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Nonprofiteer
← SOUTHERN TENNIS ASSOCIATION INC

Form 990 for tax year 2024

Filed by SOUTHERN TENNIS ASSOCIATION INC.

Totals

Total revenue
$15,007,445
Total expenses
$14,976,022
Contributions and grants received
$11,142,039
Grants paid
$8,648,729
Program service revenue
$3,018,107
Investment income
$847,299
Other revenue
$0
Total assets, end of year
$26,620,750
Total liabilities, end of year
$833,177
Net assets or fund balances, end of year
$25,787,573
Program services expenses (Part IX)
$12,079,322
Management and general expenses
$2,896,700
Fundraising expenses
$0
Program service expenses (Part III)
$12,079,322

Program services were 80.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1d · Related organizations

    $11,142,039

  • 2a · Program service revenue: MEMBERSHIP DUES

    total $2,409,532 · related or exempt $2,409,532

  • 2b · Program service revenue: SECTIONAL LEAGUE CHAMPIOINSHIP FE

    total $370,526 · related or exempt $370,526

  • 2c · Program service revenue: SPONSORSHIPS

    total $176,131 · related or exempt $176,131

  • 2d · Program service revenue: TOURNAMENT SANCTION FEES

    total $57,277 · related or exempt $57,277

  • 2e · Program service revenue: ADMINISTRATION - OTHER

    total $4,641 · related or exempt $4,641

  • 3 · Investment income

    total $668,144 · excluded $668,144

  • 7a · Gross sales of assets other than inventory

    securities $5,831,515

  • 7b · Less cost or other basis and sales expenses

    securities $5,652,360

  • 7c · Gain or loss

    securities $179,155

  • 7d · Net gain or loss

    total $179,155 · excluded $179,155

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $8,638,729 · program services $8,638,729

  • 2 · Grants to domestic individuals

    total $10,000 · program services $10,000

  • 5 · Compensation of officers, directors and key employees

    total $219,538 · program services $127,332 · management and general $92,206

  • 7 · Other salaries and wages

    total $2,632,334 · program services $1,488,561 · management and general $1,143,773

  • 8 · Pension plan contributions

    total $124,943 · program services $79,533 · management and general $45,410

  • 9 · Other employee benefits

    total $311,269 · program services $180,536 · management and general $130,733

  • 10 · Payroll taxes

    total $216,539 · program services $141,337 · management and general $75,202

  • 11b · Fees: legal

    total $7,980 · management and general $7,980

  • 11c · Fees: accounting

    total $25,350 · management and general $25,350

  • 11f · Fees: investment management

    total $66,055 · management and general $66,055

  • 11g · Fees: other

    total $172,976 · program services $118,961 · management and general $54,015

  • 12 · Advertising and promotion

    total $125,317 · program services $84,888 · management and general $40,429

  • 13 · Office expenses

    total $301,279 · program services $29,070 · management and general $272,209

  • 14 · Information technology

    total $31,093 · management and general $31,093

  • 16 · Occupancy

    total $118,282 · program services $8,321 · management and general $109,961

  • 17 · Travel

    total $504,831 · program services $223,181 · management and general $281,650

  • 19 · Conferences, conventions and meetings

    total $657,263 · program services $371,699 · management and general $285,564

  • 22 · Depreciation, depletion and amortization

    total $52,250 · management and general $52,250

  • 23 · Insurance

    total $11,329 · management and general $11,329

  • 24a · Other expenses: EVENTS

    total $748,665 · program services $577,174 · management and general $171,491

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $120 · end of year $120

  • 2 · Savings and temporary cash investments

    beginning of year $2,105,107 · end of year $298,484

  • 4 · Accounts receivable

    beginning of year $499,649 · end of year $347,549

  • 9 · Prepaid expenses and deferred charges

    beginning of year $80,236 · end of year $103,791

  • 10a · Land, buildings and equipment: cost or other basis

    $1,629,519

  • 10b · Land, buildings and equipment: accumulated depreciation

    $943,522

  • 10c · Land, buildings and equipment, net

    beginning of year $738,247 · end of year $685,997

  • 11 · Investments: publicly traded securities

    beginning of year $21,356,305 · end of year $24,362,947

  • 12 · Investments: other securities

    beginning of year $248,753 · end of year $259,790

  • 15 · Other assets

    beginning of year $836,283 · end of year $562,072

  • 17 · Accounts payable and accrued expenses

    beginning of year $492,704 · end of year $256,825

  • 25 · Other liabilities

    beginning of year $1,097,483 · end of year $576,352

  • 27 · Net assets without donor restrictions

    beginning of year $24,274,513 · end of year $25,787,573

Mission and programs · 2024

Mission

GROWING TENNIS TO INSPIRE HEALTHIER PEOPLE AND COMMUNITIES EVERYWHERE.

Activities or mission (Part I)

THE ASSOCIATION'S MISSION IS GROWING TENNIS TO INSPIRE HEALTHIER PEOPLE AND COMMUNITIES EVERYWHERE. THE ASSOCIATION PROMOTES THE DEVELOPMENT OF TENNIS AS A MEANS OF HEALTHFUL RECREATION AND PHYSICAL FITNESS, AS WELL AS, ESTABLISHES AND MAINTAINS RULES OF FAIR PLAY AND HIGH STANDARDS OF SPORTSMANSHIP.USTA SOUTHERN WAS FOUNDED IN 1886 AND IS FOCUSED ON THE DEVELOPMENT AND PROMOTION OF TENNIS WITHIN THE NINE STATES COMPRISING THE USTA SOUTHERN SECTION ALABAMA, ARKANSAS, GEORGIA, KENTUCKY, LOUISIANA, MISSISSIPPI, NORTH CAROLINA, SOUTH CAROLINA AND TENNESSEE. IT IS THE LARGEST OF 17 SECTIONAL ASSOCIATIONS THAT MAKE UP THE UNITED STATES TENNIS ASSOCIATION (USTA), THE NATIONAL GOVERNING BODY OF TENNIS IN THE UNITED STATES.

  • COMMUNITY TENNIS PROGRAM - THE ASSOCIATION PROVIDES A FRAMEWORK FOR OUR NETWORK OF COMMUNITY TENNIS ASSOCIATIONS TO SUPPORT AND PROMOTE THEIR MISSION, WHICH INCLUDES GRANTS, ORGANIZATIONAL DEVELOPMENT, AND CONTINUING EDUCATION. THIS INVOLVES DISTRIBUTIONS OF GRANTS AND ALLOCATIONS, COSTS TO HANDLE MAINTENANCE AND RECORDS, SUBMITTING OF DEPOSITS AND DISTRIBUTING FUNDS TO 9 STATES AND COMMUNITY ASSOCIATIONS.

    Expenses $10,098,871 · Grants $8,648,729 · Revenue $2,409,532

  • JUNIOR DEVELOPMENT PROGRAM -THE ASSOCIATION PROVIDES JUNIOR TENNIS PROGRAMMING FOR JUNIOR TOURNAMENTS AT BOTH THE ENTRY LEVEL AND THE ADVANCED LEVEL, JUNIOR TEAM TENNIS, AND IN SCHOOL AND AFTER SCHOOL TENNIS PROGRAMMING VIA THE PHYSICAL EDUCATION DEPARTMENT OF SCHOOLS.

    Expenses $846,849 · Revenue $57,277

  • ADULT PROGRAM - THE ASSOCIATION PROVIDES ADULT AND SENIOR TENNIS PROGRAMMING FOR ADULT TOURNAMENTS AT BOTH THE LEVEL BASE AND AGE BASE, ADULT LEAGUES, SOCIAL LEAGUES AND INTRODUCTORY PROGRAMMING FOR NEW PLAYERS.

    Expenses $1,133,602 · Revenue $551,298

As filed on the 2024 return.

Listed in Part VII

  • Brett Schwartz

    PRESIDENT & CEO

    Total calculated
    $0
    Hours/week
    25

  • Ted Reese

    EXECUTIVE VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Beth Hopkins

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Ashley Massengale

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Drew Meyers

    VICE PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Dave Neuhart

    SECRETARY

    Total calculated
    $0
    Hours/week
    1

  • John Herring

    TREASURER

    Total calculated
    $0
    Hours/week
    1

  • Carol Alan

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1

  • Ernie James

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1

  • Rainey Johns

    DIRECTOR-AT-LARGE

    Total calculated
    $0
    Hours/week
    1

  • Randy Jackson

    USTA DELEGATE

    Total calculated
    $0
    Hours/week
    1

  • Matthew Olson

    EXECUTIVE DIRECTOR & COO

    Total calculated
    $242,159
    From this org
    $219,538
    From related orgs
    $0
    Other
    $22,621
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $212,040
    Bonus
    $7,498
    Other
    $0
    Deferred
    $11,087
    Nontaxable benefits
    $11,534
    Filer's total
    $242,159

  • Christopher Walling

    ADULT TENNIS/HR DIRECTOR

    Total calculated
    $164,454
    From this org
    $145,750
    From related orgs
    $0
    Other
    $18,704
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $139,350
    Bonus
    $6,400
    Other
    $0
    Deferred
    $7,320
    Nontaxable benefits
    $11,384
    Filer's total
    $164,454

  • Haldor Regi

    IT DIRECTOR

    Total calculated
    $135,454
    From this org
    $128,000
    From related orgs
    $0
    Other
    $7,454
    Hours/week
    40

  • Maria Cercone

    DIR. OF JR. TENNIS DEV

    Total calculated
    $138,888
    From this org
    $121,668
    From related orgs
    $0
    Other
    $17,220
    Hours/week
    40

  • Andrew Feldman

    COMMUNITY TENNIS DIRECTOR

    Total calculated
    $137,583
    From this org
    $120,500
    From related orgs
    $0
    Other
    $17,083
    Hours/week
    40

  • Cheryl Jones

    DIRECTOR

    Total calculated
    $127,518
    From this org
    $112,480
    From related orgs
    $0
    Other
    $15,038
    Hours/week
    40

  • John Callen

    COO (FORMER)

    Total calculated
    $307,626
    From this org
    $0
    From related orgs
    $0
    Other
    $307,626
    Hours/week
    0

    Schedule J breakdown matched by us

    Base
    $0
    Bonus
    $0
    Other
    $0
    Deferred
    $307,626
    Nontaxable benefits
    $0
    Filer's total
    $307,626

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Health or social club dues or initiation fees
  • 3 · Compensation committee
  • 3 · Approval by the board or compensation committee
  • 7 · Other non-fixed payments

Answered no

  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART I, LINE 1B
EXECUTIVE DIRECTOR - MONTHLY HEALTH CLUB DUES.
PART I, LINE 7
THE ORGANIZATION PROVIDED BONUSES TO QUALIFIED OFFICERS AND HIGHEST COMPENSATED EMPLOYEES THAT ARE NON-FIXED AND VARY, YEAR OVER YEAR.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

The 10 largest by cash amount. The API serves every itemized grant.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Provenance

Return type
form_990
Tax year
2024
Filed
14 November 2025
IRS schema version
2024v5.2
Source object
202523209349301212

Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.

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