Form 990 for tax year 2025
Filed by ASIAN CULTURE AND MEDIA ALLIANCE INC.
Totals
- Total revenue
- $157,700
- Total expenses
- $278,781
- Contributions and grants received
- $157,700
- Grants paid
- $0
- Program service revenue
- $0
- Investment income
- $0
- Other revenue
- $0
- Total assets, end of year
- $198,396
- Total liabilities, end of year
- $20,300
- Net assets or fund balances, end of year
- $178,096
- Program services expenses (Part IX)
- $203,764
- Management and general expenses
- $1,092
- Fundraising expenses
- $73,925
- Program service expenses (Part III)
- $203,764
Program services were 73.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$46,500
-
1e · Government grants (contributions)
$73,200
-
1f · All other contributions, gifts and grants
$38,000
-
3 · Investment income
total $0
-
4 · Income from investment of tax-exempt bond proceeds
total $0
-
5 · Royalties
total $0
-
6d · Net rental income or loss
total $0
-
7d · Net gain or loss
total $0
-
8c · Net income from fundraising events
total $0
-
9c · Net income from gaming
total $0
-
10c · Net income from sales of inventory
total $0
-
11e · Other revenue, total
$0
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $0
-
2 · Grants to domestic individuals
total $0
-
3 · Grants to foreign organizations and individuals
total $0
-
4 · Benefits paid to or for members
total $0
-
5 · Compensation of officers, directors and key employees
total $0
-
6 · Compensation of disqualified persons
total $0
-
7 · Other salaries and wages
total $0
-
8 · Pension plan contributions
total $0
-
9 · Other employee benefits
total $0
-
10 · Payroll taxes
total $0
-
11a · Fees: management
total $0
-
11b · Fees: legal
total $0
-
11c · Fees: accounting
total $0
-
11d · Fees: lobbying
total $0
-
11e · Fees: professional fundraising services
total $0
-
11f · Fees: investment management
total $0
-
11g · Fees: other
total $0
-
12 · Advertising and promotion
total $0
-
13 · Office expenses
total $0
-
14 · Information technology
total $0
-
15 · Royalties
total $0
-
16 · Occupancy
total $0
-
17 · Travel
total $0
-
18 · Travel or entertainment for public officials
total $0
-
19 · Conferences, conventions and meetings
total $0
-
20 · Interest
total $0
-
21 · Payments to affiliates
total $0
-
22 · Depreciation, depletion and amortization
total $0
-
23 · Insurance
total $0
-
24a · Other expenses: TAKE ONE PROGRAM
total $58,000 · program services $58,000
-
24b · Other expenses: MARKETING AND ADVERTISING
total $36,554 · program services $36,554
-
24c · Other expenses: SHARED ROOTS
total $29,430 · program services $29,430
-
24d · Other expenses: MARKETING AND PROMOTIONS
total $28,175 · fundraising $28,175
-
24e · All other expenses
total $126,622 · program services $79,780 · management and general $1,092 · fundraising $45,750
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $162,081 · end of year $41,000
-
2 · Savings and temporary cash investments
beginning of year $20,000 · end of year $24,000
-
3 · Pledges and grants receivable
beginning of year $18,800 · end of year $34,430
-
4 · Accounts receivable
end of year $0
-
5 · Loans and receivables from officers and key people
end of year $0
-
6 · Loans and receivables from disqualified persons
end of year $0
-
7 · Other notes and loans receivable
end of year $0
-
8 · Inventories for sale or use
end of year $0
-
9 · Prepaid expenses and deferred charges
end of year $0
-
10a · Land, buildings and equipment: cost or other basis
$98,966
-
10c · Land, buildings and equipment, net
beginning of year $70,966 · end of year $98,966
-
11 · Investments: publicly traded securities
end of year $0
-
12 · Investments: other securities
end of year $0
-
13 · Investments: program-related
end of year $0
-
14 · Intangible assets
end of year $0
-
15 · Other assets
end of year $0
-
25 · Other liabilities
beginning of year $20,300 · end of year $20,300
-
27 · Net assets without donor restrictions
beginning of year $162,081 · end of year $141,781
-
28 · Net assets with donor restrictions
beginning of year $89,466 · end of year $36,315
Mission and programs · 2025
Mission
The Asian Cultural and Media Alliance (ACMA) is a 501(c)(3) nonprofit organization dedicated to promoting cultural awareness, appreciation, and empowerment among Asian Pacific Islander communities through media arts. Since 2013, ACMA has produced impactful programming such as the Asian Pacific Voices documentary and Radio podcast series, and the TAKE ONE Media Arts Academy, which provides hands-on vocational training to youth. ACMA also hosts the annual Asian Pacific Cultural Festival, a vibrant community event celebrating AANHPI heritage through cultural performances, culinary showcases, and vendor exhibits.
-
TAKE ONE YOUTH MEDIA ARTS ACADEMY.Recoginizing the need for accessible and affordable media resources, skills training and job creation opportunities to cultivate a diverse workforce, ACMA launched TAKE ONE in 2016 - a unique, immersive learning experience with an emphasis on financially disadvantaged transitional youth (ages 16-25).This free program provides participants with professional-level media skills, hands-on project-based learning, and real-world industry exposure. Beyond technical training, TAKE ONE fosters personal growth, career readiness, and job opportunities, equipping young content creators and filmmakers with the confidence, experience, and industry connections needed to thrive in the media landscape.
Expenses $58,000 · Grants $200,000
-
MARKETING AND ADVERTISINGEXPENSES RELATED TO PROMOTING THE ORGANIZATION'S PROGRAMS, EVENTS, AND INITIATIVES THROUGH DIGITAL MARKETING, WEBSITE UPDATES AND MAINTENANCE, SOCIAL MEDIA CAMPAIGNS, NEWSLETTERS, PRINT MATERIALS, AND OTHER OUTREACH EFFORTS DESIGNED TO INCREASE PUBLIC AWARENESS AND COMMUNITY PARTICIPATION.
Expenses $36,554
-
SHARED ROOTS INITIATIVEFUNDED BY THE UNIVERSITY OF CALIFORNIA AGRICULTURE AND NATURAL RESOURCES (UCANR), THE SHARED ROOTS INITIATIVE IS A COMMUNITY-BASED MEDIA AND EDUCATION PROJECT THAT PROMOTES THE CALIFORNIA LAND EQUITY (CALE) INITIATIVE. THE PROGRAM PRODUCES STORYTELLING CONTENT, WORKSHOPS, AND MULTILINGUAL RESOURCES FOCUSED ON FARMING, SUBSTAINABILITY, LAND ACCESS, AND CULTURAL FOOD TRADITIONS, PARTICULARLY BENEFITING UNDERSERVED COMMUNITIES IN SOUTHERN CALIFORNIA. THIS IS CURRENTLY A ONE-TIME PROJECT BUT MAY BE RENEWED DEPENDING ON FUTURE FUNDING AVAILABILITY.
Expenses $29,430
-
ASIAN PACIFIC VOICES TV & RADIO PODCAST SERIESAsian Pacific Voices is a dynamic collective of television and radio platforms dedicated to promoting and celebrating the rich arts, culture, and heritage of the Asian and Pacific Islander (API) communities. While rooted in San Diego, our reach extends throughout Southern California, amplifying diverse voices and stories that inspire, educate, and empower.Our Asian Pacific Voices Radio podcast is available on major podcast platforms, including YouTube, providing a space for meaningful conversations and storytelling. Meanwhile, our flagship program, Asian Pacific Voices TV, is an award-winning cable television series committed to uplifting the API community by offering representation and visibility in media. Reaching over 7 million households across California, the series serves as a powerful platform to highlight API achievements, traditions, and contributions.
Expenses $27,950
-
THE ASIAN PACIFIC CULTURAL FESTIVALAs part of our mission to strengthen the arts, cultural and creative sectors in serving our AANHPI community, ACMA hosts the annual Asian Pacific Cultural Festival to activate and engage our AANHPI's artistic and cultural leaders with other communities of color to promote commonalities, sow friendship and mutual respect.THE ASIAN PACIFIC CULTURAL FESTIVAL is San Diego's premier celebration of Asian and Pacific Islander (API) heritage, traditions, and contributions, bring together diverse communities for a day of cultural performances and interactive exhibits showcasing diverse arts and craft and culinary showcases. This free family-friendly event highlights API-owned businesses, artists, and organizations, fostering economic growth, cultural awareness, and community engagement, drawing 7,000 to 12,000 attendees annually, the festival serves as a vibrant platform for unity, education, and appreciation of API cultures in Southern California.
Expenses $26,950
-
COMMUNITY OUTREACHACTIVITIES CONDUCTED TO ENGAGE AND SERVE THE COMMUNITY THROUGH EDUCATIONALWORKSHOPS, CULTURAL PROGRAMS, PARTNERSHIPS WITH LOCAL ORGANIZATIONS, AND PUBLIC EVENTS THAT PROMOTE ACCESS TO MEDIA ARTS, CULTURAL AWARENESS, AND YOUTH DEVELOPMENT OPPORTUNITIES.
Expenses $24,880
As filed on the 2025 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
CATHLYN WK CHOI
Executive Dir.
- Total calculated
- $0
- Hours/week
- 30
-
DENNIS-MICHAEL BROUSSARD
Director
- Total calculated
- $0
- Hours/week
- 2.5
-
NINA ANGELA FOJAS
Director
- Total calculated
- $0
- Hours/week
- 2
-
EDDIE GOCHICOA
Director
- Total calculated
- $0
- Hours/week
- 1
-
ANAJALIKA SHARMA
Director
- Total calculated
- $0
- Hours/week
- 0
-
HYO SOON PARK
Secretary
- Total calculated
- $0
- Hours/week
- 1
-
ELLEN KEATON
Treasurer
- Total calculated
- $0
- Hours/week
- 1
-
JANE KIM
Director
- Total calculated
- $0
- Hours/week
- 0
-
ROSEMARY MANTANONA
Director
- Total calculated
- $0
- Hours/week
- 0
-
NANDA MEHTA
Vice Chair
- Total calculated
- $0
- Hours/week
- 1
-
JOANNE WHITLOCK
Director
- Total calculated
- $0
- Hours/week
- 1.5
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those.
Grants on this return
No itemized grants to organizations on this return.
Provenance
- Return type
- form_990
- Tax year
- 2025
- Filed
- 9 April 2026
- IRS schema version
- 2025v4.1
- Source object
- 202620999349301142
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