleEDWARDS HEERY MICHELLE
DIRECTOR, BOARD CHAIR ELECT
- Total calculated
- $0
- Hours/week
- 1
-
Martin JamesMARTIN JAMES
DIRECTOR, FINANCE COMMITTEE MEMBER
- Total calculated
- $0
- Hours/week
- 2
-
Wittke Schaffner LisaWITTKE SCHAFFNER LISA
DIRECTOR, BOARD CHAIR 2024
- Total calculated
- $0
- Hours/week
- 1
-
Carrillo BlytheCARRILLO BLYTHE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Chieffo ElisaCHIEFFO ELISA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Davis BradDAVIS BRAD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Evans LaniakeaEVANS LANIAKEA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Furber CeliaFURBER CELIA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Futrell HughFUTRELL HUGH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kalia AkashKALIA AKASH
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Mendoza ToddMENDOZA TODD
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Michaud ColletteMICHAUD COLLETTE
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Nazario XavierNAZARIO XAVIER
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Niday TroyNIDAY TROY
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Pungprakearti SamanthaPUNGPRAKEARTI SAMANTHA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Sedgwick TyffaniSEDGWICK TYFFANI
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Smith JessicaSMITH JESSICA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Velazquez HectorVELAZQUEZ HECTOR
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Wiglesworth AnitaWIGLESWORTH ANITA
DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Rumble PeterRUMBLE PETER
CEO - END 8/2024
- Total calculated
- $217,855
- From this org
- $187,750
- From related orgs
- $0
- Other
- $30,105
- Hours/week
- 38 + 2 related
Schedule J breakdown matched by us
- Base
- $187,750
- Bonus
- $0
- Other
- $0
- Deferred
- $9,387
- Nontaxable benefits
- $20,718
- Filer's total
- $217,855
-
Sweet AnandaSWEET ANANDA
CEO - START 11/2024
- Total calculated
- $165,321
- From this org
- $146,336
- From related orgs
- $0
- Other
- $18,985
- Hours/week
- 39 + 1 related
Schedule J breakdown matched by us
- Base
- $146,336
- Bonus
- $0
- Other
- $0
- Deferred
- $7,572
- Nontaxable benefits
- $11,413
- Filer's total
- $165,321
-
Gesualdo DebbieGESUALDO DEBBIE
COO, CORPORATE SECRETARY
- Total calculated
- $123,817
- From this org
- $110,711
- From related orgs
- $0
- Other
- $13,106
- Hours/week
- 38 + 2 related
-
Hinkle-Allinson CadanceHINKLE-ALLINSON CADANCE
EXECUTIVE DIRECTOR, DAO
- Total calculated
- $133,530
- From this org
- $120,071
- From related orgs
- $0
- Other
- $13,459
- Hours/week
- 40
-
Meyers JanelleMEYERS JANELLE
VP MARKETING/COMMS & VSR
- Total calculated
- $143,832
- From this org
- $129,470
- From related orgs
- $0
- Other
- $14,362
- Hours/week
- 40
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Written employment contract
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
NEW VISION SANTA ROSA FOUNDATION
501(C)(3) · FUNDRAISING · CA
Directly controlled by SANTA ROSA CHAMBER OF COMMERCE
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 6 October 2025
- IRS schema version
- 2024v5.2
- Source object
- 202502809349300340
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