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← PANAMA CITY BEACH CONVENTION AND VISTORS BUREAU INC

Form 990 for tax year 2023

Filed by PANAMA CITY BEACH CONVENTION AND VISTORS BUREAU INC.

Totals

Total revenue
$21,085,425
Total expenses
$20,632,801
Contributions and grants received
$72,500
Grants paid
$0
Program service revenue
$20,956,590
Investment income
$102,171
Other revenue
-$45,836
Total assets, end of year
$9,059,178
Total liabilities, end of year
$2,735,470
Net assets or fund balances, end of year
$6,323,708
Program services expenses (Part IX)
$20,632,801
Management and general expenses
$0
Fundraising expenses
$0
Program service expenses (Part III)
$20,852,576

Program services were 100.0% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $72,500

  • 2a · Program service revenue: BAY COUNTY TDC CONTRACT

    total $18,323,958 · related or exempt $18,323,958

  • 2b · Program service revenue: SPORTS PARK

    total $2,395,296 · unrelated business $2,395,296

  • 2c · Program service revenue: SPONSORSHIP INCOME

    total $121,000 · related or exempt $121,000

  • 2d · Program service revenue: VISITORS GUIDE

    total $39,103 · unrelated business $39,103

  • 2e · Program service revenue: FILM COMMISSION

    total $30,000 · related or exempt $30,000

  • 2f · All other program service revenue

    total $47,233 · related or exempt $47,233

  • 3 · Investment income

    total $102,171 · related or exempt $102,171

  • 8a · Fundraising events: gross income

    $173,939

  • 8b · Fundraising events: direct expenses

    $219,775

  • 8c · Net income from fundraising events

    total -$45,836

Functional expenses

Part IX, the statement of functional expenses.

  • 5 · Compensation of officers, directors and key employees

    total $311,476 · program services $311,476

  • 7 · Other salaries and wages

    total $1,568,819 · program services $1,568,819

  • 8 · Pension plan contributions

    total $93,066 · program services $93,066

  • 10 · Payroll taxes

    total $146,328 · program services $146,328

  • 11a · Fees: management

    total $174,435 · program services $174,435

  • 11b · Fees: legal

    total $109,666 · program services $109,666

  • 11c · Fees: accounting

    total $36,605 · program services $36,605

  • 11g · Fees: other

    total $619,146 · program services $619,146

  • 12 · Advertising and promotion

    total $8,985,024 · program services $8,985,024

  • 13 · Office expenses

    total $217,640 · program services $217,640

  • 14 · Information technology

    total $18,131 · program services $18,131

  • 16 · Occupancy

    total $2,345,648 · program services $2,345,648

  • 17 · Travel

    total $93,202 · program services $93,202

  • 19 · Conferences, conventions and meetings

    total $264,641 · program services $264,641

  • 20 · Interest

    total $9,316 · program services $9,316

  • 22 · Depreciation, depletion and amortization

    total $125,597 · program services $125,597

  • 23 · Insurance

    total $384,416 · program services $384,416

  • 24a · Other expenses: SPECIAL EVENTS

    total $1,276,881 · program services $1,276,881

  • 24b · Other expenses: SPONSORSHIPS

    total $825,450 · program services $825,450

  • 24c · Other expenses: PUBLIC RELATIONS

    total $647,535 · program services $647,535

  • 24d · Other expenses: COGS

    total $635,211 · program services $635,211

  • 24e · All other expenses

    total $1,744,568 · program services $1,744,568

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $5,367,269 · end of year $5,563,181

  • 4 · Accounts receivable

    beginning of year $1,805,784 · end of year $1,410,065

  • 8 · Inventories for sale or use

    beginning of year $19,163 · end of year $14,504

  • 9 · Prepaid expenses and deferred charges

    beginning of year $707,244 · end of year $641,771

  • 10a · Land, buildings and equipment: cost or other basis

    $389,657

  • 10b · Land, buildings and equipment: accumulated depreciation

    $114,218

  • 10c · Land, buildings and equipment, net

    beginning of year $66,217 · end of year $275,439

  • 14 · Intangible assets

    beginning of year $259,125 · end of year $168,962

  • 15 · Other assets

    beginning of year $917,016 · end of year $985,256

  • 17 · Accounts payable and accrued expenses

    beginning of year $2,250,784 · end of year $1,800,505

  • 19 · Deferred revenue

    beginning of year $769,950 · end of year $684,965

  • 25 · Other liabilities

    beginning of year $250,000 · end of year $250,000

  • 27 · Net assets without donor restrictions

    beginning of year $5,871,084 · end of year $6,323,708

Mission and programs · 2023

Mission

PROVIDE DESTINATION SALES AND PROMOTIONAL SERVICES, DEVELOP SPECIAL EVENTS, AND WORK TO ENHANCE THE IMAGE OF PANAMA CITY BEACH AND ITS ATTRACTIONS.

  • CONDUCT A COMPREHENSIVE MARKETING PROGRAM WHICH ENHANCES THE IMAGE OF PANAMA CITY BEACH AND ATTRACTS MAXIMUM NUMBER OF VISITORS TO THE PCB TOURIST TAX DISTRICT. MANAGE, STAFF AND RESTOCK WITH COLLATERAL MATERIALS ALL OFFICIALLY DESIGNATED VISITOR CENTERS OPERATED ON BEHALF OF THE BAY COUNTY TDC AND THE PCBCVB.

    Expenses $16,660,995 · Revenue $18,696,862

  • ATTRACTING SPORTS TOURISM TOURNAMENTS AND OTHER EVENTS, THE OPERATION OF THE PUBLIX SPORTS PARK SUPPORTS, AND IS A FUNCTION OF, THE PANAMA CITY BEACH CONVENTION AND VISITORS BUREAU DESTINATION MARKETING EFFORTS.

    Expenses $2,694,925 · Revenue $2,434,399

  • PROVIDE PROFESSIONAL SPECIAL EVENT MANAGEMENT AND SUPPORT STAFF TO PRODUCE SPECIAL EVENTS THAT WILL ATTRACT ADDITIONAL VISITORS DURING SHOULDER AND OFF-PEAK SEASONS.

    Expenses $1,496,656 · Revenue $173,939

  • PROVIDE PROFESSIONAL SALES MANAGEMENT AND SUPPORT STAFF TO SEEK OUT AND DISTRIBUTE GROUP TOUR AND CONFERENCE SALES LEADS TO PANAMA CITY BEACH LODGING FACILITIES WITHIN THE SPECIAL TAXING DISTRICT.

As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • PHIL CHESTER

    DIRECTOR

    Total calculated
    $0
    Hours/week
    5

  • CLAIR PEASE

    CHAIRMAN

    Total calculated
    $0
    Hours/week
    2

  • JOHN PATRONIS

    SECRETARY/TR

    Total calculated
    $0
    Hours/week
    2

  • MIKE JANSEN

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • REGGIE JOHNS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • ANDY PHILLIPS

    VICE CHAIR

    Total calculated
    $0
    Hours/week
    2

  • JEFF DIBENEDICTIS

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • GARY WALSINGHAM

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • PAUL CASTO

    BOARD MEMBER

    Total calculated
    $0
    Hours/week
    2

  • DAN ROWE

    PRESIDENT

    Total calculated
    $311,476
    From this org
    $311,476
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $311,476
    Bonus
    not reported
    Other
    not reported
    Deferred
    not reported
    Nontaxable benefits
    not reported
    Filer's total
    $311,476

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

None.

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Provenance

Return type
form_990
Tax year
2023
Filed
14 August 2025
IRS schema version
2023v6.0
Source object
202502269349302050

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