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Nonprofiteer
← THE SATURDAY EVENING POST SOCIETY INC

Form 990 for tax year 2024

Filed by THE SATURDAY EVENING POST SOCIETY INC.

Totals

Total revenue
$11,832,518
Total expenses
$11,601,368
Contributions and grants received
$6,200
Grants paid
$34,800
Program service revenue
$8,223,067
Investment income
$1,023,560
Other revenue
$2,579,691
Total assets, end of year
$42,780,187
Total liabilities, end of year
$4,350,361
Net assets or fund balances, end of year
$38,429,826
Program services expenses (Part IX)
$9,868,555
Management and general expenses
$1,732,813
Fundraising expenses
$0
Program service expenses (Part III)
$9,868,555

Program services were 85.1% of total expenses calculated — Part IX's program-services column over total expenses, both as filed.

Line items

Every line the filer filed in Parts VIII, IX and X, as filed and in filed order. Blank columns are left out, and the lines are not forced to add up to the totals above.

Revenue

Part VIII, the statement of revenue.

  • 1f · All other contributions, gifts and grants

    $6,200

  • 1g · Noncash contributions included above

    $1,100

  • 2a · Program service revenue: Membership/Subscriptions

    total $3,071,680 · unrelated business $0 · excluded $0

  • 2b · Program service revenue: Healthplex Revenues

    total $3,595,562 · unrelated business $0 · excluded $0

  • 2c · Program service revenue: Advertising SEP

    total $882,952 · unrelated business $403,274 · excluded $0

  • 2d · Program service revenue: Intercompany Rental Inc

    total $1,020,000 · unrelated business $0 · excluded $0

  • 2e · Program service revenue: Healthplex UBI

    total $118,751 · unrelated business $118,751 · excluded $0

  • 2f · All other program service revenue

    total -$465,878 · unrelated business $0 · excluded $0

  • 3 · Investment income

    total $538,883 · unrelated business $49,964 · excluded $488,919

  • 5 · Royalties

    total $729,244 · related or exempt $0 · unrelated business $0 · excluded $729,244

  • 6a · Gross rents

    real property $374,824 · personal property $51,309

  • 6b · Less rental expenses

    real property $630,864

  • 6c · Rental income or loss

    real property -$256,040 · personal property $51,309

  • 6d · Net rental income or loss

    total -$204,731 · unrelated business -$204,731

  • 7a · Gross sales of assets other than inventory

    securities $4,841,524 · other assets $9

  • 7b · Less cost or other basis and sales expenses

    securities $4,354,251 · other assets $2,605

  • 7c · Gain or loss

    securities $487,273 · other assets -$2,596

  • 7d · Net gain or loss

    total $484,677 · related or exempt -$2,596 · unrelated business $0 · excluded $487,273

  • 11a · Other revenue: Misc Revenue

    total $10,910 · related or exempt $10,910 · unrelated business $0 · excluded $0

  • 11b · Other revenue: Fiction Contest Rev

    total $2,151 · related or exempt $2,151 · unrelated business $0 · excluded $0

  • 11c · Other revenue: Loss on impairment of intangible

    total -$74,633 · related or exempt -$74,633 · unrelated business $0 · excluded $0

  • 11d · All other revenue

    total $2,116,750 · related or exempt $0 · unrelated business $0 · excluded $2,116,750

  • 11e · Other revenue, total

    $2,055,178

Functional expenses

Part IX, the statement of functional expenses.

  • 1 · Grants to domestic organizations and governments

    total $32,000 · program services $32,000

  • 2 · Grants to domestic individuals

    total $2,800 · program services $2,800

  • 5 · Compensation of officers, directors and key employees

    total $462,724 · program services $157,145 · management and general $305,579 · fundraising $0

  • 6 · Compensation of disqualified persons

    total $60,000 · program services $60,000 · management and general $0 · fundraising $0

  • 7 · Other salaries and wages

    total $1,339,401 · program services $1,003,340 · management and general $336,061 · fundraising $0

  • 9 · Other employee benefits

    total $102,088 · program services $64,744 · management and general $37,344 · fundraising $0

  • 10 · Payroll taxes

    total $134,139 · program services $90,450 · management and general $43,689 · fundraising $0

  • 11a · Fees: management

    total $2,616,924 · program services $2,616,924 · management and general $0 · fundraising $0

  • 11b · Fees: legal

    total $1,550 · program services $1,518 · management and general $32 · fundraising $0

  • 11c · Fees: accounting

    total $30,400 · program services $0 · management and general $30,400 · fundraising $0

  • 11f · Fees: investment management

    total $85,795 · program services $0 · management and general $85,795 · fundraising $0

  • 12 · Advertising and promotion

    total $95,097 · program services $95,097 · management and general $0 · fundraising $0

  • 13 · Office expenses

    total $309,725 · program services $176,351 · management and general $133,374 · fundraising $0

  • 14 · Information technology

    total $48,148 · program services $48,148 · management and general $0 · fundraising $0

  • 15 · Royalties

    total $34,064 · program services $1,170 · management and general $32,894 · fundraising $0

  • 16 · Occupancy

    total $2,437,722 · program services $2,437,722 · management and general $0 · fundraising $0

  • 17 · Travel

    total $17,226 · program services $2,735 · management and general $14,491 · fundraising $0

  • 20 · Interest

    total $740 · program services $740 · management and general $0 · fundraising $0

  • 22 · Depreciation, depletion and amortization

    total $474,220 · program services $68,553 · management and general $405,667 · fundraising $0

  • 23 · Insurance

    total $99,697 · program services $13,448 · management and general $86,249 · fundraising $0

  • 24a · Other expenses: Publication fulfillment

    total $1,198,871 · program services $1,198,871 · management and general $0 · fundraising $0

  • 24b · Other expenses: Membership promo

    total $1,266,369 · program services $1,266,369 · management and general $0 · fundraising $0

  • 24c · Other expenses: Readership Costs SEP

    total $726,267 · program services $726,267 · management and general $0 · fundraising $0

  • 24d · Other expenses: Bank & Investment Fees

    total $140,188 · program services $0 · management and general $140,188 · fundraising $0

  • 24e · All other expenses

    total -$114,787 · program services -$195,837 · management and general $81,050 · fundraising $0

Balance sheet

Part X, book values.

  • 1 · Cash, non-interest-bearing

    beginning of year $272,555 · end of year $290,199

  • 2 · Savings and temporary cash investments

    beginning of year $873,778 · end of year $713,138

  • 4 · Accounts receivable

    beginning of year $345,598 · end of year $310,508

  • 5 · Loans and receivables from officers and key people

    beginning of year $3,916

  • 8 · Inventories for sale or use

    beginning of year $279,025 · end of year $126,517

  • 9 · Prepaid expenses and deferred charges

    beginning of year $177,799 · end of year $238,043

  • 10a · Land, buildings and equipment: cost or other basis

    $14,475,012

  • 10b · Land, buildings and equipment: accumulated depreciation

    $3,818,058

  • 10c · Land, buildings and equipment, net

    beginning of year $10,583,447 · end of year $10,656,954

  • 11 · Investments: publicly traded securities

    beginning of year $23,247,139 · end of year $23,033,858

  • 14 · Intangible assets

    beginning of year $1,250,379 · end of year $1,175,746

  • 15 · Other assets

    beginning of year $6,236,280 · end of year $6,235,224

  • 17 · Accounts payable and accrued expenses

    beginning of year $650,792 · end of year $413,336

  • 19 · Deferred revenue

    beginning of year $4,327,591 · end of year $3,884,592

  • 24 · Unsecured notes and loans payable

    beginning of year $92,857 · end of year $52,433

  • 27 · Net assets without donor restrictions

    beginning of year $38,198,676 · end of year $38,429,826

Mission and programs · 2024

Mission

To promote, advocate and disseminate (through publications, forums, displays, research, museums and other means) to subscribers, researchers and the general public information with respect to current and historical development and the support of research in science, medicine, literature and the arts.

  • Saturday Evening Post Magazine: to present in-depth, innovative ideas and features that inform, engage, entertain, and inspire readers to embrace a proactive approach to physical, mental and spiritual health. For 2024 there were 6 issues published for an average of 191,206 subscribers.

    Expenses $3,328,748 · Revenue $2,944,671

  • US Kids Magazines: to promote the healthy physical, educational, creative, social, and emotional growth of children in a format that is engaging, stimulating, and entertaining at each stage of development. For 2024 there are 2 magazines with 6 issues each for a total average 47,236 subscribers.

    Expenses $668,473 · Revenue $541,736

  • Indianapolis Healthplex: to promote health and wellness through education, collaboration with medical research and rehab organizations, and by providing a medically based fitness facility with knowledgable, supportive staff and personalized services.

    Expenses $2,171,707 · Revenue $3,562,784

  • Fitness Farm Facility: To collaborate with hospitals, governmental agencies, educational institutions & other like-minded organizations to educate the community, with an emphasis on obese children, on living a healthy lifestyle using a holistic approach to support mind, body, & spirit. Archiving magazine history: To preserve the literary, artistic and general history of the Saturday Evening Post as one of the countrys oldest magazines. Art Contest Program: To encourage art development in youth and to help fund art programs in schools. Fiction Contest:To encourage & promote novice writers & publish quality literature.

    Expenses $3,699,627 · Grants $32,000 · Revenue $587,683

As filed on the 2024 return. The filer continues this part on Schedule O, which is not shown here.

Listed in Part VII

  • Joan SerVaas

    Chairman/President

    Total calculated
    $210,608
    From this org
    $208,000
    From related orgs
    $0
    Other
    $2,608
    Hours/week
    36

    Schedule J breakdown matched by us

    Base
    $208,000
    Bonus
    $0
    Other
    $0
    Deferred
    $0
    Nontaxable benefits
    $2,608
    Filer's total
    $210,608

  • Steve Slon

    Director & Editorial Consultant

    Total calculated
    $2,000
    From this org
    $2,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    10.5

  • Amanda McDowell

    Secretary/COO

    Total calculated
    $137,462
    From this org
    $128,000
    From related orgs
    $0
    Other
    $9,462
    Hours/week
    40

  • Christina Piquinela

    Licensing Sales

    Total calculated
    $118,176
    From this org
    $118,176
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Tamatha Crist

    Treasurer/CFO

    Total calculated
    $121,536
    From this org
    $113,724
    From related orgs
    $0
    Other
    $7,812
    Hours/week
    40

  • Patrick Perry

    Executive Editor

    Total calculated
    $120,809
    From this org
    $120,809
    From related orgs
    $0
    Other
    $0
    Hours/week
    40

  • Dr William Beeson

    Director

    Total calculated
    $3,000
    From this org
    $3,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    0.5

  • Lorene Burkhart

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • Stephen Frye

    Director

    Total calculated
    $2,000
    From this org
    $2,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    0.5

  • John Hauer

    Director

    Total calculated
    $0
    Hours/week
    0.5

  • Amy Riesmeyer

    Director

    Total calculated
    $3,500
    From this org
    $3,500
    From related orgs
    $0
    Other
    $0
    Hours/week
    0.5

  • Dr Ervin G Roorda

    Director

    Total calculated
    $500
    From this org
    $500
    From related orgs
    $0
    Other
    $0
    Hours/week
    0.5

  • Michael Waldner

    Director

    Total calculated
    $2,000
    From this org
    $2,000
    From related orgs
    $0
    Other
    $0
    Hours/week
    0.5

Compensation is as filed in Part VII: reportable pay from this organization and from related organizations, other compensation, and hours per week. The total, marked calculated, is our sum of the three dollar columns, with a blank column counted as $0; the form itself has no total. On a Form 990-EZ the columns are Part IV's instead, and on a Form 990-PF Part VIII's — compensation, contributions to benefit plans, and expense account — and the total sums those. A Schedule J breakdown is as filed: base pay, bonus, other, deferred compensation and nontaxable benefits from this organization, with any from related organizations beside each, and the filer's own total. It is shown with the Part VII listing of the same name on the same return. The form gives no key between the two, so that pairing is ours, and is marked matched by us.

Schedule J

Answered yes

  • 1a · Discretionary spending account
  • 1a · Health or social club dues or initiation fees
  • 1b · Written policy on the line-1a expenses
  • 2 · Substantiation required before reimbursing expenses
  • 5a · Pay contingent on this organization's revenues

Answered no

  • 4a · Severance or change-of-control payment
  • 4b · Supplemental nonqualified retirement plan
  • 4c · Equity-based compensation arrangement
  • 5b · Pay contingent on a related organization's revenues
  • 6a · Pay contingent on this organization's net earnings
  • 6b · Pay contingent on a related organization's net earnings
  • 7 · Other non-fixed payments
  • 8 · Paid under the initial-contract exception

The filer's explanations (Part III)

Pt I Line 5a
Christina Piquinela receives commissions on licensing sales.
Pt I Line 1a
Joan Servaas, Amanda McDowell, Christina Piquinela and other employees who travel or are in charge of purchases have company credit cards for which they must provide substantiation of business purposes of expenditures.
Pt I Line 1a
The Society provides a complimentary membership to ALL employees at The Indianapolis Healthplex. Officers are considered staff at IHP and therefore have free membership.

Part I's answers as filed. A line not listed was left unanswered; on lines 1a and 3 that means the box was not checked.

Grants on this return

Related organizations on this return

Schedule R Part II: tax-exempt organizations related to the filer by control. It does not record shared board members or money.

Taxable family on this return

Schedule R Parts I, III and IV, as filed. These record ownership and control, not shared board members or money moved.

Disregarded entities

Part I: entities that legally are the filer and file no return of their own.

  • Indianapolis Healthplex LLC

    Health Club · IN

    Directly controlled by The Saturday Evening Post

  • Guion Properties 3520 LLC

    Office · IN

    Directly controlled by The Saturday Evening Post

  • Guion Properites 3630 LLC

    Office · IN

    Directly controlled by The Saturday Evening Post

  • Guion Properties 3660 LLC

    Office · IN

    Directly controlled by The Saturday Evening Post

Provenance

Return type
form_990
Tax year
2024
Filed
15 May 2025
IRS schema version
2024v5.2
Source object
202543219349318084

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