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← HILARITY FOR CHARITY

Form 990 for tax year 2024

Filed by HILARITY FOR CHARITY.

Totals

Total revenue
$4,680,684
Total expenses
$4,122,468
Contributions and grants received
$4,309,516
Grants paid
$1,172,814
Program service revenue
$0
Investment income
$367,230
Other revenue
$3,938
Total assets, end of year
$2,960,061
Total liabilities, end of year
$271,619
Net assets or fund balances, end of year
$2,688,442
Program services expenses (Part IX)
$3,229,033
Management and general expenses
$334,998
Fundraising expenses
$558,437
Program service expenses (Part III)
$3,229,033

Program services were 78.3% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1c · Fundraising events

    $1,547,636

  • 1f · All other contributions, gifts and grants

    $2,761,880

  • 1g · Noncash contributions included above

    $176,879

  • 3 · Investment income

    total $77,298 · excluded $77,298

  • 7a · Gross sales of assets other than inventory

    securities $455,988

  • 7b · Less cost or other basis and sales expenses

    securities $166,056

  • 7c · Gain or loss

    securities $289,932

  • 7d · Net gain or loss

    total $289,932 · excluded $289,932

  • 8a · Fundraising events: gross income

    $243,838

  • 8a · Fundraising events: contributions included on line 1c

    $1,547,636

  • 8b · Fundraising events: direct expenses

    $243,838

  • 11a · Other revenue: OTHER INCOME

    total $3,938 · excluded $3,938

  • 11e · Other revenue, total

    $3,938

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $1,150,314 · program services $1,150,314

  • 2 · Grants to domestic individuals

    total $22,500 · program services $22,500

  • 5 · Compensation of officers, directors and key employees

    total $226,034 · program services $198,729 · management and general $6,826 · fundraising $20,479

  • 7 · Other salaries and wages

    total $777,057 · program services $683,188 · management and general $23,468 · fundraising $70,401

  • 9 · Other employee benefits

    total $123,227 · program services $95,795 · management and general $18,292 · fundraising $9,140

  • 10 · Payroll taxes

    total $114,101 · program services $101,822 · management and general $1,704 · fundraising $10,575

  • 11b · Fees: legal

    total $5,899 · program services $5,899

  • 11c · Fees: accounting

    total $68,338 · management and general $68,338

  • 11g · Fees: other

    total $863,237 · program services $575,777 · management and general $141,175 · fundraising $146,285

  • 12 · Advertising and promotion

    total $111,446 · program services $94,503 · fundraising $16,943

  • 13 · Office expenses

    total $53,270 · program services $14,069 · management and general $6,822 · fundraising $32,379

  • 14 · Information technology

    total $36,988 · program services $33,859 · management and general $3,129

  • 17 · Travel

    total $131,446 · program services $77,056 · management and general $1,975 · fundraising $52,415

  • 22 · Depreciation, depletion and amortization

    total $33,175 · program services $995 · management and general $32,180

  • 23 · Insurance

    total $13,138 · program services $10,510 · management and general $657 · fundraising $1,971

  • 24a · Other expenses: EVENT EXPENSES

    total $176,173 · program services $33,624 · management and general $80 · fundraising $142,469

  • 24b · Other expenses: BAD DEBT EXPENSE

    total $100,000 · program services $100,000

  • 24c · Other expenses: DUES & SUBSCRIPTIONS

    total $57,926 · program services $26,690 · management and general $20,377 · fundraising $10,859

  • 24d · Other expenses: BANK & OTHER FEES

    total $46,522 · program services $2,098 · management and general $182 · fundraising $44,242

  • 24e · All other expenses

    total $11,677 · program services $1,605 · management and general $9,793 · fundraising $279

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $196,254 · end of year $298,536

  • 2 · Savings and temporary cash investments

    beginning of year $1,255,339 · end of year $1,540,155

  • 3 · Pledges and grants receivable

    beginning of year $411,658 · end of year $963,300

  • 8 · Inventories for sale or use

    beginning of year $19,998 · end of year $19,611

  • 9 · Prepaid expenses and deferred charges

    beginning of year $21,428 · end of year $9,057

  • 10a · Land, buildings and equipment: cost or other basis

    $127,760

  • 10b · Land, buildings and equipment: accumulated depreciation

    $111,078

  • 10c · Land, buildings and equipment, net

    beginning of year $39,400 · end of year $16,682

  • 12 · Investments: other securities

    beginning of year $276,665 · end of year $112,720

  • 17 · Accounts payable and accrued expenses

    beginning of year $90,516 · end of year $271,619

  • 27 · Net assets without donor restrictions

    beginning of year $1,734,613 · end of year $2,025,109

  • 28 · Net assets with donor restrictions

    beginning of year $395,613 · end of year $663,333

Mission and programs · 2024

Mission

THROUGH INNOVATIVE PROGRAMMING, HILARITY FOR CHARITY SEEKS TO RAISE AWARENESS, INSPIRE CHANGE, AND SIGNIFICATNLY IMPROVE THE OUTCOMES FOR FAMILY MEMBERS CONTENDING WITH ALZHEIMER'S. WE AIM TO ACCELERATE PROGRESS IN ALZHEIMER'S CARE AND SUPPORT, PROVIDE EDUCATION TO YOUNG PEOPLE ABOUT BRAIN HEALTH AND PREVENTION AND BRING LAUGHTER TO THOSE COPING WITH ALZHEIMER'S.

Activities or mission (Part I)

TO RAISE AWARENESS, INSPIRE CHANGE, AND ACCELERATE PROGRESS IN ALZHEIMER'S CARE AND PREVENTION.

  • HFC CARE GRANTS - HFC IS PROVIDING FREE EXCEPTIONAL IN-HOME CARE RELIEF TO FAMILIES CONTENDING WITH ALZHEIMER'S. THE HFC HOME CARE GRANT IS DESIGNED TO RELIEVE CAREGIVERS AND GIVE THEM TIME TO REST, RECHARGE AND FOCUS ON THEIR PERSONAL AND PROFESSIONAL LIFE. FUNDS PREVIOUSLY TRANSFERRED TO A PARTNER AGENCY WERE USED TO HELP FUND THIS PROGRAM IN THE CURRENT YEAR.

    Expenses $1,060,777 · Grants $742,549

  • SUPPORT GROUPS - HFC'S ONLINE SUPPORT GROUPS ARE FREE AND DESIGNED TO HELP FAMILY MEMBERS AND CAREGIVERS WHO HAVE A LOVED ONE WITH ALZHEIMER'S OR RELATED DEMENTIA. GROUPS ARE LED BY CREDENTIALIZED FACILITATORS AND TRAINED GROUP LEADERS WHO HAVE EXPERIENCE SUPPORTING ALZHEIMER'S CAREGIVERS. MOST GROUPS MEET WEEKLY AND THEY'RE DESIGNED TO FIT WITHIN THE CAREGIVER'S BUSY LIVES. HFC'S ONLINE SUPPORT GROUPS EXPERIENCED SIGNIFICANT AND INTENTIONAL GROWTH BETWEEN 2019 AND 2022.

    Expenses $558,550

  • DOCUMENTARY - TAKING CARE IS A DOCUMENTARY THAT FOLLOWS SETH ROGEN AND LAUREN MILLER ROGEN AS THEY NAVIGATE LAUREN'S MORTHER'S EARLY ONSET ALZHEIMER'S DISEASE. THEIR EXPERIENCE INSPIRED THE COUPLE TO FOUND HFC, AND AN EDUCATIONAL IMPACT CAMPAIGN ACCOMPANIED THE FILM'S LAUNCH AND PUBLIC SCREENINGS TO RAISE AWARENESS AND DRIVE CHANGE.

    Expenses $431,491 · Grants $332,500

  • CAREGIVER WELLNESS - HFC PROVIDES FREE, EDUCATIONAL, INTERACTIVE, AND INFORMATIVE ONLINE EVENTS THROUGHOUT THE YEAR TO SUPPORT UNPAID ALZHEIMER'S FAMILY CAREGIVERS. THESE VIRTUAL EVENTS INCLUDE OUR CARECON, CARETERTAINMENT, AND WELLNESS WORKSHOPS THAT COVER A RANGE OF TOPICS TO SUPPORT CAREGIVERS WHO PROVIDE CARE TO A LOVED ONE WITH ALZHEIMER'S. ALL PROGRAM WORKSHOPS ARE DESIGNED TO EDUCATE, INSPIRE, AND EMPOWER CAREGIVERS WITH THE TOOLS THEY NEED TO BE EMOTIONALLY AND PHYSICALLY PREPARED FOR THE CAREGIVING JOURNEY. YOUTH MOVEMENT AGAINST ALZHEIMER'S - YMAA EMPOWERS HIGH SCHOOL AND COLLEGE STUDENTS TO CHANGE THE TRAJECTORY OF ALZHEIMER'S DISEASE THROUGH EDUCATION, AWARENESS, AND COLLECTIVE ACTION. OUR AIM IS TO REDUCE THE STIGMA ASSOCIATED WITH ALZHEIMER'S DISEASE AND DEMENTIA BY PROMOTING DISEASE EDUCATION, PROVIDING OPPORTUNITIES TO CONNECT AND SUPPORT THOSE AFFECTED BY THE DISEASE, AND INSPIRE A GENERATION OF YOUTH TO TAKE ACTION TO PROTECT THEIR OWN BRAIN HEALTH BY LEARNING ABOUT AND PRACTICING BRAIN HEALTHY HABITS. HFCUNIVERSE - HFCU IS AN INNOVATIVE LEARNING PLATFORM THAT EMPOWERS HIGH SCHOOL AND COLLEGE STUDENTS TO TAKE ACTION IN THE FIGHT AGAINST ALZHEIMER'S. THROUGH HFC'S ENGAGING VIDEO COURSEWORK, STUDENTS GAIN ESSENTIAL KNOWLEDGE ABOUT HOW ALZHEIMER'S AND DEMENTIA AFFECT THE BRAIN, THE LIFESTYLE CHOICES THAT CAN LOWER RISK, AND THE BRAIN HEALTHY HABITS THAT PROMOTE LIFELONG COGNITIVE WELLNESS. BY EDUCATING THE NEXT GENERATION, HFCU HELPS BUILD A MOVEMENT OF INFORMED YOUNG PEOPLE WHO ARE PREPARED TO CHAMPION PREVENTION AND CHANGE THE FUTURE OF BRAIN HEALTH. RESEARCH, EDUCATION & CULTURE CHANGE - HILARITY FOR CHARITY TAKES A NEW APPROACH TO FIGHTING ALZHEIMER'S DISEASE. COMBINING EDUCATION AND ENTERTAINMENT, HFC WORKS TO EDUCATE YOUNG PEOPLE ABOUT BRAIN HEALTHY HABITS AND CREATE THE NEXT GENERATION OF ALZHEIMER'S ADVOCATES.

    Expenses $1,178,215 · Grants $97,765

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Bonnie Wattles

    EXECUTIVE DI

    Total calculated
    $235,096
    From this org
    $226,034
    From related orgs
    $0
    Other
    $9,062
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $226,034
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $9,062
    Filer's total
    $235,096

  • Alexandra Villano

    SENIOR DIREC

    Total calculated
    $178,376
    From this org
    $152,208
    From related orgs
    $0
    Other
    $26,168
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $152,208
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $26,168
    Filer's total
    $178,376

  • Diana McHugh

    SENIOR DIREC

    Total calculated
    $153,432
    From this org
    $144,726
    From related orgs
    $0
    Other
    $8,706
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $144,726
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    $8,706
    Filer's total
    $153,432

  • Joseph Demidovich

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Evan Goldberg

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • David Leventhal

    DIRECTOR

    Total calculated
    $0
    Hours/week
    1

  • Dan Miller

    TREASURER/SE

    Total calculated
    $0
    Hours/week
    1

  • Lauren Miller Rogen

    PRESIDENT

    Total calculated
    $0
    Hours/week
    1

  • Seth Rogen

    VICE PRESIDE

    Total calculated
    $0
    Hours/week
    1

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Form 990 of other organizations
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Provenance

Return type
form_990
Tax year
2024
Filed
16 October 2025
IRS schema version
2024v5.0
Source object
202543029349300919

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