Form 990 for tax year 2024
Filed by GOODWILL INDUSTRIES OF NORTH CENTRAL WISC INC.
Totals
- Total revenue
- $106,744,713
- Total expenses
- $101,446,301
- Contributions and grants received
- $45,165,485
- Grants paid
- $408,202
- Program service revenue
- $56,620,352
- Investment income
- $2,179,445
- Other revenue
- $2,779,431
- Total assets, end of year
- $121,146,711
- Total liabilities, end of year
- $19,040,911
- Net assets or fund balances, end of year
- $102,105,800
- Program services expenses (Part IX)
- $97,074,424
- Management and general expenses
- $4,155,203
- Fundraising expenses
- $216,674
- Program service expenses (Part III)
- $97,074,424
Program services were 95.7% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1a · Federated campaigns
$89,819
-
1c · Fundraising events
$186,535
-
1e · Government grants (contributions)
$3,432,341
-
1f · All other contributions, gifts and grants
$41,456,790
-
1g · Noncash contributions included above
$39,987,360
-
2a · Program service revenue: DONATED GOODS REVENUE OPERATIONS
total $56,620,352 · related or exempt $56,620,352
-
3 · Investment income
total $1,655,973 · excluded $1,655,973
-
6a · Gross rents
real property $325,065
-
6b · Less rental expenses
real property $38,394
-
6c · Rental income or loss
real property $286,671
-
6d · Net rental income or loss
total $286,671 · excluded $286,671
-
7a · Gross sales of assets other than inventory
securities $516,699 · other assets $8,843
-
7b · Less cost or other basis and sales expenses
securities $0 · other assets $2,070
-
7c · Gain or loss
securities $516,699 · other assets $6,773
-
7d · Net gain or loss
total $523,472 · excluded $523,472
-
8a · Fundraising events: gross income
$30,895
-
8a · Fundraising events: contributions included on line 1c
$186,535
-
8b · Fundraising events: direct expenses
$195,110
-
8c · Net income from fundraising events
total -$164,215 · excluded -$164,215
-
10a · Gross sales of inventory
$5,641,229
-
10b · Cost of goods sold
$3,166,463
-
10c · Net income from sales of inventory
total $2,474,766 · related or exempt $2,474,766
-
11d · All other revenue
total $182,209 · related or exempt $182,209
-
11e · Other revenue, total
$182,209
Functional expenses
Part IX, the statement of functional expenses.
-
2 · Grants to domestic individuals
total $408,202 · program services $408,202
-
5 · Compensation of officers, directors and key employees
total $937,838 · management and general $937,838
-
7 · Other salaries and wages
total $31,992,874 · program services $30,495,995 · management and general $1,446,588 · fundraising $50,291
-
8 · Pension plan contributions
total $808,358 · program services $787,355 · management and general $19,707 · fundraising $1,296
-
9 · Other employee benefits
total $5,859,208 · program services $5,447,273 · management and general $402,931 · fundraising $9,004
-
10 · Payroll taxes
total $2,382,398 · program services $2,210,417 · management and general $168,328 · fundraising $3,653
-
11b · Fees: legal
total $140,577 · management and general $140,577
-
11c · Fees: accounting
total $83,190 · management and general $83,190
-
11g · Fees: other
total $3,782,343 · program services $3,676,955 · management and general $66,898 · fundraising $38,490
-
12 · Advertising and promotion
total $717,539 · program services $707,314 · management and general $10,225
-
13 · Office expenses
total $1,556,151 · program services $1,509,113 · management and general $21,705 · fundraising $25,333
-
14 · Information technology
total $1,436,625 · program services $1,254,539 · management and general $167,488 · fundraising $14,598
-
16 · Occupancy
total $3,626,187 · program services $3,519,057 · management and general $106,838 · fundraising $292
-
17 · Travel
total $788,596 · program services $697,298 · management and general $39,170 · fundraising $52,128
-
19 · Conferences, conventions and meetings
total $27,297 · program services $9,957 · management and general $13,615 · fundraising $3,725
-
20 · Interest
total $251,840 · program services $242,750 · management and general $9,090
-
22 · Depreciation, depletion and amortization
total $2,617,336 · program services $2,410,645 · management and general $203,795 · fundraising $2,896
-
23 · Insurance
total $604,972 · program services $570,001 · management and general $34,549 · fundraising $422
-
24a · Other expenses: DONATED GOODS COGS
total $39,855,314 · program services $39,855,314
-
24b · Other expenses: EQUIPMENT REPAIRS & MAI
total $844,125 · program services $782,769 · management and general $61,356
-
24c · Other expenses: INDUSTRIAL SUPPLIES
total $803,217 · program services $771,780 · management and general $23,500 · fundraising $7,937
-
24d · Other expenses: REPAIRS & MAINTENANCE
total $640,956 · program services $613,111 · management and general $27,845
-
24e · All other expenses
total $1,281,158 · program services $1,104,579 · management and general $169,970 · fundraising $6,609
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
end of year $94,650
-
2 · Savings and temporary cash investments
beginning of year $15,804,620 · end of year $18,182,038
-
3 · Pledges and grants receivable
end of year $418,424
-
4 · Accounts receivable
beginning of year $897,047 · end of year $164,580
-
8 · Inventories for sale or use
beginning of year $8,413,903 · end of year $8,462,857
-
9 · Prepaid expenses and deferred charges
beginning of year $837,773 · end of year $747,441
-
10a · Land, buildings and equipment: cost or other basis
$89,182,945
-
10b · Land, buildings and equipment: accumulated depreciation
$44,512,774
-
10c · Land, buildings and equipment, net
beginning of year $46,144,509 · end of year $44,670,171
-
11 · Investments: publicly traded securities
beginning of year $38,500,725 · end of year $42,430,303
-
15 · Other assets
beginning of year $6,464,834 · end of year $5,976,247
-
17 · Accounts payable and accrued expenses
beginning of year $5,576,380 · end of year $4,311,669
-
20 · Tax-exempt bond liabilities
beginning of year $11,587,658 · end of year $9,644,215
-
25 · Other liabilities
beginning of year $5,784,631 · end of year $5,085,027
-
27 · Net assets without donor restrictions
beginning of year $93,356,729 · end of year $101,406,080
-
28 · Net assets with donor restrictions
beginning of year $758,013 · end of year $699,720
Mission and programs · 2024
Mission
ELIMINATING BARRIERS TO EMPLOYMENT BY PROVIDING PATHWAYS FOR THOSE WHO ARE UNDERSERVED, UNDERREPRESENTED AND DISADVANTAGED WHO HAVE A GOAL OF BUILDING SKILLS THAT LEAD TO SUSTAINED EMPLOYMENT AND IMPROVED FINANCIAL STABILITY.
Activities or mission (Part I)
ELEVATING PEOPLE BY ELIMINATING BARRIERS TO EMPLOYMENT.GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN (GOODWILL NCW) IS A NONPROFIT HUMAN SERVICES ORGANIZATION AND SOCIAL ENTERPRISE. ITS MISSION IS "ELEVATING PEOPLE BY ELIMINATING BARRIERS TO EMPLOYMENT." GOODWILL NCW PROVIDES PATHWAYS FOR PEOPLE WHO ARE UNDERSERVED, UNDERREPRESENTED, AND DISADVANTAGED WHO HAVE A GOAL OF BUILDING SKILLS THAT LEAD TO SUSTAINED EMPLOYMENT AND IMPROVED FINANCIAL STABILITY. GOODWILL NCW TRACKS THEIR ABILITY TO DELIVER ON OUR MISSION AND THE BOARD OF DIRECTORS AND MANAGEMENT REVIEWS THIS ON A REGULAR BASIS. IN 2024 GOODWILL NCW MEASURED THE WAGE IMPACT OF IMPROVED FINANCIAL STABILITY. IN 2024, 725 INDIVIDUALS ENTERED EMPLOYMENT WITH ASSISTANCE FROM GOODWILL NCW AND ON AVERAGE EARNED AN AVERAGE INCREASE OF $7.38 PER HOUR AFTER RECEIVING SKILL-BUILDING AND EMPLOYMENT SERVICES FROM GOODWILL. THIS RESULTED IN A $4.5M ANNUAL INCREASE IN WAGES FOR INDIVIDUALS SERVED THROUGH GOODWILL NCW PROGRAMMING.
-
SKILL BUILDING PROGRAMSGOODWILL NCW TAILOR PLANS OF CARE AND TARGETED TRAINING TO INCREASE JOB READINESS AND GROW SKILLS THAT LEAD TO SUSTAINED EMPLOYMENT AND IMPROVED FINANCIAL STABILITY.IN 2024, 2,242 INDIVIDUALS WERE EMPLOYED IN GOODWILL NCW MISSION-INTEGRATED OPERATIONS. IN ADDITION TO THIS, 5,190 INDIVIDUALS, 69% OF WHOM HAVE A BARRIER, WERE SERVED BY PROGRAMS THAT HELP INDIVIDUALS WITH BARRIERS DEVELOP SKILLS AND OBTAIN COMPETITIVE EMPLOYMENT OPPORTUNITIES THROUGHOUT 172 COMPANIES AND ORGANIZATIONS IN OUR COMMUNITIES. GOODWILL NCW ASSISTS IN CAREER EXPLORATION, RESUME CREATION, EMPLOYMENT SKILLS TRAINING, SOFT AND DIGITAL SKILLS DEVELOPMENT, AND JOB RETENTION.
Expenses $96,235,921 · Revenue $58,993,839
-
COMMUNITY ASSISTANCETHESE PROGRAMS PROVIDE EMERGENCY ASSISTANCE ON A REFERRAL BASIS TO LOCAL AGENCIES AND SCHOOLS ALLOWING THOSE AGENCIES TO IMMEDIATELY HELP CLIENTS AS THEY WORK TOWARD A PATH TO FINANCIAL STABILITY. IN 2024 MORE THAN 24,253 INDIVIDUALS WERE SERVED AND MORE THAN $412K OF BASIC NEEDS WAS PROVIDED.
Expenses $410,556 · Grants $408,202
-
FINANCIAL PROGRAMSGOODWILL NCW PROVIDES A VARIETY OF FINANCIAL SERVICES FOR OUR COMMUNITIES, RANGING FROM BUDGET PLANNING AND FIRST-TIME HOME BUYER CLASSES TO DEBT REPAYMENT AND BANKRUPTCY EDUCATION. 488 INDIVIDUALS WERE SERVED IN THESE PROGRAMS IN 2024.
Expenses $427,947 · Revenue $283,488
As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Christian HessCHRISTIAN HESS
PRESIDENT & CEO
- Total calculated
- $405,215
- From this org
- $383,676
- From related orgs
- $0
- Other
- $21,539
- Hours/week
- 38 + 2 related
Schedule J breakdown matched by us
- Base
- $383,376
- Bonus
- $0
- Other
- $300
- Deferred
- $17,251
- Nontaxable benefits
- $4,288
- Filer's total
- $405,215
-
Christyn AbarayCHRISTYN ABARAY
BOARD CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Dede HeidDEDE HEID
BOARD VICE-CHAIR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Jesse OstromJESSE OSTROM
BOARD SECRETARY
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Autumn AnfangAUTUMN ANFANG
BOARD TREASURER (TERMED 10/2024)
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Michael LutzMICHAEL LUTZ
BOARD TREASURER
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Ricardo AbudRICARDO ABUD
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Paul BelschnerPAUL BELSCHNER
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Laurie ButzLAURIE BUTZ
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Dale GisiDALE GISI
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Craig HussCRAIG HUSS
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Tina SchonerTINA SCHONER
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Dr Stephen ShapiroDR STEPHEN SHAPIRO
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Randy Van StratenRANDY VAN STRATEN
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Jake WilliquetteJAKE WILLIQUETTE
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1 + 2 related
-
Sabrina KloehnSABRINA KLOEHN
CFO
- Total calculated
- $276,074
- From this org
- $258,698
- From related orgs
- $0
- Other
- $17,376
- Hours/week
- 38 + 2 related
Schedule J breakdown matched by us
- Base
- $258,398
- Bonus
- $0
- Other
- $300
- Deferred
- $12,942
- Nontaxable benefits
- $4,434
- Filer's total
- $276,074
-
Katrina Van GompelKATRINA VAN GOMPEL
CHIEF OPERATING OFFICER
- Total calculated
- $256,549
- From this org
- $243,463
- From related orgs
- $0
- Other
- $13,086
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $243,163
- Bonus
- $0
- Other
- $300
- Deferred
- $9,816
- Nontaxable benefits
- $3,270
- Filer's total
- $256,549
-
Anna WilcoxANNA WILCOX
CHIEF MISSION OFFICER
- Total calculated
- $267,597
- From this org
- $240,779
- From related orgs
- $0
- Other
- $26,818
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $240,479
- Bonus
- $0
- Other
- $300
- Deferred
- $12,180
- Nontaxable benefits
- $14,638
- Filer's total
- $267,597
-
Laurie CollinsLAURIE COLLINS
VP OF HUMAN RESOURCES
- Total calculated
- $200,550
- From this org
- $162,545
- From related orgs
- $0
- Other
- $38,005
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $162,068
- Bonus
- $0
- Other
- $477
- Deferred
- $8,528
- Nontaxable benefits
- $29,477
- Filer's total
- $200,550
-
Paul StreiPAUL STREI
DIRECTOR OF INFORMATION TE
- Total calculated
- $198,706
- From this org
- $160,269
- From related orgs
- $0
- Other
- $38,437
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $159,579
- Bonus
- $0
- Other
- $690
- Deferred
- $8,431
- Nontaxable benefits
- $30,006
- Filer's total
- $198,706
-
Kristen RihnKRISTEN RIHN
VP OF RETAIL
- Total calculated
- $169,391
- From this org
- $159,569
- From related orgs
- $0
- Other
- $9,822
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $159,216
- Bonus
- $0
- Other
- $353
- Deferred
- $6,382
- Nontaxable benefits
- $3,440
- Filer's total
- $169,391
-
Jake LepkeJAKE LEPKE
DIRECTOR OF FACILITIES MANAGEMENT AND PLANNNING
- Total calculated
- $189,351
- From this org
- $152,261
- From related orgs
- $0
- Other
- $37,090
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $152,261
- Bonus
- $0
- Other
- $0
- Deferred
- $8,022
- Nontaxable benefits
- $29,068
- Filer's total
- $189,351
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Compensation committee
- 3 · Independent compensation consultant
- 3 · Form 990 of other organizations
- 3 · Written employment contract
- 3 · Compensation survey or study
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
- 5a · Pay contingent on this organization's revenues
- 5b · Pay contingent on a related organization's revenues
- 6a · Pay contingent on this organization's net earnings
- 6b · Pay contingent on a related organization's net earnings
- 7 · Other non-fixed payments
- 8 · Paid under the initial-contract exception
The filer's explanations (Part III)
- PART II
- NONTAXABLE BENEFITS INCLUDE PRE-TAX MEDICAL AND DEPENDENT CARE, AND EMPLOYER PROVIDED HEALTH, LIFE, AND DISABILITY PREMIUMS. RETIREMENT AND OTHER DEFERRED COMPENSATION ARE THE DISCRETIONARY MATCHING CONTRIBUTION FROM THE ORGANIZATION FOR THE DEFINED CONTRIBUTION PENSION PLAN.
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
No itemized grants to organizations on this return.
Related organizations on this return
Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.
-
GOODWILL INDUSTRIES DEVELOPMENT CORPORATION
501(C)(3) · HOLD TITLE TO REAL ESTATE · WI · controlled entity
Directly controlled by GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC
-
MONEY MANAGEMENT EDUCATION ASSOCIATES INC
501(C)(3) · PERSONAL FINANCE PROGRAMS FOR FINANCIAL STABILITY · WI · controlled entity
Directly controlled by GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC
Taxable family on this return
Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.
Disregarded entities
Part I: entities that legally are the filer and file no return of their own.
-
NCW LANDHOLDINGS LLC
LAND HOLDING · WI · income $100 · assets $100
Directly controlled by GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC
Provenance
- Return type
- form_990
- Tax year
- 2024
- Filed
- 31 July 2025
- IRS schema version
- 2024v5.2
- Source object
- 202532269349302518
Check it against the return as filed: the GivingTuesday Data Lake hosts a public copy of the original XML.
The source document this was parsed from is served over the API, which is where bulk and document access live.