Form 990 for tax year 2023
Filed by COUNCIL OF PUBLIC RELATIONS FIRMS.
Totals
- Total revenue
- $1,990,944
- Total expenses
- $1,647,940
- Contributions and grants received
- $1,798,854
- Grants paid
- $18,255
- Program service revenue
- $185,384
- Investment income
- $6,706
- Other revenue
- $0
- Total assets, end of year
- $2,553,636
- Total liabilities, end of year
- $285,157
- Net assets or fund balances, end of year
- $2,268,479
- Program services expenses (Part IX)
- $1,477,102
- Management and general expenses
- $170,838
- Fundraising expenses
- $0
- Program service expenses (Part III)
- $1,477,102
Program services were 89.6% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.
Line items
Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.
Revenue
Part VIII, the statement of revenue.
-
1b · Membership dues
$1,798,854
-
2a · Program service revenue: EVENTS, MEETING ATTEND
total $185,384 · related or exempt $185,384
-
3 · Investment income
total $18,148 · excluded $18,148
-
7b · Less cost or other basis and sales expenses
securities $11,442
-
7c · Gain or loss
securities -$11,442
-
7d · Net gain or loss
total -$11,442 · excluded -$11,442
Functional expenses
Part IX, the statement of functional expenses.
-
1 · Grants to domestic organizations and governments
total $18,255 · program services $18,255
-
5 · Compensation of officers, directors and key employees
total $511,927 · program services $438,567 · management and general $73,360
-
7 · Other salaries and wages
total $368,327 · program services $315,546 · management and general $52,781
-
8 · Pension plan contributions
total $19,077 · program services $16,343 · management and general $2,734
-
9 · Other employee benefits
total $26,388 · program services $22,607 · management and general $3,781
-
10 · Payroll taxes
total $48,162 · program services $41,260 · management and general $6,902
-
11b · Fees: legal
total $32,577 · program services $28,703 · management and general $3,874
-
11c · Fees: accounting
total $46,001 · program services $39,409 · management and general $6,592
-
11f · Fees: investment management
total $6,823 · management and general $6,823
-
12 · Advertising and promotion
total $10,000 · program services $10,000
-
16 · Occupancy
total $43,063 · program services $36,892 · management and general $6,171
-
17 · Travel
total $23,603 · program services $23,603
-
19 · Conferences, conventions and meetings
total $47,686 · program services $47,686
-
22 · Depreciation, depletion and amortization
total $613 · program services $525 · management and general $88
-
23 · Insurance
total $9,488 · program services $8,277 · management and general $1,211
-
24a · Other expenses: CONSULTANTS
total $301,865 · program services $299,643 · management and general $2,222
-
24b · Other expenses: WEB DEVELOPMENT EXPENSE
total $52,164 · program services $51,743 · management and general $421
-
24c · Other expenses: DUES
total $40,337 · program services $40,337
-
24d · Other expenses: TELEPHONE AND COMMUNICA
total $12,922 · program services $11,070 · management and general $1,852
-
24e · All other expenses
total $28,662 · program services $26,636 · management and general $2,026
Balance sheet
Part X, book values.
-
1 · Cash, non-interest-bearing
beginning of year $109,523 · end of year $182,180
-
2 · Savings and temporary cash investments
beginning of year $1,658,630 · end of year $1,671,001
-
4 · Accounts receivable
beginning of year $31,070 · end of year $1,375
-
9 · Prepaid expenses and deferred charges
beginning of year $29,027 · end of year $18,137
-
10a · Land, buildings and equipment: cost or other basis
$27,334
-
10b · Land, buildings and equipment: accumulated depreciation
$25,715
-
10c · Land, buildings and equipment, net
beginning of year $2,232 · end of year $1,619
-
11 · Investments: publicly traded securities
beginning of year $378,111 · end of year $373,854
-
12 · Investments: other securities
beginning of year $240,161 · end of year $298,466
-
15 · Other assets
beginning of year $2,565 · end of year $7,004
-
17 · Accounts payable and accrued expenses
beginning of year $165,267 · end of year $84,216
-
19 · Deferred revenue
beginning of year $415,113 · end of year $200,941
-
27 · Net assets without donor restrictions
beginning of year $1,870,939 · end of year $2,268,479
Mission and programs · 2023
Mission
THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. ("PR COUNCIL") IS A TRADE ASSOCIATION FOR THE PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.
Activities or mission (Part I)
THE COUNCIL OF PUBLIC RELATIONS FIRMS, INC. IS A TRADE ASSOCIATION FOR THE (CONTINUED IN SCHEDULE O) PUBLIC RELATIONS INDUSTRY. IT ADVOCATES ON BEHALF OF THE INDUSTRY WHERE PUBLIC RELATIONS IS A STRATEGIC BUSINESS TOOL, AND IT PROVIDES MANAGEMENT SUPPORT SERVICES TO ITS MEMBER FIRMS.
-
HELPING MEMBERS ATTRACT AND RETAIN HIGH PERFORMING AND DIVERSE TALENT WAS A KEY PRIORITY. THE COUNCIL FOCUSES ITS L&D EFFORTS ON PAIN POINTS WITHIN THE AGENCY ENVIRONMENT (WRITING, PEOPLE MANAGEMENT, MEASUREMENT, ETC.), AS WELL AS HELPING OUR AGENCIES ATTRACT AND RETAIN DIVERSE TALENT. A NEW EFFORT IN 2023 AIMS TO ATTRACT TALENT WITH 2-3 YEARS OF EXPERIENCE IN ADJACENT INDUSTRIES TO PIVOT INTO OUR AGENCIES.
Expenses $419,332 · Grants $255
-
THE COUNCIL PROVIDED BUSINESS MANAGEMENT SUPPORT, WITH A FOCUS ON HELPING MEMBERS CONTINUE TO TRANSFORM THEIR INTEGRATED AGENCIES, TAKE ADVANTAGE OF THE ENORMOUS BUSINESS OPPORTUNITY AND MANAGE THROUGH TALENT ISSUES. EFFORTS INCLUDED BENCHMARKING SURVEYS (OVERALL FINANCIALS, BILL RATES, AND SALARY), EXPERT WEBINARS, COMMUNITY MEETINGS AS WELL AS L&D OPPORTUNITIES. IN ADDITION TO PROVIDING OPPORTUNITIES TO LEARN FROM BENCHMARK DATA AND INDUSTRY EXPERTS, THE COUNCIL CREATES NUMEROUS OPPORTUNITIES FOR OUR MEMBERS TO NETWORK AND LEARN FROM EACH OTHER.
Expenses $681,856 · Grants $5,000
-
COMMUNICATING THE BENEFITS OF MODERN PR AGENCIES WAS A KEY FOCUS AREA. EFFORTS INCLUDED INDUSTRY FORUM PARTICIPATION, SPEAKING ENGAGEMENTS, LOCAL AND NATIONAL EVENT SPONSORSHIP, AND COLLABORATION WITH OTHER INDUSTRY ASSOCIATIONS TO RAISE AWARENESS OF THE COUNCIL'S MISSION.
Expenses $371,179 · Grants $13,000
-
DEMONSTRATING THE VALUE OF PUBLIC RELATIONS AGENCIES IS THE COUNCIL'S PRIORITY. THE COUNCIL'S PROGRAMMING CONSISTS OF RESEARCH, CLIENT AND COLLEGE/UNIVERSITY OUTREACH, AND PUBLIC RELATIONS.
Expenses $4,735
As filed on the 2023 return. The filer continues this part on Schedule O, which is not shown here.
Listed in Part VII
-
Brandon WilsonBRANDON WILSON
TREASURER & BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Diana LittmanDIANA LITTMAN
VICE CHAIR - EX. COMM. & B
- Total calculated
- $0
- Hours/week
- 1
-
Julie ColehourJULIE COLEHOUR
SECRETARY - EX. COMM. & BD
- Total calculated
- $0
- Hours/week
- 1
-
Ellen Ryan MardiksELLEN RYAN MARDIKS
CHAIR - EX. COMM. & BD
- Total calculated
- $0
- Hours/week
- 1
-
Neera ChaudharyNEERA CHAUDHARY
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Andy PrayANDY PRAY
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Josh RosenbergJOSH ROSENBERG
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Valarie De La GarzaVALARIE DE LA GARZA
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Maryellen RoyleMARYELLEN ROYLE
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Jasmine Flowers MazyckJASMINE FLOWERS MAZYCK
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Tiffany GuarnacciaTIFFANY GUARNACCIA
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kass SellsKASS SELLS
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Rebecca HoneymanREBECCA HONEYMAN
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Trisch SmithTRISCH SMITH
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Brooke HoveyBROOKE HOVEY
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
James WrightJAMES WRIGHT
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Bob OsmondBOB OSMOND
BOARD DIRECTOR
- Total calculated
- $0
- Hours/week
- 1
-
Kim SampleKIM SAMPLE
PRESIDENT & EX. COMM
- Total calculated
- $511,926
- From this org
- $495,000
- From related orgs
- $0
- Other
- $16,926
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $468,735
- Bonus
- $0
- Other
- $26,265
- Deferred
- $0
- Nontaxable benefits
- $16,926
- Filer's total
- $511,926
-
Andrea HughesANDREA HUGHES
SR VP, DIR OF COMMUNICATIO
- Total calculated
- $152,861
- From this org
- $152,861
- From related orgs
- $0
- Other
- $0
- Hours/week
- 40
Schedule J breakdown matched by us
- Base
- $152,861
- Bonus
- $0
- Other
- $0
- Deferred
- $0
- Nontaxable benefits
- $0
- Filer's total
- $152,861
Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.
Schedule J
Answered yes
- 3 · Approval by the board or compensation committee
Answered no
- 4a · Severance or change-of-control payment
- 4b · Supplemental nonqualified retirement plan
- 4c · Equity-based compensation arrangement
Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.
Grants on this return
-
$10,000
IN SUPPORT OF MILESTONE FUNDRAISING PERIOD FOR ORGANIZATION DEVOTED TO DIVERSIFYING THE INDUSTRY
Provenance
- Return type
- form_990
- Tax year
- 2023
- Filed
- 8 May 2024
- IRS schema version
- 2023v5.0
- Source object
- 202441299349303024
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