Form 990 for tax year 2024

Totals

Total revenue

$1,445,866

Total expenses

$1,989,250

Contributions and grants received

$1,053,080

Grants paid

$0

Program service revenue

$291,792

Investment income

$301

Other revenue

$100,693

Total assets, end of year

$156,534

Total liabilities, end of year

$1,605,567

Net assets or fund balances, end of year

-$1,449,033

Program services expenses (Part IX)

— not reported

Management and general expenses

— not reported

Fundraising expenses

— not reported

Program service expenses (Part III)

— not reported

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Mission and programs · 2024

• MEDIA AND PUBLIC RELATIONS - THE FOUNDATION AND ITS MEDIA RELATIONS TEAM WORKED ON KEEPING THE PUBLIC INFORMED ON THE VALUE OF INSURANCE. ITS USAGE OF AWARENESS HAVE GREATLY INCREASED THE COVERAGE OF THE FOUNDATION'S PROGRAMS AND EDUCATIONAL PIECES RECEIVE.

• THE FOUNDATION'S ADVERTISING OUTREACH IS AN EFFORT TO EDUCATE CONSUMERS AND ENERGIZE THE FIELD. WE ADVERTISE ON CONSUMER WEBSITES WITH DIGITAL ADVERTISEMENTS FEATURING STORIES FROM THE AWARENESS MONTH CAMPAIGN, REAL LIFE STORIES OR LIFE LESSONS PROGRAMS. THESE ADS APPEARED ON THE FOLLOWING WEBSITES: HULU, YOUTUBE, AOL, AND MANY OTHER ONLINE SITES AND SOCIAL MEDIA PLATFORMS.

• DIGITAL PLATFORM - THE FOUNDATION'S NEWLY LAUNCHED PLATFORM WHICH PROVIDES ALL THE FOUNDATION'S RESOURCES IN A DIGITAL FORMAT TO BE USED BY INSURANCE COMPANIES AND AGENTS IN EDUCATING CONSUMERS ABOUT LIFE INSURANCE AND ITS RELATED PRODUCTS.

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

• THE LIFE FUND

  501(C)(3) · EDUCATIONAL · DC

  Directly controlled by NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS

• NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS

  501(C)(6) · MEMBERSHIP · DC

Provenance

Return type

form_990

Tax year

2024

Filed

10 November 2025

IRS schema version

2024v5.2

Source object

202523149349304297

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