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← GOODWILL INDUSTRIES OF NORTH CENTRAL WISC INC

Form 990 for tax year 2024

Filed by GOODWILL INDUSTRIES OF NORTH CENTRAL WISC INC.

Totals

Total revenue
$106,744,713
Total expenses
$101,446,301
Contributions and grants received
$45,165,485
Grants paid
$408,202
Program service revenue
$56,620,352
Investment income
$2,179,445
Other revenue
$2,779,431
Total assets, end of year
$121,146,711
Total liabilities, end of year
$19,040,911
Net assets or fund balances, end of year
$102,105,800
Program services expenses (Part IX)
$97,074,424
Management and general expenses
$4,155,203
Fundraising expenses
$216,674
Program service expenses (Part III)
$97,074,424

Program services were 95.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1a · Federated campaigns

    $89,819

  • 1c · Fundraising events

    $186,535

  • 1e · Government grants (contributions)

    $3,432,341

  • 1f · All other contributions, gifts and grants

    $41,456,790

  • 1g · Noncash contributions included above

    $39,987,360

  • 2a · Program service revenue: DONATED GOODS REVENUE OPERATIONS

    total $56,620,352 · related or exempt $56,620,352

  • 3 · Investment income

    total $1,655,973 · excluded $1,655,973

  • 6a · Gross rents

    real property $325,065

  • 6b · Less rental expenses

    real property $38,394

  • 6c · Rental income or loss

    real property $286,671

  • 6d · Net rental income or loss

    total $286,671 · excluded $286,671

  • 7a · Gross sales of assets other than inventory

    securities $516,699 · other assets $8,843

  • 7b · Less cost or other basis and sales expenses

    securities $0 · other assets $2,070

  • 7c · Gain or loss

    securities $516,699 · other assets $6,773

  • 7d · Net gain or loss

    total $523,472 · excluded $523,472

  • 8a · Fundraising events: gross income

    $30,895

  • 8a · Fundraising events: contributions included on line 1c

    $186,535

  • 8b · Fundraising events: direct expenses

    $195,110

  • 8c · Net income from fundraising events

    total -$164,215 · excluded -$164,215

  • 10a · Gross sales of inventory

    $5,641,229

  • 10b · Cost of goods sold

    $3,166,463

  • 10c · Net income from sales of inventory

    total $2,474,766 · related or exempt $2,474,766

  • 11d · All other revenue

    total $182,209 · related or exempt $182,209

  • 11e · Other revenue, total

    $182,209

Functional expenses

Part IX, the statement of functional expenses.

  • 2 · Grants to domestic individuals

    total $408,202 · program services $408,202

  • 5 · Compensation of officers, directors and key employees

    total $937,838 · management and general $937,838

  • 7 · Other salaries and wages

    total $31,992,874 · program services $30,495,995 · management and general $1,446,588 · fundraising $50,291

  • 8 · Pension plan contributions

    total $808,358 · program services $787,355 · management and general $19,707 · fundraising $1,296

  • 9 · Other employee benefits

    total $5,859,208 · program services $5,447,273 · management and general $402,931 · fundraising $9,004

  • 10 · Payroll taxes

    total $2,382,398 · program services $2,210,417 · management and general $168,328 · fundraising $3,653

  • 11b · Fees: legal

    total $140,577 · management and general $140,577

  • 11c · Fees: accounting

    total $83,190 · management and general $83,190

  • 11g · Fees: other

    total $3,782,343 · program services $3,676,955 · management and general $66,898 · fundraising $38,490

  • 12 · Advertising and promotion

    total $717,539 · program services $707,314 · management and general $10,225

  • 13 · Office expenses

    total $1,556,151 · program services $1,509,113 · management and general $21,705 · fundraising $25,333

  • 14 · Information technology

    total $1,436,625 · program services $1,254,539 · management and general $167,488 · fundraising $14,598

  • 16 · Occupancy

    total $3,626,187 · program services $3,519,057 · management and general $106,838 · fundraising $292

  • 17 · Travel

    total $788,596 · program services $697,298 · management and general $39,170 · fundraising $52,128

  • 19 · Conferences, conventions and meetings

    total $27,297 · program services $9,957 · management and general $13,615 · fundraising $3,725

  • 20 · Interest

    total $251,840 · program services $242,750 · management and general $9,090

  • 22 · Depreciation, depletion and amortization

    total $2,617,336 · program services $2,410,645 · management and general $203,795 · fundraising $2,896

  • 23 · Insurance

    total $604,972 · program services $570,001 · management and general $34,549 · fundraising $422

  • 24a · Other expenses: DONATED GOODS COGS

    total $39,855,314 · program services $39,855,314

  • 24b · Other expenses: EQUIPMENT REPAIRS & MAI

    total $844,125 · program services $782,769 · management and general $61,356

  • 24c · Other expenses: INDUSTRIAL SUPPLIES

    total $803,217 · program services $771,780 · management and general $23,500 · fundraising $7,937

  • 24d · Other expenses: REPAIRS & MAINTENANCE

    total $640,956 · program services $613,111 · management and general $27,845

  • 24e · All other expenses

    total $1,281,158 · program services $1,104,579 · management and general $169,970 · fundraising $6,609

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    end of year $94,650

  • 2 · Savings and temporary cash investments

    beginning of year $15,804,620 · end of year $18,182,038

  • 3 · Pledges and grants receivable

    end of year $418,424

  • 4 · Accounts receivable

    beginning of year $897,047 · end of year $164,580

  • 8 · Inventories for sale or use

    beginning of year $8,413,903 · end of year $8,462,857

  • 9 · Prepaid expenses and deferred charges

    beginning of year $837,773 · end of year $747,441

  • 10a · Land, buildings and equipment: cost or other basis

    $89,182,945

  • 10b · Land, buildings and equipment: accumulated depreciation

    $44,512,774

  • 10c · Land, buildings and equipment, net

    beginning of year $46,144,509 · end of year $44,670,171

  • 11 · Investments: publicly traded securities

    beginning of year $38,500,725 · end of year $42,430,303

  • 15 · Other assets

    beginning of year $6,464,834 · end of year $5,976,247

  • 17 · Accounts payable and accrued expenses

    beginning of year $5,576,380 · end of year $4,311,669

  • 20 · Tax-exempt bond liabilities

    beginning of year $11,587,658 · end of year $9,644,215

  • 25 · Other liabilities

    beginning of year $5,784,631 · end of year $5,085,027

  • 27 · Net assets without donor restrictions

    beginning of year $93,356,729 · end of year $101,406,080

  • 28 · Net assets with donor restrictions

    beginning of year $758,013 · end of year $699,720

Mission and programs · 2024

Mission

ELIMINATING BARRIERS TO EMPLOYMENT BY PROVIDING PATHWAYS FOR THOSE WHO ARE UNDERSERVED, UNDERREPRESENTED AND DISADVANTAGED WHO HAVE A GOAL OF BUILDING SKILLS THAT LEAD TO SUSTAINED EMPLOYMENT AND IMPROVED FINANCIAL STABILITY.

Activities or mission (Part I)

ELEVATING PEOPLE BY ELIMINATING BARRIERS TO EMPLOYMENT.GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN (GOODWILL NCW) IS A NONPROFIT HUMAN SERVICES ORGANIZATION AND SOCIAL ENTERPRISE. ITS MISSION IS "ELEVATING PEOPLE BY ELIMINATING BARRIERS TO EMPLOYMENT." GOODWILL NCW PROVIDES PATHWAYS FOR PEOPLE WHO ARE UNDERSERVED, UNDERREPRESENTED, AND DISADVANTAGED WHO HAVE A GOAL OF BUILDING SKILLS THAT LEAD TO SUSTAINED EMPLOYMENT AND IMPROVED FINANCIAL STABILITY. GOODWILL NCW TRACKS THEIR ABILITY TO DELIVER ON OUR MISSION AND THE BOARD OF DIRECTORS AND MANAGEMENT REVIEWS THIS ON A REGULAR BASIS. IN 2024 GOODWILL NCW MEASURED THE WAGE IMPACT OF IMPROVED FINANCIAL STABILITY. IN 2024, 725 INDIVIDUALS ENTERED EMPLOYMENT WITH ASSISTANCE FROM GOODWILL NCW AND ON AVERAGE EARNED AN AVERAGE INCREASE OF $7.38 PER HOUR AFTER RECEIVING SKILL-BUILDING AND EMPLOYMENT SERVICES FROM GOODWILL. THIS RESULTED IN A $4.5M ANNUAL INCREASE IN WAGES FOR INDIVIDUALS SERVED THROUGH GOODWILL NCW PROGRAMMING.

  • SKILL BUILDING PROGRAMSGOODWILL NCW TAILOR PLANS OF CARE AND TARGETED TRAINING TO INCREASE JOB READINESS AND GROW SKILLS THAT LEAD TO SUSTAINED EMPLOYMENT AND IMPROVED FINANCIAL STABILITY.IN 2024, 2,242 INDIVIDUALS WERE EMPLOYED IN GOODWILL NCW MISSION-INTEGRATED OPERATIONS. IN ADDITION TO THIS, 5,190 INDIVIDUALS, 69% OF WHOM HAVE A BARRIER, WERE SERVED BY PROGRAMS THAT HELP INDIVIDUALS WITH BARRIERS DEVELOP SKILLS AND OBTAIN COMPETITIVE EMPLOYMENT OPPORTUNITIES THROUGHOUT 172 COMPANIES AND ORGANIZATIONS IN OUR COMMUNITIES. GOODWILL NCW ASSISTS IN CAREER EXPLORATION, RESUME CREATION, EMPLOYMENT SKILLS TRAINING, SOFT AND DIGITAL SKILLS DEVELOPMENT, AND JOB RETENTION.

    Expenses $96,235,921 · Revenue $58,993,839

  • COMMUNITY ASSISTANCETHESE PROGRAMS PROVIDE EMERGENCY ASSISTANCE ON A REFERRAL BASIS TO LOCAL AGENCIES AND SCHOOLS ALLOWING THOSE AGENCIES TO IMMEDIATELY HELP CLIENTS AS THEY WORK TOWARD A PATH TO FINANCIAL STABILITY. IN 2024 MORE THAN 24,253 INDIVIDUALS WERE SERVED AND MORE THAN $412K OF BASIC NEEDS WAS PROVIDED.

    Expenses $410,556 · Grants $408,202

  • FINANCIAL PROGRAMSGOODWILL NCW PROVIDES A VARIETY OF FINANCIAL SERVICES FOR OUR COMMUNITIES, RANGING FROM BUDGET PLANNING AND FIRST-TIME HOME BUYER CLASSES TO DEBT REPAYMENT AND BANKRUPTCY EDUCATION. 488 INDIVIDUALS WERE SERVED IN THESE PROGRAMS IN 2024.

    Expenses $427,947 · Revenue $283,488

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Christian Hess

    PRESIDENT & CEO

    Total calculated
    $405,215
    From this org
    $383,676
    From related orgs
    $0
    Other
    $21,539
    Hours/week
    38 + 2 related

    Schedule J breakdown matched by us

    Base
    $383,376
    Bonus
    $0
    Other
    $300
    Deferred
    $17,251
    Nontaxable benefits
    $4,288
    Filer's total
    $405,215
  • Christyn Abaray

    BOARD CHAIR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Dede Heid

    BOARD VICE-CHAIR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Jesse Ostrom

    BOARD SECRETARY

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Autumn Anfang

    BOARD TREASURER (TERMED 10/2024)

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Michael Lutz

    BOARD TREASURER

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Ricardo Abud

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Paul Belschner

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Laurie Butz

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Dale Gisi

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Craig Huss

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Tina Schoner

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Dr Stephen Shapiro

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Randy Van Straten

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Jake Williquette

    BOARD DIRECTOR

    Total calculated
    $0
    Hours/week
    1 + 2 related
  • Sabrina Kloehn

    CFO

    Total calculated
    $276,074
    From this org
    $258,698
    From related orgs
    $0
    Other
    $17,376
    Hours/week
    38 + 2 related

    Schedule J breakdown matched by us

    Base
    $258,398
    Bonus
    $0
    Other
    $300
    Deferred
    $12,942
    Nontaxable benefits
    $4,434
    Filer's total
    $276,074
  • Katrina Van Gompel

    CHIEF OPERATING OFFICER

    Total calculated
    $256,549
    From this org
    $243,463
    From related orgs
    $0
    Other
    $13,086
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $243,163
    Bonus
    $0
    Other
    $300
    Deferred
    $9,816
    Nontaxable benefits
    $3,270
    Filer's total
    $256,549
  • Anna Wilcox

    CHIEF MISSION OFFICER

    Total calculated
    $267,597
    From this org
    $240,779
    From related orgs
    $0
    Other
    $26,818
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $240,479
    Bonus
    $0
    Other
    $300
    Deferred
    $12,180
    Nontaxable benefits
    $14,638
    Filer's total
    $267,597
  • Laurie Collins

    VP OF HUMAN RESOURCES

    Total calculated
    $200,550
    From this org
    $162,545
    From related orgs
    $0
    Other
    $38,005
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $162,068
    Bonus
    $0
    Other
    $477
    Deferred
    $8,528
    Nontaxable benefits
    $29,477
    Filer's total
    $200,550
  • Paul Strei

    DIRECTOR OF INFORMATION TE

    Total calculated
    $198,706
    From this org
    $160,269
    From related orgs
    $0
    Other
    $38,437
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $159,579
    Bonus
    $0
    Other
    $690
    Deferred
    $8,431
    Nontaxable benefits
    $30,006
    Filer's total
    $198,706
  • Kristen Rihn

    VP OF RETAIL

    Total calculated
    $169,391
    From this org
    $159,569
    From related orgs
    $0
    Other
    $9,822
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $159,216
    Bonus
    $0
    Other
    $353
    Deferred
    $6,382
    Nontaxable benefits
    $3,440
    Filer's total
    $169,391
  • Jake Lepke

    DIRECTOR OF FACILITIES MANAGEMENT AND PLANNNING

    Total calculated
    $189,351
    From this org
    $152,261
    From related orgs
    $0
    Other
    $37,090
    Hours/week
    40

    Schedule J breakdown matched by us

    Base
    $152,261
    Bonus
    $0
    Other
    $0
    Deferred
    $8,022
    Nontaxable benefits
    $29,068
    Filer's total
    $189,351

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 3 · Compensation committee
  • 3 · Independent compensation consultant
  • 3 · Form 990 of other organizations
  • 3 · Written employment contract
  • 3 · Compensation survey or study
  • 3 · Approval by the board or compensation committee

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5a · Pay contingent on this organization's revenues
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

PART II
NONTAXABLE BENEFITS INCLUDE PRE-TAX MEDICAL AND DEPENDENT CARE, AND EMPLOYER PROVIDED HEALTH, LIFE, AND DISABILITY PREMIUMS. RETIREMENT AND OTHER DEFERRED COMPENSATION ARE THE DISCRETIONARY MATCHING CONTRIBUTION FROM THE ORGANIZATION FOR THE DEFINED CONTRIBUTION PENSION PLAN.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

No itemized grants to organizations on this return.

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • NCW LANDHOLDINGS LLC

    LAND HOLDING · WI · income $100 · assets $100

    Directly controlled by GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC

Provenance

Return type
form_990
Tax year
2024
Filed
31 July 2025
IRS schema version
2024v5.2
Source object
202532269349302518

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